Paul Lauer is an American

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

marketer Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company.

Career

Lauer designed and executed the grassroots marketing campaigns for

Mel Gibson Mel Columcille Gerard Gibson (born January 3, 1956) is an American actor, film director, and producer. He is best known for his action hero roles, particularly his breakout role as Max Rockatansky in the first three films of the post-apocaly ...

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The Passion of the Christ ''The Passion of the Christ'' is a 2004 American epic biblical drama film produced, directed and co-written by Mel Gibson and starring Jim Caviezel as Jesus of Nazareth, Maia Morgenstern as Mary, mother of Jesus, and Monica Bellucci as Mary M ...

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The Chronicles of Narnia ''The Chronicles of Narnia'' is a series of seven high fantasy novels by British author C. S. Lewis. Illustrated by Pauline Baynes and originally published between 1950 and 1956, ''The Chronicles of Narnia'' has been adapted for radio, telev ...

'', ''Polar Expres''s, ''Rocky Balboa'',

Mark Burnett Mark Burnett (born 17 July 1960) is a television producer who is the former Chairman of MGM Television, MGM Worldwide Television Group. He is best known for creating and producing the reality shows The Apprentice (American TV series), ''The Ap ...

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The Bible Series ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in En ...

'' and '' Son of God'', among others. Lauer has been noted as one of

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

's ''Top 50 Marketers of the Year''. He also founded ''YOU! Magazine'' for teens (published in six languages with 3,800,000 copies distributed) and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books.

References

{{DEFAULTSORT:Lauer, Paul American marketing businesspeople Living people American entertainment industry businesspeople People from Westlake Village, California 1962 births