Adam Pesapane (born May 26, 1973), known by the pseudonym PES, is an American director and animator. He has created several
stop motion
Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames i ...
films and commercials, which has earned him nominations for an
Oscar
Oscar, OSCAR, or The Oscar may refer to:
People
* Oscar (given name), an Irish- and English-language name also used in other languages; the article includes the names Oskar, Oskari, Oszkár, Óscar, and other forms.
* Oscar (Irish mythology) ...
and an Emmy Award.
After receiving a B.A. in English Literature at the
University of Virginia
The University of Virginia (UVA) is a public research university in Charlottesville, Virginia. Founded in 1819 by Thomas Jefferson, the university is ranked among the top academic institutions in the United States, with highly selective ad ...
, PES migrated to film as a storytelling medium. He earned critical acclaim for the short film ''
Fresh Guacamole
''Fresh Guacamole'' is a 2012 American animated short film written and directed by PES (Adam Pesapane). The film was nominated for Best Animated Short Film at the 85th Academy Awards; at 1 minute and 40 seconds, it is the shortest film ever n ...
'' (2012), which was nominated for the
Academy Award for Best Animated Short Film
The Academy Award for Best Animated Short Film is an award given by the Academy of Motion Picture Arts and Sciences (AMPAS) as part of the annual Academy Awards, or Oscars, since the 5th Academy Awards (with different names), covering the year 1 ...
,"Nominees for the 85th Academy Awards", ''Oscars.org'', January 10, 2013 /ref> making it the shortest film ever nominated for an Oscar. /ref> He created "Paper", a commercial for Honda Motor Co., which earned him a nomination for the Primetime Emmy Award for Outstanding Commercial in 2016.
PES' distinct use of everyday objects and stop-motion animation has garnered a positive reception from critics and audiences. His other known works are the short films ''Roof Sex'', ''KaBoom!'', ''Game Over'' and ''Western Spaghetti''.
Early life
Pesapane was born on May 26, 1973 in
Dover, New Jersey
Dover is a town in Morris County, New Jersey, United States. Located on the Rockaway River, Dover is about west of New York City and about west of Newark, New Jersey. As of the 2010 United States Census, the town's population was 18,157,
, the son of an elementary school principal and a hairdresser."Meet PES, the Stop-Motion Genius Who Turns Grenades Into Fresh Guacamole", WIRED.com, November 17, 2012 /ref> The name "PES" is a family nickname deriving from the Italian surname "Pesapane".
Pesapane grew up in an Italian-American household in the Budd Lake section of
NJ.com
NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to a report in ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore r ...
, February 24, 2013. Accessed December 1, 2017. "Maybe you, like Adam Pesapane, have glanced at a mound of avocados in the supermarket and mistook them, for a moment, for a stockpile of grenades.... The Budd Lake native and Delbarton graduate is nominated for best animated short for "Fresh Guacamole," an infectiously entertaining stop-motion wonder that clocks in at one minute and 40 seconds, the shortest film ever nominated for an Oscar." He attended
Delbarton School
Delbarton School is a private all-male Catholic Church, Catholic college-preparatory school in Morristown, New Jersey for young men in seventh grade, seventh through twelfth grades. It is an independent school directed by the Benedictine monks ...
, one of the nation's top private high schools, where he began exhibiting and selling his artwork.
Pesapane attended the
University of Virginia
The University of Virginia (UVA) is a public research university in Charlottesville, Virginia. Founded in 1819 by Thomas Jefferson, the university is ranked among the top academic institutions in the United States, with highly selective ad ...
as an Echols Scholar. In 1995 he earned a B.A. in English Literature and wrote his senior thesis on
James Joyce
James Augustine Aloysius Joyce (2 February 1882 – 13 January 1941) was an Irish novelist, poet, and literary critic. He contributed to the modernist avant-garde movement and is regarded as one of the most influential and important writers of ...
's '' Ulysses''. In addition to his English degree, Pesapane studied printmaking throughout all four years of college. He wrote and illustrated his own books, hand printing them using 15th-century techniques, and even made the paper they were printed on by pulping his own underwear."Fairly Long Interview with the Director of the Shortest Film Ever Nominated for an Academy Award", in ''1985'', Jonathan Mayor, 2014 /ref>"Oscars: PES aims for a long shelf life with 'Fresh Guacamole' buzz", ''Los Angeles Times'', John Horn, February 23, 2013 /ref>
In his senior year at U.Va, Pesapane lived on
The Lawn
The Lawn, a part of Thomas Jefferson's Academical Village, is a large, terraced grassy court at the historic center of Jefferson's academic community at the University of Virginia. The Lawn and its surrounding buildings, designed by Jefferson, dem ...
, one of the University's highest honors. He lived at 33 West Lawn, in the room directly above the cornerstone of the University set by Thomas Jefferson in 1817.
After graduation, Pesapane moved to New York City where he landed his first job in the creative department of
McCann-Erickson
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, expe ...
, a large advertising agency. He was hired because the agency's creative recruiter liked his portfolio of etchings, woodcuts, and lithographs, even though they bore no relevance to advertising.
Once inside the agency, Pesapane had daily exposure to award-winning commercials, short films, and music videos from around the world and first began thinking about making a film of his own. He cites the work of the Swedish directing collective ''Traktor'',
Michel Gondry
Michel Gondry (; born 8 May 1963) is a French filmmaker noted for his inventive visual style and distinctive manipulation of mise en scène. Along with Charlie Kaufman, he won an Academy Award for Best Original Screenplay as one of the writers ...
, and Spike Jonze as influences from this period.
In 1998, while still working at the agency, Pesapane made his first film, a live-action short called ''Dogs of War''. Based on a dream Pesapane had about hot dogs being dropped as bombs, the 48-second film "anticipates PES's animation work through the use of absurd humor, placing everyday objects in unfamiliar situations and slick editing that clearly shows the influence of advertising films."
Career
2000s
PES's first animated film, ''Roof Sex'' which was released in June 2001, features two life-sized chairs having sex on a New York rooftop. Though only a minute long, the film took 20 shooting days to complete."The Making of Roof Sex" by PES /ref> Having no prior experience with animation, PES taught himself how to animate by doing tests with doll furniture in his NYC apartment. In 2002, ''Roof Sex'' won the ''Best First Film'' award at the
Annecy International Animated Film Festival
The Annecy International Animation Film Festival (french: Festival international du film d'animation d'Annecy, officially abbreviated in English as the Annecy Festival, or simply Annecy) was created in 1960 and takes place at the beginning of J ...
. ''Roof Sex'' was featured at over 100 film festivals worldwide and won numerous awards.
The war short ''KaBoom!'' (2004) was instrumental in defining the artist's personal style and approach to animating objects. The film features an atomic airstrike on a miniature city using children's toys and festive objects such as gift bows, Christmas ornaments, and clown-head cupcake toppers. Originally commissioned by
Diesel
Diesel may refer to:
* Diesel engine, an internal combustion engine where ignition is caused by compression
* Diesel fuel, a liquid fuel used in diesel engines
* Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...
as part of its "Diesel Dreams" advertising campaign which launched in August 2004, ''KaBoom!'' was included on a DVD (along with 29 other short films) that was given away in stores worldwide when a pair of jeans was purchased. A "Making of ''KaBoom!''" narrated by PES is available on the director's website and gives insight into the logic behind the object use and selection.
In October 2006 PES released his short ''Game Over'', PES recreated classic arcade death sequences (from the games Centipede,
Frogger
is a 1981 arcade action game developed by Konami and manufactured by Sega. In North America, it was released by Sega/Gremlin. The object of the game is to direct a series of frogs to their homes by crossing a busy road and a hazardous rive ...
,
Asteroids
An asteroid is a minor planet of the inner Solar System. Sizes and shapes of asteroids vary significantly, ranging from 1-meter rocks to a dwarf planet almost 1000 km in diameter; they are rocky, metallic or icy bodies with no atmosphere. ...
,
Space Invaders
is a 1978 shoot 'em up arcade game developed by Tomohiro Nishikado. It was manufactured and sold by Taito in Japan, and licensed to the Midway division of Bally for overseas distribution. ''Space Invaders'' was the first fixed shooter an ...
, and Pac-Man) with familiar objects including muffins, toy cars, insects, pizza and fried eggs. The film was inspired by an interview with
Toru Iwatani
is a Japanese video game designer who spent much of his career working for Namco. He is best known as the creator of the arcade game ''Pac-Man'' (1980).
Early life
Iwatani was born in the Meguro ward of Tokyo, Japan on January 25, 1955. While ...
, the creator of Pac-Man, who said the original source of inspiration for the Pac-Man character was a pizza with a slice missing. In July 2016, PES published a newly remastered HD version of ''Game Over'' on his YouTube Channel.
In July 2008, PES released his short ''Western Spaghetti''. The film shows PES cooking spaghetti (the hands in the film are PES's) but all the ingredients in the dish are replaced with objects such as tomato pin cushions, rubber bands, Rubik's Cubes, post-it notes, and bubblewrap, and all are brought to life through stop-motion animation. TIME Magazine named "Western Spaghetti" the #2 Internet film of 2008 in its "Top Ten of Everything 2008". The film also won an Honorable Mention at the 2009 Sundance Film Festival and the Audience Award at the
Annecy International Animated Film Festival
The Annecy International Animation Film Festival (french: Festival international du film d'animation d'Annecy, officially abbreviated in English as the Annecy Festival, or simply Annecy) was created in 1960 and takes place at the beginning of J ...
in June 2009.
In November 2007 PES launched his own version of the classic "Yule Log" television program, creating a miniature fireplace loop using pretzel logs and candy corn animated in stop-motion. It was the world's first animated "Yule Log." Originally released in an edition of 1000 DVDs, the film is now available to stream in 4K on the director's YouTube Channel.
PES has also directed over 75 TV commercials, including spots for The Gates Notes (2021),
Corona
Corona (from the Latin for 'crown') most commonly refers to:
* Stellar corona, the outer atmosphere of the Sun or another star
* Corona (beer), a Mexican beer
* Corona, informal term for the coronavirus SARS-CoV-2, which causes the COVID-19 di ...
(2019)
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
Kinder Surprise
Kinder Surprise (Italian: ''Kinder Sorpresa'' or ''Ovetto Kinder''), also known as Kinder Egg or Kinder Surprise Egg, is a milk chocolate consisting of a chocolate egg surrounding a yellow plastic capsule with a small toy inside. Manufactured by t ...
Scrabble
''Scrabble'' is a word game in which two to four players score points by placing tiles, each bearing a single letter, onto a game board divided into a 15×15 grid of squares. The tiles must form words that, in crossword fashion, read left t ...
Orange
Orange most often refers to:
*Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis''
** Orange blossom, its fragrant flower
*Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum
* ...
(2006),
Bacardi
Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 an ...
(2005), and
Coinstar
Coinstar, LLC (formerly Outerwall, Inc.) is an American company operating coin-cashing machines. On September 27, 2016, Apollo Global Management, LLC acquired Outerwall, Inc. for $52.00 per share in cash. After the acquisition, former components ...
(2005). The commercial for Sneaux, "Human Skateboard", became an internet phenomenon in 2007, amassing millions of views online. In June 2008 Director
Michel Gondry
Michel Gondry (; born 8 May 1963) is a French filmmaker noted for his inventive visual style and distinctive manipulation of mise en scène. Along with Charlie Kaufman, he won an Academy Award for Best Original Screenplay as one of the writers ...
was quoted in ''Paste'' magazine as saying "Clicking on a PES film is to open a safe and suddenly see a million ideas glittering and exploding. The only reason you close the door is to re-open it just after and discover what will pop this time."
2010s
In December 2010, PES's short "The Deep" premiered in Episode 1 of Showtime Network's "Short Stories" series (PES's films were the source of inspiration for the series). "The Deep" features various metallic objects including old hand tools, nut crackers, calipers, film lenses, faucet knobs, chains, skeleton keys, a bike horn, a belt of bullets, and a piece of a flute that come to life as mysterious sea creatures. The film is an imaginary
nature documentary
A nature documentary or wildlife documentary is a genre of documentary film or series about animals, plants, or other non-human living creatures, usually concentrating on video taken in their natural habitat but also often including footage of t ...
.
In March 2012, PES released ''
Fresh Guacamole
''Fresh Guacamole'' is a 2012 American animated short film written and directed by PES (Adam Pesapane). The film was nominated for Best Animated Short Film at the 85th Academy Awards; at 1 minute and 40 seconds, it is the shortest film ever n ...
'', a follow-up to his stop-motion short "Western Spaghetti" (2008). The film features familiar objects such as grenades, a baseball, dice, Christmas tree bulbs, a miniature golf ball, and poker chips that are transformed into a dish of guacamole. In January 2013, "Fresh Guacamole" was nominated for the
Academy Award for Best Animated Short Film
The Academy Award for Best Animated Short Film is an award given by the Academy of Motion Picture Arts and Sciences (AMPAS) as part of the annual Academy Awards, or Oscars, since the 5th Academy Awards (with different names), covering the year 1 ...
. It is the shortest film ever nominated for an Oscar. The film premiered as part of Showtime's "Short Stories" series online and on TV. Showtime's YouTube posting of "Fresh Guacamole" amassed 3.5 million hits in its first 4 days online. Of the initial idea, PES says "I had the core idea of a grenade as an avocado. Even though this type of grenade is referred to as a "Pineapple Grenade" I've always thought they looked more like avocados. I built the film around this idea, filling in the blanks and ingredients around it.""PES dices with magic", ''1.4 magazine (UK)'', March 2012 /ref> As in "Western Spaghetti", the hands in the film are PES's. After being nominated for an
Academy Award
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
, ''Fresh Guacamole'' was released along with all the other 15 Oscar-nominated short films in theaters by ShortsHD.
On December 8, 2014, PES released ''Submarine Sandwich'', the third film in his stop-motion food film trilogy, and the follow-up film to ''Fresh Guacamole''. The film is set in an old Italian deli in which all the meats and cold cuts have been substituted with vintage athletic equipment such as boxing gloves (
ham
Ham is pork from a leg cut that has been preserved by wet or dry curing, with or without smoking."Bacon: Bacon and Ham Curing" in ''Chambers's Encyclopædia''. London: George Newnes, 1961, Vol. 2, p. 39. As a processed meat, the term "ham ...
roast beef
Roast beef is a dish of beef that is roasted, generally served as the main dish of a meal. In the Anglosphere, roast beef is one of the meats often served at Sunday lunch or dinner. Yorkshire pudding is a standard side dish. Sliced roast beef ...
turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in ...
punching bag
A punching bag (or, British English, punchbag) is a sturdy bag designed to be repeatedly punched. A punching bag is usually cylindrical, and filled with various materials of suitable hardness.
History
Punching bags have been used in martial ar ...
s, old
tube sock
A sock is a piece of clothing worn on the feet and often covering the ankle or some part of the calf. Some types of shoes or boots are typically worn over socks. In ancient times, socks were made from leather or matted animal hair. In the late ...
s and soccer balls (various cheeses). The film depicts the construction of a large
submarine sandwich
A submarine sandwich, commonly known as a sub, hoagie ( Philadelphia metropolitan area and Western Pennsylvania English), hero ( New York City English), Italian ( Maine English), grinder (New England English), wedge (Westchester, NY), or a spuc ...
View-Master
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven stereoscopy, Stereoscopic 3-D pairs of small transparent color photographs on film.M ...
reels, etc, which are chosen because of their resemblance in some way to the ingredients they represent.
As in ''Fresh Guacamole'' and ''Western Spaghetti'' the hands featured in the film are PES's. The role of the butcher in the film is also played by PES, the first time the director has made a
cameo appearance
A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
in one of his own films. The film was sponsored by
Nikon
(, ; ), also known just as Nikon, is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products. The companies held by Nikon form the Nikon Group.
Nikon's products include cameras, camera ...
(and was shot on the
Nikon D810
The Nikon D810 is a 36.3-megapixel professional-grade full-frame digital single-lens reflex camera produced by Nikon. The camera was officially announced in June 2014, and became available in July 2014.
Compared to the former D800/D800E it off ...
camera) and the remainder of the funding was raised through Kickstarter. PES has stated that he got the idea for the film when he saw a Hobart 410 "Streamliner"
deli slicer
A meat slicer, also called a slicing machine, deli slicer or simply a slicer, is a tool used in butcher shops and delicatessens to slice meats, sausages, cheeses and other deli products. As compared to a simple knife, using a meat slicer requires ...
Museum of Modern Art
The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues.
It plays a major role in developing and collecting modern art, and is often identified as one of ...
and was struck by the image of slicing a boxing glove in it.
On March 12, 2012, ''
Deadline Hollywood
''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. The site is updated several times a day, wit ...
'' reported that PES was set to direct a feature film based on the
Garbage Pail Kids
''Garbage Pail Kids'' is a series of sticker trading cards produced by the Topps Company, originally released in 1985 and designed to parody the ''Cabbage Patch Kids'' dolls, which were popular at the time.
Each sticker card features a Garbage P ...
trading card series originally published by
Topps
The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Formerly based in New York City, Topps is best known as a leading producer of American football, baseball, basketball, ice hockey, soccer, a ...
in 1985. The film was to be based on a story by PES and writer Michael Vukadinovich. Former
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
CEO
Michael Eisner
Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film st ...
was set to produce the film through Eisner's
The Tornante Company
The Tornante Company, LLC is an American privately held investment firm founded in 2005 and owned by former Paramount Pictures and The Walt Disney Company CEO Michael Eisner. Tornante invests in, acquires, and operates media and entertainmen ...
. The film was later cancelled."Michael Eisner’s Tornante Company Behind Feature Adaptation Of ‘Garbage Pail Kids’", ''Deadline.com'', March 12, 2012 /ref>
On November 17, 2012, ''Wired'' magazine reported that PES has a second feature film project in development entitled "Lost & Found." Based on an original idea and incorporating the director's signature style, PES is teaming up with and Katz/Smith Productions and the writer
Seth Grahame-Smith
Seth Grahame-Smith (born Seth Jared Greenberg; January 4, 1976) is an American writer and film producer, best known as the author of ''The New York Times'' best-selling novels '' Pride and Prejudice and Zombies'' and '' Abraham Lincoln, Vampire ...
on story development.
His commercial for Honda, "Paper", received an Emmy Award Nomination for "Outstanding Commercial of 2016" in addition to picking up many advertising industry awards in 2016, including a Gold Lion at Cannes, a Gold Pencil at The One Show as well as The One Show's "Automobile Advertising of the Year Award". It was also selected to the permanent collection at the
Musée de la Publicité The Musée de la Publicité was a museum of advertising history located in the Louvre's Rohan and Marsan wings, 1st arrondissement of Paris, at 107, rue de Rivoli, Paris, France.
The museum first opened in 1978 as the Musée de l’Affiche, and is ...
at the Louvre and the Museum of Modern Art.
In August 2016 a new commercial PES directed for the
Honda Ridgeline
The Honda Ridgeline is a midsize pickup truck manufactured by Honda. The Ridgeline is the only pickup truck currently produced by Honda. The Ridgeline is built using a unibody frame, a transverse-mounted engine, and is only offered in a crew–cab ...
premiered during the Opening Ceremony of the Rio Olympics. Officially called "The Power of Ridgeline", the spot is the director's largest production to date and features workers (who appear as ghosted blurred streaks) building a massive version of the Honda Logo utilizing materials they brought to the location using Ridgeline pickup trucks. The film was mostly shot in-camera and features a mixture of long exposure photography, stop-motion animation, live-action, and CGI.
Fresh Guacamole
''Fresh Guacamole'' is a 2012 American animated short film written and directed by PES (Adam Pesapane). The film was nominated for Best Animated Short Film at the 85th Academy Awards; at 1 minute and 40 seconds, it is the shortest film ever n ...
* The Gates Notes "Mosquito Week" (2021)
* Corona x Parley "THE FISH" (2019)
* Samsung "Octopus" and "Ice Block" (2018)
* Hoka One One "Bondi" and "Yee-Haw!" (2018)
* Honda "Clarity" (2017)
* Honda "The Power of Ridgeline" (2016)
* Android "Fingerprints" (2015)
* Honda "Paper" (2015)
* Lipton "Mussel Beach" (2015)
* Ford Italia Tennis - 5 Vines (2015)
* Samsung Galaxy K Zoom - 3 Vines (2014)
* CitizenM Hotels "Swan Song" (2014)
* Het Klokhuis (Title Sequence) (2013) (NL)
* Kinder Surprise (2011) (UK)
* Washington State Lottery (2010)
* Scrabble "60th Anniversary" (2008)
* More Than "Journey"(2008)(UK)
* More Than "Motor"(2007)(UK)
* More Than "Home"(2007)(UK)
* Sprint (2007)
* Sneaux Shoes "Human Skateboard" (2007)
* PlayStation PSP "Fred" (2006) (UK)
* PlayStation PSP "Milo & Maria" (2006 (UK)
* Orange Telecom "Socks" (2006) (UK)
* Blue Cross (2005)
* Coinstar "Gift" (2005)
* Coinstar "Book" (2005)
* Bacardi Coco (2005)
* Bacardi Razz (2005)
* Bacardi Apple (2005)
* Bacardi Limon (2005)
* Coinstar "Inspired Coins" (2005)
* Los Angeles Dodgers "Bobbleheads" (2005)
* Nike "Wild Horses Redux" (2003)
* MoveOn.org "Missing" (2003)
* Glacier Glove
* The Learning Channel "Beasty Boy"
* Tic Tac "Whittlin' Wood"
References
Further reading
* Gasek, Tom. ''Frame-By-Frame Stop Motion: The Guide to Non-Traditional Animation Techniques.'' Focal Press, 2011.
* Levy, David B. ''Directing Animation.'' Allworth Press, 2010.
* Robinson, Chris. "PES Play." In ''Animators Unearthed: A Guide to the Best of Contemporary Animation.'' Bloomsbury Academic, 2010, pp. 57–70.
* Wells, Paul, Johnny Hardstaff and Darryl Clifton. ''Re-Imagining Animation: The Changing Face of the Moving Image.'' Fairchild Books, 2008.