Pantteri (

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

for "

panther Panther may refer to: Large cats *Pantherinae, the cat subfamily that contains the genera ''Panthera'' and ''Neofelis'' **''Panthera'', the cat genus that contains tigers, lions, jaguars and leopards. ***Jaguar (''Panthera onca''), found in Sout ...

"), sold in

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

as Katten (

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

: "

Cat The cat (''Felis catus'') is a domestic species of small carnivorous mammal. It is the only domesticated species in the family Felidae and is commonly referred to as the domestic cat or house cat to distinguish it from the wild members of ...

"), is a brand of

salmiakki Salty liquorice, salmiak liquorice or salmiac liquorice, is a variety of liquorice flavoured with the ingredient "salmiak salt" (sal ammoniac; ammonium chloride), and is a common confection found in the Nordic countries, Benelux, and norther ...

candy Candy, also called sweets (British English) or lollies (Australian English Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...

, made by

Fazer Fazer () is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian confectionery" in central Helsinki. Today, it employs over ten thousand people across Finland, Sweden, R ...

History

Pantteri candies were first invented in 1965 as small, black salmiakki and

liquorice Liquorice (British English) or licorice (American English) ( ; also ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring can be extracted. The liqu ...

gum drops in a typical cardboard candy box, with a picture of a panther on the box cover. A

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

coating was later added to the drops, slightly altering their taste. The most famous form of Pantteri, however, is the larger, sugar coated disc-shaped candies sold in a plastic bag, also with a picture of a panther on it. At first only salmiakki Pantteri candies were available, but in the 1990s Fazer introduced a fruit-flavoured version of Pantteri, "Pantteri Mix" (containing red, yellow and green fruit candies and normal salmiakki candies). In the 2000s, the Pantteri drops sold in boxes were reverted to the original 1965 version, without the sugar coating. The text on the box says "Original Pantteri drops from 1965". Later additions include "Lumipantteri Mix" (Finnish for "snow panther") in summer 2006, "Pantteri Mix" candies with white coating, "Musta Pantteri" (Finnish for "black panther"), which has a slightly higher ammonium chloride content than the regular salmiakki Pantteri, and "Pantteri Black Shot", candies with a salty liquorice filling. Discontinued variations include "Yöpantteri Mix" ("night panther") featuring fruit and salmiakki candies, shaped like panthers, stars and moons and "Rock Pantteri Mix", containing many different salty liquorice and fruit candies. Visible

advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...

s are an important part of Pantteri's publicity image. They were awarded as best advertising campaign in Finland twice, in 1999 and 2000. One advertising campaign featured a

fiction Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditi ...

Latino Latino or Latinos most often refers to: * Latino (demonym), a term used in the United States for people with cultural ties to Latin America * Hispanic and Latino Americans in the United States * The people or cultures of Latin America; ** Latin A ...

character called "El Pantero", sporting advertising

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

s in

mock Spanish Mock Spanish is a loaded term used to describe a variety of Spanish-inspired phrases used by speakers of English. Spanish-inspired phrases are generally used in a humorous way, but at least one person has asserted that it could lead to unfavorabl ...

such as "El Pantero baila" and "Baila y come". The current advertising campaign promotes "Panthóur", a humorous variation of the popular

parkour Parkour () is an athletic training discipline or sport in which practitioners (called ''traceurs'') attempt to get from point A to point B in the fastest and most efficient way possible, without assisting equipment and often while performing a ...

sport.

Pantteri products

Finland

* Original ''Pantteri'' drops with a salty liquorice flavor * Salty liquorice flavored, bigger ''Pantteri'' candies * ''Musta Pantteri'' with a stronger salty liquorice flavor than the normal Pantteri candy * ''Pantteri Mix'', a mix of salty liquorice and fruit candies * Small tar-flavored ''Pantteri'' drops * ''Lumipantteri Mix'', salty liquorice and fruit candies with a white coating * ''Pantteri Black Shot'', filled salty liquorice candies * ''Pantteri Black & White'', salty liquorice candies and smaller Lumipantteri fruit candies * a salty liquorice and vanilla flavored ''Pantteri'' ice cream cone made by Pingviini (

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

) * ''Xylitol Pantteri'', salty liquorice candies sweetened with xylitol instead of sugar ''(discontinued)'' * Small ''Pantteri'' drops with a sugar coating ''(discontinued)'' * Small sugar coated ''Pantteri'' drops with salty liquorice, fruit and cola candies ''(discontinued)'' * ''Musta Pantteri Mix'', with the original Musta Pantteri and also salty liquorice candies shaped like eyes and paws ''(discontinued)'' * a salty liquorice flavored ''Pantteri'' ice pop made by Valiojäätelö ''(discontinued)'' * ''Pantteri Duo'' with salty liquorice and exotic fruit candies ''(discontinued)'' * ''Yöpantteri Mix'', a mix of fruit and salty liquorice candies shaped like panthers, stars and moons ''(discontinued)'' * ''Pantteri Tassut'', small salty liquorice and fruit candies shaped like paws ''(discontinued)'' * ''Rock Pantteri Mix'', a mix of fruit and salty liquorice candies ''(discontinued)'' * ''Pantteri Street'', a mix of liquorice, salty liquorice and fruit candies in different shapes ''(discontinued)'' * ''Pantteri Jungle Mix'', of Blood orange-menthol, salmiak-licorice-menthol and salmiak-menthol.

Sweden (''Katten'')

* ''Salta katten'' (similar to the Pantteri Tassut salty liquorice candies) * ''Söta katten'' (similar to Pantteri Mix) * ''Vinterkatten'' (similar to Lumipantteri Mix) * ''Salta katten'', small drops shaped like a cat's head (previously known as ''Salta lakritsfigurer'') * ''Natt katten'' (similar to Yöpantteri Mix)

External links

* {{Official website, www.fazermakeiset.fi Brand name confectionery Products introduced in 1965 Finnish confectionery Liquorice (confectionery) Fazer