A pin-back button or pinback button, pin button, button badge, or simply pin-back or badge, is a
button or
badge that can be temporarily fastened to the surface of a
garment using a
safety pin, or a
pin formed from
wire, a
clutch
A clutch is a mechanical device that engages and disengages power transmission, especially from a drive shaft to a driven shaft. In the simplest application, clutches connect and disconnect two rotating shafts (drive shafts or line shafts). ...
or other
mechanism. This fastening mechanism is anchored to the back side of a button-shaped metal disk, either flat or concave, which leaves an area on the front of the button to carry an image or printed message. The word is commonly associated with a
campaign button used during a
political campaign. The first design for a pin-back button in the United States was patented in 1896, and contemporary buttons have many of the same design features.
History
Buttons have been used around the world to allow people to personally promote/advertise their political affiliations.
In 1787
Josiah Wedgwood of the Wedgwood pottery dynasty ordered the production of the
Wedgwood anti-slavery medallion to promote the British anti-slavery movement to the House of Commons. This is believed to be the first use of a slogan on a product and a forerunner of today's political campaign button. The original was a stamp for wax but the image was later reproduced by Wedgewood as a porcelain cameo.
In the United States since the first
presidential inauguration in 1789, George Washington's supporters wore buttons imprinted with a
slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...
. These early buttons were sewn to the lapel of a coat or worn as a
pendant on a string. Some of the earliest campaign buttons to feature photographs were produced to promote the
political platform
A political party platform (US English), party program, or party manifesto (preferential term in British & often Commonwealth English) is a formal set of principle goals which are supported by a political party or individual candidate, in order ...
of
Abraham Lincoln in 1860.
Benjamin S. Whitehead patented the first innovation to the design in 1893 by inserting a sheet of transparent film made of
celluloid over a photograph mounted on a
badge to protect the image from scratches and abrasion. Whitehead had patents for various designs of ornamental badges and
medallions previously, patented as early as 1892. Another patent was issued to Whitehead & Hoag on 21 July 1896 for a "Badge Pin or Button" which used a metal pin anchored to the back of the button to fasten the badge.
My present invention has reference to improvements in badges for use as lapel pins or buttons, or other like uses, and has for its primary object to provide ... a novel means for connecting the ornamental shell or button to the bar or pin for securing the badge to the lapel of the coat.[ "Badge Pin or Button" by George B. Adams Assignor for Whitehead & Hoag Company of New Jersey, issued 21 July 1896]
Other improvements and modifications to the basic design were patented in the following years by other inventors.
[ "Backing for Display Buttons", issued 25 October 1904 by David Pudlin]
Early pin-back buttons from 1898 were printed with a popular
cartoon
A cartoon is a type of visual art that is typically drawn, frequently animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of images ...
character,
The Yellow Kid, and offered as
prizes with chewing gum or tobacco products to increase sales.
These buttons were produced with a concave opening on the back side (which provided space to insert advertising), or with a closed back, filled with metal insert and fastener. These are called "open back" and "closed back" buttons.
In 1945, the
Kellogg Company, the pioneer in
cereal box prizes, inserted prizes in the form of pin-back buttons into each box of
Pep Cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics. There were 5 series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.
See also
*
Badge
*
Campaign button
*
Lapel pin
*
Prizes
*
Promotional merchandise
*
Safety pin
References
External links
The Busy Beaver Button MuseumCollection of United States Social Pinback Buttonnowiki/>s. Yale Collection of Western Americana, Beinecke Rare Book and Manuscript Library.
{{Authority control
Badges
Fashion accessories
Sales promotion
Collecting
Ephemera