Omorashi

, sometimes abbreviated as simply ''omo'', is a form of fetish subculture originating and predominately recognized in Japan, in which participants experience arousal from having a full bladder or wetting themselves, wearing a diaper,
or from seeing someone else experiencing a full bladder or wetting themselves.

Outside Japan, it is not usually distinguished from urolagnia, or water sports, though they are different things: the ''Handbook of Clinical Sexuality for Mental Health Professionals'' specifically defines omorashi as persistent sexual arousal toward a full bladder. Dr. J. Paul Fedoroff acknowledges this distinction, observing that "The theme of taking control of autonomic process is prominent in the paraphilia known as omorashi, which involves sexual arousal associated with the sensation of needing to urinate due to a full bladder." Westerners who make the distinction sometimes use the term "bladder desperation" to do so, though some fetishist communities in the West adopt the more specific Japanese language terminology. The word is also occasionally romanized as "omorasi" in the Kunrei-shiki romanization system. In the English-speaking BDSM community, the term "bathroom use control" is used to describe omorashi play in which the dominant controls how and when the submissive is allowed to use the bathroom.

Attitudes toward sexuality in omorashi media

Most fetish activities concerning the use of bodily waste are considered by the general public as "hardcore", taboo, or edgeplay. However, because the object of the fetish is clothed incontinence, omorashi videos do not necessarily feature direct sexual contact, though some use it as a form of foreplay. The focus on clothed (rather than overtly sexual images) makes garment fetishism a prominent feature in most omorashi erotica: commonly featured outfits include school uniforms, those worn by working professionals, and other people attempting to look dignified before succumbing to the need to urinate.

Fetishists who are into this kink may have specific scenarios they enjoy, such as while waiting in line for a bathroom or just doing it for fun in front of the toilet. Regardless of their personal wetting preferences, everyone who is into this kink enjoys watching someone wet themselves or have an accident in clothing.

Japanese subculture

There are many ways in which omorashi fetishism is practiced in Japan.

Yagai

One of the variations is known as ''omorashi yagai'', which translates as "to wet oneself outdoors (or publicly)." A further variation includes ''yagai hōnyō'', or "outdoor (or public) urination", in which the subject publicly removes their clothes to urinate. Other ''yagai hōnyō'' practitioners operate much like graffiti artists, attempting public urination acts without being caught.

Diapers

Another variation of omorashi play is ''omutsu omorashi'' (おむつおもらし) or ''omutsu play'' (おむつプレイ), less commonly called ''oshime omorashi'' (おしめおもらし), both of which translate as "to wet oneself in a diaper." This omutsu variation is essentially the same as the standard omorashi, except that the participants are wearing a diaper. Diapers may be favorable for public wetting because they render it more discreet and eliminate mess, and their use is not limited specifically to those with a diaper fetish. However, omorashi fetishists specifically interested in this aspect of the subculture could be considered a Japanese variation of the diaper lover community.

Japanese acceptance of adult diaper use is comparatively high, with the market for such products growing as much as 6–10% a year. However, these are largely intended for and worn by the elderly, with the growth due to Japan's aging population, and younger people wearing these have met with some criticism. In 2012, the Japanese magazine ''SPA'' ran an article entitled "The Ultimate Form of Slob", which criticized the trend of young Japanese women who wear diapers to avoid public restrooms. The article included an interview with a 25-year-old woman who had been wearing diapers "instead of going to the toilet" for a period of six months, "wearing hemalmost every day."

Skirt omorashi

Some individuals find it attractive when someone wets themself in a skirt, since it allows for upskirt views of the wetting. This is referred to as ''sukāto omorashi'' (スカートおもらし). This can combine with uniform fetishism, and pornography with skirted performers dressed as high school girls and office workers is common, as well as depictions of skirted people in casual dress.

Fetish films

To avoid Japan's strict censorship laws, which limited depictions of actual sex and pubic hair, erotic films (known as ''pink films'') often relied on fetish elements which could skirt such restrictions. One such film, '' Terrifying Girls' High School: Lynch Law Classroom'' in 1973, was the first to depict an omorashi scenario to a cinematic audience. The video depicts a high school girl wetting herself on her desk after drinking gallons of water.

As the AV (adult video) genre took hold in the 1980s, videos specifically devoted to omorashi began to appear. Several notable AV idols have starred in such scenes, including Sakura Sakurada. However, perhaps because of its softcore nature, omorashi never became a clearly pornographic genre.

Today, Japanese omorashi fans also enjoy game show-style videos in which contestants must compete in various urine-holding challenges. The Giga video company's "Desperation Tournament" series is an example of this kind of contest. One such activity is a panel of contestants competing to hold their bladders, or to guess which woman has to use the restroom the most.

Periodicals

Since the 1990s, magazine companies catering to the Japanese kink community have produced a number of periodicals dedicated to omorashi subculture, including most notably Sanwa Publishing's ''Omorashi Club'' (rendered phonetically as the wasei-eigo おもらし倶楽部, or ''Omorashi Kurabu''). First published September 22, 1994, ''Omorashi Clubs success allowed Sanwa to extend the brand in 2006 to include a DVD magazine. The following year, the demand for material catering specifically to ''omutsu omorashi'' fandom led to further expansion with the spin-off periodical ''Diapers Club'' (おむつ倶楽部, or ''Omutsu Kurabu''). The scarcity of earlier issues of these magazines has caused them to become collector's items.

Anime and manga

Japanese-produced omorashi media also include Manga and Anime. These range from independently produced dōjinshi to large, commercially produced manga. Some focus exclusively on omorashi stories, while others include only the occasional scene. Some contain obvious sexual themes and could be considered a form of H manga, while others, like '' Mizutamari no dekiru asa'', are well known to be suitable for all ages, since they have only mild ecchi content such as panchira.

Wetting scenes have existed in anime as early as the popular ''Doraemon'' and ''Devilman'' series of the 1970s. However, these did not have the erotic context which characterizes modern omorashi media, since they predated the first full-blown anime pornography, which was not available until 1984, when the advent of the first Hentai OVAs such as Wonder Kids' ''Lolita Anime'' were made possible by the widespread availability of home video. One example of this later erotic context is the 1994 Hentai OVA ''Vixens'', which features scenes of incontinence in a setting that is overtly sexual.

Eroge

An ''eroge'' (erotic game) is a Japanese video or computer game that features erotic content, usually in the form of anime-style artwork. The crossover of omorashi and anime fandom has produced a number of games such as ''Water Closet: The Forbidden Chamber'' which are specifically focused on omorashi. The limited popularity of omorashi in the West has prompted a number of programmers in the scene to create software patches for these Japanese games which translate the on screen text into English.

Some eroge game designers have capitalized on the omorashi fandom's niche market by including the occasional wetting scene in their games as a selling point. ''MAID iN HEAVEN SuperS'', for example, which contains only a single, diapered wetting scene, was used to spin-off an entire set of collectible figures in various omorashi poses. These PVC model figures were created by toy manufacturer Giga Pulse, which is not related to the video company of similar name.

Collectibles

With the translation of omorashi into manga and its subsequent adoption by otaku fandom, a number of omorashi themed collectibles have appeared on the Japanese market, including figurines and "Shizukuishi kyuun kyuun toilet paper" printed with wetting scenes featuring the character Shizukuishi from the omorashi manga, ''Iinari! Aibure-shon''.

Outside Japan

Though there is a small community devoted to such fetishism outside Japan, it is usually overshadowed by the more hardcore fetishes, urolagnia and urophagia. Vice Media has documented an account of an omorashi community existing in the United States since at least 1970. Outside Japan omorashi groups sometimes refer to their shared interest as "desperation/wetting" fetishism, often making a distinction between content featuring males and females. In 2018, ''People'' magazine and the New York Post reported the use of the English language portmanteau word

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