Berjaya Auto Alliance, formerly known as Nasim Sdn Bhd (NSB), is a Malaysian automotive company. Founded in 1997 as Nasim, they become the sole importer and distributor for the

Peugeot Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and the ...

brand in

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

. On 9 June 2022, Nasim was sold to

Berjaya Corporation Berjaya Corporation Berhad (; formerly known as the Berjaya Group Berhad, Inter-Pacific Industrial Group Berhad and Raleigh Berhad) is a Malaysia-based corporation which controls a wide array of businesses, including consumer marketing, Property ...

's automotive division, Bermaz Auto, who would become the official distributor for the Peugeot brand in Malaysia.

Operations

After a year as importer and distributor for Peugeot in Malaysia, Peugeot became the third highest selling European vehicle manufacturer in Malaysia. In 2009, the company sales represented 86% of Peugeot's sales in Asean region. Until to-date, Nasim has sold about 25,000 Peugeot vehicles to Malaysian consumers. In 2010, the

PSA Peugeot Citroën The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles ...

selected Malaysia as its production hub for right-hand drive markets in the ASEAN region. Under this new partnership, Naza Automotive Manufacturing (NAM) launched the Malaysian made

Peugeot 207 The Peugeot 207 is a supermini car ( B) that was designed and produced by the French automaker Peugeot from 2006 to 2014. It was presented at the Geneva Motor Show in 2006, and entered production in April 2006, as the successor to the Peugeo ...

sedan in November 2010 which has since been exported to Thailand, Indonesia, Brunei, Sri Lanka and selected right-hand drive markets in Africa. The vehicles are marketed through the company branches and dealers. In 2011, the firm expanded its model line-up to include the Peugeot 308 CC,

Peugeot RCZ The Peugeot RCZ is a 2+2 sports coupé designed and marketed by PSA Group under the Peugeot marque and assembled by Magna Steyr between 2009 and 2015. It debuted at the Frankfurt Auto Show in 2009. History The vehicle was showcased as the 308 ...

and

Peugeot 508 The Peugeot 508 is a mid-size/large family car produced by the French automaker Peugeot, and followed by the 508 SW, an estate version, in 2011. Production of the 508 began in 2010 as an indirect replacement for the 407 and 607, for which no d ...

. In 2017, Peugeot were the official cars for the

Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...

Southeast Asian Games The Southeast Asian Games, also known as the SEA Games, is a biennial multi-sport event involving participants from the current 11 countries of Southeast Asia. The games are under the regulation of the Southeast Asian Games Federation with sup ...

2017, its fleet comprising the

Peugeot 408 The Peugeot 408 is an automobile nameplate A nameplate identifies and displays a person or product's name. Nameplates are usually shaped as rectangles but are also seen in other shapes, sometimes taking on the shape of someone's written ...

, the

and the Peugeot Traveller range. That same year, Peugeot were also the official cars for the

2017 ASEAN Para Games The 2017 ASEAN Para Games ( ms, Sukan Para ASEAN 2017), officially known as the 9th ASEAN Para Games ( ms, Sukan Para ASEAN ke-9), was a Southeast Asian disabled multi-sport event held in Kuala Lumpur, Malaysia, 17 days after the 2017 Southeast As ...

Nasim network in Malaysia

Nasim's on-going network expansion has 34 outlets located in Malaysia. Nasim also provide 24-hours Peugeot Assistance service to their customers. Nasim also has world's first Peugeot Lounge at the Subang Skypark Terminal. On 15 February 2008, the company launched RM2 Million Peugeot 3S center in Glenmarie,

Shah Alam Shah Alam () is a city and the state capital of Selangor, Malaysia and situated within the Petaling District and a small portion of the neighbouring Klang District. Shah Alam replaced Kuala Lumpur as the capital city of the state of Selangor ...

.“New Peugeot Glenmarie 3S Centre”
/ref>

References

External links

Peugeot Malaysia Official Website

Naza Group of Companies
1997 establishments in Malaysia Retail companies established in 1997 Companies based in Shah Alam Auto dealerships Peugeot Privately held companies of Malaysia {{Malaysia-company-stub