Pantene () is a brand of

hair care Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physic ...

products owned by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

. The product line was first introduced in Europe in 1945 by

Hoffmann-La Roche F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX ...

, which branded the name based on

panthenol Panthenol (also called pantothenol) is the alcohol analog of pantothenic acid (vitamin B5), and is thus a provitamin of B5. In organisms, it is quickly oxidized to pantothenic acid. It is a viscous transparent liquid at room temperature. Pantheno ...

as a shampoo ingredient. It was purchased by Procter & Gamble in 1985 in order to compete in the " beauty product" market rather than only functional products. The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."

Kelly Le Brock Kelly LeBrock (born ) is an American actress and model. Her acting debut was in '' The Woman in Red'' (1984), alongside Gene Wilder. She also starred in the John Hughes film '' Weird Science'' (1985), and in ''Hard to Kill'' (1990), opposite Ste ...

and Iman gained notoriety as the first television spokeswomen to speak the line. The line was criticized by

feminists Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male poi ...

and became a pop-culture

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...

for "annoying" narcissistic behavior.

Advertising campaigns

In 1990, Procter & Gamble Taiwan launched a new advertising campaign surrounding its new Pantene Pro-V formula, a combining of Pantene's vitamin formula and P&G's 2-in-1 technology. Pantene Pro-V was first introduced in Taiwan and a year later in the US and globally. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tagline, "Hair So Healthy It Shines." The new product, Pantene Pro-V was introduced in newly designed cylindrical shaped bottles. There were four lead countries involved in Pantene's Pro-V launch. Each communicated a different piece of the strategy and execution elements, as follows * United States: a Television campaign was developed using an authoritative spokeswoman and showing the transformation of the model's hair; * Taiwan: dramatized the end-result - the shine (a very powerful end benefit in this part of the world); * France: dramatized the vitamin capsule ingredient story; * United Kingdom: demonstrated product efficacy via the hair root demonstration. By 1994, following its launch in 55 countries, Pantene was the #1 hair care brand around the world with sales reaching over US$1 billion. By 1996, it was still leading in 78 countries and by 1998, it was the leading shampoo in 90 countries. Pantene was advertised as approved by Swiss Vitamin Institute. Currently, Pantene is widely available in much of the world.

Priyanka Chopra Priyanka Chopra Jonas (; ; born 18 July 1982) is an Indian actress and producer. The winner of the Miss World 2000 pageant, Chopra is one of India's highest-paid actresses and has received numerous accolades, including two National Film Awar ...

and

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...

are the current global ambassadors for Pantene. Pantene ambassadors for specific countries include

Nolwenn Leroy Nolwenn Le Magueresse (; born 28 September 1982), known by her stage name Nolwenn Leroy (), is a French singer-songwriter, musician and actress. Originally classically trained (violin and opera singing), she rose to fame after winning the second ...

for Pantene France,

Anushka Sharma Anushka Sharma (; born 1 May 1988) is an Indian actress and former producer who works in Hindi films. She has received several awards, including a Filmfare Award. One of the highest-paid actresses in India as of 2018, she has appeared in '' F ...

for Pantene India,

Urassaya Sperbund Urassaya Sperbund ( th, อุรัสยา เสปอร์บันด์; born 18 March 1993), more commonly known as Yaya, is a Thai-Norwegian actress and model. She is the recipient of numerous accolades including; an Suphannahong Nati ...

for Pantene Thailand,

K-pop idol An idol () refers to a type of celebrity working in the field of K-pop in fandom culture in South Korea, either as a member of a group or as a solo act. K-pop idols are characterized by the highly manufactured star system that they are produced b ...

Yuri Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. *Yuri (Japanese name), also Yūri, feminine Jap ...

and

Seohyun Seo Ju-hyun (; born June 28, 1991), known professionally as Seohyun, is a South Korean singer, actress and songwriter. She debuted as a member of girl group Girls' Generation (and later its subgroup Girls' Generation-TTS) in August 2007, which ...

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...

for Pantene Southeast Asia,

Gabbi Garcia Gabriella Louise Ortega Lopez (born December 2, 1998), known professionally as Gabbi Garcia (), is a Filipino actress, global endorser, singer, host and vlogger. Currently an artist of the GMA Network, her first acting role was as Nicole Perez ...

for Pantene Singapore and Philippines,

Ellie Goulding Elena Jane Goulding ( ; born 30 December 1986) is an English singer and songwriter. Her career began when she met record producers Starsmith and Frankmusik, and she was later spotted by Jamie Lillywhite, who became her manager and Artists and ...

for Pantene Australia, New Zealand and United Kingdom,

Farah Ann Abdul Hadi Farah Ann binti Abdul Hadi (born 3 May 1994) is a Malaysian former artistic gymnast. Early life Farah was born in Subang Jaya, Selangor, to a Malaysian father, Abdul Hadi Ahmad and a Canadian mother, Kimberly Ann Gagnon on 3 May 1994. She is t ...

for Pantene Malaysia and Brunei,

Maudy Ayunda Ayunda Faza Maudya (born 19 December 1994), known as Maudy Ayunda, is an Indonesian pop singer and actress. Personal life and education Ayunda was born to parents Didit Jasmedi R. Irawan and Mauren Jasmedi (born 1968). She has a younger sister ...

and

Raline Shah Raline Rahmat Shah (born March 4, 1985) is an Indonesian actress, philanthropist, public figure, and entrepreneur. She entered mainstream Indonesian entertainment scene with her appearance as one of the contestants of '' Puteri Indonesia 2008'' r ...

for Pantene Indonesia,

Tini Stoessel Martina Stoessel Muzlera (; born 21 March 1997), known professionally as Tini (stylised in all caps), is an Argentine singer, songwriter, actress, dancer and model. She began her career by appearing on the Argentine children's television series ...

for Pantene Argentina and Latin America (in Latin America it was renamed in PanTini),

Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned th ...

for Pantene Brazil, Ana Brenda for Pantene Mexico, Stephanie Cayo for Pantene Peru,

Evgenia Medvedeva Evgenia Armanovna Medvedeva (alt. spelling: Yevgenia Medvedeva; rus, Евгения Армановна Медведева, p=jɪvˈɡʲenʲɪjə mʲɪˈdvʲedʲɪvə; born 19 November 1999), is a competitive Russian Figure skating, figure ska ...

for Pantene Russia and

Neslihan Atagül Neslihan Atagül Doğulu (born 20 August 1992) is a Turkish actress. She is best known for her role in ''Kara Sevda'' (2015–2017), a series sold to more than 110 countries and the only Turkish TV series winner of the International Emmy Award ...

Demet Özdemir Demet Özdemir Koç (born 26 February 1993) is a Turkish actress and former dancer. Personal life Demet Özdemir was born on 26 February 1992 as the youngest of three children. She moved to Istanbul with her mother and siblings after her parent ...

for Pantene Turkey. From June 2006 to December 2018, Pantene and the

Entertainment Industry Foundation The Entertainment Industry Foundation (EIF), based in Los Angeles, United States, is a 501(c)(3) non-profit charitable organization of the entertainment industry. EIF funds more than 300 charitable organizations annually, both in the Los Angeles ...

operated the

Pantene Beautiful Lengths Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & ...

' charity campaign in the United States, which allowed individuals to donate hair for women who have lost their own due to cancer treatment. Since 1 August 2016, all Pantene officially launches a new logo while officially very first with a new packaging and bottle shape it was officially launched by

. Since 1 July 2018, all Pantene officially launches a new logo while officially very second with a new packaging and bottle shape it was officially launched by

. Since 1 November 2020, all Pantene officially launches a new logo while officially very third with a new packaging and bottle shape. In 2021, during an advertising campaign, the brand features a little trans girl with her parents, a lesbian couple.

Ambassadors

(Pantene United States) *

(Pantene United States and Latin America) * Cornelia Agatha (2003–2009) (Pantene Indonesia) *

Siti Nurhaliza Dato' Sri Hajah Siti Nurhaliza Tarudin ( Jawi: سيتي نورهاليزا بنت تارودين ; IPA: ; born 11 January 1979) is a Malaysian singer, songwriter, actress and businesswoman with more than 300 local and international awards. ...

(2006–2008) (Pantene Indonesia, Malaysia, Singapore and Brunei) * Marissa Nasution (2011–2012) (Pantene Indonesia) *

Nirina Zubir Nirina Raudatul Jannah Zubir or better known as Nirina Zubir (born in Antananarivo, Madagascar on March 12, 1980) is an Indonesian actress and Television presenter of Minangkabau descent. Early life and career Nirina was Born in Antananarivo, M ...

(2011) (Pantene Indonesia) * Mara Alberto (2011–2012) (Pantene Indonesia) *

Mariana Renata Mariana Renata Dantec (born 31 December 1983, Paris), better known by Mariana Renata and Mariana Dantec, is a French-Indonesian model and actress. She is best known for her roles in the films ''Janji Joni'' (2005), ''The Matchmaker'' (2006), and ...

(2011) (Pantene Indonesia) * Rossa (2011–2012) (Pantene Indonesia) *

Gita Gutawa Aluna Sagita Gutawa (born 11 August 1993), better known as Gita Gutawa, is an Indonesian soprano, actress, and lyricist songwriter. She is also the daughter of composer Erwin Gutawa. Although she originally studied piano, Gutawa later switche ...

(2012–2013) (Pantene Indonesia) * Dominique Diyose (2012–2013) (Pantene Indonesia) * Anggun Cipta Sasmi (2008–31 December 2016 and 1 February 2017–31 August 2020) (Pantene Indonesia) * Jenahara Nasution (1 February 2017–31 August 2020) (Pantene Indonesia) *

Tara Basro Tara Basro (born 11 June 1990) is an Indonesian actress and musician. Born in Jakarta and educated in Australia, she began her career as a teenaged model before becoming established in the Indonesian film industry. Beginning with ''A Copy of My ...

(1 February 2017–31 August 2020) (Pantene Indonesia) * Elle & Jess Yamada (1 February 2017–31 August 2020) (Pantene Indonesia) *

(1 July 2018–Now) (Pantene Indonesia) *

(1 August 2016–Now) (Pantene Indonesia) *

(Pantene Malaysia and Brunei) *

(Pantene Korea) *

(Pantene France) * Woranuch Bhirombhakdi (Pantene Thailand) *

(Pantene Thailand) *

(Pantene India) *

Manushi Chhillar Manushi Chhillar (born 14 May 1997) is an Indian actress and model, who was the winner of the Miss World 2017 pageant. She represented her state of Haryana at the Femina Miss India 2017 pageant, which she won, and went on to become the sixth r ...

(Pantene India) *

(Pantene Australia, New Zealand and United Kingdom) *

(2017–present) (Pantene Singapore and Philippines) *

(2018-present) (Pantene Argentina and Latin America) *

(Pantene Brazil) * Ana Brenda (Pantene Mexico) * Stephanie Cayo (Pantene Peru) *

(Pantene Russia) *

Chin Chin Gutierrez Carminia Lourdes Cynthia Arnaldo Gutierrez (born November 22, 1969), better known as Chin-Chin Gutierrez, is a Filipina actress and environmentalist. Gutierrez starred in a number of films during the 1990s, among them are ''Maalaala Mo Kaya: ...

(1995) (Pantene Philippines) *

Dayanara Torres Dayanara Torres Delgado (born October 28, 1974) is a Puerto Ricans, Puerto Rican actress, singer, model, writer and beauty queen who won Miss Universe 1993. Torres was discovered at age 17 while walking through the Plaza de Toa Alta, Puerto Rico ...

(1998-1999) (Pantene Philippines) *

Gretchen Barretto Gretchen Castelo Barretto (; born March 6, 1970) is a Filipino actress, socialite, and philanthropist. She was launched in Regal Films' ''14 Going on Steady'' as a singer-actress, with the release of her debut single "Going Steady", which serve ...

(2001–2002, 2006–2012) (Pantene Philippines) *

Bergüzar Korel Bergüzar Gökçe Korel (; born 27 August 1982) is a Turkish actress. Career Korel made her debut as ''Leyla'' in '' Kurtlar Vadisi: Irak'' (Valley of the Wolves: Iraq). She came to wide attention after starring as ''Şehrazat Evliyaoğlu'' i ...

(Pantene Turkey) *

Angel Aquino Angel Aquino (born Angelita Velasquez Aquino on February 7, 1973) is a Filipino film and television actress. She is currently part of ABS-CBN's contract talents. She is mostly known for her lead antagonist roles such as Ether in '' Encantadia: ...

(1999–2001, 2006–2010) (Pantene Philippines) *

Claudine Barretto Claudine Margaret Castelo Barretto (; born July 20, 1979) is a Filipino actress, singer, and entrepreneur. Popularly dubbed as “''The'' ''Optimum Star''” by various media outlets, Barretto has won 3 FAMAS Award including 2 Best Actress w ...

(2008–2010) (Pantene Philippines) *

Ruffa Gutierrez Sharmaine Ruffa Rama Gutierrez (born June 24, 1974) is a Filipino Model (person), model, beauty queen, host and actress. She was the 1992 Look of the Year - Philippines, Binibining Pilipinas World, Binibining Pilipinas World 1993 and Second Run ...

(2006–2009) (Pantene Philippines) *

Cristine Reyes Ara Cristine Pascual Klenk (born February 5, 1989), known professionally as Cristine Reyes, is a Filipino actress, model, dancer and endorser. She is often called as the "Ultimate Star" by the local media for her acting prowess and popularity. ...

(2012–2013) (Pantene Philippines) *

Iza Calzado Maria Izadora Ussher Calzado-Wintle (born August 12, 1982), known professionally as Iza Calzado (), is a Filipino actress, television host, dancer and model. She is dubbed as the "''Goddess of Horror Films''" by local media for her acting prowes ...

(2001–2006, 2012) (Pantene Philippines) *

Denise Laurel Denise María Sanz Laurel (born September 30, 1987), better known as Denise Laurel, is a Filipino actress and singer. She is half-Spanish and half-Filipino. She is a granddaughter of former vice president Salvador Laurel and great-granddaughte ...

(2013–2015) (Pantene Philippines) *

Andi Eigenmann Andrea Nicole Guck Eigenmann (born 25 June 1990), professionally known as Andi Eigenmann (), is a Filipino actress, model, and social media influencer. Early life Descent and family Eigenmann is the daughter of actors Mark Gil and Jaclyn Jose, ...

(2010–2011) (Pantene Philippines) *

Judy Ann Santos Judy Anne Lumagui Santos (born May 11, 1978) is a Filipino actress and film producer. Prolific in film and television in the Philippines since the early 1990s, she is known for her comedic and dramatic roles in independent films and blockbus ...

(2008–2009) (Pantene Philippines) *

Bea Alonzo Phylbert Angelli Ranollo Fagestrom (born October 17, 1987), professionally known as Bea Alonzo (), is a Filipino actress. Alonzo first gained recognition for the 2002 teleserye ''Kay Tagal Kang Hinintay''. She is best known for her portrayals ...

(2014–2016) (Pantene Philippines) *

Iya Villania Raelene Elaine Villania(born June 29, 1986), known professionally as Iya Villania-Arellano (), is a Filipino-Australian singer, television presenter, and actress. She has been widely known for her work as a VJ in the music channel MYX. Early a ...

(2012–2014) (Pantene Philippines) *

Jasmine Curtis Jasmine Cassandra Curtis-Smith (; born April 6, 1994) is a Filipino-Australian actress, host, dancer, endorser, writer, and model. She is known internationally for her critically acclaimed performance in Hannah Espia's 2013 film ''Transit'', a ...

(2017–2019) (Pantene Philippines) *

Angelica Panganiban Angelica Panganiban (; born Angelica Jane David Charlson on November 4, 1986) is a Filipino-American actress, model, TV host and comedienne. Regarded as the new “Queen of Drama” by various media outlets, Panganiban is recognized as one of ...

(2009–2012) (Pantene Philippines) *

Erich Gonzales Erika Chryselle Gonzales Gancayco-Lorenzo (born September 20, 1990), better known by her stage name Erich Gonzales (), is a Filipino actress. She is a contract artist of ABS-CBN's Star Magic. She started her showbiz career at the age of 14, as ...

(2010–2013) (Pantene Philippines) *

Anne Curtis Anne Curtis-Smith(; born 17 February 1985) is a Filipino-Australian actress, model, television host, entrepreneur and recording artist. She is dubbed as the "''Multimedia Superstar''" for her talent and influence. Curtis has received numerou ...

(2018–present) (Pantene Philippines) *

Kris Aquino Kristina Bernadette Cojuangco Aquino (born February 14, 1971), professionally known as Kris Aquino (), is a Filipino television host, actress, producer, socialite and businesswoman. Dubbed as Philippine's "Queen of All Media", Aquino has hos ...

(2006–2018) (Pantene Philippines) *

Heaven Peralejo Heaven Lyan Salvador Peralejo ( ; ; born November 25, 1999) is a Filipina actress and television personality known for joining the reality show '' Pinoy Big Brother: Lucky 7'' in 2016. Early life Heaven Lyan Salvador Peralejo was born on Nove ...

(2017) (Pantene Philippines) *

Carla Abellana Carla Angeline Reyes Abellana (; born June 12, 1986) is a Filipino actress and model who played the lead role in the Philippine adaptation of the Mexican telenovela '' Rosalinda'' in 2009. She is also known for her lead role in '' Sine Novela: ...

(2010–2011) (Pantene Philippines) *

Maddison Brown Maddison Amy Brown (born 23 April 1997) is an Australian actress and model. She is known for her role as Kirby Anders in the CW prime time soap opera ''Dynasty''. Life and career Brown has two older sisters and her sister Allyson played basketb ...

(2017–now) (Pantene Australia) *

Katie Piper Kate Elizabeth Sutton (née Piper; born 12 October 1983) is an English writer, activist, television presenter and model from Andover, Hampshire. In March 2008, she was attacked with acid by her ex-boyfriend and an accomplice, causing major da ...

(2019–present) (Pantene Great Britain) * Lucy Edwards (2021 - present) (Pantene Great Britain)

Slogan

*Strong Is Beautiful (English) *Měi zìqiáng rèn (Chinese) *Kuat Itu Cantik (Malay Indonesian)

Advertising campaigns

Ambassadors

Slogan

References

External links