Paco Underhill is an
environmental psychologist, author, and the founder of
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...
and consulting company Envirosell. He employs the basic idea of
environmental psychology
Environmental psychology is a branch of psychology that explores the relationship between humans and the external world. It examines the way in which the natural environment and our built environments shape us as individuals. Environmental Psychol ...
, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to
retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...
purposes.
Early life and education
Underhill lived abroad as a child, as his father was a diplomat. Underhill is a 1975 graduate of
Vassar College
Vassar College ( ) is a private liberal arts college in Poughkeepsie, New York, United States. Founded in 1861 by Matthew Vassar, it was the second degree-granting institution of higher education for women in the United States, closely foll ...
,
Poughkeepsie
Poughkeepsie ( ), officially the City of Poughkeepsie, separate from the Town of Poughkeepsie around it) is a city in the U.S. state of New York. It is the county seat of Dutchess County, with a 2020 census population of 31,577. Poughkeepsie ...
,
New York, United States.
Published works
*''Why We Buy: The Science of Shopping''
*''Call of the Mall: The Geography of Shopping''
*''What Women Want: The Global Marketplace Turns Female Friendly''
[amazon.co]
What Women Want: The Global Marketplace Turns Female Friendly
/ref>
References
Further reading
*
External links
Envirosell
{{DEFAULTSORT:Underhill, Paco
American business writers
Environmental psychologists
Living people
Vassar College alumni
Year of birth missing (living people)