"No Se Me Quita" () is a song recorded by Colombian singer

Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and actor. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. ...

, featuring Puerto Rican singer

Ricky Martin Enrique Martín Morales (born December 24, 1971), known professionally as Ricky Martin, is a Puerto Rican singer, songwriter, and actor. He is known for his musical versatility, with his Ricky Martin albums discography, discography spanning ...

for Maluma's fourth studio album, ''

11:11 11:11, 11-11, or 11/11 may refer to: * 11:11 (numerology) *''Eleven Eleven'', the literary journal of California College of the Arts *11.11, also known as Singles Day, a day for unmarried people, popular among Chinese youth *Double eleven (11.11) s ...

''. It marked the second collaboration between the singers, following "

Vente Pa' Ca "Vente Pa' Ca" () is a song recorded by Puerto Rican singer Ricky Martin, featuring a guest appearance from Colombian singer Maluma. It was written by Justin Stein, Martin, Maluma, Nermin Harambašić, Anne Judith Wik, Carl Ryden, CheifOne, Mau ...

" (2016). The song was written by Jesús Herrera, Oscar Hernández, Maluma, Andrés Castro, Servando Primera, and Édgar Barrera, while the production was handled by Barrera. It was released by

Sony Music Latin Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is a record label owned by Sony Music. The label focuses on artists of Latin music. History In 1979, CBS Records (now Columbia Records) ended its partnership with C ...

on August 30, 2019, as the fourth

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from the album. A Spanish language

dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2004) "The Rou ...

romantic song with very soft

urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

rhythms and elements of pop and

tropical The tropics are the regions of Earth surrounding the Equator. They are defined in latitude by the Tropic of Cancer in the Northern Hemisphere at N and the Tropic of Capricorn in the Southern Hemisphere at S. The tropics are also referred to ...

, it is about thinking of an amazing night with a person and a lustful connection between two strangers. "No Se Me Quita" received highly positive reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...

, who complimented its danceable and catchy rhythm. The song was commercially successful in Latin America, reaching number one in Chile, Guatemala, and Mexico, as well as the top 10 in six other Latin American countries. It was certified quadruple platinum in Mexico and Latin platinum in the United States. The accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

was directed by Nuno Gomes and filmed in

Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

. It depicts Maluma falling in love with a pretty lifeguard on a beach and plans a strategy with Martin to get the woman's attention and steal a kiss from her. The track was included on the

set list A set list, or setlist, is typically a handwritten or printed document created as an ordered list of songs, jokes, stories and other elements an artist intends to present during a specific performance. A setlist can be made of nearly any materi ...

for Maluma's the 11:11 World Tour.

Background and release

On September 23, 2016,

and

released their first collaboration, "

". The song became one of the biggest Spanish-language songs of 2016, reaching number one in seven countries, as well as ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

''s

Latin Airplay Latin Airplay is a chart published weekly by ''Billboard'' magazine in the United States. It was established on October 20, 2012. This chart lists the 50 most-played songs on Spanish-language radio stations across the country as monitored by Niel ...

Latin Pop Airplay Latin Pop Airplay (also referred to as Latin Pop Songs) is a record chart published on ''Billboard'' magazine and a subchart of the Latin Airplay chart. The chart focuses on Latin pop music, namely Spanish-language pop music. It was established b ...

, and

Tropical Airplay The Tropical Airplay chart (formerly known as Tropical/Salsa and Tropical Songs) is a record chart published by ''Billboard'' magazine introduced in 1994. The first number-one song on the chart was " Quien Eres Tu" by Luis Enrique. Originally, ra ...

charts. On February 9, 2019, Maluma announced that his fourth studio album would be titled ''11:11'' and shared its concept with his followers on

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

: Almost three months later, on May 1, Maluma shared the artwork and track list for ''11:11'', which featured a collaboration with Martin, and announced that it would be released on May 17, 2019. The album was released for digital download and

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

on the specified date. "No Se Me Quita" was included as the third track on the album, marking the second collaboration between the two artists. On August 30, 2019, the track was released as the fourth

from the album.

Music and lyrics

Musically, "No Se Me Quita" is a Spanish language

song, written by Jesús Herrera, Oscar Hernández, Maluma, Andrés Castro, Servando Primera, and Édgar Barrera. Its production was handled by Barrera, and the song features very soft

rhythms and elements of pop and

. The track runs for a total of 3 minutes and 39 seconds. Lyrically, "No Se Me Quita" which translates to "It Doesn't Go Away" in English, is about thinking of an amazing night with a person and a lustful connection between two strangers. They describe a memorable kiss from the night before and the unforgettable taste of a new lover's lips, confessing that after a passionate kiss, it is hard to forget the moment that was shared. The "romantic" lyrics include: "Y ahora me tiene la mente en la luna y los pies en el piso" ("And now it has me mind on the moon and feet on the floor").

Critical reception

Upon release, "No Se Me Quita" was met with universal acclaim from

. Suzette Fernandez from ''Billboard'' ranked it as one of five essential tracks from ''11:11'', saying it "will stick on your mind all day" and "its pop sound will make you dance". Natalia Trejo from ''

¡Hola! ''¡Hola!'' is a weekly Spanish-language magazine specializing in celebrity news, published in Madrid, Spain, and in 15 other countries, with local editions in Argentina, Brazil, Canada, Chile, Colombia, Greece, Indonesia, Mexico, Pakistan, Peru ...

'' labeled the song " catchy hit", and ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

''s Nick Levine described Martin's chorus as "brilliant". In his review for ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'', Jeff Benjamin celebrated the song for boasting "a breezy enough summer vibe to become a big tropical hit as the weather warms up". HipLatina's Johanna Ferreira named it the most important track featured on the album. Brittny Pierre from ''

Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down productio ...

'' described the collaboration as a "shining moment" for Maluma and labeled the song "a sexy mid-tempo track that will easily get stuck in your head". Pip Ellwood-Hughes from ''Entertainment Focus'' gave it a positive review, saying it is "a catchy track and one that demands to be turned up loud". Writing for ''

Entertainment Tonight Canada ''ET Canada'' (previously referred to as ''Entertainment Tonight Canada'') is a Canadian entertainment news television series, using the same format as the American entertainment newsmagazine ''Entertainment Tonight''. ''ET Canada'' is a broadcas ...

'', Shakiel Mahjouri described Maluma and Martin as "the most ambitious crossover event in

Latin music Latin music (Portuguese language, Portuguese and es, música latina) is a term used by the music industry as a catch-all category for various styles of music from Ibero-America (including Music of Spain, Spain and Portuguese music, Portugal) ...

", and Brandon Voss from

NewNowNext Logo TV (often shortened to Logo, and stylized as Logo.) is an American basic cable channel owned by Paramount Media Networks, a division of Paramount Global. Launched in 2005, Logo was originally dedicated to lifestyle and entertainment progr ...

called them "the dream duo". Also, an author of ''¡Hola!'' entitled them "the kings of rhythm when they come together", and

Los 40 Los 40 (The 40, stylized as LOS40 and formerly ''Los 40 Principales'', es, Los Cuarenta) is a Top 40 music radio network and radio station brand in many Spanish-speaking countries from PRISA Radio. The station has its origins as a music show ...

's Paloma Diaz Espiñeira named them "the perfect tandem", saying "No Se Me Quita" is "the perfect song to take advantage of the last weeks of summer" and it "adapts perfectly to the musical style of both". Noelia Bertol from

Cadena Dial Cadena Dial is a Spanish radio station. The station belongs to the Spanish media group PRISA. It was founded in 1990 and broadcasts exclusively pop music in Spanish (and Catalan, in the case of Catalonia). On 7 April 2017 Cadena Dial began broadc ...

stated: "The tandem formed by these two artists is synonymous with success." Umberto Antonio Olivo from ''Periodico Daily'' complimented the track, saying it "is an energetic and danceable song, a deliciously summery song that promises to accompany us at least until the end of September". He continued to compare Martin with Maluma, expressed that "Martin's

timbre In music, timbre ( ), also known as tone color or tone quality (from psychoacoustics), is the perceived sound quality of a musical note, sound or musical tone, tone. Timbre distinguishes different types of sound production, such as choir voice ...

is more interesting and engaging than Maluma's", emphasizing that he does not mean that Maluma is not good, but the comparison with Martin "cannot be made easily anyway". Samy Laurent from ''

Têtu ( French for "stubborn") is the main LGBTQIA magazine published in France. It was subtitled in French ( en, the magazine of gays and lesbians) until 2007, and reaffirmed itself as a men's magazine since then. As of December, 2012, its certifie ...

'' labeled it "a nice musical piece, which makes you want to wiggle under the sun of the

Indian summer An Indian summer is a period of unseasonably warm, dry weather that sometimes occurs in autumn in temperate regions of the northern hemisphere. Several sources describe a true Indian summer as not occurring until after the first frost, or more s ...

". Writing for ''Observatório G'', Matheus Henrique Menezes described the track as "a song that promises to be a hit". An author of

Radio Cooperativa Radio Cooperativa is a radio station in Chile, based in Santiago. It is operated by ''Compañía Chilena de Comunicaciones S.A.''. The station is notable for opposing the Augusto Pinochet dictatorship (1973–1990) and denouncing its human rights v ...

called it " joyful and danceable song", and Javier Villacañas from Cadena 100 named it "one of the strong themes on the album".

NRJ NRJ (NRJ is an acronym read as Nouvelle Radio Jeune, or ''énergie'' in French, pronounced , literally "energy") is a private French radio station created by Jean-Paul Baudecroux and Max Guazzini in June 1981, and was widely popularized than ...

staff praised "No Se Me Quita", saying: "The catchy piece with Latino accents makes you want to wiggle on the beach." Thom Jurek from

AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...

described the song as "a sweet, breezy, infectious tropical summer groover". A writer of ''

La República LA most frequently refers to Los Angeles, the second largest city in the United States. La, LA, or L.A. may also refer to: Arts and entertainment Music * La (musical note), or A, the sixth note * "L.A.", a song by Elliott Smith on ''Figure ...

'' appreciated it as "a hit of the summer", and Daniela Llamas from

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...

ranked it as one of the top 5 songs to enjoy "Acapulco en la azotea".

Commercial performance

"No Se Me Quita" debuted at number 47 on ''Billboard''s

Mexico Airplay Mexico Airplay is a weekly record chart published by ''Billboard'' magazine since 2011 for singles receiving airplay in Mexico. According to ''Billboard''s electronic database, the first chart was published on January 17, 2009. In 2011, "Give ...

chart on September 14, 2019, becoming Maluma's 24th entry on the chart and Martin's 12th. It subsequently reached number one on the chart issue dated October 26, 2019, giving Maluma his tenth number-one hit and Martin's second. It also peaked at number one on the ''Billboard''

Mexico Espanol Airplay Mexico Espanol Airplay is a record chart published weekly by ''Billboard'' magazine for Spanish language singles released in Mexico. According to ''Billboard''s electronic database, the first chart was published on January 17, 2009, with the track " ...

and Top 20 General

Monitor Latino Monitor Latino (stylised monitorLATINO) is a singles chart founded in 2003 which ranks songs on chart based on airplay across radio stations in Latin American countries and Hispanic radio stations in the United States using the Radio Tracking Data ...

Mexico charts. The song was certified quadruple platinum by the

Asociación Mexicana de Productores de Fonogramas y Videogramas Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) (English: Mexican Association of Producers of Phonograms and Videograms, A.C.) is a non-profit organization integrated by multinational and national record companies in M ...

(AMPROFON), for track-equivalent sales of over 240,000 units in the country. In addition to Mexico, "No Se Me Quita" also experienced commercial success in several other Latin American countries. It reached number one in Chile and Guatemala, and peaked in the top 10 of Argentina, Bolivia, Ecuador, El Salvador, Uruguay, and Venezuela. In Costa Rica and on the Monitor Latino Latin America chart, it reached the top 20, as well as Paraguay's monthly chart. The song was also certified Latin platinum by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

(RIAA), for track-equivalent sales of over 60,000 units in the United States.

Music video

Development and synopsis

An accompanying pseudo video was released via Maluma's

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel, upon the release of the album. On July 16, 2019, Maluma and Martin shared a photo of themselves on the set of filming "No Se Me Quita"

with the caption, "Esta combinación no falla parceros..." ("This combination does not fail..."), announcing that the visual would be released "soon". A few weeks later, on August 28, Maluma shared snippets of the video on Instagram, letting his followers know that it is set for release on August 30, 2019. The visual was released simultaneously with the song's release as a single on the specified date. It was filmed in

, and directed by Nuno Gomes, who had previously directed the videos for Maluma's 2019 singles " HP", " 11 PM" and "Instinto Natural". The video, which is inspired by the American

action drama In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super-gen ...

television series ''

Baywatch ''Baywatch'' is an American action drama television series about lifeguards who patrol the beaches of Los Angeles County, California, and Hawaii, starring David Hasselhoff. It was created by Michael Berk, Douglas Schwartz, and Gregory J. Bonann, ...

'', begins with Maluma and Martin partying on a beach. They are surrounded by several dancing lifeguards in yellow bathing suits, a giant sandcastle, and pink inflatable flamingos. Martin is seen in all white and dances along with the lifesavers. The story goes like Maluma is in love with the beautiful leading lady of the lifeguards and plans a strategy with Martin to get the dark-haired woman's attention and steal a kiss from her. He pours a bucket of cold water over his head to role play being drowned. He pretends to need saving by

CPR Cardiopulmonary resuscitation (CPR) is an emergency procedure consisting of chest compressions often combined with artificial ventilation in an effort to manually preserve intact brain function until further measures are taken to restore sponta ...

, falling helplessly on the sand. Also, Martin helps his friend on his mission to get the woman's attention. Finally the woman saves playful Maluma by

mouth-to-mouth resuscitation Mouth-to-mouth resuscitation, a form of artificial ventilation, is the act of assisting or stimulating respiration in which a rescuer presses their mouth against that of the victim and blows air into the person's lungs. Artificial respiration ta ...

. In another scene, Martin and Maluma are dressed in stylish ensembles and party in a fish tank while the women and fish dance around them. Suzy Exposito from ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'' noticed the similarity between the underwater scenes in "No Se Me Quita" and Martin's 2000 music video "

She Bangs "She Bangs" is a song recorded by Puerto Rican singer Ricky Martin for his sixth studio album, ''Sound Loaded'' (2000). The song was written by Desmond Child, Walter Afanasieff, and Draco Rosa, while the production was handled by Afanasieff a ...

Reception

The music video was met with positive reviews from music critics.

's Brandon Voss described it as "eye-popping" and said that it "serves a fishy fantasy for the Latin lovers". Liz Calvario from ''

Entertainment Tonight ''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Para ...

'' labeled it " colorful and fun music video" and wrote: "We can't get enough of it." Daniel Megarry from ''

Gay Times ''Gay Times'' (stylized in all caps), also known as ''Gay Times Magazine'' and as ''GT'', is a UK-based LGBTQ+ media brand established in 1975. Originally a magazine for gay and bisexual men, the company now includes content for the LGBTQ+ commu ...

'' called it "sizzling" and ''Entertainment Tonight Canada''s Shakiel Mahjouri described it as "visually popping and hip-swaying". Sheila Guzmán from Show News celebrated the visual for showing "the evident good relationship between both interpreters" and appreciated it as "a very summery video, full of yellow and green tones". As of May 2022, the video has received over 200 million views on YouTube.

Live performances and appearances in media

"No Se Me Quita" was included on the

for Maluma's the 11:11 World Tour. Jesse Huerta performed the song as "Zombie" on the second season of the Mexican television series '' ¿Quién es la máscara?'' in 2020. Panelists decided he could save his identity and continue in the competition. The following year,

Emmanuel Palomares Emmanuel Palomares (born July 13, 1990, in Valera, Trujillo, Venezuela) is a Venezuelan television actor and model. He began his career aged 18 in the juvenile series '' Corazones extremos'', broadcast by Venevisión. He took acting classes in th ...

performed the track on the third season of the competition as "Jocho".

Credits and personnel

Credits adapted from

Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * Tidal (album), ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * ...

. *

vocals, associated performer, composer, lyricist, executive producer *

vocals, associated performer, featured artist * Jesús Herrera "Dale Play" composer, lyricist * Oscar Hernández "Oscarsito" composer, lyricist * Andrés Castro composer, lyricist * Servando Primera composer, lyricist * Édgar Barrera "Edge" composer, lyricist, producer, engineer, executive producer * Enrique Larreal engineer * Mike Fuller mastering engineer * Luis Barrera Jr. mixing engineer

Charts

Weekly charts

Monthly charts

Year-end charts

Certifications

Release history

References

{{authority control 2019 singles 2019 songs Dancehall songs Maluma songs Ricky Martin songs Song recordings produced by Edgar Barrera Songs written by Edgar Barrera Songs written by Maluma (singer) Sony Music Latin singles Spanish-language songs