, produced by Otsuka Chemical Holdings Co., Ltd., (distributed and sold by

Otsuka Pharmaceutical Co. (), abbreviated OPC, is a pharmaceutical company headquartered in Tokyo, Osaka and Naruto, Japan. The company was established August 10, 1964. History OPC's parent company Otsuka Holdings Co. Ltd. joined the Tokyo Stock Exchange through an in ...

) is a carbonated beverage available in Japan. It is commonly called Oronamin C or Oronamin. Its name is similar to the Takeda Pharmaceutical Co. product "Arinamin" and its name comes from Otsuka's own and its main ingredient,

vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...

. Oronamin C was named after the Oronine H Ointment in hopes that it would prove to be equally successful.

Product summary

Oronamin C was introduced in February 1965 and was initially sold in a 120 ml

glass Glass is a non- crystalline, often transparent, amorphous solid that has widespread practical, technological, and decorative use in, for example, window panes, tableware, and optics. Glass is most often formed by rapid cooling (quenchin ...

bottle sealed with a

bottle cap A bottle cap or bottle top is a closure for the top opening of a bottle. A cap is sometimes colourfully decorated with the logo of the brand of contents. Plastic caps are used for plastic bottles, while metal with plastic backing is used for ...

. It contains

isoleucine Isoleucine (symbol Ile or I) is an α-amino acid that is used in the biosynthesis of proteins. It contains an α-amino group (which is in the protonated −NH form under biological conditions), an α-carboxylic acid group (which is in the depr ...

and many other

essential amino acid An essential amino acid, or indispensable amino acid, is an amino acid that cannot be synthesized from scratch by the organism fast enough to supply its demand, and must therefore come from the diet. Of the 21 amino acids common to all life form ...

s as well as many

vitamin A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an essential micronutrient that an organism needs in small quantities for the proper functioning of its metabolism. Essential nutrie ...

s such as vitamin B₂, vitamin B₆ and

. It is not only available in supermarkets and convenience stores in Japan, but also in Otsuka Pharmaceutical Co.

vending machine A vending machine is an automated machine that provides items such as snacks, beverages, cigarettes, and lottery tickets to consumers after cash, a credit card, or other forms of payment are inserted into the machine or otherwise made. The fi ...

s as well. The bottle cap was briefly replaced with a screw bottle cap, but following a nationwide scare during the 1980s regarding a large number of poisoned sealed bottled beverages known as the Paraquat murders, this screw cap was replaced with a one-time "pull-cap," which cannot be re-sealed after opening.

Child welfare Child protection is the safeguarding of children from violence, exploitation, abuse, and neglect. Article 19 of the UN Convention on the Rights of the Child provides for the protection of children in and out of the home. One of the ways to ...

activist wrote that the previous screw caps allowed individuals to put in

paint thinner A paint thinner is a solvent used to thin oil-based paints. Solvents labeled "paint thinner" are usually mineral spirits having a flash point at about 40 °C (104 °F), the same as some popular brands of charcoal starter. Common sol ...

and then re-seal the bottles. In 2000, a "sister" product was introduced. It contains

royal jelly Royal jelly is a honey bee secretion that is used in the nutrition of larvae and adult queens. It is secreted from the glands in the hypopharynx of nurse bees, and fed to all larvae in the colony, regardless of sex or caste.Graham, J. (ed.) (199 ...

and

propolis Propolis or bee glue is a resinous mixture that honey bees produce by mixing saliva and beeswax with exudate gathered from tree buds, sap flows, or other botanical sources. It is used as a sealant for unwanted open spaces in the beehive. Prop ...

extracts. While originally sold as a medical health drink with carbonation added, the Japanese Ministry of Health and Welfare filed a claim resulting in the judgement that Oronamin C could not be labeled as a medical health drink. This was a difficult time for Otsuka Pharmaceutical Co., but before long, the

television advertisement A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

featuring

comedian A comedian or comic is a person who seeks to entertain an audience by making them laugh. This might be through jokes or amusing situations, or acting foolish (as in slapstick), or employing prop comedy. A comedian who addresses an audienc ...

became recognizable nationwide, and Oronamin C grew into a best-selling health drink in Japan. In the past, many competing companies have introduced similar health drinks in an attempt to topple the current market

oligopoly An oligopoly (from Greek ὀλίγος, ''oligos'' "few" and πωλεῖν, ''polein'' "to sell") is a market structure in which a market or industry is dominated by a small number of large sellers or producers. Oligopolies often result f ...

, but so far, none have been successful (see ).

Commercials

Oronamin C's

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

is . The initial spokesperson for this campaign was comedian Kon Omura. This campaign appeared for about 10 years. In the mid-1960s

television advertisements A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

and enamel

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large adverti ...

s were used for marketing Oronamin along with other Otsuka Group products. Japanese baseball players from the

Yomiuri Giants The are a Japanese professional baseball team competing in Nippon Professional Baseball's Central League. Based in Bunkyo, Tokyo, they are one of two professional baseball teams based in Tokyo, the other being the Tokyo Yakult Swallows. They ...

also promoted Oronamin with the phrase . The tagline was also used in some advertisements. The popular Japanese singing group

SMAP SMAP was a Japanese boy band, composed of Masahiro Nakai, Takuya Kimura, Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori. The group was created in 1988 by music producer Johnny Kitagawa, founder of Johnny & Associates, originally as a six- ...

's songs became featured in Oronamin commercials in 1994 and 1995. Around 2001, a television campaign called "Let's find the Yujiro of the 21st century!" debuted featuring

actors An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), lite ...

from Ishihara International Productions, Inc. Since then, many famous

tarento Television personalities in Japan, known as in Japanese, are celebrities who regularly appear in mass media in Japan, especially as panelists on variety shows. During the Golden Age of Hollywood, bankable stars in America were described as " ...

have promoted Oronamin.

Hideki Matsui , nicknamed " Godzilla", is a Japanese former professional baseball outfielder and designated hitter who played baseball in Nippon Professional Baseball (NPB) and Major League Baseball (MLB). He batted left-handed and threw right-handed. Mats ...

worked as a spokesperson for sister product Oronamin C Royal Prolis during his career with the

. Another version of Oronamin television advertisements were broadcast along with the Giants version, featuring

Yūzō Kayama is a Japanese popular musician, singer-songwriter and actor. Life and career Son of mid-twentieth century film star Ken Uehara,and actress Yoko Kozakura, ( ja) Kayama graduated from Keio University. Yuzo Kayama signed with Toho and made h ...

and the

Southern All Stars , also known by the abbreviations and SAS, are a Japanese rock band that first formed in 1974. The band is composed of Keisuke Kuwata (lead vocals and guitars), Yuko Hara (vocals and keyboards), Kazuyuki Sekiguchi (bass), Hiroshi Matsuda (dr ...

. The campaign slogan was . Starting in 2004 a tie-in was established with the hit Japanese

Kamen Rider Series The , also known as ''Masked Rider Series'' (until Decade), is a Japanese superhero media franchise consisting of tokusatsu television programs, films, manga, and anime, created by manga artist Shotaro Ishinomori. ''Kamen Rider'' media generall ...

. Actors Takayuki Tsubaki,

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Hiro Mizushima , known professionally as , is a Japanese actor, creative director, and writer. He appeared in a number of Japanese TV dramas, including ''Mei-chan no Shitsuji'', ''Hanazakari no Kimitachi e'' and ''Zettai Kareshi''. Additionally, he was well kn ...

Takeru Satoh is a Japanese actor. He is best known for his leading role as Ryotaro Nogami in the ''Kamen Rider Den-O'' franchise, and as Himura Kenshin in the live-action ''Rurouni Kenshin'' film and its sequels. Satoh was born on 21 March 1989 in Iwatsuki ...

Kōji Seto is a Japanese actor and singer. His major works include lead roles as Wataru Kurenai in ''Kamen Rider Kiva''; and supporting roles as Satoru Okura in Atashinchi no Danshi, Ariake Yamato in Otomen, and Eiji Kikumaru in Tenimyu. He stars as Mo ...

, and

Masahiro Inoue is a Japanese actor. He got his start in acting portraying Keigo Atobe in '' Musical: The Prince of Tennis: The Imperial Presence, Hyotei'' as part of the Hyoutei B Cast. In 2009, he portrayed the lead role in ''Kamen Rider Decade'', Tsukasa K ...

; who appear in ''

Kamen Rider Blade , is a Japanese tokusatsu superhero television series. It is the fourteenth installment in the Kamen Rider Series. It aired on TV Asahi from January 25, 2004 to January 23, 2005. It is a joint collaboration between Ishimori Productions and Toei ...

'', '' Hibiki'', ''

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'', '' Den-O'', ''

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'' and ''

Kamen Rider Decade is the title of the first installment of the 2009 editions of the long-running Kamen Rider Series of tokusatsu dramas. ''Decade'', as its title suggests, is the tenth of the Heisei Rider special anniversary Series, having begun with ''Kamen Rider ...

''; have promoted Oronamin with special television commercials. In 2009, the animators who did the

Fresh Pretty Cure! or ''Fresh PreCure!'', is a Japanese magical girl anime series and the sixth in the ''Pretty Cure'' metaseries by Izumi Todo, featuring the fourth generation of Cures. Produced by Toei Animation, the series was directed by Junji Shimizu (' ...

series also did the same. 2015 saw Kamen Rider actors starring in commercials as a trio. These trios include

Shun Nishime is a Japanese actor and model. His nickname is . He won the Grand Prix at the ''27th Junon Super Boy Contest''. Biography Nishime was born in 1998 in Gushikawa, Okinawa Prefecture. He lived in Nagano Prefecture from 3 to 5 years old and returne ...

, Ryosuke Yamamoto and

Hayato Isomura is a Japanese actor who is represented by the talent agency Blue Label. Filmography TV series Films Awards References External links Official profile * {{DEFAULTSORT:Isomura, Hayato 21st-century Japanese male actors 1992 births L ...

(''

Kamen Rider Ghost is a Japanese tokusatsu drama serving as the 17th Heisei Kamen Rider Series, and 26th series overall. Takuro Fukuda serves as ''Ghost''s lead screenwriter, with Satoshi Morota as director. It premiered on TV Asahi and affiliate stations throughou ...

''); Hiroki Iijima, Toshiki Seto and

Ukyo Matsumoto Don't delete this article because this actor/actress will play a main role in the upcoming series Kamen Rider Ex-Aid, and will be active and notable later on. is a Japanese actor. Biography Matsumoto was chosen as one of Top Coat's 20th Annivers ...

(''

Kamen Rider Ex-Aid is a Japanese tokusatsu drama in Toei Company's Kamen Rider Series. It is the eighteenth series in the Heisei period run and the twenty-seventh series overall. Toei registered the Kamen Rider Ex-Aid trademark on June 13, 2016. The show premiered ...

'');

Atsuhiro Inukai is a Japanese actor. He is represented with Burning Production. Biography In the 25th '' Junon'' Super Boy Contest in 2012, he won the Grand Prix from among 13,816 total applicants. He made his acting debut in 2014, in the daytime band drama '' ...

Eiji Akaso is a Japanese actor and model, known for playing Ryuga Banjou in ''Kamen Rider Build''. He is represented by Tristone Entertainment. Early life and family Due to his father's work, Eiji lived in Wisconsin (USA) at ages one to four . His fathe ...

and

Kouhei Takeda is a Japanese actor, entertainer and model. He is best known for his roles as Kohei Kitahanada in Fuji TV's ''Hanazakari no Kimitachi e/Ikemen Paradise'' drama, Otoya Kurenai and Kazumi Sawatari in TV Asahi's tokusatsu series ''Kamen Rider Kiva' ...

(''

Kamen Rider Build is a Japanese tokusatsu drama and the 28th entry of Toei Company's '' Kamen Rider'' metaseries. It is the nineteenth series to debut during the Heisei era. The show premiered on September 3, 2017, following the finale of ''Kamen Rider Ex-Aid'', j ...

'');

So Okuno is a Japanese actor and dancer who is known for his portrayal of Sougo Tokiwa in ''Kamen Rider Zi-O'' and Hayato Shinomiya in '' Kiss Him, Not Me''. He is a member of Oscar Promotion's acting troupe Aoyama Omotesando X. Biography Okuno won the ...

, Gaku Oshida, and Keisuke Watanabe (''

Kamen Rider Zi-O is a Japanese tokusatsu drama in the Toei Company's ''Kamen Rider'' franchise. It is the twenty-ninth ''Kamen Rider'' series overall as well as the twentieth and final series in the Heisei period. The show premiered on September 2, 2018, follo ...

''); Fumiya Takahashi, Ryutaro Okada, and

Hiroe Igeta Hiroe Igeta (井桁弘恵 ''Igeta Hiroe''; born 3 February 1997) is a Japanese actress and model. Early life and education Igeta obtained her bachelor's in humanities from Waseda University , mottoeng = Independence of scholarship , estab ...

(''

Kamen Rider Zero-One is a Japanese tokusatsu drama series produced by Toei Company and TV Asahi. It is the 30th series in the '' Kamen Rider'' franchise and the first series in the Reiwa period. The show premiered on September 1, 2019, following the finale of ''Kame ...

''); and Syuichiro Naito, Takaya Yamaguchi, and Ryo Aoki ('' Kamen Rider Saber''). Current television commercials feature

Japanese idol An is a type of entertainer marketed for image, attractiveness, and personality in Japanese pop culture. Idols are primarily singers with training in acting, dancing, and modeling. Idols are commercialized through merchandise and endorsements ...

Aya Ueto as the main cast appearing along with a costar sports athlete or other celebrity. Aya's conversations with each celebrity are the topic of these commercials. The slogan also changed a little, to . Initially her co-stars answered "Of course!" but now answer . Selected

who have appeared with Aya Ueto: *

Tsuyoshi Shinjo , also known as , is a former Japanese professional baseball outfielder and current manager for the Hokkaido Nippon-Ham Fighters of Nippon Professional Baseball (NPB). Born on January 28, 1972, Shinjo is the second Japanese-born position player ...

(

Hokkaido Nippon Ham Fighters The are a Japanese professional baseball team based in Kitahiroshima, Hokkaidō. They compete in the Pacific League of Nippon Professional Baseball, playing the majority of their home games at ES CON Field Hokkaido. The Fighters also host a s ...

baseball player Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding te ...

; first baseball player to promote in this campaign) * Bae Yong-joon (

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

actor An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), li ...

) *

Hideaki Takizawa , also known professionally as , is a Japanese record producer and former singer and actor. In 2002, he debuted with Tsubasa Imai in the group Tackey & Tsubasa under the record label Avex Trax. In 2018, Takizawa retired from entertainment and ...

(

; from the 2005

NHK , also known as NHK, is a Japanese public broadcaster. NHK, which has always been known by this romanized initialism in Japanese, is a statutory corporation funded by viewers' payments of a television license fee. NHK operates two terrestr ...

Taiga drama ''Yoshitsune''; Hideaki appears as Yoshitsune) *

Bobby Ologun is a Nigerian-born television personality and mixed martial artist with Japanese citizenship. In Japan, he is known simply as . He speaks English, Yoruba and Japanese. He lives in Saitama, Saitama Prefecture. On July 26, 2007, he announced on ...

(

, martial artist: in ''President'') *

Kamenashi Kazuya is a Japanese singer, actor, host, producer, magazine model and a member of KAT-TUN. Born and raised in Edogawa, Tokyo, he joined the Japanese talent agency, Johnny & Associates, at the age of 12. He was drafted as a member and co-lead vocalist o ...

and

Jin Akanishi is a Japanese musician, singer, songwriter and actor. He has been active since 1998 as one of the two lead vocalists of the J-pop boy-band KAT-TUN before starting a solo career in 2009. Akanishi has also acted in several films and dramas. Biog ...

(

KAT-TUN is a Japanese boy band formed under Johnny & Associates (Johnny's) in 2001. The group's name was originally an acronym based on the first letter of each member's family name: Kazuya Kamenashi, Jin Akanishi, Junnosuke Taguchi, Koki Tanaka, ...

: in ''School Headmaster'') *

Shunsuke Nakamura is a Japanese former professional footballer. He is the only person to have been named J.League Most Valuable Player more than once, receiving the award in 2000 and 2013. Steve Perryman once remarked that Nakamura "could open a tin of beans wi ...

(

Celtic F.C. The Celtic Football Club, commonly known as Celtic (), is a Scottish professional football club based in Glasgow, which plays in the Scottish Premiership. The club was founded in 1887 with the purpose of alleviating poverty in the immigran ...

soccer player A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are association football, American football, Canadian football, Australian rules football, Gaelic football, rugby ...

: in ''Sports Newspaper Reporter'') *

Michelle Wie Michelle Sung Wie West (; born October 11, 1989) is an American professional golfer who plays on the LPGA Tour. At age 10, she became the youngest player to qualify for a USGA amateur championship. Wie also became the youngest winner of the U.S ...

(

pro golfer A professional golfer is somebody who receives payments or financial rewards in the sport of golf that are directly related to their skill or reputation. A person who earns money by teaching or playing golf is traditionally considered a "golf pr ...

: in ''Long Putt Knack'') *

Obi Tenaka #REDIRECT Obi {{redirect category shell, {{R from other capitalisation{{R from ambiguous title ...

(

) * Kazuo Umezu ( manga artist: in ''Teacher Umeza's Surprise'') *

Ryo Nishikido is a Japanese singer and actor. He was formerly under the management of Johnny & Associates as a member of Japanese boy bands Kanjani Eight and News. His first solo album was released in December 2019. Biography Ryo Nishikido was born in Hyogo ...

, Tadayoshi Ohkura ( Kanjani∞: in ''Kanjani Can't Enter?'') *

Hakuhō Shō ; , lead=yes) is a retired professional sumo wrestler (''rikishi'') from Ulaanbaatar, Mongolia. Making his debut in March 2001, he reached the top ''makuuchi'' division in May 2004. In May 2007, at the age of 22, he became the second native of ...

(

Ōzeki Ozeki or Ōzeki may refer to: * Ōzeki, a rank in ''Makuuchi'', the top division of professional sumo ** List of ōzeki * Ōzeki station (disambiguation), the name of two railway stations in Japan * Ōzeki Masutoshi (1849–1905), 16th daimyō of ...

sumo wrestler) *

Daisuke Takahashi is a common masculine Japanese given name. Possible writings Daisuke can be written using different kanji characters and can mean: *大輔, "big, assist" *大介, "big, mediate" *大祐, "big, bless" *大助, "big, help" *大典, "big, law/rule ...

(

figure skater Figure skating is a sport in which individuals, pairs, or groups perform on figure skates on ice. It was the first winter sport to be included in the Olympic Games, when contested at the 1908 Olympics in London. The Olympic disciplines are me ...

: in ''Outside Work'') *

Tohoshinki TVXQ (stylized as TVXQ!), an initialism for Tong Vfang Xien Qi (), is a South Korean male pop duo consisting of U-Know Yunho and Max Changmin. They are known as in Japanese releases, and are sometimes referred to as DBSK, an abbreviation of t ...

(Korean boy group) *

Jackie Chan Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...

(

, stuntman) * Jun Hyun-moo (host)

''Genki hatsuratsū?'' advertisement battle

For about a half year starting May 9, 2005, the ''Genki hatsuratsū?'' advertisement battle was held for all young members of the

Yoshimoto Kogyo is a major Japanese entertainment conglomerate. It was founded in 1912, Osaka, as a traditional theatre, and has since grown to be one of the most influential companies in Japan, employing most of Japan's popular owarai (comedy) talent, produci ...

Japanese entertainment conglomerate. Performers were to plan and create an original television commercial, and these commercials would compete against each other. The prize was 8,202

dollars Dollar is the name of more than 20 currencies. They include the Australian dollar, Brunei dollar, Canadian dollar, Hong Kong dollar, Jamaican dollar, Liberian dollar, Namibian dollar, New Taiwan dollar, New Zealand dollar, Singapore dollar, U ...

and the possession of broadcasting rights in the winners hometown. Among the many contestants, Nibunnogo! was the winner with Tōtarutenbosu in second place. For a full list of participants see the Japanese Wikipedia Oronamin article.

Oronamin shake

In 1971, a television advertisement "Home Party" introduced the recipe for the Oronamin Shake: Oronamin C mixed with a raw egg. Even today that recipe is featured on the Oronamin C recipe webpage, though using only an egg yolk is recommended nowadays. The television advertisement introduced the shake with the copy "My older sister and I have Oronamin and juice. Mom puts in an egg and has an Oronamin shake. Dad has Oronamin and gin." In 2004 a television advertisement featuring model

Ai Tominaga is a Japanese model and actress. She has been described as one of the first Asian models to walk European catwalks, but there were models like Sayoko Yamaguchi that walked the runways in 1970s and 1980s. Career She has appeared on the cover o ...

(冨永愛 ''Tominaga Ai'', born August 1, 1983) and singer-songwriter

Shigeru Izumiya Shigeru Izumiya (泉谷しげる ''Izumiya Shigeru'', born May 11, 1948 in Aomori, raised in Meguro, Tokyo) is a Japanese poet, folk singer, actor, tarento. He established the record company For Life Records with Takuro Yoshida, Yosui Inoue, and ...

(泉谷しげる ''Izumiya Shigeru'', born May 11, 1948) reintroduced the Oronamin shake.

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* (Tamura Co., introduced 1991) * (Bonnu Corporation, introduced May 1983 ) * (All Japan Drug) * (Daikyo Yakuhin, including

oligosaccharide An oligosaccharide (/ˌɑlɪgoʊˈsækəˌɹaɪd/; from the Greek ὀλίγος ''olígos'', "a few", and σάκχαρ ''sácchar'', "sugar") is a saccharide polymer containing a small number (typically two to ten) of monosaccharides (simple sug ...

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) * / ( Suntoryfoods Limited) * ( SANGARIA) * ( Coca-Cola Japan) * / (

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) * (Riken Pharmecauticals) * (Nagoya Milk) *Oligomin C *Citrumin C (Zam Zam cola company, UAE, Iran) *Vitaene C (

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(House Wellness Foods Corporation; part of

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) *C+ (Australia) *Pocari Sweat (Otsuka Pharmaceutical)

References

External links

Oronamin C Drink
official product site from Otsuka Pharmaceutical Co.
Otsuka Pharmaceutical Co., Ltd.

Otsuka Pharmaceutical Group
{{Japanese food and drink Energy drinks Soft drinks Japanese drinks Products introduced in 1965 Otsuka Pharmaceutical