The Philippine Fashion Week (PhFW) is a
biannual
An anniversary is the date on which an event took place or an institution was founded in a previous year, and may also refer to the commemoration or celebration of that event. The word was first used for Catholic feasts to commemorate saints. ...
week-long fashion show
A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fa ...
held in
Metro Manila
Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
,
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
. Dates are determined for the month of May, for showcasing holiday collections (instead of the autumn-winter categorizations which would not apply in the country), and then for the month of October, for showcasing spring and summer collections. It is the longest-running fashion event in the country, and the largest fashion event held in
Manila
Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
, known as the "Olympics" of Philippine fashion. The Philippine Fashion Week was founded by Joey A. Espino Jr and Audie Espino in 1997. They continue to lead the project as executive producers along with the Espino brothers' protégé, Conchitina (Tina) Herrera.
Filipino designers including
Ito Curata
Ito Curata (2 November 1959 – 26 March 2020) was one of the Philippines top fashion designers who specialized in conceptualizing bridal gowns and Filipiniana clothing. Among his notable clients were Hollywood actress Sharon Stone, former Phili ...
,
Arcylen Moya, Ezra Santos, Oliver Tolentino, Albert Andrada, Jerome Salaya Ang, Noel Crisostomo, Jeffrey Rogador, Sidney Perez Sio, EsAc, Pat Santos, Arnold Galang, Roland Alzate, Raoul Ramirez, Lyle Ibanez, Cherry Samuya Veric, Philipp Tampus, Junjun Cambe, Mixy Dy, Jian Lasala, Randall Solomon, Kaye Morales, Boyet Dysangco, Anthony Nocom, Eric Delos Santos, Cesar Gaupo, Robin Tomas,
Lesley Mobo, Frederick Peralta,
Ben Farrales,
Pitoy Moreno
Jose "Pitoy" Moreno, Jr. (25 February 1925 – 15 January 2018) was a Filipino people, Filipino fashion designer and one of the earliest advocates of the Maria Clara gown. He is much regarded by the Asian fashion field as the ''Fashion Czar of Asi ...
and Aureo Alonzo have presented full collections on Philippine Fashion Week's multi-media platform. The event is ‘by invitation only’ and participating designers pay a participation fee, with each designer undergoing a stringent selection process with their collections approved on the basis of design ingenuity.
Each season, Philippine Fashion Week generates extensive media coverage reaching an average audience of five million viewers, followers and fashion fans throughout the world.
As of 2008, it has been consistently held at the
SMX Convention Center
The SMX Convention Center Manila is a convention center located in Pasay, Philippines. It is the largest private venue in the Philippines for trade events, industry conventions, corporate functions, and international exhibitions. The building ...
and
SM Mall of Asia
SM Mall of Asia, also abbreviated as SM MoA, or simply Mall of Asia or MoA, is a large shopping mall in the Philippines, located at Bay City, Pasay, Philippines, within the SM Central Business Park, a reclaimed area within Manila Bay, and the ...
, until 2019 when it was held at
Crowne Plaza Manila Galleria.
Some of the notable celebrities and personalities who have graced the runways of Philippine Fashion Week include
Nina Garcia Nina may refer to:
* Nina (name), a feminine given name and surname
Acronyms
*National Iraqi News Agency, a news service in Iraq
* Norwegian Institute for Nature Research, on the campus of Norwegian University of Science and Technology
*No income, ...
of ''
Project Runway
''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design.
The contestants compete with each other to create the best clothes and are restricted by time, mater ...
'' US, ''
Gossip Girl
''Gossip Girl'' is an American teen drama television series based on the novel series of the same name written by Cecily von Ziegesar. The series, developed for television by Josh Schwartz and Stephanie Savage, ran on The CW network for six sea ...
''
's
Leighton Meester
Leighton Marissa Meester (; born April 9, 1986) is an American actress, singer, and model. She is best known for her starring role as the devious socialite Blair Waldorf on ''Gossip Girl'' on The CW (2007–2012). She has also appeared in films ...
, ''
Keeping Up with the Kardashians
''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family, airing b ...
''
'
Rob Kardashian
Robert Arthur Kardashian (born March 17, 1987) is an American television personality. He is known for appearing on ''Keeping Up with the Kardashians'', a reality television series that centers on his family, as well as its spin-offs. In 201 ...
and
Kylie Jenner
Kylie Kristen Jenner (born August 10, 1997) is an American media personality, socialite, and businesswoman. She starred in the E! reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021 and is the founder and owner of ...
, British supermodel
David Gandy
David James Gandy (born 19 February 1980) is an English male fashion model who began his career after winning a televised model-search competition. For several years, Gandy was the lead male model for Italian designers Dolce & Gabbana who featur ...
, ''
America's Next Top Model
''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...
''
's
Allison Harvard
Allison Elizabeth Harvard Burke is an American model, artist, actress, and Internet celebrity, best known as the runner-up of both ''America's Next Top Model'' Cycles 12 and '' 17: All-Stars''. Harvard has appeared on a number of magazine cover ...
and Dominique Reighard,
Ford Models
Ford Models, originally the Ford Modeling Agency, is an American international modeling agency based in New York City. It was established in 1946 by Eileen Ford and her husband Gerard W. Ford.
Company
Ford Models was started in 1946 by Eileen ...
' Katie Ford, and the Miss Shapes, to name a few. International Filipino supermodels
Charo Ronquillo
Charo Ronquillo (born April 22, 1990, in Cabuyao City, Laguna, Philippines) is a Filipino fashion model. ,
Charlene Almarvez, Danica Magpantay, Manuela Basilio and Paolo Roldan have also returned home to walk the event's runways.
Philippine Fashion Week continues to discover, nurture and showcase a new generation of designers who have gone on to attain global recognition, with their pieces worn by celebrities that include
Beyoncé
Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
,
Rihanna
Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
,
Lady Gaga
Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
,
Sofía Vergara
Sofía Margarita Vergara Vergara (; born July 10, 1972) is a Colombian and American actress and model. She was the highest paid actress in American television from 2013 to 2020. ,
Christina Aguilera
Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
,
Nicole Scherzinger
Nicole Scherzinger (; born Nicole Prascovia Elikolani Valiente, June 29, 1978) is an American singer, songwriter, dancer, actress, and television personality. She is best known as the lead singer of the Pussycat Dolls, one of the best-selling g ...
,
Jennifer Lopez
Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
,
Chris Brown
Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
,
Britney Spears
Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
,
Fergie,
Tyra Banks
Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...
,
Paula Patton
Paula Maxine Patton (born December 5, 1975) is an American actress and producer. Patton made her feature film debut in the 2005 comedy '' Hitch'', and has had starring roles in the films ''Déjà Vu'' (2006), '' Precious'' (2009), ''Jumping the ...
,
Paris Hilton
Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conra ...
,
Dita Von Teese
Heather Renée Sweet (born September 28, 1972), known professionally as Dita Von Teese, is an American vedette, burlesque dancer, model, and businesswoman. She is credited with re-popularizing burlesque performance, earning the moniker "Queen ...
,
Emmy Rossum
Emmanuelle Grey Rossum (born September 12, 1986) is an American actress, director, and singer. She is known for her portrayal of List of Shameless (American TV series) characters#Fiona Gallagher, Fiona Gallagher in the television series ''Shame ...
and
Mischa Barton
Mischa Anne Marsden Barton (born 24 January 1986) is a British-American film, television, and stage actress. She began her career on the stage, appearing in Tony Kushner's ''Slavs!'' and took the lead in James Lapine's '' Twelve Dreams'' at Ne ...
.
Sponsorship
Philippine Fashion Week is annually presented by Runway Productions, CalCarries, EsAC and Masters School for Models. In previous seasons Philippine Fashion Week was sponsored by
MasterCard,
L'Oreal Paris,
Maybelline New York, Power Mac Center,
Beats by Dre
Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded by music producer Dr. Dre and record company exe ...
, Moshi, Gosh, Knomo London,
Happy Plugs
Happy Plugs is a Swedish company that designs smartphone accessories. The company was started by Andreas Vural in 2011 and had their first product out on the market in 2012. Currently, the mobile accessory brand is sold at over 6,000 retailers wor ...
Stockholm, CaseMate,
BDO, SM Residences, Hamilo Coast, Pico de Loro Club, Ipanema,
Sony Vaio,
Sony Cybershot,
PLDT
PLDT, Inc., formerly known as the Philippine Long Distance Telephone Company ( fil, Kompanya ng Teleponong Pangmalayuan ng Pilipinas), is a Philippine telecommunications, internet and digital service holdings company. It is one of the country's ...
,
Axe
An axe ( sometimes ax in American English; see spelling differences) is an implement that has been used for millennia to shape, split and cut wood, to harvest timber, as a weapon, and as a ceremonial or heraldic symbol. The axe has many for ...
,
Pond's
Pond's is an American brand of beauty and health care products, currently owned by Unilever.
History
Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. M ...
,
Sunsilk
Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally. It is a hair care brand in Southeast Asia (Malaysia, Vietnam, Philippines, Indonesia, an ...
,
Cream Silk,
Magnum Ice Cream,
Nestle,
Emperador and
Cignal TV
Cignal TV, Inc. (formerly known as GV Broadcasting System), also known by its legal trading name Mediascape Inc., is a Filipino media and telecommunications firm in the Philippines. A wholly owned subsidiary of the media conglomerate MediaQue ...
, to name a few.
The government sector, including the
Department of Agriculture,
Fiber Industry Development Authority and Burdang Taal, in collaboration with Filipino designers has also turned to the runways of Philippine Fashion Week to shine the spotlight on local fabrics and craftsmanship.
Other special presentations on the runways of Philippine Fashion Week include
SM Department Store
SM Retail Inc. is a private retail holding company based in Pasay, Metro Manila, Philippines. It is a subsidiary of the conglomerate SM Investments Corporation. SM Retail has been a member of the International Association of department stores sin ...
's 50th anniversary celebration, ''A tribute to Louie Mamengo'', ''A tribute to Joe Salazar'', Salvacion Lim Higgins' ''Slim's at 50'', ''
Project Runway Philippines
''Project Runway Philippines'' is the Philippine adaptation of the American reality show ''Project Runway''. This reality television series, which aims to find "the next big Filipino fashion designer," is produced by Solar Entertainment Corporati ...
Season 1 and Season 2 finales,
''Ford Supermodel of the World'' ''Philippines'', and ''Supermodel Philippines''.
Brands
Participating brands in recent years have grown to include
SM Store's SM Woman, SM Men, SM Kids, SM Shoes & Bags, Parisian,
Forever 21
Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
,
Alexander Wang X,
H&M, The Ramp-Crossings Department Store, Rusty Lopez,
Bench, Human, Kashieca, Freego, FG,
Wrangler,
Giordano,
Vans
Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
,
Guess
A guess (or an act of guessing) is a swift conclusion drawn from data directly at hand, and held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certainty. A guess is als ...
,
Levi's
Levi Strauss & Co. () is an American clothing company known worldwide for its Levi's () brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to o ...
,
Lee Jeans
Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, re ...
,
Jag Jeans,
Candie's
Candie's is an American women's clothing brand launched in 1978. Originally a shoe brand, it has increased its range of products, currently commercialising T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters.
History
Candie's was ori ...
, Folded & Hung,
Triumph
The Roman triumph (Latin triumphus) was a celebration for a victorious military commander in ancient Rome. For later imitations, in life or in art, see Trionfo. Numerous later uses of the term, up to the present, are derived directly or indirectl ...
, Wharton, Jelly Bean, Bayo, Plains & Prints, Petit Monde,
Barbie
Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
...
50th Anniversary,
Penshoppe
Penshoppe is a casual wear retail brand based in the Philippines. Established in 1986, Penshoppe is the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines.
Brand history
Philippines
Established in Cebu in 1986, the bra ...
, Oxygen,
Regatta
Boat racing is a sport in which boats, or other types of watercraft, race on water. Boat racing powered by oars is recorded as having occurred in ancient Egypt, and it is likely that people have engaged in races involving boats and other wate ...
, Memo, For Me,
Avon Fashion, Unica Hija, Sfera, Suite Blanco, Uno de 50, and Mint, showcasing their collection each season.
Early 2000s
Philippine Fashion Week was previously held at
Glorietta
Glorietta is a shopping mall complex in the Ayala Center, Makati, Metro Manila, Philippines. The mall is owned by Ayala Land and operated through its subsidiary, the Ayala Malls. The mall is divided into five sections (named Glorietta 1–5) and ...
Activity Center, with offsite shows, parties and activities at the NBC Tent,
The Rockwell Tent,
InterContinental Manila
InterContinental Manila (colloquially Intercon/ICM) was a five-star InterContinental hotel located on Ayala Avenue in Makati, Metro Manila, Philippines. At the time of its closure, it is the longest operating international chain hotel in the Phi ...
and Shangri-la Makati. Its early years, the event took place for 7–10 days and saw the participation of mostly international fashion brands entering the Philippine market and group-show designers presenting capsule collections.
The Philippine Fashion Week has been held at venues that include the SMX Convention Center,
SM Mall of Asia Arena
The SM Mall of Asia Arena, also known as the Mall of Asia Arena or the MoA Arena, is an indoor arena within the SM Mall of Asia complex, in Bay City, Pasay, Metro Manila, Philippines. It has a seating capacity of 15,000 for sporting events, an ...
, SM Mall of Asia and
SM Aura
SM Aura Premier is a large upscale shopping mall located along McKinley Parkway corner 26th Street, Bonifacio Global City, Taguig Metro Manila, Philippines, owned by SM Prime Holdings, the country's largest mall developer. It is the 13th SM S ...
, with off-site activities at Peninsula Hotel Manila and Raven Boutique Club.
In 2019, it was held at the
Crowne Plaza Manila Galleria.
See also
*
Runway Fashion
References
External links
*
{{Manila attractions
Events in Metro Manila
Culture in Manila
Fashion weeks