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View-Master
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven stereoscopy, Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children. History 1919–1956: early photo services Edwin Eugene Mayer worked as a pharmacist at The Owl Drug Company, Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Ar ...
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View-Master Model E
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven stereoscopy, Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children. History 1919–1956: early photo services Edwin Eugene Mayer worked as a pharmacist at The Owl Drug Company, Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Ar ...
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View-Master Personal Stereo Camera
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master. First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound. Although focus was fixed, the camera supported both variable aperture settings and shutter speeds. Description The View-Master Personal stereo camera was introduced by Sawyer's, Inc. in 1952 and was part of a complete system designed to allow amateurs to produce their own personal View-Master reels. Features The View-Master Personal stereo camera uses 35mm film to produce 69 stereo pairs from a 36-exposure roll of film.View-Master Three Dimension Photography (camera instruction manual) page 19 This is accomplished by a "lens shift" mechanism which starts out in the "A" position to expose the bottom half of the film while the film is wound out of the canister and th ...
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Sawyer's
Sawyer's, Inc. was an American manufacturer and retailer of slide projectors, scenic slides, View-Master reels and viewers, postcards, and related products, based in Portland, Oregon. Founded in 1914 as a photo-finishing company, Sawyer's began producing and selling View-Masters in 1939, and that soon became its primary product. It later diversified into other photographic products, mostly related to film transparencies, and established manufacturing plants in Europe, Japan and India. By the early 1960s, Sawyer's was the nation's second-largest manufacturer of slide projectors, and by 1965 slide projectors had surpassed View-Master reels and equipment as a percentage of the company's annual sales. In 1951, the company moved from Portland proper to the unincorporated Progress area in Portland's southwestern suburbs. In 1966, Sawyer's was acquired by New York-based General Aniline & Film (GAF), and its product lines and facilities were taken over by GAF. It was a subsidiary comp ...
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Tru-Vue
Tru-Vue, a subsidiary of Rock Island Bridge and Iron Works, was a manufacturer of stereoscopic filmstrips and corresponding stereoscope viewers, based in Rock Island, Illinois, from 1932–1951 and in Beaverton, Oregon, from 1951 until the late 1960s. The film strips, or film cards, were fed through a slide viewer similar to a View-Master, which was art deco or streamlined in style. The viewers were made of bakelite and available in multiple colors. When held up to light the images appeared in 3D. The films were based on attractive scenery, children's stories, travel, night life, and current events. The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon,"Beaverton Office Opened by Firm" (August 26, 1951). ''The Sunday Oregonian'' (Portland, Oregon), Section 2, p. 8. near w ...
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Charles "Chuck" Harrison
Charles "Chuck" Harrison (September 23, 1931 — November 29, 2018) was an American industrial designer, speaker and educator. He was known for his pioneering role as one of the first African-American industrial designers of the era and the first to lead a design department at a major corporation. He was the first African-American executive to work at Sears, Roebuck and Company, starting in 1961 as a designer and eventually becoming manager of the company's entire design group. He was involved in the design of over 750 consumer products, including the portable hair dryer, toasters, stereos, lawn mowers, sewing machines, Craftsman power tools, the see-through measuring cup, fondue pots, stoves, and the first plastic trash can, which has been credited with changing the sound of trash collection day. Perhaps his most famous achievement was leading the team that updated the View-Master in 1958, designing the classic Model F View-Master. A Stone Age version of the virtual reality view ...
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Mattel
Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, International, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by The NPD Group, a global information research company. The name of the company is a portmanteau of the names of two of the company's founders; the surname of Harold Matson and the first name of Elliot Handler. History Origins and early years Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded Mattel as Mattel Creations in January 1945 ...
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Stereoscope
A stereoscope is a device for viewing a stereoscopic pair of separate images, depicting left-eye and right-eye views of the same scene, as a single three-dimensional image. A typical stereoscope provides each eye with a lens that makes the image seen through it appear larger and more distant and usually also shifts its apparent horizontal position, so that for a person with normal binocular depth perception the edges of the two images seemingly fuse into one "stereo window". In current practice, the images are prepared so that the scene appears to be beyond this virtual window, through which objects are sometimes allowed to protrude, but this was not always the custom. A divider or other view-limiting feature is usually provided to prevent each eye from being distracted by also seeing the image intended for the other eye. Most people can, with practice and some effort, view stereoscopic image pairs in 3D without the aid of a stereoscope, but the physiological depth cues result ...
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Stereoscope
A stereoscope is a device for viewing a stereoscopic pair of separate images, depicting left-eye and right-eye views of the same scene, as a single three-dimensional image. A typical stereoscope provides each eye with a lens that makes the image seen through it appear larger and more distant and usually also shifts its apparent horizontal position, so that for a person with normal binocular depth perception the edges of the two images seemingly fuse into one "stereo window". In current practice, the images are prepared so that the scene appears to be beyond this virtual window, through which objects are sometimes allowed to protrude, but this was not always the custom. A divider or other view-limiting feature is usually provided to prevent each eye from being distracted by also seeing the image intended for the other eye. Most people can, with practice and some effort, view stereoscopic image pairs in 3D without the aid of a stereoscope, but the physiological depth cues result ...
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Stereoscopy
Stereoscopy (also called stereoscopics, or stereo imaging) is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stereoscopic image is called a stereogram. Originally, stereogram referred to a pair of stereo images which could be viewed using a stereoscope. Most stereoscopic methods present a pair of two-dimensional images to the viewer. The left image is presented to the left eye and the right image is presented to the right eye. When viewed, the human brain perceives the images as a single 3D view, giving the viewer the perception of 3D depth. However, the 3D effect lacks proper focal depth, which gives rise to the Vergence-Accommodation Conflict. Stereoscopy is distinguished from other types of 3D displays that display an image in three full dimensions, allowing the observer to increase information about the 3-dimensional objects being displayed by head and eye ...
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Kodachrome
Kodachrome is the brand name for a color reversal film introduced by Eastman Kodak in 1935. It was one of the first successful color materials and was used for both cinematography and still photography. For many years Kodachrome was widely used for professional color photography, especially for images intended for publication in print media. Because of its complex processing requirements, the film was initially exclusively sold process-paid in the United States: customers had to pay Kodak for the cost of development when they bought the film, and independent photography stores were prohibited from developing Kodachrome photos. To develop the film, customers had to mail film to Kodak, who mailed the developed photos back for no additional charge. In 1954, the U.S. Department of Justice found this practice to be an uncompetitive violation of antitrust law. Kodak entered into a consent decree requiring they offer Kodachrome film for sale with and without the development fee, as ...
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Rowan & Martin's Laugh-In
''Rowan & Martin's Laugh-In'' (often simply referred to as ''Laugh-In'') is an American sketch comedy television program that ran for 140 episodes from January 22, 1968, to March 12, 1973, on the NBC television network, hosted by comedians Dan Rowan and Dick Martin. It originally aired as a one-time special on September 9, 1967, and was such a success that it was brought back as a series, replacing '' The Man from U.N.C.L.E.'' on Mondays at 8 pm (ET). It quickly became the most popular television show in the United States. The title of the show was a play on the 1960s hippie culture "love-ins" or the counterculture " be-ins", terms derived from the " sit-ins" common in protests associated with civil rights and antiwar demonstrations of the time. In 2002, ''Rowan & Martin's Laugh-In'' was ranked number 42 on ''TV Guide's'' 50 Greatest TV Shows of All Time. ''Laugh-In'' had its roots in the humor of vaudeville and burlesque, but its most direct influences were Olsen and Jo ...
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1939 New York World's Fair
The 1939–40 New York World's Fair was a world's fair held at Flushing Meadows–Corona Park in Queens, New York, United States. It was the second-most expensive American world's fair of all time, exceeded only by St. Louis's Louisiana Purchase Exposition of 1904. Many countries around the world participated in it, and over 44 million people attended its exhibits in two seasons. It was the first exposition to be based on the future, with an opening slogan of "Dawn of a New Day", and it allowed all visitors to take a look at "the world of tomorrow". When World War II began four months into the 1939 World's Fair, many exhibits were affected, especially those on display in the pavilions of countries under Axis occupation. After the close of the fair in 1940, many exhibits were demolished or removed, though some buildings were retained for the 1964–1965 New York World's Fair, held at the same site. Planning In 1935, at the height of the Great Depression, a group of Ne ...
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