Oiselle, French for bird, is a women's running apparel company started by Sally Bergesen in 2007. They also sponsor a professional team, Littlewing Athletics, coached by

Lauren Fleshman Lauren Fleshman (born September 26, 1981) is an American runner, coach, author, and retired professional track and field athlete. She was the U.S. 5000 meters champion in 2006 and 2010, and competed at the IAAF World Championships in Athletics in ...

. They were the first brand to sponsor a pregnant athlete in 2013 and their other runners have included Kara Goucher and

Allyson Felix Allyson Michelle Felix (born November 18, 1985) is a retired American track and field athlete who competed in the 100 meters, 200 meters and 400 meters. She specialized in the 200 meters from 2003 to 2013, then gradually shifted to the 400 me ...

. Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams.

References

{{running-stub Companies established in 2007 Companies based in Seattle