Paas (; trademarked as PAAS) is an American brand of
Easter egg
Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest tr ...
The original Paas Easter egg dye was invented by American William Townley, the owner of a drug store in
Newark, New Jersey
Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.. Retrieved on 2009-03-22 The original price of each tablet was five cents, and customers would make the dye by combining the tablets with water and vinegar. Townley eventually renamed his business the Paas Dye Company. "Paas" comes from ''Pasen'',
Dutch
Dutch commonly refers to:
* Something of, from, or related to the Netherlands
* Dutch people ()
* Dutch language ()
Dutch may also refer to:
Places
* Dutch, West Virginia, a community in the United States
* Pennsylvania Dutch Country
People E ...
for
Easter
Easter,Traditional names for the feast in English are "Easter Day", as in the '' Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel ...
. Retrieved on 2009-03-22
In 1901, according to a State of New Jersey inspection report, seven men and twenty women were employed in Townley's production facility at 60 Shipman Street in Newark. Paas eventually became the largest manufacturer of Easter egg dyes, and Philip B. Townley succeeded his father as head of the company.
Products
* Traditional - with 5 dye tablets to mix with vinegar and water
* Beaded
* Hologram
* Crack & Color
* Stencil
* Zoo Fun
* CAMO
* Sports Fanatic
* Egg Scribblers
* Egg Heads
* Sparkling Glitter
* Speckled Eggs
* Tie Dye
* Eggs-A-Glow
* Tattoos
* Egg Splash
* EggArounds
* EGGspress Yourself
* Color Cups
* Grip 'n' Dip
* Color Snaps
* Active Volcanoes
Popular culture references
*Comedian
Patton Oswalt
Patton Peter Oswalt (born January 27, 1969) is an American stand-up comedian, actor and writer. He is known as Spence Olchin in the sitcom ''The King of Queens'' (1998–2007) and for narrating the sitcom '' The Goldbergs'' (2013–present) as ...
does a routine about the traditional dye kit.
*The Paas dye kit is prominently displayed in an episode entitled " Fantastic Easter Special" of ''South Park''. The Marsh family are coloring eggs with a Paas dye kit, and Stan begins asking his father why people color eggs at Easter time.
*An animated Easter special '' Peter and the Magic Egg'' (1983) starring the voice of Ray Bolger was created as a tie-in to the product. Since its release, the four main animals from said special: Feathers the Duck, Cotton the Rabbit, Terrance the Turtle, and Lollichop Lamb would serve as the mascots for the product for years to come. In recent days, only the former two continued to serve as the mascots, while the latter two were eventually dropped.
*NBC television show '' 30 Rock'' (in season 7, episode 1, "The Beginning of the End") mentions the egg dyeing company as owning the market, asking "when was the last time you bought a non-PAAS egg dye kit?"