Player One Amusement Group (P1AG), formerly Cineplex Starburst, is a Canadian
arcade game distributor. It is a subsidiary of
Cineplex Entertainment, and was created via the successive mergers and acquisitions of Starburst Coin Machine, Brady Distributing, Premier Amusements, Sega Amusement Works, Tricorp Amusements, and Dandy Amusements.
The company also owns Playdium, a large amusement centre in
Mississauga,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
.
History
Origin Timeline:
* 1944 - Brady Distributing established
* 1949 - Premier Amusements established (Premier Amusements originally started as Melody Music Company)
* 1974 - Sega Amusement Works (SAW) established. Formally, Sunshine Company.
* 1975 - Starburst Coin Machine established
* 1982 - Tricorp Amusements established
* 1994 - Playdium established
* 2007 - Starburst Coin Machine acquires Playdium and Premier Amusements
* 2012 - Starburst Coin Machine and
Cineplex Entertainment partner to create Cineplex Starburst (also known as CSI)
* 2015 - Brady Distributing and Cineplex Starburst partner to create Brady Starburst
* 2016 - Tricorp Amusements and SAW acquired by Cineplex Starburst
* 2016 - Cineplex Starburst, Brady Starburst, Premier Amusements, Tricorp Amusements and SAW become "Player One Amusement Group"
* 2017 - Dandy Amusements acquired by Player One Amusement Group
* 2020 - Mississauga Playdium permanently closed
*2021 -
Dartmouth, Nova Scotia
Dartmouth ( ) is an urban community and former city located in the Halifax Regional Municipality of Nova Scotia, Canada. Dartmouth is located on the eastern shore of Halifax Harbour. Dartmouth has been nicknamed the City of Lakes, after the lar ...
location opens
Brands
Playdium
Playdium is a family entertainment centre chain owned by
Cineplex Entertainment through its subsidiary Player One Amusement Group. The former flagship location in
Mississauga,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
launched as Sega City @ Playdium near
Square One Shopping Centre on September 7, 1996. The centre cost CA$17 million to build and included an
arcade
Arcade most often refers to:
* Arcade game, a coin-operated game machine
** Arcade cabinet, housing which holds an arcade game's hardware
** Arcade system board, a standardized printed circuit board
* Amusement arcade, a place with arcade games
* ...
,
batting cage
A batting cage (or tunnel) is an enclosed area for baseball or softball players to practice the skill of batting.
The optimal material for batting cages is netting, and they are typically rectangular in shape. Chain-link fence is not required b ...
s,
go-kart
A go-kart, also written as go-cart (often referred to as simply a kart), is a type of sports car, close wheeled car, open-wheel car or quadracycle. Go-karts come in all shapes and forms, from non-motorised models to high-performance racing ...
s and
mini-golf
Miniature golf, also known as minigolf, mini-putt, crazy golf, or putt-putt, is an offshoot of the sport of golf focusing solely on the putting aspect of its parent game. The aim of the game is to score the lowest number of points. It is playe ...
. A partnership with
Sega GameWorks
GameWorks is a gaming-based entertainment center with a single location as of 2022, a chain of such businesses. It was owned by then-owner ExWorks Capital, each venue featured a wide array of video game arcades, in addition to full-service bars ...
, it featured many arcade games from that company such as
Daytona USA
is an arcade racing video game developed by Sega AM2 in 1993 and released by Sega in 1994. Players race stock cars on one of three courses. The first game released on the Sega Model 2 three-dimensional arcade system board, a prototype deb ...
, and eight-player racing setups for ''
Indy 500
The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indian ...
'' (as ''
Virtua Indy'') and ''
Manx TT Super Bike
''Manx TT Super Bike'' is a 1995 arcade racing game developed jointly by Sega AM3 and Sega-AM4. It is a motorcycle racing game built for the Sega Model 2 arcade board. Up to 8 players can race in this game if enough arcade cabinets are linked ...
''.
''Indy 500'' remains available today.
In 1999, the centre was renamed to Playdium. The company opened up two more locations in
Brampton
Brampton ( or ) is a city in the Canadian province of Ontario. Brampton is a city in the Greater Toronto Area (GTA) and is a lower-tier municipality within Peel Region. The city has a population of 656,480 as of the 2021 Census, making it the ...
and
Whitby
Whitby is a seaside town, port and civil parish in the Scarborough borough of North Yorkshire, England. Situated on the east coast of Yorkshire at the mouth of the River Esk, Whitby has a maritime, mineral and tourist heritage. Its East Clif ...
in late 2019.
The main building is and included over 200 attractions. Some arcade games include ''
Mario Kart Arcade GP DX'', ''
Luigi's Mansion Arcade'', ''Pac-Man's Arcade Party'' and two ''
Pump It Up'' machines (''Pump It Up 2017 Prime 2'' and ''Pump It Up 2015 Prime'').
The arcade was previously curated into themed "communities" such as Contact,
Music
Music is generally defined as the The arts, art of arranging sound to create some combination of Musical form, form, harmony, melody, rhythm or otherwise Musical expression, expressive content. Exact definition of music, definitions of mu ...
,
Speed
In everyday use and in kinematics, the speed (commonly referred to as ''v'') of an object is the magnitude of the change of its position over time or the magnitude of the change of its position per unit of time; it is thus a scalar quantity ...
and
Sports
Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
, but this is no longer the case. Play credit and tickets for games are loaded on a digital game card and can be purchased in units to use at any time or in time blocks of two hours. While all games require credit, redemption games cannot use time blocks and may also award digital tickets to successful players. A few other machines also cannot use time blocks. Cards from Player One brands are not interchangeable. For example, a Playdium card cannot be used at Xscape, or vice versa.
A baseball dome, formerly with a
Toronto Blue Jays
The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Since 1989, the team has played its home games ...
partnership, operates year-round and has nine variable-speed
batting cage
A batting cage (or tunnel) is an enclosed area for baseball or softball players to practice the skill of batting.
The optimal material for batting cages is netting, and they are typically rectangular in shape. Chain-link fence is not required b ...
s. There is also a Megabytes
fast food restaurant
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typical ...
on the gaming floor and a full-service mezzanine diner. Megabytes now features marketing similar to Cineplex concession stands and OutTakes restaurants, though at lower prices, while also incorporating a selection of
Pizza Pizza
Pizza Pizza Ltd. is a franchised Canadian pizza quick-service restaurant with its headquarters in Toronto, Ontario. Its restaurants are mainly in the province of Ontario while others are located in Quebec, Nova Scotia, New Brunswick and west ...
and
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
As of November 2021, the company had 33,833 stores in 80 ...
menu items. Past cross-promotional partners included
HMV Canada
HMV Canada Ltd. was a Canadian entertainment retailer, owned by Hilco. The company was originally a subsidiary of HMV in the United Kingdom until it was sold to Hilco Capital in 2011. HMV itself would later be bought by Hilco in 2013. HMV Cana ...
, the Toronto Blue Jays (indoor batting cages, baseball camps, and coupons on Blue Jays tickets), the
Molson Indy Toronto (the outdoor go-kart track was formerly known as the
Mario Andretti
Mario Gabriele Andretti (born February 28, 1940) is an Italian-born American former racing driver. One of the most successful drivers in the history of motorsports, Andretti is one of only two drivers to have won races in Formula One, IndyCar, ...
Racetrack), and
Roots
A root is the part of a plant, generally underground, that anchors the plant body, and absorbs and stores water and nutrients.
Root or roots may also refer to:
Art, entertainment, and media
* ''The Root'' (magazine), an online magazine focusing ...
(the lounge was formerly known as the ''Roots Treehouse''). The outdoors also include an 18-hole
miniature golf
Miniature golf, also known as minigolf, mini-putt, crazy golf, or putt-putt, is an offshoot of the sport of golf focusing solely on the putting aspect of its parent game. The aim of the game is to score the lowest number of points. It is played ...
, and ''Water Wars''.
The company operated four Playdium locations at its peak: Mississauga (next to the
Square One Shopping Centre),
Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
(next to
Scotiabank Theatre Toronto
The Scotiabank Theatre Toronto (formerly Paramount Theatre Toronto) is a major movie theatre at the RioCan Hall in the Entertainment District of downtown Toronto, Ontario, Canada at Richmond and John Street owned by Cineplex Entertainment ...
),
Edmonton
Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city anc ...
(inside the
West Edmonton Mall
West Edmonton Mall (WEM) is a shopping mall in Edmonton, Alberta, that is owned, managed, and operated by Triple Five Group. It is the second most visited mall in Canada, after the Toronto Eaton Centre in Toronto, followed by Metrotown Mall in ...
) and
Burnaby
Burnaby is a city in the Lower Mainland region of British Columbia, Canada. Located in the centre of the Burrard Peninsula, it neighbours the City of Vancouver to the west, the District of North Vancouver across the confluence of the Burrard ...
(inside
Metropolis at Metrotown
Metropolis at Metrotown (commonly referred to as Metrotown) is a three-storey shopping mall complex in the Metrotown area of Burnaby, British Columbia, Canada. Opened in 1986, it is the largest mall in British Columbia and the third-largest ...
and host of official ''
Dance Dance Revolution
(''DDR'') is a music video game series produced by Konami. Introduced in Japan in 1998 as part of the Bemani series, and released in North America and Europe in 1999, ''Dance Dance Revolution'' is the pioneering series of the rhythm and dance g ...
'' tournaments in 2000 and 2001). Though the Playdium brand did exist in smaller arcades that are now known as Cinescape or Xscape. The Rec Room is a spiritual successor to Playdium near the former Toronto location and at the former West Edmonton Mall location. A new Rec Room location took over the former Target at Square One Shopping Centre in 2019. Despite this, future plans regarding the nearby Playdium location have yet to be announced. The company also operates The Playdium Store, which retails
arcade games
An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade ...
and various other home entertainment solutions. On October 15, 2020 it was announced that Playdium would permanently close on November 1st in Mississauga due to redevelopment of the area however its locations in
Brampton
Brampton ( or ) is a city in the Canadian province of Ontario. Brampton is a city in the Greater Toronto Area (GTA) and is a lower-tier municipality within Peel Region. The city has a population of 656,480 as of the 2021 Census, making it the ...
and
Whitby
Whitby is a seaside town, port and civil parish in the Scarborough borough of North Yorkshire, England. Situated on the east coast of Yorkshire at the mouth of the River Esk, Whitby has a maritime, mineral and tourist heritage. Its East Clif ...
will remain open. On February 20 2021 Playdium opened its location in
Dartmouth Nova Scotia.
Playdium Movie Magic was a
DVD
The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
video rental shop
A video rental shop/store is a physical retail business that rents home videos such as movies, prerecorded TV shows, video game discs and other media content. Typically, a rental shop conducts business with customers under conditions and terms ...
that operated using
automated retail
Automated retail is the category of self-service, standalone kiosks that operate as fully automatic retail stores through the use of software integrations to replace the traditional retail services inside in a traditional retail store. These stan ...
kiosks.
It launched in early 2011 and closed in late 2016. Competitors included
Le SuperClub Vidéotron
Le SuperClub Vidéotron Ltée, which includes the Jumbo Video and Microplay chains, was the largest video store chain operator in Canada, with operations concentrated in Quebec. It was owned by Quebecor Media. Since the closure of Blockbuste ...
,
Redbox
Redbox Automated Retail LLC (stylized as redbox.) is an American video rental company specializing in DVD, Blu-ray, 4K UHD rentals, and formerly video games via automated retail kiosks. Redbox kiosks feature the company's signature red color ...
and
Zip.ca kiosks. Contrary to these, Playdium rentals were location-specific and could only be returned at the original kiosk where the DVD was rented.
References
External links
*
{{coord, 43.6937843, N, 79.62545749999998, W, display=title
Companies based in Mississauga
Cineplex Entertainment