HOME

TheInfoList



OR:

A persona (plural personae or personas), depending on the context, is the public image of one's
personality Personality is the characteristic sets of behaviors, cognitions, and emotional patterns that are formed from biological and environmental factors, and which change over time. While there is no generally agreed-upon definition of personality, mos ...
, the social
role A role (also rôle or social role) is a set of connected behaviors, rights, moral obligation, obligations, beliefs, and social norm, norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavi ...
that one adopts, or simply a fictional
character Character or Characters may refer to: Arts, entertainment, and media Literature * ''Character'' (novel), a 1936 Dutch novel by Ferdinand Bordewijk * ''Characters'' (Theophrastus), a classical Greek set of character sketches attributed to The ...
. The word derives from Latin, where it originally referred to a theatrical
mask A mask is an object normally worn on the face, typically for protection, disguise, performance, or entertainment and often they have been employed for rituals and rights. Masks have been used since antiquity for both ceremonial and practic ...
. On the
social web The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social inte ...
, users develop virtual personas as online identities.


Etymology

The Latin word probably derived from the
Etruscan __NOTOC__ Etruscan may refer to: Ancient civilization *The Etruscan language, an extinct language in ancient Italy *Something derived from or related to the Etruscan civilization **Etruscan architecture **Etruscan art **Etruscan cities ** Etrusca ...
word "", with the same meaning, and that from the Greek ('). Its meaning in the latter Roman period changed to indicate a "character" of a
theatrical Theatre or theater is a collaborative form of performing art that uses live performers, usually actor, actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The p ...
performance or
court of law A court is any person or institution, often as a government institution, with the authority to adjudicate legal disputes between parties and carry out the administration of justice in civil, criminal, and administrative matters in accordanc ...
, when it became apparent that different individuals could assume the same role and that legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, ''persona'' could be related to the Latin verb ', literally: ''sounding through'', with an obvious link to the above-mentioned theatrical mask, which often incorporated a small megaphone.


In psychology

According to
Carl Jung Carl Gustav Jung ( ; ; 26 July 1875 – 6 June 1961) was a Swiss psychiatrist and psychoanalyst who founded analytical psychology. Jung's work has been influential in the fields of psychiatry, anthropology, archaeology, literature, philo ...
and the
Jungian psychology Analytical psychology ( de , Analytische Psychologie, sometimes translated as analytic psychology and referred to as Jungian analysis) is a term coined by Carl Jung, a Swiss psychiatrist, to describe research into his new "empirical science" ...
, the persona is also the mask or appearance one presents to the world. It may appear in
dream A dream is a succession of images, ideas, emotions, and sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around 5 to 20 minutes, althou ...
s under various guises. People may choose to wear a social mask or use a persona to make themselves appear more socially desirable. This is used to impress potential partners or to make new friends. People can have multiple personas that they use in various situations; this can include work, being with friends, at home, etc. Depending on the individual's circumstance, a persona which they consider stronger within their specific social situation can be created because they put a higher emphasis on social interactions. Jung warned about using personas too much, fearing that one might lose their own individuality to their persona. A study has shown that this can be true to an extent; when taking a private self-rating test, there is a high correlation between how a person rates themselves and how they present themselves in public. It is difficult to tell if people are accurately filling out the test or answering what they find desirable. In a study written by Danielle Jackson, she argues that a person's persona can range in healthiness. The more healthy a persona is, the more socially acceptable and consistent that person remains. However, once a person starts to believe they are their persona, it can have adverse effects on their personality.
James Hillman James Hillman (April 12, 1926 – October 27, 2011) was an American psychologist. He studied at, and then guided studies for, the C.G. Jung Institute in Zurich. He founded a movement toward archetypal psychology and retired into private practi ...
believed that once a person loses their identity to a persona, they become an
archetypal The concept of an archetype (; ) appears in areas relating to behavior, historical psychology, and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main model that ...
figure. By losing their "ego", their persona becomes their personality in an archetypal form. However, when this occurs, the person becomes unstable and they are unable to act outside their formed persona.


In literature

In
literature Literature is any collection of written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, and poetry. In recent centuries, the definition has expanded to include ...
, the term generally refers to a character established by an author, one in whose voice all or part of a narrative takes place. Poets such as
Robert Browning Robert Browning (7 May 1812 – 12 December 1889) was an English poet and playwright whose dramatic monologues put him high among the Victorian poets. He was noted for irony, characterization, dark humour, social commentary, historical settings ...
,
Ezra Pound Ezra Weston Loomis Pound (30 October 1885 – 1 November 1972) was an expatriate American poet and critic, a major figure in the early modernist poetry movement, and a Fascism, fascist collaborator in Italy during World War II. His works ...
, and T. S. Eliot are strongly associated with such narrative voices, as is the writer
Luigi Pirandello Luigi Pirandello (; 28 June 1867 – 10 December 1936) was an Italian dramatist, novelist, poet, and short story writer whose greatest contributions were his plays. He was awarded the 1934 Nobel Prize in Literature for "his almost magical power ...
. These writers understood the term slightly differently and derived its use and meaning from different traditions. Examples of Eliot's personae were "
Prufrock "The Love Song of J. Alfred Prufrock", commonly known as "Prufrock", is the first professionally published poem by American-born British poet T. S. Eliot (1888–1965). Eliot began writing "Prufrock" in February 1910, and it was first publishe ...
" and ''Sweeney''. Pound developed such characters as
Cino Cino (''Scin'' in lombard) is a ''comune'' in the province of Sondrio in Italy, and it has a population of about 400 inhabitants, with an area of , the density is 67 inhabitants/km2 . Cino borders the following municipalities: Cercino, Mantello, ...
,
Bertran de Born Bertran de Born (; 1140s – by 1215) was a baron from the Limousin in France, and one of the major Occitan troubadours of the 12th-13th century. He composed love songs (cansos) but was better known for his political songs (sirventes). He wa ...
,
Propertius Sextus Propertius was a Latin elegiac poet of the Augustan age. He was born around 50–45 BC in Assisium and died shortly after 15 BC. Propertius' surviving work comprises four books of ''Elegies'' ('). He was a friend of the poets Gallus a ...
, and Mauberley in response to figures in Browning’s dramatic monologues. Whereas Eliot used "masks" to distance himself from aspects of modern life which he found degrading and repulsive, Pound's personae were often poets and could be considered in good part
alter ego An alter ego (Latin for "other I", " doppelgänger") means an alternate self, which is believed to be distinct from a person's normal or true original personality. Finding one's alter ego will require finding one's other self, one with a differen ...
s. For Pound, the personae were a way of working through a specific poetic problem. In this sense, the persona is a transparent mask, wearing the traits of two poets and responding to two situations, old and new, which are similar and overlapping. In
literary analysis Literary criticism (or literary studies) is the study, evaluation, and interpretation of literature. Modern literary criticism is often influenced by literary theory, which is the philosophical discussion of literature's goals and methods. Th ...
, any narrative voice that speaks in the first person and appears to define a particular character is often referred to as a persona. It is contrasted with a third-person narrative voice, generally taken to be more objective and impersonal. There are borderline cases, such as the “we” that occurs late in
Edwin Arlington Robinson Edwin Arlington Robinson (December 22, 1869 – April 6, 1935) was an American poet and playwright. Robinson won the Pulitzer Prize for Poetry on three occasions and was nominated for the Nobel Prize in Literature four times. Early life Robins ...
's poem and functions something like a chorus in a Greek tragedy, but in general any identifiable narrator whose point of view or manner of speaking clearly distinguishes them from the author is considered a literary persona. In
fan fiction Fan fiction or fanfiction (also abbreviated to fan fic, fanfic, fic or FF) is fictional writing written in an amateur capacity by fans, unauthorized by, but based on an existing work of fiction. The author uses copyrighted characters, settin ...
and in online stories, the personas may especially reflect the authors'
self-insertion Self-insertion is a literary device in which the author writes themself into the story as a fictional character. Forms In art, the equivalent of self-insertion is the inserted self-portrait, where the artist includes a self-portrait in a pain ...
.


In music

Usually, the performers assume a role that matches the music they sing on
stage Stage or stages may refer to: Acting * Stage (theatre), a space for the performance of theatrical productions * Theatre, a branch of the performing arts, often referred to as "the stage" * ''The Stage'', a weekly British theatre newspaper * Sta ...
, though they may also be composers. Many performers make use of a persona. Some artists create various characters, especially if their career is long and they go through many changes over time. For example,
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
initially adopted a role as alien messenger Ziggy Stardust, and later as
The Thin White Duke The Thin White Duke was the persona and character of the English musician David Bowie during 1975 and 1976. He is primarily identified with Bowie's 1976 album ''Station to Station'' and is mentioned by name in the title track, although Bowie h ...
. More than just artistic
pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...
s, the personae are independent characters used in the artist's shows and albums (in this example, ''
The Rise and Fall of Ziggy Stardust and the Spiders from Mars ''The Rise and Fall of Ziggy Stardust and the Spiders from Mars'' (often shortened to ''Ziggy Stardust'') is the fifth studio album by English musician David Bowie, released on 16June 1972 in the United Kingdom through RCA Records. It was co-pr ...
'' and ''
Station to Station ''Station to Station'' is the tenth studio album by English musician David Bowie, released on 23 January 1976 through RCA Records. Regarded as one of his most significant works, the album was the vehicle for Bowie's performance persona, ...
''). However, in music, a persona does not always mean a change. Some authors have noted that
Bob Dylan Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...
's charisma is due largely to his almost stereotyped image, always with a
harmonica The harmonica, also known as a French harp or mouth organ, is a free reed wind instrument used worldwide in many musical genres, notably in blues, American folk music, classical music, jazz, country, and rock. The many types of harmonica inclu ...
,
guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected stri ...
, and with his distinctive hair, nasal voice, and clothing. The persona also serves to claim a right or to draw attention to a certain subject. That is the case of
Marilyn Manson Brian Hugh Warner (born January 5, 1969), known professionally as Marilyn Manson, is an American rock musician. He came to prominence as the lead singer of the band which shares his name, of which he remains the only constant member since it ...
and his interest in death and
morbidity A disease is a particular abnormal condition that negatively affects the structure or function of all or part of an organism, and that is not immediately due to any external injury. Diseases are often known to be medical conditions that a ...
, and
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
and her interest in sexuality. The concept of persona in music was introduced by
Edward T. Cone Edward Toner Cone (May 4, 1917 – October 23, 2004) was an American composer, music theory, music theorist, pianist, and philanthropist. Life and career Cone was born in Greensboro, North Carolina. He studied composition under Roger Sess ...
in his ''
The Composer's Voice ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
'' (1974), that dealt with the relation between the lyrical self of a song's lyrics and its composer. The concept of persona can also be used to refer to an
instrumentalist A musical instrument is a device created or adapted to make musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person who pl ...
, like a pianist and their playing style, although the term is more commonly used to refer to the voice and performance nuances of a vocalist in a studio album or in a live concert. Examples include
Maria Bethânia Maria Bethânia Viana Teles Veloso (; born 18 June 1946) is a Brazilian singer and songwriter. Born in Santo Amaro, Bahia, she started her career in Rio de Janeiro in 1964 with the show "Opinião" ("Opinion"). Due to its popularity, with performa ...
,
Elis Regina Elis Regina Carvalho Costa (March 17, 1945 – January 19, 2002), known professionally as Elis Regina (), was a Brazilian singer of MPB and jazz music. She is also the mother of the singers Maria Rita and Pedro Mariano. She became nationally ...
,
Édith Piaf Édith Piaf (, , ; born Édith Giovanna Gassion, ; December 19, 1915– October 10, 1963) was a French singer, lyricist and actress. Noted as France's national chanteuse, she was one of the country's most widely known international stars. Pia ...
,
Nina Simone Eunice Kathleen Waymon (February 21, 1933 – April 21, 2003), known professionally as Nina Simone (), was an American singer, songwriter, pianist, and civil rights activist. Her music spanned styles including classical, folk, gospel, blues, ...
, and also
Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...
of
the Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
, who takes the guise of
Satan Satan,, ; grc, ὁ σατανᾶς or , ; ar, شيطانالخَنَّاس , also known as Devil in Christianity, the Devil, and sometimes also called Lucifer in Christianity, is an non-physical entity, entity in the Abrahamic religions ...
in the song "
Sympathy for the Devil "Sympathy for the Devil" is a song by English rock band the Rolling Stones and the opening track from the band's 1968 album ''Beggars Banquet''. The song is a product of Mick Jagger and Keith Richards' songwriting partnership. It is consid ...
" or of a housewife in "
Slave Slavery and enslavement are both the state and the condition of being a slave—someone forbidden to quit one's service for an enslaver, and who is treated by the enslaver as property. Slavery typically involves slaves being made to perf ...
". '' Sgt. Pepper's Lonely Hearts Club Band'' by
the Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
presents a ''group persona'', including the character Billy Shears "played by" drummer
Ringo Starr Sir Richard Starkey (born 7 July 1940), known professionally as Ringo Starr, is an English musician, singer, songwriter and actor who achieved international fame as the drummer for the Beatles. Starr occasionally sang lead vocals with the ...
. Each member of
girl group A girl group is a music act featuring several female singers who generally harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female pop music singing groups, many of who ...
the
Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Vict ...
adopted personas based on nicknames given to them by the British press. According to ''
Music Week ''Music Week'' is a trade publication for the UK record industry distributed via a website and a monthly print magazine. It is published by Future. History Founded in 1959 as '' Record Retailer'', it relaunched on 18 March 1972 as ''Music W ...
'', these personas ("
Ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices ...
", "
Posh Posh is an informal adjective for "upper class". It may also refer to: Entertainment * ''Posh'' (album), a 1980 album by Patrice Rushen *"Posh!", a 1968 song from the musical ''Chitty Chitty Bang Bang'' * ''Posh'' (2006 TV series), a 2006 Philipp ...
", "
Baby An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...
", " Sporty" and " Scary") played a key role in the group's international marketability. Spice Girl Melanie C later said the personas were "like a protection mechanism because it was like putting on this armour of being this, this character, rather than it actually being you." Artists such as
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
,
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
, and
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
popularized the use of personae in the performance of
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describe ...
. Jo Calderone, the persona of Gaga, performed at the 2011 MTV Video Music Awards. Jo represents a drag male persona, and is often used in the performance of her song, " You and I". Minaj, a
bubblegum Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Bubble gum flavor While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...
rapper, employs multiple personae, ranging from what she calls the
Harajuku is a district in Shibuya, Tokyo, Japan. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 1 chōme to 4 chōme. In popular refer ...
Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...
persona to
Roman Zolanski Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
, a Polish homosexual. The personae were heavily used in her sophomore album, '' Pink Friday: Roman Reloaded''. The persona of Beyoncé, "Sasha Fierce", appears on the album '' I Am... Sasha Fierce''. According to Beyoncé, Sasha is her wilder side, emerging during high octane stage performances and serving as a sort of
scapegoat In the Bible, a scapegoat is one of a pair of kid goats that is released into the wilderness, taking with it all sins and impurities, while the other is sacrificed. The concept first appears in the Book of Leviticus, in which a goat is designate ...
for "unladylike" behavior.


In marketing and user experience design

Personas are used in marketing and advertising by creating a marketing persona that represents a group or segment of customers so that the company can focus its efforts. For example, online advertising agencies can monitor pictures, browsing history and the ads people surfing the internet generally select or choose to click, and based on that data they tailor their merchandise to a targeted audience or better describe a customer segments using a data driven approach. Personas are also used in
user experience design User experience design (UX design, UXD, UED, or XD) is the process of defining the experience a user would go through when interacting with a digital product or website. Design decisions in UX design are often driven by research, data analysis, an ...
, known as user personas.
Alan Cooper Alan Cooper (born June 3, 1952) is an American software designer and programmer. Widely recognized as the "Father of Visual Basic", Cooper is also known for his books ''About Face: The Essentials of Interaction Design'' and ''The Inmates Are R ...
introduced personas in his book, ''The Inmates Are Running the Asylum'' (1998). Cooper play-acted fictitious characters in order to help solve design questions. These personas need to be based on user research and can also be described in narrative form. Creating personas has become synonymous with creating a document, known as persona profile, instead of an "activity of empathetic role-play".Andrew Hinton:
Personas and the Role of Design Documentation
" Boxes and Arrow, February 27th, 2008.


See also

*
Alter ego An alter ego (Latin for "other I", " doppelgänger") means an alternate self, which is believed to be distinct from a person's normal or true original personality. Finding one's alter ego will require finding one's other self, one with a differen ...
*
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...
*
Character mask In Marxist philosophy, a character mask (german: Charaktermaske) is a prescribed social role which conceals the contradictions of a social relation or order. The term was used by Karl Marx in published writings from the 1840s to the 1860s, and ...
*
Costume Costume is the distinctive style of dress or cosmetic of an individual or group that reflects class, gender, profession, ethnicity, nationality, activity or epoch. In short costume is a cultural visual of the people. The term also was tradition ...
*
Dissociative identity disorder Dissociative identity disorder (DID), better known as multiple personality disorder or multiple personality syndrome, is a mental disorder characterized by the presence of at least two distinct and relatively enduring personality states. The di ...
*
Doppelgänger A doppelgänger (), a compound noun formed by combining the two nouns (double) and (walker or goer) (), doppelgaenger or doppelganger is a biologically unrelated look-alike, or a double, of a living person. In fiction and mythology, a doppelg ...
*
Fursona A fursona is a personalized animal character created by someone in the furry fandom. Fursonas may be anthropomorphic personas, idealized versions of their owners, fleshed out roleplay characters, or simply digital mascots. The vast majority of f ...
, a term for a furry's persona *
Stage name A stage name is a pseudonym used by performers and entertainers—such as actors, comedians, singers, and musicians. Such professional aliases are adopted for a wide variety of reasons and they may be similar, or nearly identical, to an individu ...
*
Sailor Saturn is a fictional character in the ''Sailor Moon'' manga series created by Naoko Takeuchi. Her spirit resides deep within , a twelve-year-old Japanese schoolgirl who is her lookalike reincarnation, which makes Sailor Saturn her alter ego; entirely a ...
*
Pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...
*
Nom de plume A pen name, also called a ''nom de plume'' or a literary double, is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen na ...
*
Rebirth Rebirth may refer to: Arts, entertainment, and media Film * ''Rebirth'' (2011 film), a 2011 Japanese drama film * ''Rebirth'' (2016 film), a 2016 American thriller film * ''Rebirth'', a documentary film produced by Project Rebirth * ''The Re ...
/
Reincarnation Reincarnation, also known as rebirth or transmigration, is the philosophical or religious concept that the non-physical essence of a living being begins a new life in a different physical form or body after biological death. Resurrection is a ...


Citations

{{Authority control Literary criticism Literary theory