Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the

Avis Avis is Latin for bird and may refer to: Aviation *Auster Avis, a 1940s four-seat light aircraft developed from the Auster Autocrat (abandoned project) *Avro Avis, a two-seat biplane *Scottish Aeroplane Syndicate Avis, an early aircraft built by ...

motto "We Try Harder". Green was one of the pioneers of women in advertising.

Biography

Green was born in 1927 to an

American Jewish American Jews or Jewish Americans are American citizens who are Jewish, whether by religion, ethnicity, culture, or nationality. Today the Jewish community in the United States consists primarily of Ashkenazi Jews, who descend from diaspora ...

family in Los Angeles.New-York Historical Society: " `Look for the Union Label': A History of the ILGWU’s Iconic Jingle" by Women at the Center
April 24, 2019 She moved to New York City to work in advertising after graduating from the University of California at Berkeley. She was a copywriter at ''

Seventeen Seventeen or 17 may refer to: *17 (number), the natural number following 16 and preceding 18 * one of the years 17 BC, AD 17, 1917, 2017 Literature Magazines * ''Seventeen'' (American magazine), an American magazine * ''Seventeen'' (Japanese m ...

'' and then worked at LC Gumbinner Agency. Green started her career with the

Doyle Dane Bernbach DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

agency under Phyllis Robinson. In 1969, she started her own firm, Green Dolmatch, which became Paula Green Advertising, and which had clients such as

Goya Foods Goya Foods, Inc. is an American producer of a brand of foods sold in the United States and many Spanish-speaking countries. It has facilities in the United States, Puerto Rico, the Dominican Republic and Spain. It is under third-generation ownersh ...

, for whom it devised the slogan "Goya Oh Boy-a." An early

breast cancer Breast cancer is cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, milk rejection, fluid coming from the nipple, a newly inverted nipple, or a re ...

awareness ad campaign devised by Green for the

American Cancer Society The American Cancer Society (ACS) is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into six geographical regions of both medical and lay volunteers operating in more than ...

is credited with saving dozens of lives.

References

{{DEFAULTSORT:Green, Paula Advertising directors 1927 births 2015 deaths 20th-century American businesspeople 20th-century American businesswomen Women in advertising 21st-century American women