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is a
phở Phở or pho (, , ; ) is a Vietnamese soup dish consisting of broth, rice noodles (), herbs, and meat (usually beef (), sometimes chicken ()). Phở is a popular food in Vietnam where it is served in households, street stalls and restaurants ...
restaurant chain based in
Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
, United States. It was founded in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popu ...
, in 1983. , it has more than 70 locations across the United States,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
, the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
,
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...
, and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
.


History

In 1984, Binh Nguyen and Phan Jiang opened their first location in Lion Plaza, the first Asian shopping center in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popu ...
, based on a restaurant that opened in Santa Ana the previous year. In 1986, they began manufacturing a proprietary spice blend for their phở. In the late 1980s, they opened their first restaurant in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
. In the 1990s, they founded Aureflam Corporation to
franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...
phở restaurants under the and names. opened its first location in Asia in 1995. claims to be the first Vietnamese restaurant chain to franchise. According to company statistics, Asians accounted for almost 90% of their customers until around 1993, but by 1998 about 50% of customers at recently opened locations were non-Asian.


See also

*
List of restaurant chains in the United States The following is a list of notable restaurant chains in the United States. Asian/Pacific Baked goods Beef Beverages Chicken Frozen desserts Hamburgers Hot dogs Mexican/Tex-Mex Pizza/Italian Salad/vegetarian ...
*
List of noodle restaurants This is a list of notable noodle restaurants, which are restaurants that specialize in noodle dishes. Noodle restaurants * Afuri * Ajisen Ramen * Bakmi GM, Indonesia * Boxer Ramen, Portland, Oregon, U.S. * Hapa PDX, Portland, Oregon * Ichi ...
*
List of casual dining restaurant chains This is a list of casual dining restaurant chains around the world, arranged in alphabetical order. A casual dining restaurant is a restaurant that serves moderately priced food in a casual atmosphere. Except for buffet-style restaurants and, mor ...
* List of Vietnamese restaurants * Lee's Sandwiches, another Vietnamese restaurant chain that began in San Jose in 1983


References


External links

* {{Food chains in Taiwan Pho Companies based in Sacramento, California Restaurants in San Jose, California Regional restaurant chains in the United States Regional restaurant chains in Canada Restaurant chains in Indonesia Restaurant chains in the Philippines Restaurant chains in South Korea Restaurant chains in Taiwan Restaurants established in 1983 Vietnamese restaurants in the United States Vietnamese-American culture in California 1983 establishments in California