Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at

The Wharton School of the University of Pennsylvania The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...

. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities.

Career

Fader was introduced to marketing when he was a math major undergraduate in MIT by Professor

Leigh McAlister Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an Executive Director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour Consumer behavior is the st ...

. Later in an interview, Fader called McAlister his "fairy god mother" for his career in marketing. Fader works with firms from a plethora of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as management of customer relationships, lifetime value of the customer, and sales predictions for new products. Much of his research highlights the consistent behavioral patterns that exist across these industries and other domains. In addition to his various roles at Wharton, Professor Fader co-founded a predictive analytics firm named Zodiac in 2015, which was sold to

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

in 2018. He then co-founded and still works at Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.” He has been quoted or featured in ''

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'', ''

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'', ''

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'', ''

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'', TEDx, among other media.

Works

Fader is the author of
Customer Centricity: Focus on the Right Customers for Strategic Advantage
' and co-authored with Sarah E. Toms of the boo
''The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value''.

Awards

He is the current recipient of the Pei-Yuan Chia Professorship. He has held this award since 2003. He was named one of the 25 Marketing Technology Trailblazers by

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

References

{{DEFAULTSORT:Fader, Peter University of Pennsylvania faculty Wharton School of the University of Pennsylvania faculty Marketing theorists American marketing people Massachusetts Institute of Technology School of Science alumni Year of birth missing (living people) Living people