Paul Bernard Vogel was a

Swiss Swiss may refer to: * the adjectival form of Switzerland * Swiss people Places * Swiss, Missouri * Swiss, North Carolina *Swiss, West Virginia * Swiss, Wisconsin Other uses *Swiss-system tournament, in various games and sports *Swiss Internation ...

industrialist A business magnate, also known as a tycoon, is a person who has achieved immense wealth through the ownership of multiple lines of enterprise. The term characteristically refers to a powerful entrepreneur or investor who controls, through perso ...

who owned the Solvil et Titus watch manufacture.

Business life

In 1930, Vogel acquired the '' Solvil et Titus'' and ''Paul Ditisheim''

brands A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

from their founder

Paul Ditisheim Paul Ditisheim (1868–1945) was a Swiss people, Swiss watchmaker, inventor and industrialist. Early years Paul Ditisheim was born into a wealthy family in 1868 in La Chaux-de-Fonds. The Ditisheims belonged to a small social circle of industrial ...

. Vogel moved the company's

headquarters Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the to ...

Geneva Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the List of cities in Switzerland, second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaki ...

where he became the

chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...

of the ''Salon Montres et Bijoux'' (the '' Watch and Jewelry's Fair''), the most prestigious association of Swiss watch manufacturers and jewelers of the time. By the 1950s Vogel, feeling the shift in consumer's habits, decided to divide its brands into two. For one brand, the company kept producing the

luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...

watches it was famous for. For the other brand, it started producing lower-cost watches that fit the emerging

mass consumption Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the supp ...

markets. Thanks to this new orientation, Solvil et Titus was instrumental in the development of

mechanical Mechanical may refer to: Machine * Machine (mechanical), a system of mechanisms that shape the actuator input to achieve a specific application of output forces and movement * Mechanical calculator, a device used to perform the basic operations of ...

and electronic watches. In 1968, Vogel took the lead of the newly founded ''Societe des Gardes-Temps SA'', a conglomerate of low cost watch manufacturers which was the world's third largest

watchmaking A watchmaker is an artisan who makes and repairs watches. Since a majority of watches are now factory-made, most modern watchmakers only repair watches. However, originally they were master craftsmen who built watches, including all their par ...

company of the time and had a true international dimension (it acquired the American

Waltham Watch Company The Waltham Watch Company, also known as the American Waltham Watch Co. and the American Watch Co., was a company that produced about 40 million watches, clocks, speedometers, compasses, time delay fuses, and other precision instruments in the Un ...

and signed a licensing agreement in 1973 with Elgin Watch – then Swiss watchmaking's biggest foreign investment. Vogel had foreseen the necessities of broadening the market for watches and of creating an international distribution system and consequently decided to expand Solvil et Titus activities overseas. In the 1970s, surfing on the Asian Tigers economic boom, he sent his son, Paul Vogel, to grow the family business operations in the

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

n market. The operation was successful and Solvil became one of the most popular brand in Eastern Asia.

Private life

Born in

La Chaux-de-Fonds La Chaux-de-Fonds () is a Swiss city in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometers south of the French border. After Geneva, Lausanne and Fribourg, it is the fourth largest city loc ...

, the historic birthplace of watchmaking industry, the son of a prestigious family of

s, he married Suzanne Eberhard, the heiress of the prominent Eberhard family. The couple was part of the small

social circle In the social sciences, a social group can be defined as two or more people who interact with one another, share similar characteristics, and collectively have a sense of unity. Regardless, social groups come in a myriad of sizes and varieties ...

of industrialist families that led the Swiss watch industry of the time and they both were prominent members of

high society High society, sometimes simply society, is the behavior and lifestyle of people with the highest levels of wealth and social status. It includes their related affiliations, social events and practices. Upscale social clubs were open to men based ...

. The Vogels were renowned for the various social events they organized. Paul Bernard was a collector and sponsor of the arts. His extensive

art collection A museum is distinguished by a collection of often unique objects that forms the core of its activities for exhibitions, education, research, etc. This differentiates it from an archive or library, where the contents may be more paper-based, repla ...

comprised works of such foremost artists as

Picasso Pablo Ruiz Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, ceramicist and Scenic design, theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th ce ...

Matisse Henri Émile Benoît Matisse (; 31 December 1869 – 3 November 1954) was a French visual artist, known for both his use of colour and his fluid and original draughtsmanship. He was a draughtsman, printmaker, and sculptor, but is known prima ...

Kees van Dongen Cornelis Theodorus Maria "Kees" van Dongen (26 January 1877 – 28 May 1968) was a Dutch-French painter who was one of the leading Fauvism, Fauves. Van Dongen's early work was influenced by the Hague School and symbolism and it evolved gradually ...

, Vuillard,

Degas Edgar Degas (, ; born Hilaire-Germain-Edgar De Gas, ; 19 July 183427 September 1917) was a French Impressionist artist famous for his pastel drawings and oil paintings. Degas also produced bronze sculptures, prints and drawings. Degas is espec ...

or Caillebotte. Another of Vogel's passions was

orchids Orchids are plants that belong to the family Orchidaceae (), a diverse and widespread group of flowering plants with blooms that are often colourful and fragrant. Along with the Asteraceae, they are one of the two largest families of flowering ...

. He travelled the world to bring

orchid Orchids are plants that belong to the family Orchidaceae (), a diverse and widespread group of flowering plants with blooms that are often colourful and fragrant. Along with the Asteraceae, they are one of the two largest families of flowering ...

seeds back to

where he cultivated them in a complex of climate-specialised

greenhouses A greenhouse (also called a glasshouse, or, if with sufficient heating, a hothouse) is a structure with walls and roof made chiefly of transparent material, such as glass, in which plants requiring regulated climatic conditions are grown.These s ...

in the garden of his

lakeside Lakeside or Lake Side may refer to: Places Australia * Lakeside College, Pakenham, Victoria * Lakeside Joondalup Shopping City, Joondalup, Western Australia * Lakeside, near Reservoir, Victoria * Lakeside International Raceway, Pine Rivers, Quee ...

mansion A mansion is a large dwelling house. The word itself derives through Old French from the Latin word ''mansio'' "dwelling", an abstract noun derived from the verb ''manere'' "to dwell". The English word '' manse'' originally defined a property l ...

, ''Le Breuil'', in

Versoix Versoix () is a municipality in the Canton of Geneva, Switzerland, which sits on the north-west side of Lake Geneva, north-east of the city of Geneva. Geography Versoix has an area, , of . Of this area, or 29.1% is used for agricultural purpo ...

. The orchids were sold in a

flower shop named after the estates that still exist today.
Le Breuil flowers, Geneva

References

{{DEFAULTSORT:Vogel, Paul Bernard 20th-century Swiss businesspeople People from La Chaux-de-Fonds Year of birth missing Year of death missing