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Copaganda, a portmanteau of ''cop'' and ''
propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
'', is a phenomenon described by critics of law enforcement in which news media and other social institutions promote celebratory portrayals of police officers with the intent of swaying public opinion for the benefit of police departments and law enforcement. Copaganda has been described as promoting an image of police officers that does not reflect reality, especially for working class Indigenous, Black, and Brown communities, and reinforcing
racist Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
misconceptions worldwide. The term is commonly used on social media platforms such as Twitter.


History

Brenden Gallagher for '' The Daily Dot'' cites "saving kittens" stories and "Christmas gift surprise" stunts as "age-old versions of what we’re seeing today" and continues by stating that "Copaganda is so old, you can find it in Nick at Night reruns. The media has been regurgitating police PR since the days of Andy Griffith, and now in the era of ''
Brooklyn 99 ''Brooklyn Nine-Nine'' is an American police procedural comedy television series that aired on Fox, and later on NBC. The show aired from September 17, 2013, to September 16, 2021, for a total of eight seasons and 153 episodes. Created by Dan Go ...
'', it is just being used more often and more effectively."
Aaron Rahsaan Thomas Aaron Rahsaan Thomas is an American television and film screenwriter and producer, as well as an adjunct professor at the University of Southern California School of Cinematic Arts. Thomas was born and raised in Kansas City, Kansas, and attended ...
comments on the history of copaganda in American television: "The past 60 years have seen shows like '' Dragnet'' (1951–59), '' The Untouchables'' (1959–63), and '' Adam 12'' (1968–75) establish a formula where, within an hour of story, good law men, also known as square-jawed white cops, defeat bad guys, often known as poor people of color." Subsequent shows such as '' Hawaii Five-O'' (1968–80) and '' Kojak'' (1973–78) solidified this narrative, along with '' Hill Street Blues'' (1981–87), '' Miami Vice'' (1984–89), and '' Cagney & Lacey'' (1982–89), which were "for the most part, told from the point of view of white cops occasionally interacting with people of color who were, at best, one-dimensional criminals, colleagues, bosses, sidekicks, and best friends. Even when blackness was not equated with criminality, it was often supplemented by an inhuman lack of depth or presence." Without using the term ''copaganda'', historian
E.P. Thompson Edward Palmer Thompson (3 February 1924 – 28 August 1993) was an English historian, writer, socialist and peace campaigner. He is best known today for his historical work on the radical movements in the late 18th and early 19th centuries, in ...
in the late 1970s drew attention to this phenomenon’s British manifestations. He observed a tendency towards the 'populist celebration of the servants of the state' exemplified on British television by the "homely neighbour and universal uncle, '' Dixon of Dock Green'' – the precursor to more truthfully-observed heroes of '' Z-Cars.''" He emphasised the impact of the Second World War and the early
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
on views of the police held by the public and even the Labour Party: "The bureaucratic statism towards which Labour politicians increasingly drifted carried with it a rhetoric in which the state in ''all'' its aspects was seen as a public good… e dividing line between welfare state and police state became obscure."


Purpose

The purpose of copaganda is to sway public opinion for the benefit of law enforcement and redirect attention away from news which may generate a negative image of law enforcement. In an article for '' The New York Times'' on a lip-sync battle of police officers from the Norfolk Police Department in Virginia dancing to " Uptown Funk" by Bruno Mars and Mark Ronson, reporter Laura Holson describes this as one example in a larger trend of "videos of officers performing hichhave gone viral across the country, as departments step up outreach efforts and seek to improve their image" and characterized it as a "public relations dance." Corporal William Pickering, a public information officer with the Norfolk Police Department, which created the 'Uptown Funk' video stated "it is allowing the country to see us in another way." Brenden Gallagher describes that the purpose of copaganda is to win a public relations battle: "If a disproportionate number of articles about the police engaging in 'random' acts of kindness pop up in your feed, while stories about police corruption or
abuse Abuse is the improper usage or treatment of a thing, often to unfairly or improperly gain benefit. Abuse can come in many forms, such as: physical or verbal maltreatment, injury, assault, violation, rape, unjust practices, crimes, or other t ...
are suppressed or go uncovered completely, the public perception of the police eventually looks far different than the reality." According to an academic study on "Media Power & Information Control: A Study of Police Organizations & Media Relations" for The National Institute of Justice:
Most citizens have little contact with law enforcement officers and their opinion of the police is often formed by the mass media's portrayal of our functions. The maintenance of good press relations is therefore a crucial element of public relations. Officers and employees must maintain good rapport with the media and deal with them in a courteous and impartial manner. It must be remembered that the media has a legitimate function in our society and the public trust of the police can be enhanced through proper dealings with the media (#1098-5). The mission ... is (1) to coordinate the release of accurate and timely information to the news media and the public and (2) to promote the positive image of
he Department He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' in ...
The goals of
he Department He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' in ...
are to maintain public support ... by keeping the avenues of communication among the department, news media and citizenry open. The objectives ... are to utilize the media when attempting to stimulate public interest in departmental programs involving the community nd topromote a feeling of teamwork between the police and media (#3800). fficers shallassume a pro-active approach in contacting the news media with information about the Department that might not otherwise come to their attention, but is newsworthy (#302.3).
Ronnie Boyd describes the role of copaganda as an attempt to divert the public's attention from racism and racist policing in America: "stories of Black folx being shot, murdered, sexually assaulted, and harassed by the police have flooded the airwaves since Black folx started building power to draw public attention. Since then, police departments across the country have worked hard to redirect our attention. One of their strategies is 'copaganda.'" Shanay Lemon for '' Blavity'' described copaganda as follows: "In the same effect of a celeb making an appearance at a pediatric burn-ward to save face after getting into controversial shenanigans, Copaganda is no different. It’s cheesy, borderline insulting and means nothing, especially if unarmed black bodies keep falling at the hands of cops." Copaganda media has been shown in a study to reinforce racist misconceptions.


Examples

News media are the most common outlets for copaganda, often taking the form of news stories about police officers performing simple tasks that can be construed as laudable by viewers. Amidst the Ferguson unrest in 2014, a widely circulated news story and photographs of 12-year-old
Devonte Hart The Hart family murders was a murder–suicide which took place on March 26, 2018, in Mendocino County, California, United States. Jennifer Hart and her wife, Sarah Hart, murdered their six adopted children: Ciera (aged 12), Abigail (14), Jerem ...
hugging Portland Police Sergeant Bret Barnum, has been identified by critics as a prominent example of copaganda. ''
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
'' picked up the story in an article entitled "Amid Ferguson tension, emotional hug goes viral," with its opening line: "It's being called the hug felt 'round the world." In 2018, police lip-sync challenges received popular coverage in news media. '' USA Today'' called it "the hit social media trend of the summer" and created a
bracket A bracket is either of two tall fore- or back-facing punctuation marks commonly used to isolate a segment of text or data from its surroundings. Typically deployed in symmetric pairs, an individual bracket may be identified as a 'left' or 'r ...
for police departments to submit videos of officers lip syncing to be voted on. The article stated that "nearly each of the lip sync videos that hits social media goes viral making everyone (viewer and video-maker alike) a winner." During the George Floyd protests, copaganda was identified as a widespread tactic of the police and media. Officers kneeling with protestors in performative displays of solidarity, sometimes moments before teargassing crowds, and the media's focus on looting have been described as copaganda. In the wake of the protests, calls to cancel copaganda television shows entered the mainstream discourse. A&E's '' Live PD'' was cancelled and
Paramount Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
canceled ''
Cops Cop or Cops commonly refers to: * Police officer Cop and other variants may also refer to: Art and entertainment Film * ''Cop'' (film), a 1988 American thriller * ''Cops'' (film), an American silent comedy short starring Buster Keaton * ''The ...
'' after 32 seasons. Television shows such as '' Scandal'', '' Law & Order: SVU'', and '' Major Crimes'' have been identified as portraying "copagandic narratives" which promote messages such as "trust the system" and "not all cops," while '' Chicago PD'', '' Blue Bloods'', and '' Rookie Blue'' have been described as "outright applaud ngpolice" by Ronnie Boyd and "mindless glorification" by Funké Joseph. The CBS
prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
lineup, including shows such as ''FBI'', ''FBI: International'', '' FBI: Most Wanted'', ''
NCIS NCIS or N.C.I.S. may refer to: Law enforcement * National Criminal Intelligence Service, the predecessor to the Serious Organised Crime Agency of the United Kingdom * Naval Criminal Investigative Service, a United States law enforcement and intelli ...
'', '' NCIS: Los Angeles'', '' NCIS: New Orleans'', ''NCIS Hawaii'', ''
Hawaii Five-0 Hawaii Five-O or Hawaii Five-0 may refer to: * Hawaii Five-0 (2010 TV series), ''Hawaii Five-0'' (2010 TV series), an American action police procedural television series * Hawaii Five-O (1968 TV series), ''Hawaii Five-O'' (1968 TV series), an Ame ...
'', '' Criminal Minds'', ''
Magnum P.I. ''Magnum, P.I.'' is an American crime drama television series starring Tom Selleck as Thomas Magnum, a private investigator (P.I.) living on Oahu, Hawaii. The series ran from December 11, 1980 to May 8, 1988 during its first-run broadcast on th ...
'', ''Blue Bloods'', and ''
S.W.A.T. In the United States, a SWAT team (special weapons and tactics, originally special weapons assault team) is a police tactical unit that uses specialized or military equipment and tactics. Although they were first created in the 1960s to ...
'' have been identified as coming under increased skepticism by the public because of their representation of copaganda. The
National Law Enforcement Museum The National Law Enforcement Museum opened on October 13, 2018 and covers American law enforcement through interactive exhibits, historical and contemporary artifact collections, with a dedicated space for research and educational programming. It i ...
was described as "straight-up copaganda" in a review of the institution for '' The Washington Post'', stating that it "leans more toward propaganda than education." '' Bloomberg Businessweek'' reported that the museum was unpopular among the public and was projected to "default on some of the $103 million it borrowed in 2016." News reporting often discusses police shootings in the passive voice, sometimes using the phrase "officer-involved shooting", which has been described as a euphemism or a form of copaganda. Such language obscures the role the police played in the interaction being described. In the case of "officer-involved shooting", it obscures how the officer was involved in the shooting. This practice is discouraged by NPR and disallowed by the ''
AP Stylebook The ''AP Stylebook'', also known by its full name ''The Associated Press Stylebook and Briefing on Media Law'', is an American English grammar style and usage guide created by American journalists working for or connected with the Associated Pr ...
'' in 2017.


See also

*
Officer Friendly Officer Friendly is a model program to acquaint children and young adults with law enforcement officials as a part of a community relations campaign. The program was especially popular in the United States from the 1960s to the 1980s, but it continu ...
*
Police brutality Police brutality is the excessive and unwarranted use of force by law enforcement against an individual or a group. It is an extreme form of police misconduct and is a civil rights violation. Police brutality includes, but is not limited to, ...
* Police misconduct * Police perjury


References

{{Reflist 2010s neologisms Criticism of journalism Criticism of television series Law enforcement in fiction Law enforcement in the United States Portmanteaus Propaganda