Flex Seal is an American brand of

adhesive bonding Adhesive bonding is a joining technique used in the manufacture and repair of a wide range of products. Along with welding and soldering, adhesive bonding is one of the basic joining processes. In this technique, components are bonded together usi ...

products made by the family-owned company Swift Response in

Weston Weston may refer to: Places Australia * Weston, Australian Capital Territory, a suburb of Canberra * Weston, New South Wales * Weston Creek, a residential district of Canberra * Weston Park, Canberra, a park Canada * Weston, Nova Scotia * W ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

. Founded in 2011, the company employs 100 people led by its pitchman and

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Phil Swift. Flex Seal has become a popular

internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...

because of its

television advertisement A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

demonstrations of the product in absurd and exaggerated situations, such as a boat sawed fully in half and made seaworthy again with the product.

Products

The company makes a line of

products that are based around the concept of liquid rubber. Flex Shot was released as an alternative to a

caulk Caulk or, less frequently, caulking is a material used to seal joints or seams against leakage in various structures and piping. The oldest form of caulk consisted of fibrous materials driven into the wedge-shaped seams between boards on w ...

gun. Flex Tape was released as a waterproof tape. Flex Glue was released as a fix-all adhesive.

Advertising

Flex Seal has gained attention for its

television advertising A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

, which ''

Inside Edition ''Inside Edition'' is an American news broadcasting newsmagazine program that is distributed in first-run syndication by CBS Media Ventures. Having premiered on January 9, 1989, it is the longest-running syndicated-newsmagazine program that is n ...

'' says has some exaggerated implied claims about the lifespan of the bond. ''Inside Edition'' later tested the Flex Paste product and found that it performed as advertised. Since 2013, the company has sponsored

NASCAR Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

team

JD Motorsports JD Motorsports, is an American professional stock car racing team that currently competes in the NASCAR Xfinity Series. It is owned and operated by Johnny Davis. It currently fields two Chevrolet Camaro SS teams: The No. 4 for Bayley Currey ...

, sponsoring drivers who have included

Ross Chastain Ross Lee Chastain (born December 4, 1992) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series driving the No. 1 Chevrolet Camaro ZL1 for Trackhouse Racing Team. He is the older brother of NASCAR Ca ...

Landon Cassill Landon Douglas Cassill (born July 7, 1989) is an American professional stock car racing driver. He competes full-time in the NASCAR Xfinity Series, driving the No. 10 Chevrolet Camaro for Kaulig Racing. Early career Cassill was born in Cedar R ...

, and

Jeffrey Earnhardt Jeffrey Lynn Earnhardt (born June 22, 1989) is an American professional stock car racing driver who competes full-time in the NASCAR Xfinity Series, driving the No. 44 Chevrolet Camaro for Alpha Prime Racing. He is the son of Kerry Earnhardt, gran ...

. During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by

Garrett Smithley Garrett K. Smithley (born April 27, 1992) is an American professional stock car racing driver. He competes full-time in the NASCAR Xfinity Series, driving the No. 78 Chevrolet Camaro for B. J. McLeod Motorsports. He has also competed in the ARCA ...

References

{{Reflist 2011 establishments in California Companies based in California Infomercials Adhesive tape American inventions Brand name materials Internet memes Internet memes introduced in 2017 American companies established in 2011 Manufacturing companies established in 2011 Companies based in Florida