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Petra Joy (born 1964 in
Kempten Kempten (, (Swabian German: )) is the largest Town#Germany, town of Allgäu, in Swabia (Bavaria), Swabia, Bavaria, Germany. The population was about 68,000 in 2016. The area was possibly settled originally by Celts, but was later taken over by th ...
,
West Germany West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 O ...
) is a German
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
film director A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, p ...
,
film producer A film producer is a person who oversees film production. Either employed by a production company or working independently, producers plan and coordinate various aspects of film production, such as selecting the script, coordinating writing, di ...
,
TV producer A television producer is a person who oversees one or more aspects of video production on a television program. Some producers take more of an executive role, in that they conceive new programs and pitch them to the television networks, but upon a ...
,
distributor A distributor is an enclosed rotating switch used in spark-ignition internal combustion engines that have mechanically timed ignition. The distributor's main function is to route high voltage current from the ignition coil to the spark plugs ...
,
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
, and
photographer A photographer (the Greek language, Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographe ...
. She lives in
Brighton, England Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze Ag ...
. Along with
Candida Royalle Candida Royalle (born Candice Marion Vadala; October 15, 1950 – September 7, 2015) was an American producer and director of couples-oriented pornography, pornographic actress, sex educator, and sex-positive feminist. She was a member of the XR ...
,
Annie Sprinkle Annie M. Sprinkle (born Ellen F. Steinberg on July 23, 1954) is an American certified sexologist, performance artist, former sex worker, and advocate for sex work and health care. Citing: Sprinkle has worked as a prostitute, sex educator, femi ...
,
Maria Beatty Maria Beatty is a Venezuelan filmmaker who directs, acts, and produces. Her films are often made in black and white and cover various aspects of female sexuality, including BDSM and fetishism. She was inspired by expressionist German cinema, Fr ...
, and others, she is one of the pioneers in producing pornography for women. Her genre is described as "art-core," meaning the focus is on sexuality from the female perspective, female pleasure, and creative, sensual play. Common themes in her erotic films include
safe sex Safe sex is sexual activity using methods or contraceptive devices (such as condoms) to reduce the risk of transmitting or acquiring sexually transmitted infections (STIs), especially HIV. "Safe sex" is also sometimes referred to as safer se ...
, men seen as sexual objects, female fantasies, and male
bisexuality Bisexuality is a romantic or sexual attraction or behavior toward both males and females, or to more than one gender. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, whic ...
.


Background

Joy holds a master's degree in
Film History The history of film chronicles the development of a visual art form created using film technologies that began in the late 19th century. The advent of film as an artistic medium is not clearly defined. However, the commercial, public scr ...
from the
University of Cologne The University of Cologne (german: Universität zu Köln) is a university in Cologne, Germany. It was established in the year 1388 and is one of the most prestigious and research intensive universities in Germany. It was the sixth university to ...
. In 1990, she wrote her thesis on the representation of
female sexuality Human female sexuality encompasses a broad range of behaviors and processes, including female sexual identity and sexual behavior, the physiological, psychological, social, cultural, political, and spiritual or religious aspects of sexual ac ...
in Nazi films. After graduation, she moved to England, where she worked for 10 years as a freelance producer and director for German television. Joy has directed and produced over 70 documentaries for international TV stations such as
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
,
National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
, and WDR. Since 1990, the main focus of her work has been
lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...
and
sexuality Human sexuality is the way people experience and express themselves sexually. This involves biological, psychological, physical, erotic, emotional, social, or spiritual feelings and behaviors. Because it is a broad term, which has varied ...
. A recurring topic was sexuality from a female perspective. Starting in 1992, she produced segments for “Liebe Sünde”, a programme about sex airing on the German satellite station Vox/Pro7. In 2003, Joy launched Strawberry Seductress, an intimate and creative erotic photo service for women and couples and film production company.
In 2004, Joy filmed Sexual Sushi, her first alternative pornographic film for women.
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...
published her book ''How to Make Your Own Adult Video: The Couple’s Guide to Making Sensual Home Movies'' in 2006. She then shot ''Female Fantasies'' and ''Feeling it, not faking it!''. In 2009, Joy established the Petra Joy Award, an international erotic film competition for first-time female directors. She runs “how to make your own creative porn” workshops and speaks on the subject of women and
pornography Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,
across Europe. Joy curates and produces a feminist porn series called ''Her Porn'' and has shot a documentary called ''The Joy of Porn: My Life as a Feminist Pornographer''.


Erotic Film Production

Joy started producing and directing erotic films in 2004 with the aim to show a more accurate reflection of female sexuality than mainstream porn filmmakers. She works exclusively with amateur performers, with the intention of capturing real chemistry, always shows safe sex, and has a policy never to show acts that can be perceived as being degrading to women. In contrast to mainstream porn that often focuses on shots of genitalia, Joy focused on the faces of the performers. Authentic sex scenes, men as sex objects, elaborate costumes, and taboo themes such as females penetrating males, and male bisexuality often feature in her films. Of her first erotic film, ''Sexual Sushi'', one reviewer wrote, “Petra has achieved her aim of creating an antidote to ‘porn junk food’”. She describes her inspiration as follows: “... mmercially successful porn does nothing for me: I want porn that stimulates the mind and feeds the soul. I want porn that is educational and inspirational. I want porn that is creative and kinky. And because I cannot find it anywhere, I make my own. I am a visual creature and enjoy expressing myself through photos and films that are very different from mainstream glamour photography and porn films.” In 2009, she curated and produced the first installment of the ''Her Porn'' series with the aim of showing a variety of female erotic visions. ''Her Porn 2'' is to be released in April 2010. She also acts as a distributor for other female directors. Her films have been shown at New York City’s Cinekink festival, the pornfilmfest Berlin, and at the
British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...
.


The Petra Joy Award

The Petra Joy Awards were founded by Petra Joy in October 2009 to encourage first-time erotic female filmmakers and to help the genre of porn from a female perspective thrive. Sponsored by German personal lubricant manufacturer "pjur", the inaugural theme was “What is erotic to you?”. Submissions came from
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, America, the Netherlands,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
and
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
. The winning films premiered at the Movimento cinema in
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
during Berlin's pornfilmfest. In addition to cash prizes, the winning films were included on the first volume of Joy's compilation of erotic female filmmakers ''Her Porn''. 2009 Winners: * First Prize - Louise Lush, “That’s What I Like” * Second Prize - Lola Clavo, “La Lucha” * Third Prize - Linsey Satterthwaite, “I Like It When” * Special Jury Award - Cora Emens, “Cora’s Memoirs—The Rose”


Professional honours and awards

* 2004
Erotic Award The Sexual Freedom Awards is an annual British event that honours achievement in the sexuality and erotica industries worldwide. Founded in 1994 by campaigner Tuppy Owens, the awards were first called the "Erotic Oscars", until the name had to be ...
- Photographer of the Year * 2007 FICEB Award - Best Softcore Film (''Female Fantasies'' - Strawberries Seductress)"Winners of the 2007 FICEB Ninfa Awards"
, h.b., October 10, 2007, xstarsnews.com. Retrieved 2010-10-12.
* 2008 UKAFTA - Best Softcore Film Production & Best Lighting (''Sensual Seduction'') * 2008 eLine Award - Pioneering Achievements in Adult Films for Women * 2008
Feminist Porn Award The Feminist Porn Awards (FPAs) is an annual adult film awards ceremony that began in 2006, and was initially organized by the Good for Her adult store in Toronto, Ontario, Canada. Until 2014, the ceremony was officially known as the Good for ...
- Best Bi Scene (''Female Fantasies'') * 2009 PorYes Award - Achievement Award


Partial filmography


As director and producer

* ''The Joy of Porn: My Life as Feminist Pornographer'' (Documentary, 2009) * ''Feeling it, not faking it!'' (Erotic Film, 2008) * ''Female Fantasies'' (Erotic Film, 2006) * ''Sexual Sushi'' (Erotic Film, 2004)


As curator and producer

* ''Her Porn'', Volume 1 (International Feminist Porn Compilation, 2010) * ''Her Porn'', Volume 2 (International Feminist Porn Compilation, 2009)


As distributor

* ''Dirty Diaries'' (Swedish Feminist Porn Compilation, 2009) * ''Free Love'' (Dir: Marianna Beck, USA, 2009)


References


External links

* * *
Petra Joy directing credits
at the
AFDB The African Development Bank Group (AfDB) or (BAD) is a multilateral development finance institution headquartered in Abidjan, Ivory Coast, since September 2014. The AfDB is a financial provider to African governments and private companies in ...

Strawberry Seductress - site for Petra Joy's erotic photography service for women and couples

The Petra Joy Awards site
{{DEFAULTSORT:Joy, Petra 1964 births Women pornographic film directors Feminist pornography Mass media people from Bavaria German women film directors Directors of bisexual pornographic films Living people German feminists Sex-positive feminists