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''Paper'' (also known as ''Paper Mag'') is a New York City-based independent magazine focusing on fashion, popular culture, nightlife, music, art, and film. Initially produced monthly, the magazine eventually became a quarterly publication, and a digital version was made available online at ''papermag.com''. In 2020, physical production of the magazine was paused following the onset of the
COVID-19 pandemic in the United States The COVID-19 pandemic in the United States is a part of the COVID-19 pandemic, worldwide pandemic of COVID-19, coronavirus disease 2019 (COVID-19) caused by SARS-CoV-2, severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). In the Uni ...
. Digital content still continues to be published via the website.


History

''Paper'' was founded in 1984 by
Kim Hastreiter Kim Hastreiter (born November 12, 1951) is an American journalist, editor, publisher, and curator who co-founded ''Paper'' magazine. She served as co-Editor-in-Chief from its inception until 2017, when she and partner David Hershkovits sold the c ...
and
David Hershkovits David Hershkovits is an American writer and publisher. He was the co-founder of ''Paper'' magazine and is now president of Cultural Content Consultancy. Biography Hershkovits was raised in Brooklyn, New York, and graduated with a BA in literature ...
, former editors at the '' SoHo Weekly News,'' with help from Lucy Sisman and Richard Weigand''.'' Beginning as a monthly print magazine in the form of a black and white 16-page fold-out, it has since transformed into a quarterly print and digital magazine. Past cover models include Kim Kardashian,
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...
, Miley Cyrus, Prince, CL, Kacey Musgraves,
Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
, and BTS. In 2017, Hastreiter and Hershkovits sold the company to ENTtech Media Group, an entertainment technology company founded by former Condé Nast and Advanstar executive Tom Florio, and Drew Elliott, the Chief Creative Officer of ''Paper.'' Elliot left ''Paper'' in October 2019, to become the new Global Creative Director at
MAC Cosmetics MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies i ...
. In 2020, following the onset of the coronavirus pandemic, print production of the magazine was suspended. The final physical issue released was the Spring 2020 edition that featured Lady Gaga on the cover. Florio told '' WWD'' he was unsure when publication would resume, or if the company would continue with it at all, saying "Part of me is open enough to allow this thing to really roll out digitally and socially in the way where most people know Paper. Most people know Paper — like the kids, the Gen Z — through this social engagement. ayoffs areso terrible. I've never been in a situation where you couldn't ask more from people, but because of crazy life circumstances you have to make these decisions." The magazine's digital content was unaffected and continues to be published. In July 2022, Justin Moran succeeded Elliot as editor-in-chief—Moran previously served as Digital Director.


"Break the Internet"

In November 2014, Kim Kardashian was the cover star of the "Break the Internet" issue. Kardashian was interviewed by ''Paper'' contributor Amanda Fortini for the spread "No Filter: An Afternoon with Kim Kardashian". The photos for the issue were taken by Jean–Paul Goude. The shoot was a re-creation of Goude's "Champagne Incident", a series of photographs from his 1982 book ''Jungle Fever''. The cover photo, as well as the rest of the spread, featured a fully nude Kardashian. The story received over 34 million unique page-views by December 2014, more than double the number of page-views ''Paper'' normally received annually, and went on to generate more than 70 million monthly unique visitors to the website.


Books

Hastreiter and Hershkovits co-authored two books under the company's label. The first of the pair, published by Paper Publishing Company in association with Distributed Art Publishers in 1999, was titled ''From AbFab to Zen: Paper's Guide to Pop Culture'', and had photography from John Waters''.'' The second, titled ''20 Years of Style: The World According to Paper'', was published by HarperCollins in 2004 and featured writing from Michael Musto, John Waters, Isaac Mizrahi, Pedro Almodovar, Todd Oldham,
Patrick McMullan Patrick McMullan is an American photographer, columnist, television personality and socialite. His photo work focuses on people, particularly A-list celebrities, superstar fashion designers, models, actors, politicians, cultural icons ...
, and Anna Sui.


Notes


References


External links

* * {{DEFAULTSORT:Paper Defunct magazines published in the United States Fashion magazines published in the United States Monthly magazines published in the United States Music magazines published in the United States Quarterly magazines published in the United States Magazines established in 1984 Magazines published in New York City 1984 establishments in New York City Magazines disestablished in 2020 Online magazines with defunct print editions Online magazines published in the United States