Nyu Media Ltd. was a

video game publisher A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. They often finance the development, sometimes by paying a video game developer ( ...

known for localizing Japanese

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...

dōjin soft games into

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

. They were established in 2011 and released two batches of dōjin games that spanned genres including

shoot 'em up Shoot 'em ups (also known as shmups or STGs ) are a sub-genre of action games. There is no consensus as to which design elements compose a shoot 'em up; some restrict the definition to games featuring spacecraft and certain types of chara ...

beat 'em up The beat 'em up (also known as brawler and, in some markets, beat 'em all) is a video game genre featuring hand-to-hand combat against a large number of opponents. Traditional beat 'em ups take place in scrolling, two-dimensional (2D) levels, ...

platformer A platform game (often simplified as platformer and sometimes called a jump 'n' run game) is a sub-genre of action video games in which the core objective is to move the player character between points in an environment. Platform games are charac ...

adventure games An adventure game is a video game genre in which the player assumes the role of a protagonist in an interactive story driven by exploration and/or puzzle-solving. The genre's focus on story allows it to draw heavily from other narrative-based me ...

, and

action-RPG An action role-playing game (often abbreviated action RPG or ARPG) is a subgenre of video games that combines core elements from both the action game and role-playing genre. Definition The games emphasize real-time combat where the player h ...

s. In 2022, the company went out of business, selling most of their publishing licenses to other publishers.

History

Nyu Media Limited announced its first titles as a

in November 2011. Their first batch of localized releases included six Japanese indie (

dōjin In Japan, is a group of people who share an interest, activity, or hobby. The word is sometimes translated into English as "clique", "fandom", "coterie", "society", or "circle" (as in "sewing circle"). Self-published creative works produced b ...

) games: bullet hell shooters ''

eXceed is a series of Japanese shoot 'em up video games developed by the dōjin circle (formerly FLAT). The first game, ''eXceed'', was released in 2005, and the latest game, ''eXceed3rd JADE PENETRATE BLACK PACKAGE'', was released in 2009. The series ...

2nd: Vampire REX'' and ''eXceed 3rd: Jade Penetration Black Package'' by Tennen-sozai, 3D

''Ether Vapor Remaster'' and

''Fairy Bloom Freesia'' by Edelweiss,

adventure game An adventure game is a video game genre in which the player assumes the role of a protagonist in an interactive story driven by exploration and/or Puzzle video game, puzzle-solving. The Video game genres, genre's focus on story allows it to draw ...

'' Cherry Tree High Comedy Club'' by Atelier773, and

side-scrolling shooter Shoot 'em ups (also known as shmups or STGs ) are a sub-genre of action games. There is no consensus as to which design elements compose a shoot 'em up; some restrict the definition to games featuring spacecraft and certain types of chara ...

Satazius by Astro Port. A month later, the company partnered with

Capcom is a Japanese video game developer and video game publisher, publisher. It has created a number of List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil' ...

to publish and distribute their upcoming titles. Nyu saw the partnership as a means for legitimizing the doujin community. The games were released for

Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

via services such as

Steam Steam is a substance containing water in the gas phase, and sometimes also an aerosol of liquid water droplets, or air. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization ...

GamersGate GamersGate AB (formerly Gamer's Gate) is a Sweden-based online video game store offering electronic strategy guides and games for Windows, macOS, and Linux via direct download. It is a competitor to online video game services such as Steam, G ...

, and later from

MangaGamer MangaGamer is a video game publisher specializing in the English localization and distribution of Japanese eroge and visual novels. It is run by Japanese-based company Japan Animation Contents. History MangaGamer was originally envisioned as a c ...

without

copy protection Copy protection, also known as content protection, copy prevention and copy restriction, describes measures to enforce copyright by preventing the reproduction of software, films, music, and other media. Copy protection is most commonly found on ...

(

DRM DRM may refer to: Government, military and politics * Defense reform movement, U.S. campaign inspired by Col. John Boyd * Democratic Republic of Madagascar, a former socialist state (1975–1992) on Madagascar * Direction du renseignement milita ...

). The second batch of games for 2012 was announced in August and included five titles:

''Eryi's Action'' by Xtal Sword,

''Croixleur'' by Souvenir Circ, and shoot 'em ups '' Kamui'', ''RefleX'', and ''Alltynex Second'' by Siter Skain. In early 2014, the company announced ''Gigantic Army'', a

with

16-bit era In the history of video games, the fourth generation of game consoles, more commonly referred to as the 16-bit era, began on October 30, 1987, with the Japanese release of NEC Home Electronics' PC Engine (known as the TurboGrafx-16 in North Amer ...

graphics. The same year, they brought four games to Steam Greenlight to win support from the Steam community. One of these games, the

fighting game A fighting game, also known as a versus fighting game, is a video game genre, genre of video game that involves combat between two or more players. Fighting game combat often features mechanics such as Blocking (martial arts), blocking, grappli ...

''Yatagarasu Attack on Cataclysm'', raised over $100,000 through

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...

website Indiegogo, and led to a dispute between Nyu and

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

when the latter held up to half of the funds as a "reserve". PayPal ultimately released the funds and, following several similar incidents, announced that they would be reforming their crowdfunding policies for the future. Nyu released their first

Japanese role-playing game While the early history and distinctive traits of role-playing video games (RPGs) in East Asia come Video games in Japan, from Japan, many have also been Video games in South Korea, developed in South Korea and Video games in China, in China. ...

, ''The Sacred Tears TRUE'', in September 2014. On June 15, 2022, Nyu Media announced that they were discontinuing business. Most games published by the company were picked up by other publishers, with the exception of '' Cherry Tree High Comedy Club'' and its sequel ''Cherry Tree High I! My! Girls,'' which was delisted following the end of the 2022 Steam Summer Sale on July 7.

References

{{Portal bar, Japan, Video games, border=yes Defunct video game companies of the United Kingdom Doujin video games Video game companies established in 2011 Defunct video game companies of the United States