Palace Skateboards (or Palace) is a
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis.
Palace focuses on skatewear with heavy
90s
The 90s ran from 90 AD to 99 AD.
Significant people
* Titus Flavius Domitianus, Roman Emperor (AD 81– 96)
* Nerva, Roman Emperor (AD 96
AD 96 ( XCVI) was a leap year starting on Friday (link will display the full calendar) of the Jul ...
and pop culture influences alongside
VHS style clothing advertisements. The skate team promotes their branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles and Tokyo, and launches new products every Friday morning during their five seasonal periods: Spring, Summer, Autumn, Winter and Ultimo. The rising brand has gained popularity within the
streetwear
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...
community for its uniqueness and limited availability.
History
In an interview with ''Glasscord Magazine,'' Founder Lev Tanju said “I had a decade gap after college, just skating and doing fun shit. Then one day I decided that I was a bum and I had to do something. I started designing some board graphics for people I had been living with. Then half way through designing them I thought to myself that maybe I should just start a skate company,".
Tanju wanted a triangular theme for his newly created brand. The Palace name references the group's ironic nicknames for the houses they resided in, which were usually worn down. The logo was created by
Marc Jacobs
Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...
' design director, Fergus "Fergadelic" Purcell. Purcell stated in an interview with
Dazed Digital
''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...
that he wanted to make a logo that had connotations of the infinite and of constant flux and movement. Purcell used a
Penrose triangle
The Penrose triangle, also known as the Penrose tribar, the impossible tribar, or the impossible triangle, is a triangular impossible object, an optical illusion consisting of an object which can be depicted in a perspective drawing, but cannot e ...
with the word 'Palace' written on each side. The logo is referred to as the "Tri-Ferg Logo."
Early in the development of the brand, clothing and skateboards were sold in local skate shops and boutiques in the
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
area. As Palace business grew, they began to sell goods in Supreme stores in New York and Los Angeles. In 2012, the company received their first award as 'European Skate Brand of the Year' in Berlin for growth and professionalism as a small brand.
After achieving some recognition, the brand went on to collaborate with
Umbro
Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are marketed in over 100 c ...
in late 2012,
Reebok
Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...
in late 2013, and
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
in late 2014.
Alongside these collaborations, Palace depended on the
Dover Street Market
Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles.
Dover Street Market was created by Rei Kawakubo of Japanese fashion ...
, End Clothing and occasional
pop-up shops around England to stock and distribute their merchandise.
In 2015, Palace announced that they would open their first store in
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. In 2017, they opened their second store in
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
. The store's grand opening was announced in a promotional advert featuring
Jonah Hill
Jonah Hill Feldstein (born December 20, 1983) is an American actor, comedian, and filmmaker. He is known for his comedic roles in films including ''Superbad (film), Superbad'' (2007), ''Knocked Up'' (2007), ''21 Jump Street (film), 21 Jump Stre ...
and
Leo Fitzpatrick
Leonardo Aurellio Randy Fitzpatrick is an American actor and co-director of the Marlborough Chelsea gallery. He is best known as Telly in ''Kids'' (1995) and Johnny Weeks in ''The Wire'' (2002–2004).
Career
He was discovered at age 14 by d ...
. Late in 2018, Palace opened their third store in
Tokyo, Japan
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
. And in May 2019, on Melrose Avenue in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
, Palace opened their fourth store.
Skate team
Palace's current team, as of 2021, includes:
*Lucien Clarke
*Rory Milanes
*Benny Fairfax
*Lucas Puig
*Chewy Cannon
*Danny Brady
*Olly Todd
*Heitor da Silva
*Jamal Smith
*Charlie Birch
*Kyle Wilson
*Jahmir Brown
*Shawn Powers
Work and collaborations
Palace regularly collaborates with
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
to produce clothing and footwear. These collections usually consist of casualwear, however, Adidas sometimes incorporate their sport-specific divisions into the collaborations. This includes collections for tennis (worn by Adidas-sponsored players at
Wimbledon
Wimbledon most often refers to:
* Wimbledon, London, a district of southwest London
* Wimbledon Championships, the oldest tennis tournament in the world and one of the four Grand Slam championships
Wimbledon may also refer to:
Places London
* ...
2018) and golf. Whilst Adidas were the kit manufacturer for
Juventus F.C.
)''I Bianconeri'' (The White and Blacks)''Le Zebre'' (The Zebras)''La Signora Omicidi'' (The Killer Lady)''La Gheuba'' (: The Hunchback)
, founded = as Sport-Club Juventus
, ground = Juventus Stadium
, capacity = 41,507
, owner = Agnelli ...
, a fourth kit was released for the club, featuring Palace branding. The kit was worn by the likes of
Cristiano Ronaldo
Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional footballer who plays as a forward and captains the Portugal national team. He is currently a free agent. Widely regarded as one of the greatest p ...
and
Paulo Dybala
Paulo Exequiel Dybala (born 15 November 1993) is an Argentine professional footballer who plays as a forward for Serie A club Roma and the Argentina national team. Often considered one of the best in the world, he is nicknamed "''La Joya''" ("T ...
during matches. Palace has also collaborated multiple times with
Reebok
Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...
, of which Adidas is the parent company.
Palace has collaborated with clothing brands such as
Avirex
Avirex is an American company that designs, manufactures and markets clothing lines. It was founded by Jeff Clyman in 1975 as a brand for military apparel. Contrary to popular belief, Avirex was not a U.S. military supplier during World War I ...
,
Umbro
Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are marketed in over 100 c ...
,
Salomon,
Dover Street Market
Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles.
Dover Street Market was created by Rei Kawakubo of Japanese fashion ...
,
Jean-Charles de Castelbajac
Jean-Charles, marquis de Castelbajac (born 28 November 1949), also known as JC/DC, is a Moroccan/French fashion designer. He has enjoyed international success with some of his creations, including a coat of teddy bears worn by pop star Madonna a ...
,
Ralph Lauren
Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
,
Rapha,
Evisu
Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing denim wear through traditional, labor-intensive methods.
The brand was founded in 1991 in Osaka, Japan, by Hidehiko Yamane.
Production
The initial pro ...
,
Moschino
Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories.
History Founding and 1990s
Franco Mosc ...
and
Anarchic Adjustment. However, there have also been collaborations with brands not usually associated with clothing or fashion, which produce co-branded products such as
Cîroc Vodka and
Winmau
Winmau, pronounced "win more", is a Welsh manufacturer of dartboards, other darts equipment and title sponsor of the oldest darts tournament still running, the Winmau World Masters.
Founded in 1945, Winmau was acquired by rival dartboard manufac ...
darts. However sometimes clothing collections are made with product or lifestyle brands, as was the case when Palace collaborated with
Stella Artois
Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ire ...
in 2021.
Palace has also released collaborations with singer
Elton John
Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...
, creating a range of apparel, including skateboards. The brand recently released a collaboration with
Calvin Klein
Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
where a video was released to promote this collaboration entitled 'Palace CK1', and featured famed actor
Willem Dafoe
Willem James Dafoe (; born July 22, 1955) is an American actor. He is the recipient of List of awards and nominations received by Willem Dafoe, various accolades, including the Volpi Cup for Best Actor, in addition to receiving nominations for ...
.
Gore-Tex
Gore-Tex is a waterproof, breathable fabric membrane and registered trademark of W. L. Gore & Associates. Invented in 1969, Gore-Tex can repel liquid water while allowing water vapor to pass through and is designed to be a lightweight, waterpr ...
fabric has been licensed for use by Palace to make various waterproof jackets and trousers.
In popular culture
Notable people who have worn Palace clothing in public include
Travis Scott,
Jonah Hill
Jonah Hill Feldstein (born December 20, 1983) is an American actor, comedian, and filmmaker. He is known for his comedic roles in films including ''Superbad (film), Superbad'' (2007), ''Knocked Up'' (2007), ''21 Jump Street (film), 21 Jump Stre ...
,
Drake
Drake may refer to:
Animals
* A male duck
People and fictional characters
* Drake (surname), a list of people and fictional characters with the family name
* Drake (given name), a list of people and fictional characters with the given name
* ...
,
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer.
Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
JV,
Jay Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
,
ASAP Rocky
Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...
,
Asim Chaudhry
Asim Chaudhry is a British comedian, writer, director and actor best known for playing Chabuddy G in the BBC mockumentary series ''People Just Do Nothing'', which he co-created. For this role, he won a Royal Television Society Award and was nomi ...
,
Rihanna
Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
,
Justin Bieber
Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
,
Freddie Gibbs
Fredrick Jamel Tipton (born June 14, 1982), better known by his stage name Freddie Gibbs, is an American rapper from Gary, Indiana. After initially being signed to Interscope Records in 2006, Gibbs recorded his debut studio album under the label ...
,
Kylie Jenner
Kylie Kristen Jenner (born August 10, 1997) is an American media personality, socialite, and businesswoman. She starred in the E! reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021 and is the founder and owner of ...
,
Dua Lipa
Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Gramm ...
,
Playboi Carti
Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope R ...
, and
The Weeknd
Abel Makkonen Tesfaye (born February 16, 1990), known professionally as the Weeknd, is a Canadian singer, songwriter, record producer, and actor. Known for his sonic versatility and dark lyricism, his music explores escapism, Romance (love), ...
.
The brand has become recognisable amongst skaters and those interested in fashion. The brand's clothing has featured on the cover of several notable magazines.
The brand work closely with an array of brands and famous individuals, helping to increase their notoriety.
Awards
*The 2018 Fashion Urban Luxe, category nominated the brand alongside street wear stalwart
Supreme,
Off-White
Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme or yellow that looks like brown.
In color theo ...
, Alyx, and
Marine Serre
Marine Serre (born December 13, 1991) is a French fashion designer who won the 2017 LVMH Prize for Young Fashion Designers.
Early life
Serre was born in Brive-la-Gaillarde nearby Corrèze, France. She studied in Marseille and after two years she ...
*The 2012 'European Skate Brand of the Year' at the
BRIGHT
Bright may refer to:
Common meanings
*Bright, an adjective meaning giving off or reflecting illumination; see Brightness
*Bright, an adjective meaning someone with intelligence
People
* Bright (surname)
* Bright (given name)
*Bright, the stage na ...
Tradeshow Award in Berlin.
References
{{Reflist
External links
Official websitePalace Drop Community WebsiteSkateboard Culture Website
Clothing companies established in 2009
Retail companies established in 2009
Skateboarding companies