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Optym is a privately held company founded in 2000 by Dr. Ravindra K. Ahuja as Innovative Scheduling, Inc. The company headquarters is situated on 10 acres in
Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...
, and additional offices are located in
Yerevan Yerevan ( , , hy, Երևան , sometimes spelled Erevan) is the capital and largest city of Armenia and one of the world's List of oldest continuously inhabited cities, oldest continuously inhabited cities. Situated along the Hrazdan River, Y ...
,
Armenia Armenia (), , group=pron officially the Republic of Armenia,, is a landlocked country in the Armenian Highlands of Western Asia.The UNbr>classification of world regions places Armenia in Western Asia; the CIA World Factbook , , and ''Ox ...
;
Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
; and
Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...
,
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. Optym provides
transport Transport (in British English), or transportation (in American English), is the intentional movement of humans, animals, and goods from one location to another. Modes of transport include air, land (rail and road), water, cable, pipeline, an ...
ation software and specializes in the
optimization Mathematical optimization (alternatively spelled ''optimisation'') or mathematical programming is the selection of a best element, with regard to some criterion, from some set of available alternatives. It is generally divided into two subfi ...
,
simulation A simulation is the imitation of the operation of a real-world process or system over time. Simulations require the use of Conceptual model, models; the model represents the key characteristics or behaviors of the selected system or proc ...
and analytics of transportation and logistics for
railroad Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in tracks. In contrast to road transport, where the vehicles run on a pre ...
, trucking,
airline An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...
and
mining Mining is the extraction of valuable minerals or other geological materials from the Earth, usually from an ore body, lode, vein, seam, reef, or placer deposit. The exploitation of these deposits for raw material is based on the economic via ...
industries. Optym was founded by researcher and academician Dr. Ravindra K. Ahuja in 2000 as Innovative Scheduling, Inc., which rebranded as Optym in 2014. Between 2004 and 2015, Optym was located at the Gainesville Technology Entrepreneurship Center (GTEC), a
Santa Fe College Santa Fe College is a public college based in Gainesville, Florida, with satellite campuses in Alachua and Bradford counties. It is part of the Florida College System. It was established in 1965 as Santa Fe Junior College by the Florida Legisl ...
-led business incubator. In 2015, the company moved its facility to the three-building Hillside Office Park off Tower Road in order to foster rapid expansion and hiring.


Financing

Optym obtained its first
Small Business Innovation Research The Small Business Innovation Research (or SBIR) program is a U.S. government funding program, coordinated by the Small Business Administration, intended to help certain small businesses conduct research and development (R&D). Funding takes the f ...
(SBIR) grant of $500,000 from the
National Science Foundation The National Science Foundation (NSF) is an independent agency of the United States government that supports fundamental research and education in all the non-medical fields of science and engineering. Its medical counterpart is the National I ...
(NSF) in 2004 to develop commercial software, specifically to build a decision support system addressing railroad blocking problems for CSX Transportation. It allowed Optym to hire its first set of full-time employees, including Krishna C. Jha, Wei Huang and Arvind Kumar, all of whom completed their Ph.D.’s at the
University of Florida The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
under Ahuja's guidance. In 2005, Optym received its Phase II SBIR grant to build a decision support system for train scheduling, and
BNSF Railway BNSF Railway is one of the largest freight railroads in North America. One of seven North American Class I railroads, BNSF has 35,000 employees, of track in 28 states, and nearly 8,000 locomotives. It has three transcontinental routes that ...
provided a matching grant. These two grants, plus the
licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
revenues from the product funded by the first NSF grant, provided continued funding for the research and development of optimization technologies for railroads. That year, Optym began building and commercializing its
software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
and investing profits into the research and development of new products.


Expansion

Optym's Armenia office opened in 2007 in the capital city of Yerevan with the goal of conducting research and development of innovative IT techniques. This allowed Optym to package optimization and simulation engines into desktop, web and map-based
applications Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
. The Armenia office currently has about 50 developers who specialize in databases, applications and UI development technologies. Optym started its development center in Bangalore, India, in 2013 with intentions to benefit from a large talent pool of computer engineers in optimization,
machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...
, data analytics, data warehousing and software architecture. This location gave Optym a regional base to accommodate its growing list of global customers. In 2014, Optym's office in Perth, Australia, opened to serve local mining clients, including
BHP BHP Group Limited (formerly known as BHP Billiton) is an Australian multinational mining, metals, natural gas petroleum public company that is headquartered in Melbourne, Victoria, Australia. The Broken Hill Proprietary Company was founded ...
. In 2017, Optym expanded its headquarters facility in Gainesville, Florida, by an additional 10,000 square feet to accommodate a growing workforce and expanding slate of projects. Due to rapid growth, Optym doubled its Gainesville team from approximately 60 employees in 2014 to 120 employees in 2017.


Rebranding

Optym's current
corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by ...
is the result of a rebranding strategy initiated in 2014; Innovative Scheduling, Inc. changed its name to Optym, which is derived from the word “optimization,” supposedly to better reflect the expanding range of work, both in the products and services offered and the industries served. The rebranding effort also included a new logo and the new tagline, “Live Efficiently”.


Corporate affairs


Expertise

Optym combines
business intelligence Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of business intelligence technologies include reporting, online analytical pr ...
, which includes harvesting big data, data visualization and advanced data analytics, with employees’ knowledge as industry-specific experts as well as technical experts in operations research, information technology, data analytics, computer science and
project management Project management is the process of leading the work of a team to achieve all project goals within the given constraints. This information is usually described in project documentation, created at the beginning of the development process. Th ...
. Optym's team is adaptive and agile in developing and delivering complex network optimization capabilities. Application developers create desktop and web applications, as well as mobile applications for iOS, Android and
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
platforms. A close relationship between Optym and the University of Florida has resulted in the company frequently hiring former undergraduate and graduate students as interns and full-time employees.


Leadership

Dr. Ravindra K. Ahuja is the founder and current CEO of Optym. Dr. Krishna C. Jha is Executive Vice President of Optym. Jha joined Ahuja in 2000 as his doctoral student and transitioned to working with Optym as one of the company's first team members in 2004. Jha focuses on the design and development of algorithms that solve real-life problems in scheduling, transportation and logistics, such as train scheduling, railroad blocking and
crew scheduling Crew scheduling is the process of assigning crews to operate transportation systems, such as rail lines or airlines. Complex Most transportation systems use software to manage the crew scheduling process. Crew scheduling becomes more and more c ...
. Dr. Wei Huang is Vice President –
System Architecture A system architecture is the conceptual model that defines the structure, behavior, and more views of a system. An architecture description is a formal description and representation of a system, organized in a way that supports reasoning about the ...
at Optym and was one of Optym's first team members, having joined the company in 2004. He utilizes his academic experience to develop large-scale optimization models and guide Optym's software architecture. Renzo Vaccari is Senior Vice President – Airline Solutions at Optym. He works closely with Southwest Airlines to develop and implement
Amadeus Amadeus may refer to: *Wolfgang Amadeus Mozart (1756–1791), prolific and influential composer of classical music *Amadeus (name), a given name and people with the name * ''Amadeus'' (play), 1979 stage play by Peter Shaffer * ''Amadeus'' (film), ...
SkyMAX and SkySYM by Optym. Dr. Arvind Kumar is Optym's Managing Director – India Operations and spearheads Optym's growth in the Asia-Pacific region. He works on Optym's core products to automate and optimize railroad and locomotive scheduling. Dr. Arthur Ghulyan joined Optym in 2016 as Executive Director – Armenia Operations. Ronda Lewis is Optym's Chief Revenue Office (CRO).


Convergence conference

Optym hosted its first invitation-only Convergence conference in February 2015, providing an opportunity for leaders in the transportation and
logistics Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics manages the flow of goods between the point of origin and the point of consumption to meet the requirements of ...
industries to exchange ideas, learn more about each other's challenges and discuss upcoming products. Sixty executives from major rail, airline and trucking companies met at Optym's Gainesville, Florida, headquarters to discuss how to increase
efficiency Efficiency is the often measurable ability to avoid wasting materials, energy, efforts, money, and time in doing something or in producing a desired result. In a more general sense, it is the ability to do things well, successfully, and without ...
within the transportation and logistics industries. During the second Convergence conference in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
, in April 2016, 120 executives from 15 countries and 50 companies, including
American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...
, United Airlines, Southwest Airlines,
JetBlue JetBlue Airways Corporation (stylized as jetBlue) is a major American low cost airline, and the seventh largest airline in North America by passengers carried. The airline is headquartered in the Long Island City neighborhood of the New York C ...
,
Frontier Airlines Frontier Airlines is a major ultra-low-cost U.S. airline headquartered in Denver, Colorado. It operates flights to over 100 destinations throughout the United States and 31 international destinations, and employs more than 3,000 staff. The ca ...
and
Spirit Airlines Spirit Airlines Inc. (stylized as spirit) is a major ultra-low-cost U.S. carrier headquartered in Miramar, Florida, in the Miami metropolitan area. Spirit operates scheduled flights throughout the United States, the Caribbean and Latin Ameri ...
;
Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...
freight,
FedEx FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation, is an American multinational conglomerate holding company focused on transportation, e-commerce and business services based in Memphis, Tennessee. The name "Fe ...
Freight and UPS Freight; and BNSF Railway, CSX Transportation and
Norfolk Southern Railway The Norfolk Southern Railway is a Class I freight railroad in the United States formed in 1982 with the merger of Norfolk and Western Railway and Southern Railway. With headquarters in Atlanta, the company operates 19,420 route miles (31 ...
, met to discuss the conference's theme of Decision Automation. The third Convergence conference was held in
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
, Florida, in September 2017 and focused on the theme of Decision Optimization.


Hackathon

Optym Armenia was the general sponsor and co-organizer of the Smarter Transportation Data Hackathon, which was a 24-hour event held in Yerevan, Armenia, on April 16, 2017.


Awards and recognition

Optym was one of two finalists for Best Tech Company at the Gainesville Area Chamber of Commerce's Business of the Year Awards in 2015.


Products and services


Sky

Flight disruption is expected to become an increasingly expensive operational problem for airlines, airports and hotels to solve, motivating airline companies to invest in working with technology companies, such as Optym, to address disruption management. In 2016, Optym and Amadeus IT Group entered into a long-term partnership to optimize Amadeus's flight scheduling, utilize its global network, technical sophistication and knowledge of the travel industry and unlock an additional 1-3% of current revenues, totalling millions of dollars. Amadeus SKY Suite by Optym is the first system that optimizes flight times, fleet types, thru-flights and aircraft routings simultaneously instead of separately. The Amadeus SKY Suite by Optym consists of SkyMAX for flight schedule optimization and maximizing
profitability In economics, profit is the difference between the revenue that an economic entity has received from its outputs and the total cost of its inputs. It is equal to total revenue minus total cost, including both explicit and implicit costs. It i ...
, SkySYM for schedule reliability simulation and reduction of operational costs related to aircraft flows, passenger flows, maintenance activities, weather patterns, ATC events and crew and baggage delays, SkyPLAN for route frequency optimization and maximizing revenue generation, SkyCAST for network schedule
forecasting Forecasting is the process of making predictions based on past and present data. Later these can be compared (resolved) against what happens. For example, a company might estimate their revenue in the next year, then compare it against the actual ...
and projecting profitability and SkyWORKS for schedule management and increasing efficiency. In 2015, Southwest Airlines began testing SkyMAX and using SkySYM to strengthen the operational reliability of flight schedules in relation to on-time arrivals, schedule recoverability and passenger connections.


Rail

Optym received its first railroad project from CSX Transportation in 2004. It was tasked with optimizing
locomotive A locomotive or engine is a rail transport vehicle that provides the Power (physics), motive power for a train. If a locomotive is capable of carrying a payload, it is usually rather referred to as a multiple unit, Motor coach (rail), motor ...
planning function, and, in 2007, the collaboration resulted in the development of the real-time train scheduling system RailMAX. In addition to RailMAX, Rail by Optym consists of TrainMAX, CrewDESIGN, RailBIS, RailVIEWR, YardSYM, LocoMAX and YardMAX to automate decisions and simulate train movement, yard movement and locomotive assignment.


Haul

Optym entered the trucking industry in 2011 when it started research to solve
less-than-truckload Less-than-truckload shipping or less than load (LTL) is the transportation of an amount of freight sized between individual parcels and full truckloads. Parcel carriers handle small packages and freight that can be broken down into units less t ...
(LTL) linehaul planning problems, which are considered some of the most difficult optimization problems due to the physical and liability limitations inherent in serving residential customers. Haul by Optym, consisting of HaulPLAN and HaulVIEWR, was developed to solve these problems and address the increased urgency caused by growth in the
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
fulfilment industry. Several top LTL carriers expressed interest in and eventually licensed Optym's load plan creation and network optimization software product HaulPLAN in 2016. To improve performance and reduce costs, YRC Freight and its
subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a sa ...
use the load plan software, and FedEx uses Optym's haul scheduling software


Urban

DriverMAX was released in early 2017 and is a collaboration between Optym and
Greyhound Lines Greyhound Lines, Inc. (commonly known as simply Greyhound) operates the largest intercity bus service in North America, including Greyhound Mexico. It also operates charter bus services, Amtrak Thruway services, commuter bus services, and pac ...
to produce software for driver route planning, which previously presented a significant efficiency challenge because it was done manually. The algorithm-based system incorporates human experience and insight to generate routes for over 1,000 drivers in less than one hour. Use of DriverMAX is expected to increase drivers’ wages, improve drivers’ quality of life and reduce Greyhound's operational costs by several million dollars annually. The success of DriverMAX presents opportunity for further collaborations between Optym and Greyhound's other areas of business


See also

* Ravindra K. Ahuja


References

{{Reflist Privately held companies based in Florida American companies established in 2000