Only Shallow
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"Only Shallow" is a song by the alternative rock band My Bloody Valentine. It is the opening track and second
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
from the band's second studio album, '' Loveless'' (1991), released on
Creation Records Creation Records Ltd. was a British independent record label founded in 1983 by Alan McGee, Dick Green, and Joe Foster. Its name came from the 1960s band The Creation, whom McGee greatly admired. The label ceased operations in 1999, although ...
. Written by
Kevin Shields Kevin Patrick Shields (born 21 May 1963) is an American-born Irish musician, singer-songwriter, composer, and producer, best known as the vocalist and guitarist of the band My Bloody Valentine. They became influential on the evolution of alter ...
and
Bilinda Butcher Bilinda Jayne Butcher (born 16 September 1961) is an English musician and singer-songwriter, best known as a vocalist and guitarist of the shoegaze band My Bloody Valentine. Early life Butcher was born and raised in London and later reloc ...
, "Only Shallow" features Shields' distinctive guitar sound—a technique known as "
glide guitar Glide guitar is a technique for playing guitar in which the player strums while holding the vibrato bar, resulting in a pitch that wavers. It was developed by Irish musician Kevin Shields of My Bloody Valentine (band), My Bloody Valentine on the ...
"—characterized by heavy use of a
tremolo bar A vibrato system on a guitar is a mechanical device used to temporarily change the pitch of the strings. Instruments without a vibrato have other bridge and tailpiece systems. They add vibrato to the sound by changing the tension of the string ...
while
strum In music, strumming is a way of playing a stringed instrument such as a guitar, ukulele, or mandolin. A strum or stroke is a sweeping action where a finger or plectrum brushes over several strings to generate sound. On most stringed instrument ...
ming.


Origin and recording

"Only Shallow" was recorded during the recording sessions for ''Loveless'', which took place over the course of three years in nineteen recording studios. Originally, producer
Alan Moulder Alan Moulder (born 11 June 1959) is an English record producer, mixing engineer, and audio engineer. Early life Moulder was born on 11 June 1959 in Boston, Lincolnshire. He was educated at Boston Grammar School. He had an interest in music from ...
was hired for the sessions in 1989 and was the sole
engineer Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build and test machines, complex systems, structures, gadgets and materials to fulfill functional objectives and requirements while considering the l ...
frontman
Kevin Shields Kevin Patrick Shields (born 21 May 1963) is an American-born Irish musician, singer-songwriter, composer, and producer, best known as the vocalist and guitarist of the band My Bloody Valentine. They became influential on the evolution of alter ...
trusted enough to perform tasks such as micing the
amplifier An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-varying voltage or current). It may increase the power significantly, or its main effect may be to boost the v ...
. Shields has since stated that all of the engineers "with the exception of Alan Moulder and later Anjali Dutt—were all just the people who came with the studio ..Everything we wanted to do was wrong, according to them." During the spring of 1990, Anjali Dutt was hired to replace Moulder and assisted in the recording of vocals and several guitar tracks. During this period, My Bloody Valentine recorded in various studios, often spending just one day at a studio before deciding that it was unsuitable. In May 1990, they began recording at Protocol in Holloway,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, which became their primary recording location. In July 1991, Creation agreed to relocate the production to Eastcoate studio and following the completion of the vocal tracks, "Only Shallow" was mixed by Kevin Shields and drummer
Colm Ó Cíosóig Colm Ó Cíosóig (; born 31 October 1964) is an Irish musician, best known as the drummer for the alternative rock band My Bloody Valentine, of which he was a founding member. Biography My Bloody Valentine Originally formed in 1983, My Blood ...
with engineer Dick Meany at the Church in
Crouch End Crouch End is an area of North London, approximately from the City of London in the western half of the borough of Haringey. It is within the Hornsey postal district (N8). It has been described by the BBC as one of "a new breed of urban villag ...
during the autumn of 1991. The vocal tracks for "Only Shallow" were recorded in Britannia Row and Protocol studios between May and June 1991. This was the first time vocalist
Bilinda Butcher Bilinda Jayne Butcher (born 16 September 1961) is an English musician and singer-songwriter, best known as a vocalist and guitarist of the shoegaze band My Bloody Valentine. Early life Butcher was born and raised in London and later reloc ...
was involved in the recording of ''Loveless''. Shields and Butcher hung curtains on the window between the studio control room and the vocal booth, and only communicated with the engineers when the duo would acknowledge a good take by opening the curtain and waving. According to engineer Guy Fixsen, "we weren't allowed to listen while either of them were doing a vocal. You'd have to watch the meters on the tape machine to see if anyone was singing. If it stopped, you knew you had to stop the tape and take it back to the top." Shields' guitar sound was recorded using a unique set-up. Speaking of the song's guitar sound to ''
Guitar World ''Guitar World'' is a monthly music magazine for guitarists – and fans of guitar-based music and trends – that has been published since July 1980. ''Guitar World'', the best-selling guitar magazine in the United States, contains original art ...
'' in March 1992, he said: "that's just two amps facing each other, with tremolo. And the tremolo on each amp is set to a different rate. There's a mic between the two amps. I did a couple of overdubs of that, then I reversed it and played it backwards into a sampler. I put them on top of each other so they kind of merged in."


Composition

"Only Shallow" is written in Gm a modal tuning, with the main riff constructed from four
barre chords In music, a barre chord (also spelled bar chord) is a type of chord on a guitar or other stringed instrument played by using one finger to press down multiple strings across a single fret of the fingerboard (like a bar pressing down the strings ...
(F5-G5-B5-C5). Kevin Shields uses a technique known as "glide guitar" throughout the song, characterized by heavy use of a
tremolo bar A vibrato system on a guitar is a mechanical device used to temporarily change the pitch of the strings. Instruments without a vibrato have other bridge and tailpiece systems. They add vibrato to the sound by changing the tension of the string ...
while
strum In music, strumming is a way of playing a stringed instrument such as a guitar, ukulele, or mandolin. A strum or stroke is a sweeping action where a finger or plectrum brushes over several strings to generate sound. On most stringed instrument ...
ming, to create its distinctive sound. The main riff also uses
distortion In signal processing, distortion is the alteration of the original shape (or other characteristic) of a signal. In communications and electronics it means the alteration of the waveform of an information-bearing signal, such as an audio signal ...
and equalization, sourced from Shields'
Yamaha Yamaha may refer to: * Yamaha Corporation, a Japanese company with a wide range of products and services, established in 1887. The company is the largest shareholder of Yamaha Motor Company (below). ** Yamaha Music Foundation, an organization estab ...
SPX 90 processing unit. The riff has been described as "wash of guitar effects and a hard strummed ringing bass line." The song opens with "an immediately identifiable quick instrumental four count by Colm Ó Cíosóig on the
snare SNARE proteins – " SNAP REceptor" – are a large protein family consisting of at least 24 members in yeasts, more than 60 members in mammalian cells, and some numbers in plants. The primary role of SNARE proteins is to mediate vesicle fu ...
." "Only Shallow" was one of the two songs that Ó Cíosóig performed live on ''Loveless'', the other being "Touched." Ó Cíosóig was suffering from physical and personal problems during the album's recording, and samples of various drum patterns that he was able to perform in his condition were recorded on other songs. The song has extensive use of a sampler during the intro and chorus, which according to Shields is mostly
feedback Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to ''feed back'' into itself. The notion of cause-and-effect has to be handled ...
: "we learnt from guitar feedback, with lots of distortion, that you can make ''any'' instrument, any one that you can imagine".


Release and reception

"Only Shallow" was featured as the opening track to ''Loveless'', released on 4 November 1991 on
Creation Records Creation Records Ltd. was a British independent record label founded in 1983 by Alan McGee, Dick Green, and Joe Foster. Its name came from the 1960s band The Creation, whom McGee greatly admired. The label ceased operations in 1999, although ...
. To accompany the album's release in the United States,
Sire Records Sire Records (formerly Sire Records Company) is an American record label owned by Warner Music Group and distributed by Warner Records. History Beginnings The label was founded in 1966 as Sire Productions by Seymour Stein and Richard Gottehrer ...
—which handled Creation's distribution in North America—released "Only Shallow" as a
promotional single A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as ...
in December 1991. The single featured a
radio edit In music, a radio edit or radio mix is a modification, typically truncated or censored, intended to make a song more suitable for airplay, whether it be adjusted for length, profanity, subject matter, instrumentation, or form. Radio edits may als ...
of the song and the album version. Three months after its release, the song peaked at number 27 on ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''s
Modern Rock Tracks Alternative Airplay (formerly known as Modern Rock Tracks (1988–2009) and Alternative Songs (2009–2020)) is a music chart in the United States that has appeared in ''Billboard'' magazine since September 10, 1988. It ranks the 40 most-played ...
, the only My Bloody Valentine song to chart in the United States to date. In March 1992, a retail version of the single was released in France and distributed free in the March 1992 issue of ''
Les Inrockuptibles ''Les Inrockuptibles'' () is a French cultural magazine. Started as a monthly magazine in 1986, it became weekly in 1995. Now it is a monthly again, since 2021. In the beginning, rock music was the magazine's primary focus, though every issue in ...
'' magazine. The single featured the album version of "Only Shallow," and two
B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
s—a pre-''Loveless'' song titled "
Sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...
" and an ''
Isn't Anything ''Isn't Anything'' is the debut studio album by Anglo-Irish rock band My Bloody Valentine, released on 21 November 1988 by Creation Records. Its innovative guitar and production techniques consolidated the experimentation of the band's preceding ...
'' outtake titled "
Instrumental An instrumental is a recording normally without any vocals, although it might include some inarticulate vocals, such as shouted backup vocals in a big band setting. Through semantic widening, a broader sense of the word song may refer to instru ...
". Upon its release, "Only Shallow" received critical acclaim. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' editor Ira Robbins said that the song, and others like "When You Sleep," "Come in Alone" and "Soon," "send the listener falling weightlessly through space, a fantastic journey of sudden perspective shifts and jagged audio asteroids."
Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
reviewer Stewart Mason has since called the song "a breathtaking start to a near-perfect album" and described it as a "disorienting haze of massively overdubbed and processed electric guitars."


Music video

The music video for "Only Shallow" was directed by frequent collaborator Angus Cameron. Cameron had previously directed the music video for My Bloody Valentine's previous single "Soon", and "Swallow" from the band's ''
Tremolo In music, ''tremolo'' (), or ''tremolando'' (), is a trembling effect. There are two types of tremolo. The first is a rapid reiteration: * Of a single Musical note, note, particularly used on String instrument#Bowing, bowed string instrument ...
'' EP, and would later direct the video for "To Here Knows When." The video features footage of the band performing the song interlaced with close-ups of Bilinda Butcher singing. The video also features rapid changes in the camera direction.
Stylus Magazine ''Stylus Magazine'' was an American online music and film magazine, launched in 2002 and co-founded by Todd L. Burns. It featured long-form music journalism, four daily music reviews, movie reviews, podcasts, an MP3 blog, and a text blog. Addi ...
described the video as "the only video which does not look like an outtake from cover shots for ''
Isn't Anything ''Isn't Anything'' is the debut studio album by Anglo-Irish rock band My Bloody Valentine, released on 21 November 1988 by Creation Records. Its innovative guitar and production techniques consolidated the experimentation of the band's preceding ...
'' and also the only one featuring "real" performance footage. To get a visual sense of what makes this song musically stunning, watch how Belinda icButcher's singing face montages to wildly cavorting guitar and bass frets and is interspersed with the subdued playing of the band."


Cover versions

American instrumental band
Japancakes Japancakes is an American indie rock group, based in Athens, Georgia, United States. History Rhythm guitarist Eric Berg formed the band with the idea of putting ten musicians in a band without any rehearsal, and performing a D chord for 45 minut ...
covered "Only Shallow" on ''Loveless'' (2007), a tribute album covering the original ''Loveless'' in its entirety and replaced Butcher's vocals with
steel guitar A steel guitar ( haw, kīkākila) is any guitar played while moving a steel bar or similar hard object against plucked strings. The bar itself is called a "steel" and is the source of the name "steel guitar". The instrument differs from a conve ...
and distortion with a clean sound. Canadian drone metal band Nadja covered "Only Shallow" on the band's covers album ''When I See the Sun Always Shines on TV'' (2009), slowed the song down and used digital distortion. The song was covered by Japanese band
Tokyo Shoegazer is a Japanese shoegaze band formed in 2010. Their debut album, ''Crystallize'', was released in 2011. The band contributed two tracks to the My Bloody Valentine tribute album '' Yellow Loveless'', those being covers of "Only Shallow" and "I On ...
for the tribute album '' Yellow Loveless'' released in 2013 and by Aydo Abay and his Band KEN in 2005 on the album ''I Am Thief''.


Track listings


Chart positions


References

;Bibliography * * {{My Bloody Valentine 1992 singles Creation Records singles My Bloody Valentine (band) songs Songs written by Kevin Shields Song recordings produced by Kevin Shields 1991 songs Virgin Records singles Sire Records singles