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The Pontiac GTO is an
automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...
that was manufactured by American automaker
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
from 1963 to 1974 for the 1964 to 1974 model years, and by GM's subsidiary
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
in Australia for the 2004 to 2006 model years. The first generation of the GTO is credited as popularizing the
muscle car Muscle car is a description according to '' Merriam-Webster Dictionary'' that came to use in 1966 for "a group of American-made two-door sports coupes with powerful engines designed for high-performance driving." The '' Britannica Dictionary'' ...
market segment in the 1960s. The Pontiac GTO is considered by some to have started the trend with all four domestic automakers offering a variety of competing models. For the 1964 and 1965 model years, the GTO was an optional package on the intermediate-sized
Pontiac Lemans The Pontiac LeMans is a model name that was applied to subcompact- and intermediate-sized automobiles marketed by Pontiac from 1961 to 1981 (1983 in Canada) model years. Originally a trim upgrade based on the Tempest, it became a separate mod ...
. The 1964 GTO
vehicle identification number A vehicle identification number (VIN) (also called a chassis number or frame number) is a unique code, including a serial number, used by the automotive industry to identify individual motor vehicles, towed vehicles, motorcycles, scooters ...
(VIN) started with 22, while the 1965 GTO VIN started with 237. The GTO became a separate model from 1966 to 1971 (VIN 242...). It became an optional package again for the 1972 and 1973 intermediate LeMans. For 1974, the GTO was an optional
trim package Trim levels are used by manufacturers to identify a vehicle's level of equipment or special features. The equipment/features fitted to a particular vehicle also depend on any options packages or individual options that the car was ordered with. ...
on the compact-sized Ventura. The GTO was selected as the ''Motor Trend'' Car of the Year in 1968. The GTO model was revived from 2004 to 2006 model years as a
captive import Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system. The foreign vehicle may be produced by a subsidia ...
for Pontiac, a left-hand drive version of the
Holden Monaro The Holden Monaro ( ) is a rear-wheel drive coupé manufactured by General Motors Holden in Australia from 1968 to 1975 and later reintroduced from 2001 to 2005. It was also manufactured as a 4-door sedan from 1973 to 1977. Three generations of ...
, itself a coupé variant of the
Holden Commodore The Holden Commodore is a full-size car that was sold by Holden from 1978 to 2020. It was manufactured from 1978 to 2017 in Australia and from 1979 to 1990 in New Zealand, with production of the locally manufactured versions in Australia endin ...
.


Origins

In early 1963, General Motors' management banned divisions from involvement in
auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...
. This followed the 1957 voluntary ban on automobile racing that was instituted by the
Automobile Manufacturers Association The Automobile Manufacturers Association was a trade group of automobile manufacturers which operated under various names in the United States from 1911 to 1999. A different group called the Automobile Manufacturers' Association was active in the ...
. By the early 1960s, Pontiac's advertising and marketing approach was heavily based on performance. With GM's ban on factory-sponsored racing, Pontiac's managers began to emphasize street performance. In his autobiography ''Glory Days'', Pontiac chief marketing manager Jim Wangers, who worked for the division's contract advertising and public relations agency, states that
John DeLorean John Zachary DeLorean (January 6, 1925 – March 19, 2005) was an American engineer, inventor, and executive in the U.S. automobile industry, widely known for his work at General Motors and as founder of the DeLorean Motor Company. DeLorean man ...
, Bill Collins, and Russ Gee were responsible for the GTO's creation. It involved transforming the upcoming second-generation Pontiac Tempest (which reverted to a conventional front-engine with front transmission configuration) into a sporty car, with a larger
Pontiac V8 engine The Pontiac V8 engine is a family of overhead valve 90° V8 engines manufactured by the Pontiac Division of General Motors Corporation between 1955 and 1981. The engines feature a cast-iron block and head and two valves per cylinder. Engine bloc ...
from the full-sized
Pontiac Grand Prix The Grand Prix is a line of automobiles produced by the Pontiac Division of General Motors from 1962 until 2002 for coupes and 1989–2008 for sedans. First introduced as a full-size performance coupe for the 1962 model year, the model varie ...
hardtop coupe in place of the standard V8. By promoting the big-engine option as a special high-performance model, they could appeal to the youth market (which had also been recognized by
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
's Lee Iacocca, who was at that time preparing the
Ford Mustang The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...
variant of the second generation Ford Falcon compact). The GTO disregarded GM's policy limiting the A-body intermediate line to a maximum engine displacement of . The development team discovered a loophole in the policy which does not restrict large engines to be offered as an option. Pontiac general manager Elliot "Pete" Estes approved the new model with sales manager Frank Bridge limiting initial production to 5,000 cars.


FIA Homologation

The name, ''GTO'', was DeLorean's idea, inspired by the iconic
Ferrari 250 GTO The Ferrari 250 GTO is a GT car produced by Ferrari from 1962 to 1964 for homologation into the FIA's Group 3 Grand Touring Car category. It was powered by Ferrari's ''Tipo 168/62'' Colombo V12 engine. The "250" in its name denotes the displa ...
. It is an
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
abbreviation An abbreviation (from Latin ''brevis'', meaning ''short'') is a shortened form of a word or phrase, by any method. It may consist of a group of letters or words taken from the full version of the word or phrase; for example, the word ''abbrevia ...
for ''Gran Turismo Omologato'' ("grand tourer
homologated Homologation (Greek ''homologeo'', ὁμολογέω, "to agree") is the granting of approval by an official authority. This may be a court of law, a government department, or an academic or professional body, any of which would normally work f ...
"), which means officially certified by the
FIA FIA is the Fédération Internationale de l'Automobile (English: International Automobile Federation), the world's governing body for all forms of motor sport where four or more wheels are used. Fia or FIA may also refer to: People * Fia Backst ...
for racing in the
grand tourer A grand tourer (GT) is a type of car that is designed for high speed and long-distance driving, due to a combination of performance and luxury attributes. The most common format is a front-engine, rear-wheel-drive two-door coupé with either ...
class as a true production car, there having been at least a hundred made. Unusually for such a Detroit marketing ploy, a conscientious Pontiac employee actually went through the proper steps to have the car homologated by the FIA in 1964, so that it was possible for the occasional GTO to compete in European sports car racing.


First generation


1964

The first Pontiac GTO began production September 3, 1963, and was available as an option package for the
Pontiac LeMans The Pontiac LeMans is a model name that was applied to subcompact- and intermediate-sized automobiles marketed by Pontiac from 1961 to 1981 (1983 in Canada) model years. Originally a trim upgrade based on the Tempest, it became a separate mod ...
, available in coupé, hardtop, and
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
body styles. The
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
295 package () included a V8 rated at at 4,800 rpm with a single Carter AFB four-barrel carburetor and dual exhaust pipes, chromed valve covers and air cleaner, seven-blade clutch fan, a floor-shifted three-speed
manual transmission A manual transmission (MT), also known as manual gearbox, standard transmission (in Canada, the United Kingdom, and the United States), or stick shift (in the United States), is a multi-speed motor vehicle transmission (mechanics), transmission ...
with a
Hurst Hurst may refer to: Places England * Hurst, Berkshire, a village * Hurst, North Yorkshire, a hamlet * Hurst, a settlement within the village of Martock, Somerset * Hurst, West Sussex, a hamlet * Hurst Spit, a shingle spit in Hampshire ** Hurs ...
shifter, stiffer springs, larger diameter front
sway bar An anti-roll bar (roll bar, anti-sway bar, sway bar, stabilizer bar) is a part of many automobile suspensions that helps reduce the body roll of a vehicle during fast cornering or over road irregularities. It connects opposite (left/right) whee ...
, wider wheels with 7.50 × 14 redline tires, hood scoops, and GTO badges. Optional equipment included a four-speed manual transmission,
Super Turbine 300 The Super Turbine 300 (abbreviated ST-300) was a two-speed automatic transmission built by General Motors. It was used in various Buick, Oldsmobile, and Pontiac models from 1964-1969. It was the same transmission marketed under different brand nam ...
two-speed
automatic transmission An automatic transmission (sometimes abbreviated to auto or AT) is a multi-speed transmission used in internal combustion engine-based motor vehicles that does not require any input from the driver to change forward gears under normal driving c ...
, a more powerful engine with "Tri-Power" carburetion (three two-barrel Rochester 2G carburetors) rated at , metallic
drum brake A drum brake is a brake that uses friction caused by a set of shoes or pads that press outward against a rotating cylinder-shaped part called a brake drum. The term ''drum brake'' usually means a brake in which shoes press on the inner surfac ...
linings,
limited-slip differential A limited-slip differential (LSD) is a type of differential that allows its two output shafts to rotate at different speeds but limits the maximum difference between the two shafts. Limited-slip differentials are often known by the generic t ...
, heavy-duty cooling, ride and handling package as well as a tachometer mounted in the far right dial on the dash. Some limited power features were available, as well as other accessories. With every available option, the GTO cost about $4,500 () and weighed around . Most contemporary road tests by the automotive press such as ''Car Life'' criticized the slow steering, particularly without power steering, and inadequate drum brakes, which were identical to those of the normal Tempest. Frank Bridge's initial sales forecast of 5,000 units proved inaccurate: the GTO package's total sales amounted to 32,450 units.


1965

The Tempest model line up, including the GTO, was restyled for the 1965 model year, adding to the overall length while retaining the same
wheelbase In both road and rail vehicles, the wheelbase is the horizontal distance between the centers of the front and rear wheels. For road vehicles with more than two axles (e.g. some trucks), the wheelbase is the distance between the steering (front ...
and interior dimensions. It had Pontiac's characteristic vertically stacked quad headlights. Overall weight was increased by about . The brake lining area increased by nearly 15%. Heavy-duty shocks were standard, as was a stronger front antisway bar. The dashboard design was changed, and an optional rally gauge cluster (US$86.08) added a more legible
tachometer A tachometer (revolution-counter, tach, rev-counter, RPM gauge) is an instrument measuring the rotation speed of a shaft or disk, as in a motor or other machine. The device usually displays the revolutions per minute (RPM) on a calibrated analo ...
and
oil pressure {{unreferenced, date=May 2016 Oil pressure is an important factor in the longevity of most internal combustion engines. With a forced lubrication system (invented by Frederick Lanchester), oil is picked up by a positive displacement oil pump and ...
gauge. An additional option was a breakerless transistor ignition. The 389 cubic inches engines received revised cylinder heads with re-cored intake passages and high rise intake manifolds, improving airflow to the engine. Rated power increased to at 5,000 rpm for the base four-barrel engine; the Tri-Power engine was now rated at 5,200 rpm. The 'S'-cammed Tri-Power engine had slightly less peak torque rating than the base engine at 3,600 rpm as compared to at 3,200 rpm. Transmission and axle ratio choices remained the same. The three-speed manual was standard, while two four-speed manual transmissions (wide or close ratio) and a two-speed automatic transmission were optional. The restyled car had a new simulated
hood scoop A hood scoop (North American English) or bonnet scoop (Commonwealth English), sometimes called bonnet airdam and air dam, is an upraised component on the hood of a motor vehicle that either allows a flow of air to directly enter the engine co ...
. A seldom seen dealer-installed option consisted of a metal underhood pan and gaskets to open the scoop, making it a
cold air intake A cold air intake (CAI) is usually an aftermarket assembly of parts used to bring relatively cool air into a car's internal-combustion engine. Most vehicles manufactured from the mid-1970s until the mid-1990s have thermostatic air intake syste ...
. The scoop was low enough that its effectiveness was questionable (it was unlikely to pick up anything but
boundary layer In physics and fluid mechanics, a boundary layer is the thin layer of fluid in the immediate vicinity of a bounding surface formed by the fluid flowing along the surface. The fluid's interaction with the wall induces a no-slip boundary condi ...
air), but it allowed an enhanced engine sound. Another exterior change was the black "egg-crate" grille. ''Car Life'' tested a 1965 GTO with Tri-Power and what they considered the most desirable options (close-ratio four-speed manual transmission, power steering, metallic brakes, rally wheels, 4.11 limited-slip differential, and "Rally" gauge cluster), with a total sticker price of
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
3,643.79. With two testers and equipment aboard, they recorded a 0–60 miles per hour (0–97 km/h) acceleration time of 5.8 seconds, the standing quarter-mile in 14.5 seconds with a trap speed of 100 miles per hour (160 km/h), and an observed top speed of 114 miles per hour (182.4 km/h) at the engine's 6,000 rpm redline. A four-barrel ''
Motor Trend ''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'' test car, a heavier convertible handicapped by the two-speed automatic transmission and the lack of a limited-slip differential, ran 0–60 mph in 7 seconds and through the quarter-mile in 16.1 seconds at 89 miles per hour (142.4 km/h). Major criticisms of the GTO continued to center on its slow steering (ratio of 17.5:1, four turns lock-to-lock) and subpar brakes. ''Car Life'' was satisfied with the metallic brakes on its GTO, but ''Motor Trend'' and ''Road Test'' found the four-wheel drum brakes with organic linings to be alarmingly inadequate in high-speed driving. Sales of the GTO, abetted by a marketing and promotional campaign that included songs and various merchandise, more than doubled to 75,342. It spawned many imitators, both within other GM divisions and its competitors.


1966

The GTO became a separate Pontiac model (model number 242) in 1966, instead of being an "option package" on the Tempest LeMans. The entire GM "A" body intermediate line was restyled that year, gaining more curvaceous styling with kicked-up rear fender lines for a "Coke-bottle" look, and a slightly "tunneled" backlight. The tail light featured a louvered cover, only seen on the GTO. Overall length grew only fractionally, to , still on a wheelbase, while width expanded to . Rear track increased one inch (2.5 cm). Overall weight remained about the same. The GTO was available as a pillared coupe, a hardtop (without B-pillars), and a
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
. An automotive industry first was a plastic front grille that replaced the
pot metal Pot metal (or monkey metal) is an alloy of low-melting point metals that manufacturers use to make fast, inexpensive castings. The term "pot metal" came about due to the practice at automobile factories in the early 20th century of gathering up no ...
and aluminum versions used in earlier years. New Strato
bucket seat A bucket seat is a car seat contoured to hold one person, distinct from a flat bench seat designed to fit multiple people. In its simplest form it is a rounded seat for one person with high sides, but may have curved sides that partially enclose ...
s were introduced with higher and thinner seat backs and contoured cushions for added comfort and adjustable headrests were introduced as a new option. The instrument panel was redesigned and more integrated than in previous years with the ignition switch moved from the far left of the dash to the right of the steering wheel. Four pod instruments continued, and the GTO's dash was highlighted by walnut veneer trim. Engine and carburetor choices remained the same as the previous year, except the Tri-Power option was discontinued mid-model year. A new engine was offered that saw few takers: the XS option consisted of a factory Ram Air set up with a new 744 high lift cam. Approximately 35 factory-installed Ram Air packages are believed to have been built, though 300 dealership-installed Ram Air packages are estimated to have been ordered. Sales increased to 96,946, the highest production figure for all GTO years. Although Pontiac had strenuously promoted the GTO in advertising as the "GTO Tiger," it had become known in the youth market as the "goat."


1967

The GTO underwent a few styling changes in 1967. The louver-covered
taillight The lighting system of a motor vehicle consists of lighting and signalling devices mounted to or integrated into the front, rear, sides, and in some cases the top of a motor vehicle. They illuminate the road ahead for the driver and increase th ...
s were replaced with eight tail lights, four on each side. Rally II wheels with colored lug nuts were also available in 1967. The GTO emblems located on the rear part of the fenders were moved to the chrome rocker panels. The grille was changed from a purely split grille to one that shared some chrome. The 1967 GTO was available in three body styles: *Hardtop – 65,176 produced *Convertible – 9,517 produced *Sports coupe – 7,029 produced The GTO also saw several mechanical changes in 1967. The
Tri-Power Tri-Power was the name for an arrangement of three two-barrel carburetors installed on large performance V8s offered by the Pontiac Division of General Motors in the late 1950s and 1960s. Three individual Rochester 2G carburetors were arranged ...
carburetion system was replaced with a single 4-barrel
Rochester Rochester may refer to: Places Australia * Rochester, Victoria Canada * Rochester, Alberta United Kingdom *Rochester, Kent ** City of Rochester-upon-Medway (1982–1998), district council area ** History of Rochester, Kent ** HM Prison ...
Quadrajet The Quadrajet is a four barrel carburetor, made by the Rochester Products Division of General Motors. Its first application was the new-for-1965 Chevy 396ci engine. Its last application was on the 1990 Oldsmobile 307 V8 engine, which was last us ...
carburetor. The engine received a larger cylinder bore for a total
displacement Displacement may refer to: Physical sciences Mathematics and Physics * Displacement (geometry), is the difference between the final and initial position of a point trajectory (for instance, the center of mass of a moving object). The actual path ...
of V8, which was available in three models: economy, standard, and high output. The economy engine used a two-barrel carburetor rather than the Rochester Quadrajet and was rated at at 4,400 rpm and at 3,400 rpm. The standard engine was rated at at 5,000 rpm; and the highest torque of the three engines at at 3,400 rpm. The high output engine produced the most power for that year at at 5,100 rpm and a maximum torque of at 3,600 rpm. Emission controls were fitted in GTOs sold in
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. The 1967 model year required new safety equipment. A new energy-absorbing steering column was accompanied by an energy-absorbing steering wheel, padded instrument panel, non-protruding control knobs, and four-way emergency flashers. A shoulder belt option was also featured, and the brake master cylinder was now a dual reservoir unit with a backup hydraulic circuit. The two-speed automatic transmission was also replaced with a three-speed
Turbo-Hydramatic Turbo-Hydramatic or Turbo Hydra-Matic is the registered tradename for a family of automatic transmissions developed and produced by General Motors. These transmissions mate a three-element turbine torque converter to a Simpson planetary geartr ...
TH-400, which was equipped with a
Hurst Performance Hurst Performance, Inc. of Warminster Township, Pennsylvania, manufactured and marketed products for enhancing the performance of automobiles, most notably muscle cars. Products Hurst produced aftermarket replacement manual transmission shifte ...
dual-gate shifter, called a "his/hers" shifter, that permitted either automatic shifting in "drive" or manual selection through the gears. Front disc brakes were also an option in 1967. The GTO sales for 1967 totaled 81,722 units.


Second generation


1968

General Motors redesigned its A-body line for 1968, with more curvaceous, semi-fastback styling, which was a revival of a streamlining on all GM products from 1942 until 1950 as demonstrated on the
Pontiac Streamliner The Pontiac Streamliner is a full-size car produced under the Pontiac brand by General Motors from 1932 to 1952. Pontiac Straight 8 For model year 1933, Pontiac introduced the all-new Economy Eight Series 601 with the Silver Streak Straigh ...
. The wheelbase was shortened to on all two-door models. Overall length was reduced 5.9 inches (150 mm) and height dropped half an inch (12 mm), but overall weight was up about . Pontiac abandoned the familiar vertically stacked headlights in favor of a horizontal layout, but made hidden headlights available at extra cost. The concealed headlights were a popular option. The signature hood scoop was replaced by dual scoops on either side of a prominent hood bulge extending rearward from the protruding nose. A unique feature was the body-color Endura front bumper. It was designed to absorb impact without permanent deformation at low speeds. Pontiac touted this feature heavily in advertising, showing hammering at the bumper to no discernible effect. A GTO could be ordered with "Endura delete", in which case the Endura bumper would be replaced by a chrome front bumper and grille from the Pontiac LeMans. Powertrain options remained substantially the same as in 1967, but the standard GTO engine's power rating rose to at 5,000 rpm. At mid-year, a new Ram Air package, known as Ram Air II, became available. It included freer-breathing cylinder heads, round port exhaust, and the 041 cam. The 'official' power rating was not changed. Another carry-over from 1967 was the four-piston caliper disc brake option. However, most 1968 models had drum brakes all around. The 1968 model year was also the last year the GTOs offered separate crank-operated front door vents. Concealed windshield wipers, which presented a cleaner appearance hidden below the rear edge of the hood, were standard on the GTO and other 1968 GM products after having been originally introduced on 1967 full-size Pontiacs. A popular option, actually introduced during the 1967 model year, was a hood-mounted tachometer, located in front of the windshield and lit for visibility at night. An in-dash tachometer was also available. Redline
bias-ply tire A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide traction on the surface over which t ...
s continued as standard equipment on the 1968 GTO, though they could be replaced by
whitewall tire Whitewall tires or white sidewall (WSW) tires are tires having a stripe or entire sidewall of white rubber. These tires were most commonly used from the early 1900s to around the mid 1980s. Background The use of whitewall rubber for tire has be ...
s at no extra cost. A new option was
radial tire A radial tire (more properly, a radial-ply tire) is a particular design of vehicular tire. In this design, the cord plies are arranged at 90 degrees to the direction of travel, or radially (from the center of the tire). Radial tire construction ...
s for improved ride and handling. However, very few were delivered with the radial tires because of manufacturing problems encountered by the supplier B.F. Goodrich. The radial tire option was discontinued after 1968. Pontiac did not offer radial tires as a factory option on the GTO again until the 1974 model. ''Hot Rod'' tested a four-speed GTO equipped with the standard engine and obtained a quarter mile reading of 14.7 seconds at in pure stock form. ''Motor Trend'' clocked a four-speed Ram Air GTO with 4.33 rear differential at 14.45 seconds at and a standard GTO with Turbo-Hydramatic and a 3.23 rear axle ratio at 15.93 seconds at . Testers were split about handling, with ''Hot Rod'' calling it "the best-balanced car ontiacever built," but ''Car Life'' chided its excessive nose heaviness, understeer, and inadequate damping. Royal Pontiac, located in Royal Oak, Michigan, offered a 428/Royal Bobcat conversion of the 1968 GTO. For $650.00 a 390-horsepower 428 cubic inch engine was installed in place of the 400. The 428 CI engine was disassembled and blueprinted to produce more than the advertised factory 390 horsepower and capable of 5,700 rpm. ''Car and Driver'' road-tested the 428 CI powered car with the Turbo-Hydramatic transmission and 3.55 gears. It could do 0–60 MPH in 5.2 seconds, 0–100 in 12.9 seconds, and the 1/4 mile in 13.8 seconds at 104 mph. This compared to a '' Car Life'' road test of a 400 CI powered GTO with a Ram Air engine, four-speed transmission, and 3.90 gear which did 0–60 in 6.6 seconds, 0–100 in 14.6 seconds, and the 1/4 mile in 14.53 at 99.7 mph. ''Car and Driver'' wrote that the 428 CI powered car was "a fine, exciting car for either touring or tooting around in traffic. Not overly fussy. Not difficult to drive–-up to a point. Too much throttle at the wrong time will spin the car, or send it rocketing off the road and into the farmer's field. You can light up the car's tires like it was an AA-fueler anytime the notion seizes your fancy." On the other hand, according to ''Car Life'', the Ram Air powered car "likes to run between 3,000 and 6,000 rpm. Below 3,000, the GTO ran flat and a bit rough. Part-throttle driving at 2,000 rpm around town was difficult and unpleasant. Freeway cruising at 4,000 rpm is anything but pleasant and promises short life for hard-working engine components. Also, driving the GTO on wet roads with this deep geared axle was thrilling. Rear tire breakaway could be provoked by a slight jab at the accelerator, sending the car into a minor skid that usually used up more than one lane of space." Like all 1968 passenger vehicles sold in the United States, GTOs now featured front outboard shoulder belts (cars built after January 1, 1968) and side marker lights. To comply with the new 1968 federal vehicle emissions standards, the GTO was now equipped with emissions controls. Now facing competition both within GM and from
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
,
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
, and
Plymouth Plymouth () is a port city and unitary authority in South West England. It is located on the south coast of Devon, approximately south-west of Exeter and south-west of London. It is bordered by Cornwall to the west and south-west. Plymouth ...
—particularly the low-cost
Plymouth Road Runner The Plymouth Road Runner is a mid-size car with a focus on performance built by Plymouth in the United States between 1968 and 1980. By 1968, some of the original muscle cars were moving away from their roots as relatively cheap, fast cars as t ...
—the GTO won the ''Motor Trend'' Car of the Year Award. Sales reached 87,684 units, which would ultimately prove to be the second-best sales year for the GTO.


1969

The 1969 model eliminated the front door vent windows, had a slight grille and taillight revision, moved the ignition key from the dashboard to the steering column (which locked the steering wheel when the key was removed, a federal requirement installed one year ahead of schedule), and the gauge face was changed from steel blue to black. In addition, the rear quarter-panel mounted side marker lamps changed from a red lens shaped like the Pontiac "arrowhead" emblem to one shaped like the broad GTO badge. Front outboard headrests were made standard equipment on all cars built for 1969. The previous economy engine and standard 350 hp V8 engine remained, while the "400 H.O." was upgraded to the "400 Ram Air" (though now colloquially referred to as the "Ram Air III", Pontiac never used that designation), rated at at 5,100 rpm. The top option was the Ram Air IV rated at at 5,500 rpm and at 3,900 rpm of torque, which featured special header-like high-flow exhaust manifolds, high-flow cylinder heads, a specific high-rise aluminum intake manifold, larger Rochester Quadrajet 4-barrel carburetor, high-lift/long-duration camshaft, plus various internal components capable of withstanding higher engine speeds and power output. Unlike the highest rpm Chevy big-block and Hemi engines, the Ram Air IV utilized hydraulic lifters. By this time, the gross power ratings of both Ram Air engines were highly suspect, bearing less relationship to developed power and more to an internal GM policy limiting all cars except the Corvette to no more than one advertised horsepower per of curb weight. The higher-revving Ram Air IV's advertised power peak was actually listed at 5,000 rpm—100 rpm lower than the less-powerful Ram Air 400. A new model called "The Judge" was introduced. The name came from a comedy routine, "Here Come de Judge", used repeatedly on the ''Rowan & Martin's Laugh-In'' TV show. The Judge routine, made popular by comedian
Flip Wilson Clerow "Flip" Wilson Jr. (December 8, 1933 – November 25, 1998) was an American comedian and actor best known for his television appearances during the late 1960s and 1970s. From 1970 to 1974, Wilson hosted his own weekly variety series ''The F ...
, was borrowed from the act of long-time burlesque entertainer Dewey "Pigmeat" Markham. Advertisements used slogans like "All rise for the Judge" and "The Judge can be bought". As originally conceived, the Judge was to be a low-cost GTO, stripped of features to make it competitive with the
Plymouth Road Runner The Plymouth Road Runner is a mid-size car with a focus on performance built by Plymouth in the United States between 1968 and 1980. By 1968, some of the original muscle cars were moving away from their roots as relatively cheap, fast cars as t ...
. The package was
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
332 more expensive than a standard GTO, and included the Ram Air 400 engine, Rally II wheels without trim rings, Hurst shifter (with a unique T-shaped handle), wider tires, various decals, and a rear spoiler. Pontiac claimed that the spoiler had some functional effect at higher speeds, producing a small but measurable downforce, but it was of little value at legal speeds. The Judge was initially offered only in Carousel Red, but midway into the model year, other colors became available. The GTO was surpassed in sales both by the Chevrolet Chevelle SS396 and the
Plymouth Road Runner The Plymouth Road Runner is a mid-size car with a focus on performance built by Plymouth in the United States between 1968 and 1980. By 1968, some of the original muscle cars were moving away from their roots as relatively cheap, fast cars as t ...
, but 72,287 were sold during the 1969 model year, with 6,833 of them having the Judge package.


1970

The Tempest model line received another facelift for the 1970 model year. Hidden headlights were deleted in favor of four exposed round headlamps outboard of narrower grille openings. The nose retained the protruding vertical prow theme, although it was less prominent. While the standard Tempest and LeMans had chrome grilles, the GTO retained the Endura urethane cover around the headlamps and grille. The suspension was upgraded with the addition of a rear anti-roll bar, essentially the same bar as used on the
Oldsmobile 442 The Oldsmobile 4-4-2 (also known as the 442) is a muscle car produced by Oldsmobile between the 1964 and 1987 model years. Introduced as an option package for US-sold F-85 and Cutlass models, it became a model in its own right from 1968 to 197 ...
and
Buick Gran Sport The Gran Sport name has been used on several high-performance cars built by General Motors for its Buick brand since 1965. In the GM brands hierarchy, Buick was surpassed in luxury and comfort appointments only by Cadillac, which did not produce ...
. The front anti-roll bar was slightly stiffer. The result was a useful reduction in body lean in turns and a modest reduction of understeer. Another handling-related improvement was optional variable-ratio power steering. Rather than a fixed ratio of 17.5:1, requiring four turns lock-to-lock, the new system varied its ratio from 14.6:1 to 18.9:1, needing 3.5 turns lock-to-lock. Turning diameter was reduced from 40.9 feet (12.5 m) to 37.4 feet (11.4 m). The base engine was unchanged for 1970, but the low-compression economy engine was deleted and the "400 Ram Air"(aka "Ram Air III"), now simply called "Ram Air", and Ram Air IV remained available. A new option was Pontiac's D-port 455 HO engine (different from the round-port offerings of the 1971–72 cars), available now that GM had rescinded its earlier ban on intermediates with engines larger than 400 cubic inches. The 455, a long-stroke engine also available in the full-size Pontiac line as well as the Grand Prix, was dubiously rated by Pontiac at 360 hp, only moderately stronger than the base 350 hp 400 CID and less powerful than the "Ram Air". The Pontiac brochure indicated the same 455 installed in the Grand Prix model was rated at . The camshafts used in the "Ram Air" 400 and the GTO 455 HO were the same. For example, the manual transmission 455 HO's used the same 288/302 duration cam as the "Ram Air" 400. The 455 was rated at at 4,300 rpm. Its advantage was torque: at 2,700 rpm. A functional Ram Air scoop was available but when so equipped official horsepower and torque ratings were unchanged. ''Car and Driver'' tested a heavily optioned 455 HO, with a four-speed transmission and 3.31 axle and recorded a quarter-mile time of 15.0 seconds with a trap speed of . ''Car Life'' test car had the Turbo-Hydramatic 455 with a 3.55 rear differential, clocked 14.76 seconds quarter-mile time at , with an identical 6.6 second 0–60 mph acceleration time. Both were about slower than a "Ram Air" GTO with four-speed, although considerably less temperamental: the Ram Air engine idled roughly and was difficult to drive at low speeds. The smaller displacement engine recorded less than of gasoline, compared to - for the 455. A new and short-lived option for 1970 was the Vacuum Operated Exhaust (VOE), which was vacuum actuated via an under-dash lever marked "exhaust". The VOE was designed to reduce exhaust backpressure and to increase power and performance, but it also substantially increased exhaust noise. The VOE option was offered from November 1969 to January 1970. Pontiac management was ordered to cancel the VOE option by GM's upper management following a TV commercial for the GTO that aired during Super Bowl IV on
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
January 11, 1970. In that commercial, titled the "Humbler"(an advertising tagline Pontiac used in print ads to describe all 1970 GTOs), which was broadcast only that one time, a young man pulled up in a new GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the VOE and then left the drive-in after failing to find a street racing opponent. That particular commercial was also canceled by order of GM management. Approximately 233 1970 GTOs were factory built with this option including 212 hardtop coupes and 21 convertibles, equipped with either four-speed manual or Turbo Hydra-Matic transmissions. While allegedly all were equipped with the standard GTO "YS" 400ci 350 hp V-8 engine, according to the 1970 Pontiac Accessorizer book, VOE was available with the 455 V-8. The Accessorizer book does say that VOE was not available with either 400 cubic inch engines with Ram Air, though it does not specify whether it was unavailable with the 455 when equipped with the optional Ram Air induction components. The particular GTO in the commercial was Palladium Silver with a black bucket seat interior. It was unusual in several respects as it also had the under-dash "Ram Air" knob just to the right of the VOE knob, and it sported "'69 Judge" stripes, as a few very-early '70 GTOs could be ordered with. It also had a Ram Air IV 400 V-8 engine, 4-speed manual transmission, remote mirror, Rally II wheels, A/C, hood tachometer, and a new-for-1970 Formula steering wheel. The particular car in the ad was a 1970 GTO pilot car built in May of 1969. The Judge package remained available as an option on the GTO. The Judge came standard with the "Ram Air" 400 V-8, while the Ram Air IV was optional. Though the 455 HO V8 was available as an option on the standard GTO throughout the entire model year, the 455 HO was not offered on the Judge until late in the year. Orbit Orange (actually a bright school bus yellow hue) became the new feature color for the 1970 Judge, but any GTO color was available. Arch striping was relocated to above the creases above the wheel wells, a new styling trait of the 1970 GTO introduced the previous year on the 1969 Firebird. The Judge package also included dark argent grille surrounds, black painted hood air inlet ornaments, and a revised, higher rear airfoil. The new styling did little to help declining sales, which were now being hit by sagging buyer interest in all muscle cars, fueled by the punitive surcharges levied by
automobile insurance Vehicle insurance (also known as car insurance, motor insurance, or auto insurance) is insurance for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bodily injur ...
companies, which sometimes resulted in insurance payments higher than car payments for some drivers. Sales were down to 40,149, of which 3,797 were the Judge. Of those 3,797 cars built in the Judge trim level, only 168 were ordered in the convertible form: RA 400 (147 built), RA IV (18 built), and 455 HO (3 built). The '69/'70 "round-port" RA IV engine, a derivative of the '68½ "round-port" RA II engine, was the most exotic high-performance engine ever offered by PMD and factory-installed in a GTO or Firebird. The 1969 version had a slight advantage as the compression ratio was still at 10.75:1 as opposed to 10.5:1 in 1970. It is speculated that PMD was losing $1,000 on every RA IV GTO and Firebird built, and the RA IV engine was under-rated at . A total of 37 RA IV GTO convertibles were built-in 1970: 24 four-speeds and 13 automatics. Of the 13 1970 GTO RA IV/auto convertibles built only six received the Judge option. The GTO remained the third best-selling intermediate muscle car, outsold only by the Chevrolet Chevelle SS 396/454 and the Plymouth Road Runner.


1971

The 1971 GTO had another modest facelift, this time with wire-mesh grilles, horizontal bumper bars on either side of the grille opening, more closely spaced headlamps, and a new hood with the dual scoops relocated to the leading edge, not far above the grille. Overall length grew slightly to . Sport mirrors increased standard width by two inches, from 74.5 to 76.5 inches. A new corporate edict, aimed at preparing GM for no-lead gasoline, forced an across-the-board reduction in compression ratios. The "Ram Air" and Ram Air IV engines did not return for 1971. The standard GTO engine was still the 400 CID V8, but now with 8.2:1 compression ratio. Power was rated at SAE gross at 4,800 rpm and torque at at 3,600 rpm. It had SAE net at 4,400 rpm in the GTO and SAE net at 4,400 rpm in the Firebird. An engine option was the 455 CID V8 with four-barrel carburetor, 8.4:1 compression ratio and 325 hp (242 kW) at 4,400 rpm, which was only available with the Turbo Hydra-matic TH-400 transmission. It had SAE net at 4,000 rpm in the GTO and SAE net in the Firebird. This engine was not available with Ram Air induction. The top-of-the-line GTO engine for 1971 was the new 455 HO with 8.4 compression, rated at at 4,800 rpm and at 3,600 rpm. It had SAE net at 4,400 rpm in the GTO and SAE net in the Firebird Trans Am or Formula 455 with Ram Air induction(Formula; shaker hood inlet on Trans Am). The 1971 Pontiac brochure declared that this engine produced more NET horsepower than any other engine in its history. That would imply the 400 CID V8 Ram Air engines had less than 310 hp net. For 1971, the standard rear-end was an open 10 bolt. Positraction 10 bolt rear ends were available as an option on 400 CI engine-equipped GTO's, while all 455 CI GTO's were available with a 12 bolt open or optional 12 bolt Positraction rear-end. ''Motor Trend'' tested a 1971 GTO with the 455, four-speed transmission, and 3.90 axle, and obtained a 0–60 mph acceleration time of 6.1 seconds and a quarter mile acceleration time of 13.4 seconds at 102 mph (164 km/h). The Judge returned for a final year, With the standard equipment being the Mountain Performance package was the 455 HO. Only 357 were sold, including 17 convertibles. On February 11, 1971 Pontiac announced that no new orders for The Judge would be accepted after March 1, 1971. Only 10,532 GTOs were sold in 1971, 661 of which were non-Judge equipped convertibles.


1972

In 1972, the GTO reverted from a separate model to a US$353.88 option package for the LeMans and LeMans Sport coupes. On the base LeMans line, the GTO package could be had with either the low-priced pillared coupé or hardtop coupé. Both models came standard with cloth and vinyl or all-vinyl
bench seat A bench seat is a full width continuous pad forming the front seat of automobiles. The second row of seating in most sedans is usually a bench. The third row of most SUVs and minivans, which may be forward-facing or rear-facing, is also a bench ...
s and rubber floor mats on the pillared coupe and carpeting on the hardtop, creating a lower-priced GTO. The LeMans Sport, offered only as a hardtop coupe, came with Strato bucket seats upholstered in vinyl, along with carpeting on the floor and lower door panels, vinyl door-pull straps, custom pedal trim, and cushioned steering wheel, much like GTOs of previous years. Other optional equipment was similar to 1971 and earlier models. Planned for 1972 as a GTO option was the ducktail rear spoiler from the
Pontiac Firebird The Pontiac Firebird is an American automobile that was built and produced by Pontiac from the 1967 to 2002 model years. Designed as a pony car to compete with the Ford Mustang, it was introduced on February 23, 1967, five months after GM's ...
, but after a few cars were built with that option, the mold used to produce the spoiler broke, and it was canceled. Rally II and honeycomb wheels were optional on all GTOs, with the honeycomb wheels now featuring red Pontiac arrowhead emblems on the center caps, while the Rally II wheels continued with the same caps as before, with the letters "PMD" (for Pontiac Motor Division). Power, now rated in SAE net hp terms, was down further, to at 4,400 rpm and at 3,200 rpm torque for the base 400 engine. The optional 455 had the same rated power (although at a peak of 3,600 rpm), but substantially more torque. Most of the drop was attributable to the new rating system (which now reflected an engine in as-installed condition with mufflers, accessories, and standard intake). The engines were relatively little changed from 1971. Optional was the 455 HO engine, essentially similar to that used in the Trans Am. It was rated at at 4,000 rpm and at 3,200 rpm, also in the new SAE net figures. Despite its modest 8.4:1 compression, it was as strong as many earlier engines with higher gross power ratings; yet like all other 1972-model engines, it could perform on low-octane regular leaded, low-lead, or unleaded types of gasoline. Only 646 cars with this engine were sold. Sales plummeted by 45%, to 5,811. (Some sources discount the single convertible and the three anomalous wagons, listing the total as 5,807.) Although Pontiac did not offer a production GTO convertible in 1972, a buyer could order a LeMans Sport convertible with either of the three GTO engines and other sporty/performance options to create a GTO in all but name. Even the GTO's Endura bumper was offered as an option on LeMans/Sport models, with "PONTIAC" spelled out on the driver's side grille rather than "GTO."


Third generation


1973

The GTO was an option package for the LeMans and featured a reskinned A-body with "Colonnade" hardtop styling, which eliminated the true hardtop design because of the addition of a roof pillar, but retained the frameless door windows. Rear side windows were now of a fixed design that could not be opened and in a triangular shape. New federal laws for 1973 demanded front bumpers capable of withstanding 5-mile-per-hour (8 km/h) impacts with no damage to the body (5 mph rear bumpers became standard in 1974). The result was the use of prominent and heavy chrome bumpers at the front and rear. The overall styling of the 1973 Pontiac A-body intermediates (LeMans, Luxury LeMans, GTO, and Grand Am) was generally not well received by the general public. In contrast, the
Pontiac Grand Prix The Grand Prix is a line of automobiles produced by the Pontiac Division of General Motors from 1962 until 2002 for coupes and 1989–2008 for sedans. First introduced as a full-size performance coupe for the 1962 model year, the model varie ...
and
Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the city in Monaco, the Monte Carlo was marketed as the first personal luxury car of the Chevr ...
, which were also derived from the intermediate A-body, were much better received because of their squared-off styling and formal rooflines with vertical windows. Pontiac's sister division,
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produ ...
, received better reviews from the automotive press and the car-buying public with the similar-bodied
Cutlass A cutlass is a short, broad sabre or slashing sword, with a straight or slightly curved blade sharpened on the cutting edge, and a hilt often featuring a solid cupped or basket-shaped guard. It was a common naval weapon during the early Age of S ...
. Again, the 1973 GTO option was offered on two models including the base LeMans coupe or the LeMans Sport Coupe. The base LeMans coupe featured a cloth-and-vinyl or all-vinyl bench seat while the more lavish LeMans Sport Coupe had all-vinyl interiors with Strato bucket seats or a notchback bench seat with a folding armrest. The LeMans Sport Coupe also had louvered rear side windows from the Grand Am in place of the standard triangular windows of the base LeMans. The standard 400 CID V8 in the 1973 GTO was further reduced in compression to 8.0:1, dropping it to 230 hp (170 kW). The 400 engine was available with any of the three transmissions including the standard three-speed manual, or optional four-speed or Turbo Hydra-Matic. The 455 CID V8 remained optional but was dropped to 250 hp (186 kW) and available only with the Turbo Hydra-Matic transmission. The 455 HO engine did not reappear, but GM initially announced the availability of a Super Duty 455 engine (shared with the contemporary Pontiac Trans Am SD455), and several such cars were made available for testing, impressing reviewers with their power and flexibility. Nevertheless, the Super Duty was never actually offered for public sale in the GTO. Eight prototypes were built for testing but were subsequently destroyed. A new change for 1973 was a hood accented with NACA ducts. These ducts were designed to force air into the ram air-induction system. Although such a system was never offered on the production GTO. Sales dropped to 4,806, due in part to competition from the new Grand Am and the lack of promotion for the GTO. By the end of the model year, an emerging oil crisis quashed consumer interest in muscle cars.


Fourth generation


1974

Wanting to avoid internal competition with the "Euro-styled"
Pontiac Grand Am The Pontiac Grand Am is a mid-size car and later a compact car that was produced by Pontiac. The Grand Am had two separate three-year runs in the 1970s: from 1973 to 1975, and again from 1978 to 1980. It was based on the GM A platform. Productio ...
, and looking for an entry into the compact muscle market populated by the Plymouth Duster 360, Ford Maverick Grabber, and AMC Hornet X, Pontiac moved the 1974 GTO option to the compact
Pontiac Ventura The Pontiac Ventura was an automobile model that was produced by Pontiac. As was common practice at the time, its name was derived from Ventura, California, joining other similarly derived models such as the fellow Pontiac Catalina, the Chevrolet ...
, which shared its basic body shell and sheetmetal with the
Chevrolet Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramat ...
. The GTO option was available in both the base Ventura and the Ventura Custom lines. It was offered as a two-door coupe version featuring a traditional separate trunk or a two-door
hatchback A hatchback is a car body configuration with a rear door that swings upward to provide access to a cargo area. Hatchbacks may feature fold-down second row seating, where the interior can be reconfigured to prioritize passenger or cargo volume. ...
with an opening integrated rear backlight and deck with hydraulic struts to allow access to a cargo area and included a fold-down rear seatback. The two body styles differed in profile and also had distinct rear
quarter glass Quarter glass (or quarter light) on automobiles and closed carriages may be a side window in the front door or located on each side of the car just forward of the rear-facing rear window of the vehicle. Only some cars have them. In some cases, ...
designs. The base Ventura interior consisted of bench seats and rubber floor mats, Bucket seats could be added for $132 (Code A51), while the Ventura Custom had upgraded bench seats or the optional Strato bucket seats along with carpeting, cushioned steering wheel, and custom pedal trim. The $461 GTO package (Code WW3) included a three-speed manual transmission with Hurst floor shifter, heavy-duty suspension with front and rear
anti-roll bar An anti-roll bar (roll bar, anti-sway bar, sway bar, stabilizer bar) is a part of many automobile suspensions that helps reduce the body roll of a vehicle during fast cornering or over road irregularities. It connects opposite (left/right) whee ...
s, a shaker hood, special grille, wing mirrors, and wheels, and various GTO emblems. The only engine was the V8 with a 7.6:1 compression ratio and a Rochester 4MC Quadrajet carburetor. The engine was rated at at 4,400 rpm and of torque at 2,800 rpm. Optional transmissions included a wide-ratio four-speed with Hurst shifter for $207 (Code M20) or the three-speed Turbo Hydra-Matic. Power Steering was a $104 option (Code N41) as well as Power front disc brakes for $71 (Code JL2). Bias-belted tires were standard equipment, but a radial tuned suspension option added radial tires along with the upgraded suspension. The revamped model quickly became a sore spot for loyalists, a situation not helped when ''Motor Trend'' tested the "Hot Sports Compacts" in their February 1974 issue—the staff could only muster a 0–60 mph acceleration time of 9.5 seconds and a quarter-mile trap time of 16.5 seconds (at 84.03 mph). ''Cars Magazine'' tested a 1974 GTO with the optional four-speed manual transmission and obtained a 0–60 mph acceleration time of 7.7 seconds and a quarter-mile time of 15.72 seconds at . Jerry Heasley of ''High Performance Pontiac'' magazine called the car "a joke of a Ventura compact...uglier and stupid looking," in their August 1983 Special GTO issue. Sales improved over the 1973 model year to 7,058 units, but not enough to justify continuing marketing the GTO option package. Problems for the 1974 model year included an
oil embargo An oil embargo is an economic situation wherein entities engage in an embargo to limit the transport of petroleum to or from an area, in order to exact some desired outcome. One commentator states, " oil embargo is not a common commercial practice; ...
and gas rationing. Other factors leading to the discontinuation of the GTO were the declining interest in performance cars and tighter emissions requirements that lowered engine compression ratios to use unleaded fuel and catalytic converters.


1999 concept car

During the 1999
Detroit Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
, a GTO
concept car A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...
with a heritage-inspired "Coke-bottle" shape, grille, and hood scoop, was introduced to the world. It was only intended to be a design study and had no engine. It had styling cues paying homage to all the generations of the Pontiac GTOs such as rear quarter windows reminiscent of the 1967 Pontiac GTO, hood-mounted tachometer pod, split grilles, tapered tail lights, twin hood scoops, and unique 21-inch wheels.


Fifth generation


2004

In 2004, the Pontiac GTO was relaunched in the U.S. market in the form of a
rebadged In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...
, third-generation
Holden Monaro The Holden Monaro ( ) is a rear-wheel drive coupé manufactured by General Motors Holden in Australia from 1968 to 1975 and later reintroduced from 2001 to 2005. It was also manufactured as a 4-door sedan from 1973 to 1977. Three generations of ...
. The VZ Monaro-based GTO was Pontiac's first
captive import Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system. The foreign vehicle may be produced by a subsidia ...
since the 1988–1993
Pontiac LeMans The Pontiac LeMans is a model name that was applied to subcompact- and intermediate-sized automobiles marketed by Pontiac from 1961 to 1981 (1983 in Canada) model years. Originally a trim upgrade based on the Tempest, it became a separate mod ...
. The V2/VZ Monaro was a 2-door coupe variant of the
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
n developed VT/VX Holden Commodore. The Monaro was also exported to the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
as the
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
Monaro and to the
Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...
as the
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
SS. The revival was prompted by former GM North America Chairman Bob Lutz, who had the idea of importing a Holden Commodore-based vehicle after reading a ''Car and Driver'' review of the Holden Commodore SS, published circa 2000. ''Car and Driver'' praised the performance of the V8 powered, rear-wheel drive Holden Commodore SS, but noted that even though it was one of the best vehicles that GM offered at the time, it could not be purchased in the United States. The idea of importing a rear-wheel drive Holden as a GM North American performance offering gradually transformed into importing the Monaro. Lutz, as well as other GM executives, later drove a Holden Monaro while on a business trip in Australia, which convinced them that importing the car could be a profitable venture. Lutz had to convince GM executive hierarchy to import the car and overcome a corporate culture that promoted regional autonomy between GM North America and its overseas divisions. This resulted in an "unnecessarily long gestation period," as Lutz put it, and at a much higher cost than anticipated. The Monaro design was introduced in 2001 but appeared "dated" in 2003 when it was released in the United States. It was also originally planned to sell for about $25,000, but by the time it was launched in the U.S., the Australian dollar's growth against the U.S. dollar had inflated the price of the car to well over $34,000. Both of these elements played a role in the car's lukewarm acceptance by the general public. The GTO was assembled by GM's
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
subsidiary at
Elizabeth, South Australia Elizabeth is an outer northern suburb A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as par ...
. It was equipped with the 5.7 L
LS1 LS1 may refer to: * Central Leeds postcode * GM LS engine "LS engine" is the colloquial name given to the third and fourth generation small-block V8 gasoline engine used in General Motors' vehicles. The name evolved from the need to differe ...
V8 engine for the 2004 model year, the same engine found in the concurrent model year
Chevrolet Corvette The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctiv ...
, with a choice of a 6-speed manual transmission or a 4-speed automatic. Changes from the Australian-built Monaro included bracing additions to the body to meet U.S. crash standards, a "corporate Pontiac" front facia, new badging, "GTO" stitching on the front seats and a revised exhaust system. GM Engineers benchmarked the sound of the 1964 GTO held in the Pontiac historical collection, as well as other LS1-powered vehicles while working with the exhaust vendor to tune the system. The effort was made to make the new GTO invoke the same sound as the original while still meeting the noise threshold required by some states. The 2004 GTO exhaust was a true dual system that followed the original Monaro exhaust routing, thus both tailpipes exited on the driver side of the vehicle. General Motors claimed performance of 0–60 mph in 5.3 seconds and a 13.8 second quarter mile time, which was closely verified by several automotive magazine tests. Initially, in 2004, the car was offered in seven colors: Barbados Blue Metallic, Cosmos Purple Metallic, Quicksilver Metallic, Phantom Black Metallic, Impulse Blue Metallic, Torrid Red, and Yellow Jacket. GM had high expectations to sell 18,000 units, but the lukewarm reception of the car in the U.S. curtailed the target. The styling was frequently derided by critics as being too "conservative" and "anonymous" to befit either the GTO heritage or the current car's performance. Given the newly revived
muscle car Muscle car is a description according to '' Merriam-Webster Dictionary'' that came to use in 1966 for "a group of American-made two-door sports coupes with powerful engines designed for high-performance driving." The '' Britannica Dictionary'' ...
climate, it was also overshadowed by the
Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the city in Monaco, the Monte Carlo was marketed as the first personal luxury car of the Chevr ...
,
Chrysler 300 The Chrysler 300 is a full-size luxury car manufactured and marketed by Stellantis North America (and its predecessor companies) as a four-door sedan and station wagon in its first generation (model years 2005–2010) and solely as a four-d ...
, Dodge Charger, Dodge Magnum, and the new
Ford Mustang The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...
, all of whom featured more traditional "muscle car" aesthetics. Critics also pointed out the car's high sale price. Sales were also limited because of tactics of
dealerships A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive mainten ...
, such as initially charging large markups and denying requests for test drives of the vehicle. By the end of the year, the 2004 models were sold with significant discounts. Sales totaled 13,569 of the 15,728 imported cars for 2004. The hood scoops that originally were slated for production in 2005 were pushed into production as part of an over-the-counter Sport Appearance Package. The 2004 Sport Appearance Package also included a taller and more angular rear spoiler, as well as deeper inset front grilles. Closing out the 2004 model year was the W40 package featuring an exclusive paint color called Pulse Red, red “GTO” embroidery on black-anthracite seats, and a grey-colored gauge cluster. The last 794 units of the 2004 model year GTOs were equipped with the W40 package.


2005

The 2005 model year continued with the standard hood scoops, split rear exhaust pipes with a revised rear fascia, and late in the year, optional 18 inch (45.7 cm) wheels. The major change for 2005 was the replacement of the LS1 engine with the LS2 engine. This engine had increased power and torque of with respectively. Other changes included larger front rotors and caliper hardware from the Corvette, a strengthened drivetrain with the addition of a driveshaft with larger "
giubo A ''giubo'' ( ; etymology: giunto Boschi, "Boschi joint"), also known as a 'flexdisc', and sometimes misspelled as guibo, is a flexible coupling used to transmit rotational torque between the drive shaft and the companion flange on mechanical de ...
s" and a larger differential flange, as well as revised half-shafts. Dashboard gauge graphics were revised. The optional dealer-installed Sport Appearance Package became available and differed visually by having a different lower rear fascia, aftermarket mufflers with quad chrome exhaust tips, revised spoiler, and front lower fascia extension, recessed grilles and revised rocker panels. This package was available from GM as an accessory in red, silver, black, or primer for other color cars. Production amounted to 11,069 cars due in part to a shortened model year. Barbados Blue and Cosmos Purple were dropped for the year, but Cyclone Grey and Midnight Blue Metallic were added. Customers also had the option to order their GTO without hood scoops (RPO code BZJ), though only 24 cars were produced with such an option. With an improved powerplant, GM claimed the car to be capable of accelerating from 0 to in 4.7 seconds and a 13.0 second quarter-mile time at (automatic transmission). ''Car and Driver'' magazine tested the car and measured the 0–60 mph acceleration time of 4.8 seconds and a quarter-mile time of 13.3 seconds at with its BFGoodrich g-Force T/A KDWS, 245/45ZR-17 95W M+S front and rear tires and a manual transmission. The 0–100 mph and 0–130 mph times were 11.7 and 19.6 respectively. Motor-week also tested the 2005 GTO.


2006

For 2006, two additional colors were added, Spice Red Metallic and Brazen Orange Metallic, while Midnight Blue Metallic and Yellow Jacket were dropped. Changes for 2006 included revised blacked-out tail lamps, illuminated steering wheel radio controls, faster moving power seat motors, and an interior power door lock switch. The climate control button for the A/C also had the word "Defog", a carryover from the 2005 model year, along with the , 6.0 L engine. On February 21, 2006, Buick-Pontiac-GMC General Manager John Larson announced to dealers that GM would halt imports of the GTO in September, making 2006 the last model year for the new GTO. The explanation was the inability to meet new airbag deployment standards for 2007. The final production numbers of the 2006 Pontiac GTO amounted to 13,948 cars, an increase from 11,069 cars from the previous model year. The last Pontiac GTO, which was also the last Monaro-based coupe produced, came off the assembly line in Australia on June 14, 2006. Total production for all three years amounted to 40,808 vehicles. The fifth generation of the GTO was only intended as a limited production car for those 3 years from the beginning of the program.


Performance

Pontiac GTO 6.0 * Top Speed - 180 mph * 0-60 mph - 4.8 seconds * 0-100 mph - 11.2 seconds * Quarter Mile Drive - 13.1 seconds


Motorsports

* David Pearson drove a 1971 GTO in the
Winston Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
.


Production numbers

Production numbers for the Pontiac GTO from 1964 to 1970.


References


External links


GTOAA.ORG
GTO Association of America * * {{DEFAULTSORT:Pontiac Gto Muscle cars GTO Rear-wheel-drive vehicles Convertibles Coupés Station wagons 1970s cars Pontiac GTO (2004 onwards) 2000s cars Cars introduced in 1964 Motor vehicles manufactured in the United States