Picnic is a brand of chocolate bar consisting of

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...

and peanuts, covering chewy nougat,

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...

and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada (such as Quebec), New Zealand, New York City, San Francisco Bay Area, India, Ireland, Russia, Ukraine, South Africa (packaged as "Lunch Bar"), Ireland, Germany and the United Kingdom. The UK, German and Indian versions differ from the Australasian version in that they also contain raisins.

Overview

The MacRobertson Picnic bar was first released in Australia in 1950 (also released in UK by Fry in the 1950s). In 1967, Cadbury acquired MacRobertson Chocolates, a well-respected Australian confectionery manufacturer founded in 1880. The move gave Cadbury another major manufacturing base on the Australian mainland - at Ringwood in Melbourne, Victoria. It also added a range of unique confectionery brands, including Old Gold (launched in 1919), Picnic, Cherry Ripe (created in 1924) and Freddo Frog (created in 1930), which were household names. A marketing slogan for the Picnic, released in the early 2000s, was "Deliciously ugly". During the 1970s the Australian slogan for Picnic was "More like a banquet than a picnic". Picnic is manufactured by Cadbury UK. In the early 1990s, a UK television commercial featured a singing camel called Calvin, in which the Animatronic camel performed a parody of "

My Coo Ca Choo "My Coo Ca Choo" is the first successful release for Alvin Stardust, reaching number two in the UK Singles Chart in December 1973. The glam rock single fared even better in Australia, where it spent seven weeks at the top and was the best char ...

" originally by

Alvin Stardust Bernard William Jewry (27 September 1942 – 23 October 2014), known professionally as Shane Fenton and later as Alvin Stardust, was an English rock singer and stage actor. Performing first as Shane Fenton in the 1960s, Jewry had a moderately s ...

. The lyrics describe the ingredients of the chocolate bar, chants of the words “Chew” and “Goo” while a series of captions appear during the course of the advert, parodying The Chart Show who would display random captions offering facts on the artist and tour dates, while the music video plays. The tagline of the commercial was “There’s no goo in it when Calvin’s chewin’ it”. The commercial also had airtime in Russia and Ukraine, with the fact-captions translated. Cadbury-Picnic-Aust-Split

In Australia, limited-edition variants Picnic Honeycomb (a Picnic bar with honeycomb pieces), Picnic Hedgehog (a picnic bar with biscuit pieces) and Picnic Rocky Road (a Picnic bar with mini marshmallows and gumdrops) have been sold in recent years. In 2010, a limited edition Almond Picnic bar was made available in New Zealand and is now also available in Australia under the name Roast Almond Feast. In April 2009 Cadbury altered the weight of the standard Picnic bar from 50 grams down to 48.4 grams. Again in August 2014 Cadbury altered the weight of the standard Picnic bar down to 46g in Australia, with a noticeable reduction in the width of the bar, yet still in the old size wrapper. In the UK the standard bar is 48.4 grams as of 2018 and is also available in multipacks. In 2011, a fruit and nut picnic bar was released in Australia. Now in Russia as of 2018, there are two variants of the bar available, classic one with peanuts and raisins and another one with walnuts, at first released as of limited-edition but later included in the permanent lin
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References

External links

* {{Mondelez Chocolate bars Cadbury brands Products introduced in 1958 Australian snack foods Mondelez International brands

Overview

See also

See also

References

External links