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PassmoreLab is a
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...
-based
stereoscopic Stereoscopy (also called stereoscopics, or stereo imaging) is a technique for creating or enhancing the depth perception, illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stere ...
3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pict ...
studio that specializes in conversion of 2D films to 3D format, native 3D film productions, and 3D film distribution.


Background

As an independent film production company, PassmoreLab produces its own
3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pict ...
s, including science and nature shorts, broadcast television programming, and documentary and
feature films A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
. It also has a separate distribution and sales division that licenses 3D content to independent theaters, science centers, museums,
planetarium A planetarium ( planetariums or ''planetaria'') is a theatre built primarily for presenting educational and entertaining shows about astronomy and the night sky, or for training in celestial navigation. A dominant feature of most planetarium ...
,
3D television 3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an ...
broadcasts, and 3D
mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...
s. PassmoreLab licenses its conversion technology and also converts films “in-house.” Films Passmore has worked on include ''
Plan 9 from Outer Space ''Plan 9 from Outer Space'' is a 1957 American independent science fiction-horror film produced, written, directed, and edited by Ed Wood. The film was shot in black-and-white in November 1956 and had a theatrical preview screening on March 15 ...
'', the restored,
colorize Film colorization (American English; or colourisation [British English], or colourization [ Canadian English and Oxford English]) is any process that adds color to black-and-white, sepia, or other monochrome moving-picture image ...
d version of ''
Night of the Living Dead ''Night of the Living Dead'' is a 1968 American independent horror film directed, photographed, and edited by George A. Romero, with a screenplay by John Russo and Romero, and starring Duane Jones and Judith O'Dea. The story follows seven peop ...
'', ''Iron Doors'', ''
The Nutcracker in 3D ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
'', and ''Ocean Voyagers'' narrated by Meryl Streep. The company also does production for music videos and has worked alongside
Osaka Popstar Osaka Popstar is a punk rock supergroup formed in 2006 by New Yorker John Cafiero. In 2006, Cafiero teamed up with several well known punk rock artists to create the anime based punk group, Osaka Popstar. They released their debut album/DVD on M ...
,
Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash ...
,
Plain White T's Plain White T's are an American Rock music, rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground music, ...
,
Semi Precious Weapons Semi Precious Weapons was an American rock band from New York City, New York, United States, consisting of Justin Tranter on vocals, Stevy Pyne on guitar, Cole Whittle on bass and Dan Crean on drums. Pyne replaced former guitarist, Aaron Lee Tasja ...
,
Linkin Park Linkin Park is an American rock band from Agoura Hills, California. The band's current lineup comprises vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, bassist Dave Farrell, DJ/turntablist Joe Hahn and drummer ...
, and
Devo Devo (, originally ) is an American rock band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs (Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a ...
.


History

In 2007, PassmoreLab announced development of its prototype multi-camera array, and by 2008 the lab had created a 3D documentary film on
Burning Man Burning Man is an event focused on community, art, self-expression, and self-reliance held annually in the western United States. The name of the event comes from its culminating ceremony: the symbolic burning of a large wooden effigy, referred ...
. Passmore then expanded its work to include
stereoscopic Stereoscopy (also called stereoscopics, or stereo imaging) is a technique for creating or enhancing the depth perception, illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stere ...
microscopy Microscopy is the technical field of using microscopes to view objects and areas of objects that cannot be seen with the naked eye (objects that are not within the resolution range of the normal eye). There are three well-known branches of micr ...
. The company began converting
Ripley Ripley may refer to: People and characters * Ripley (name) * ''Ripley'', the test mannequin aboard the first International Space Station space station Dragon 2 space test flight Crew Dragon Demo-1 * Ellen Ripley, a fictional character from the Ali ...
’s film archives into 3D format. The company produced a
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
with Sammy Hagar, won several awards at the inaugural 3-D Film & Interactive Festival (3DFF) held in Orlando and Cocoa Beach, Florida. The company also converted the film ''
Night of the Living Dead ''Night of the Living Dead'' is a 1968 American independent horror film directed, photographed, and edited by George A. Romero, with a screenplay by John Russo and Romero, and starring Duane Jones and Judith O'Dea. The story follows seven peop ...
'' into 3D format. In 2009, PassmoreLab converted
MGM Studios Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
simulator ride '' Stargate 3000'' from 2D to 3D. and with its conversion of Anthony Lucas' 1999 claymation film ''Slim Pickings'', became the first in the industry to convert
clay animation Clay animation or claymation, sometimes plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine clay. Tra ...
to 3D. In 2009 ''
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
'' ''
Nightline ''Nightline'' (or ''ABC News Nightline'') is ABC News' late-night television news program broadcast on ABC in the United States with a franchised formula to other networks and stations elsewhere in the world. Created by Roone Arledge, the progra ...
'' interviewed company founder Greg Passmore about his new science documentary "The Extreme Nature of Bats". PassmoreLab also completed and premiered their 3D conversion of ''Night of the Living Dead, Now in 3D!'' at the Hollywood Forever Cemetery as a part of the 5th Annual
Johnny Ramone John William Cummings (October 8, 1948 – September 15, 2004), better known by his stage name Johnny Ramone, was an American musician who was the guitarist and a founding member of the Ramones, a band that helped pioneer the punk movement. ...
Memorial Tribute. In 2010, PassmoreLab held the world premiere of its psychological thriller
feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
''Iron Doors 3D''. The film won 'Best 3D Feature Film' (Narrative) at the Hollywood 3D Film Festival, and then screened at the Raindance Film Festival in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, the Hof International Film Festival in Germany, and
American Film Market The American Film Market (AFM) is a film industry event held each year in early November. Historically, more than 7,000 people attend the eight-day annual event to network and to sell, finance and acquire films. Participants come from more than ...
in Los Angeles. Also in 2010, Passmore completed the first-ever 3D music video for
Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash ...
's '' By the Sword'' with Andrew Stockdale, and ''
Beautiful Dangerous "Beautiful Dangerous" is the third track and third single on the debut Slash (album), self-titled solo album by current Guns N' Roses and former Velvet Revolver guitarist, Slash (musician), Slash. It features Fergie (singer), Fergie of The Black E ...
'' with Fergie. as well as completing 3D music videos for
Linkin Park Linkin Park is an American rock band from Agoura Hills, California. The band's current lineup comprises vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, bassist Dave Farrell, DJ/turntablist Joe Hahn and drummer ...
's ''
Waiting for the End "Waiting for the End" is a song by American rock band Linkin Park, released on October 1, 2010. It is the second single and eighth track from their fourth studio album, '' A Thousand Suns'', which was released on September 14, 2010. A music vide ...
'', and for
Hollywood Records Hollywood Records is an American record label of the Disney Music Group. The label focuses in pop, rock, alternative, hip hop, and country genres, as well as specializing in mature recordings not suitable for the flagship Walt Disney Records l ...
'
Plain White T's Plain White T's are an American Rock music, rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground music, ...
'' Rhythm of Love''. PassmoreLab also became the first content provider to broadcast a 3D title, by sharing
Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash ...
’s '' By the Sword'' music video on Rogers Communications
3DTV 3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an a ...
Cable Channel, and announced their partnership with Feodor Pitcairn Productions to create ''Ocean Voyagers in 3D''. Passmore film ''Night of the Living Dead, Now in 3D!'' began its theatrical run with
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. It is the controlling shareholder of Paramount Global. History The ...
in the US and UK. The lab's film ''The Extreme Nature of Bats'' won the award for 'Best Short Documentary' at the Arizona Underground Film Festival and the award for 'Best Cinematography' at the Dark Carnival Film Festival in
Bloomington, Illinois Bloomington is a city and the county seat of McLean County, Illinois, United States. It is adjacent to the town of Normal, and is the more populous of the two principal municipalities of the Bloomington–Normal metropolitan area. Bloomington ...
, and premiered in
Transylvania Transylvania ( ro, Ardeal or ; hu, Erdély; german: Siebenbürgen) is a historical and cultural region in Central Europe, encompassing central Romania. To the east and south its natural border is the Carpathian Mountains, and to the west the Ap ...
on
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
as a moving theatre ride. PassmoreLab also completed 3D production on
Ed Wood Edward Davis Wood Jr. (October 10, 1924 – December 10, 1978) was an American filmmaker, actor, and pulp novel author. In the 1950s, Wood directed several low-budget science fiction, crime and horror films that later became cult cla ...
's
horror film Horror is a film genre that seeks to elicit fear or disgust in its audience for entertainment purposes. Horror films often explore dark subject matter and may deal with transgressive topics or themes. Broad elements include monsters, apoca ...
''
Plan 9 from Outer Space ''Plan 9 from Outer Space'' is a 1957 American independent science fiction-horror film produced, written, directed, and edited by Ed Wood. The film was shot in black-and-white in November 1956 and had a theatrical preview screening on March 15 ...
'', and presented ''Night of the Living Dead in 3D''. 2010 also had PassmoreLab signing a $200 million 3D conversion deal with Grizzly Adams Productions, completing their tutorial video ''Shooting 3D'' for beginner filmmakers, premiering ''Physics of Surfing'' at the 3D Film Festival in Hollywood, and selling ''Microworlds'' to
Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...
3D. In 2011, PassmoreLab announced a 2-Year content licensing deal with
NVIDIA Nvidia CorporationOfficially written as NVIDIA and stylized in its logo as VIDIA with the lowercase "n" the same height as the uppercase "VIDIA"; formerly stylized as VIDIA with a large italicized lowercase "n" on products from the mid 1990s to ...
for new web-based content portal deliver. In March 2011, the company debuted their 3D music videos and science adventure content at CeBIT Live in Hannover, Germany, and ''Plan 9 from Outer Space, Now in 3D!'' premiered at the Cinequest Film Festival in San Jose. In May 2011, PassmoreLab announced conversion of the '' Starfish Cove'' animated series and in June the company finished conversion of Feodor Pitcairn’s '' Ocean Voyagers'', and Linkin Park’s '' Transformers: Dark of the Moon'' theme song, "''Iridescent''", which has screened in select theaters nationwide. In July 2011,
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
premiered PassmoreLab's 3D animated short film, "Sunday Jog", as part of an initiative to help launch the Nintendo 3DS' 3D streaming service, Nintendo Video. Also in July, Passmorelab, in conjunction with The Collective, converted Memphis High's latest music video, ''Criminal Love'', into 3D. In 2012, the company completed a 3D production titled ''Flower Power'', it converted the film Fighter Pilot to 3D and released the film ''Fighter Pilot 3D'' at the Museum of Flight in Seattle, WA, and began work on a 3D series titled ''Glimpse 3D''.


References


External links

*{{Official website, http://www.passmorelab.com/ Film distributors of the United States Film production companies of the United States Special effects companies 3D cinema