Overture Center for the Arts
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Overture Center for the Arts is a performing arts center and
art gallery An art gallery is a room or a building in which visual art is displayed. In Western cultures from the mid-15th century, a gallery was any long, narrow covered passage along a wall, first used in the sense of a place for art in the 1590s. The lon ...
in Madison, Wisconsin, United States. The center opened on September 19, 2004, replacing the former Civic Center. In addition to several theaters, the center also houses the Madison Museum of Contemporary Art.


History

The center was commissioned by Jerome "Jerry" Frautschi and
Pleasant Rowland Pleasant Thiele Rowland (born Pleasant Williams Thiele; March 8, 1941) is an American educator, reporter, writer, entrepreneur and philanthropist. Rowland is best known for creating the American Girl brand. She is also notable for her efforts to re ...
(founder of
American Girl American Girl is an American line of dolls released on May 5, 1986, by Pleasant Company. The dolls portray eight- to fourteen-year-old boys and girls of a variety of ethnicities, faiths, and social classes from different time periods throughou ...
) and designed by
César Pelli César Pelli (October 12, 1926 – July 19, 2019) was an Argentine-American architect who designed some of the world's tallest buildings and other major urban landmarks. Two of his most notable buildings are the Petronas Towers in Kuala Lumpur a ...
. Pelli's most famous work is likely the Petronas Twin Towers in Kuala Lumpur, the world's tallest twin skyscrapers. Pelli also designed the Brookfield Place, formerly named the World Financial Center complex, in downtown Manhattan. The entire building costs were covered by multiple gifts totaling $205 million from Fraustchi and Rowland. The Overture Center for the Arts building replaced the Madison Civic Center, which was located on the same block on
State Street State Street may refer to: Streets and locations *State Street (Chicago), Illinois * State Street (Portland, Maine) *State Street (Boston), Massachusetts *State Street (Ann Arbor), Michigan * State Street (Albany), New York *State Street (Manhatta ...
. Since opening in 2004, the Overture Center has had five Presidents and CEOs. Bob D'Angelo, the first President and CEO, resigned in 2005 following an Overture Center employee's allegations of sexual harassment. Following his resignation, D'Angelo served 10 months of a one-year prison term for tax evasion and misusing his city office. More recent Presidents and CEOs of the Overture Center include Michael Goldberg, Tom Carto, Ted DeDee and Sandra Gajic.


Venues


Overture Hall

The 2,251-seat Overture Hall is the cultural center's largest theater. Consisting of four levels of seats, it has a striking architectural style and was designed for acoustics (no center aisle). The balconies have "continental-style" seating arrangements, where aisles other than those on the sides of seat rows are omitted in order to provide greater seat size and acoustics. It houses the Pleasant Rowland Concert Organ, a large, custom-built organ, by the German organ builder
Orgelbau Klais Orgelbau Klais is a German firm that designs, builds and restores pipe organs. It is a family run company, founded in 1882 by Johannes Klais senior and is now run by his great-grandson Philipp Klais. The firm is based in Bonn, Germany, and has co ...
. This theater hosts the
Madison Symphony Orchestra The Madison Symphony Orchestra (MSO) is an orchestra headquartered in Madison, Wisconsin. Its conductor is John DeMain, who began his 28th season with the orchestra in the fall of 2022. The orchestra was founded in 1925 as a small community ensemb ...
,
Madison Opera Madison Opera is a regional opera company based in Madison, Wisconsin. It was founded in 1961 as an extension of thMadison Symphony Orchestraand came to national prominence in 1993 with the commissioning and premiering of ''Shining Brow'', the o ...
, and
Madison Ballet The Madison Ballet was founded in 1981 as the Wisconsin Dance Ensemble in Madison, Wisconsin. School of Madison Ballet In addition to its professional performances, Madison Ballet has run the School of Madison Ballet (SMB) since 2005. SMB offers ...
.


Capitol Theater

During Overture construction, the Oscar Mayer Theater (originally the 1928 Capitol Theater and
movie palace A movie palace (or picture palace in the United Kingdom) is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 192 ...
) was restored, downsized, and re-christened the Capitol Theater. The theater's inaugural performance, Wisconsin Chamber Orchestra, upon reopening took place in November 2005. The theater seats up to 1098 people on the main floor and balcony. The theater features an organ built by Oshkosh's Barton Organ Company. Resident companies include the
Wisconsin Chamber Orchestra The Wisconsin Chamber Orchestra (WCO) is a professional chamber orchestra in Madison, Wisconsin. It was founded in 1960 by Gordon B. Wright. Its current conductor, Andrew Sewell, began his tenure with the orchestra in 2000. The WCO holds 29 conce ...
and CTM Madison Family Theatre, including regular performances from traveling shows and concerts.


Playhouse

This smaller, intimate performance space replaced the former Isthmus Playhouse. It was renovated with the Madison Repertory Theatre in mind as its resident company and was occupied by Madison Rep until its closure in March 2009.


Promenade Hall

The Promenade Hall is a smaller room, featuring bleachers in the walls which can convert it into a performance space seating up to 300. Kanopy Dance is its resident company.


Rotunda Stage

This room, located on the lower level, is used primarily for the center's Kids in the Rotunda performances. The only venue accessible to the public during regular hours, it features a color scheme of fuchsia walls and floors, as well as permanent audience riser seats. It is also a venue for banquets, meetings, and other performances.


Wisconsin Studio and Rotunda Studio

These two venues are used mainly for rehearsals and meetings. They are also fully equipped
black box theater A black box theater is a simple performance space, typically a square room with black walls and a flat floor. The simplicity of the space allows it to be used to create a variety of configurations of stage and audience interaction. The black ...
spaces seating up to 200 guests, depending on their configuration.


Visual art galleries

The center contains four visual art galleries. The Overture Galleries present exhibits by local and state artists and organizations. The center houses the James Watrous Gallery, which is operated by the Wisconsin Academy of Sciences, Arts, and Letters. The Watrous Gallery displays larger exhibits and installations from regional artists. Both galleries are free and open to the public.


Controversies


Financial controversies

After Frautschi and Rowland's initial gift of $100 million, the philanthropists donated another $100 million to ensure it would be a "state-of-the-art" venue. Some citizens complained that the City of Madison's priorities were skewed. Some critics argued the project would hurt the image of nearby State Street. Still, others believed that the cultural center would only be accessible for the wealthy while limiting access to local and smaller acts and artists. After the initial construction of the center, concerns were raised over additional funding. Citizens became concerned that Overture's reserve funds would decrease as the economy slowed. During the Great Recession, the potential was raised for the City of Madison to step in to maintain funding levels. Some citizens worried that a private project would grow to become an unnecessary burden to taxpayers. These fears were exacerbated by the liquidation of the trust fund that was set up to pay the construction debt for the building as well as provide some operating income. The liquidation left some construction debt that was paid for by Jerry Frautschi, Pleasant Rowland, and a number of their friends and associates. The endowment liquidations forced the center to cut staff because of the loss of operating income. The Overture Center continues to be a privately owned facility and is now run by a non-profit; it is no longer a City of Madison agency. The Center receives an annual subsidy from the city approximately equal to the amount subsidized to the Madison Civic Center, a facility owned by the city. With an estimated operating budget of $18.4 million, the Overture Center seemed to have emerged from its financial difficulty in fiscal year July to June 2012–13. Staffing levels now exceed the level before the forced endowment liquidation.


2019 ''Miss Saigon'' controversy


Background on Overture's Racial Equity Initiative

After a presentation of the Race to Equity Report, published by the Wisconsin Council on Children and Families, the Overture Center started the Racial Equity Initiative in 2014. The Race to Equity Report indicated significant racial disparities in Dane County. To help fulfill the "Race to Equity" initiatives, the Overture Center hired Ed Holmes as the center’s first director of diversity and inclusion in August 2016.


Public objections, panel discussion and teach-in

When the Overture Center scheduled a touring production of '' Miss Saigon'' in April 2019, local scholars and members of the Asian American community voiced their concerns about the controversial show. In his 2019 essay on the Overture Center's production of ''Miss Saigon'', Dr. Timothy Yu wrote, "It continues a tradition that views the Asian woman as a sexual object to be conquered by the white hero–a stereotype highlighted by the fact that the Vietnamese women in Miss Saigon are all prostitutes. They are, as scholar Karen Shimakawa puts it, “either hypersexualized Dragon Ladies in string bikinis or Kim, the single Lotus Blossom—shy, passive, virginal in an ersatz Vietnamese wedding gown.” Following public objections, the Overture Center staff worked with a group of scholars and members of the Asian American community to organize a free, publicly accessible panel discussion called "Asian American Perspectives on ''Miss Saigon'': Stereotypes, History and Community." This panel was intended to center
Asian American Asian Americans are Americans of Asian ancestry (including naturalized Americans who are immigrants from specific regions in Asia and descendants of such immigrants). Although this term had historically been used for all the indigenous people ...
perspectives on Asian American portrayals in media and entertainment. The days leading up to the event were marked by disagreements and repeated restructuring. The Overture Center replaced one of the panelists with a local theater producer, whose company staged a concert version of ''Miss Saigon'' in 2007. This new panelist replaced scholar Lori Kido-Lopez, who had contributed significantly to the panel's development. The event was then re-titled, "Perspectives on ''Miss Saigon'': History and Community". In addition, a critical essay written by Dr. Timothy Yu — composed at the Overture Center's request — would no longer be included as a program insert. Shortly after, the Overture Center informed the panelists that the questions prepared by scholar and moderator Leslie Bow would no longer be included. Instead, the Overture Center would "ask their own questions." Bow's original set of questions included: "How do plays like this impact American impressions about Vietnamese people?"; "Do you think that the southeast Asian community will find this show appealing?"; "Who is responsible for bringing diverse stories and productions to the stage?"; and "How might theatre contribute to racial awareness?" President and CEO Sandra Gajic described these questions as "inflammatory." Gajic argued that the tone was “adversarial... blaming Overture and me personally for having Miss Saigon in our season put us in an unfair position.” She continued: “Vietnamese, Asians — many of them love the show.” On the morning of the planned event, the panel was delayed indefinitely by the Overture Center. Holmes explained in a press release that "the center canceled the panel out of concern that it was 'becoming more of a lecture than a dialogue.'" In response to the sudden cancellation, the Asian American panelists held a " teach-in" protest outside of the Overture Center. Several weeks after the production closed, the Overture attempted to reschedule the panel; the original panelists declined to participate.


Public apologies & outcomes

Following the controversial cancellation, President and CEO Sandra Gajic published a public apology on social media. She wrote, "We apologize for postponing last night’s event. That was a mistake and sent the wrong message. It was never our intent to shut down dialogue but rather ensure that the environment we were creating actually fostered a productive discussion." Regarding the removal of Yu's essay, Gajic told the press that a program insert was never an option. “We can’t put anything in our program books," Gajic explained. This claim was disputed by Yu, who publicly shared an email establishing that Overture had offered to include a two-page insert in the ''Miss Saigon'' program to provide further context. Overture's vice president of sales, Lex Poppens, confirmed that the Overture Center had offered Yu "the opportunity to write two pages in the program book … and he did submit the pages." Poppens clarified that the production company, Broadway Across America, did not approve of the program insert. In response, Gajic published a second apology in ''
The Cap Times ''The Capital Times'' (or ''Cap Times'') is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does business as Madison Media Partners. The ot ...
'' newspaper on April 1, 2019. She wrote, "Moving forward, I am focusing on what we can do differently and better, and how we can look more critically at our programming and the criteria we use to select it. This includes how we can better foster discussion with diverse voices in our community and incorporate feedback." Later that day, Edgewood College canceled a planned trip to the production due to increased awareness of the show's content. In a statement, they wrote: "This cancellation is due to the ongoing protests taking place throughout the Madison Community. The play romanticizes the Vietnam War and perpetuates common stereotypes about Asian women. We in OSII will not support anything that shows any person of gender, color, nationality, creed, sexual orientation, in a negative portrayal." Edgewood College's cancellation notice also directed to the commissioned essay written by Dr. Yu.


Notable performers

Following is a partial list of notable performers that have staged concerts at the Capitol Theater and Overture Center:


See also

*
List of concert halls A concert hall is a cultural building with a stage that serves as a performance venue and an auditorium filled with seats. This list does not include other venues such as sports stadia, dramatic theatres or convention centres that may ...


References


External links


Official Overture Center site

Madison Museum of Contemporary Art
{{Authority control César Pelli buildings Performing arts centers in Wisconsin Culture of Madison, Wisconsin Art museums and galleries in Wisconsin Theatres in Wisconsin Tourist attractions in Madison, Wisconsin Buildings and structures in Madison, Wisconsin Public venues with a theatre organ Orientalism