No Fear is an American

lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...

clothing brand that was created in 1989 by

Mark Simo Mark "Simo" Simonaitis (born October 1, 1959) is an American race car driver and entrepreneur. He is the twin brother of racer Brian Simo. Currently, he is the CEO of No Fear, and is a co-owner of No Fear Racing. Simo has made two NASCAR Craftsm ...

Brian Simo Brian Simo (pronounced "see-mow") (born October 1, 1959) is an American former professional racing driver and businessman. He is a veteran of Trans-Am racing and the owner and founder of the No Fear clothing line. In addition, he competed on the ...

Boris Said Boris Said III (born September 18, 1962) is an American semi-retired professional racing driver. He last competed part-time in the NASCAR Cup Series, driving the No. 66 Ford Mustang for MBM Motorsports and in the Trans-Am Series, driving the No. 2 ...

, and

Marty Moates Marty may refer to: Names * Marty (given name), including a list of people and fictional characters, also includes stage names * Marty (surname), a list of people Places in the United States * Marty, California, a former settlement * Marty, Min ...

. No Fear Inc. products are sold at various retail stores an
company owned stores
It also offers No Fear energy drinks under the same brand, in a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

with

South Beach Beverage Company SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the ...

. The company currently employs about 450 people. On February 25, 2011, they filed for

Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...

bankruptcy. The UK-based sports retailer

Frasers Group Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pr ...

—then known as Sports Direct International— bought No Fear in August 2011.

Clothing

No Fear T-shirts were very popular from the mid-1990s to early-2000s, peculiarly not having been endorsed by any celebrities. Shirts typically featured

existential Existentialism ( ) is a form of philosophical inquiry that explores the problem of human existence and centers on human thinking, feeling, and acting. Existentialist thinkers frequently explore issues related to the meaning, purpose, and valu ...

slogans or quotes that touted the virtues of

extreme sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overl ...

. Common themes included

death anxiety Death anxiety is anxiety caused by thoughts of one's own death, and is also referred to as thanatophobia (fear of death). Death anxiety differs from necrophobia, which is the fear of others who are dead or dying. Psychotherapist Robert Langs ...

, lack of laziness, contempt for social norms, and the law.

No Fear Energy Drink

No Fear began distributing a No Fear Energy drink through partnership with

SoBe SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the ...

. Flavors and versions currently consist of: *Original (grapefruit) *Sugar Free *Motherload (berry) *Bloodshot (orange/dragonfruit) No Fear is the official energy drink of the

World Extreme Cagefighting World Extreme Cagefighting (WEC) was an American mixed martial arts, mixed martial arts (MMA) promotion founded in 2001. It was purchased by Zuffa, LLC, the parent company of the Ultimate Fighting Championship, Ultimate Fighting Championship (UFC ...

, and sponsors fighter

Urijah Faber Urijah Faber (born May 14, 1979) is an American mixed martial artist and actor who is signed to the Ultimate Fighting Championship. He competed as a bantamweight and formerly competed as a featherweight. He is also the founder of Team Alpha Male, ...

Promotion

No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to: *Mixed Martial Arts event *Motocross event *Surfing trip to Hawaii *Concert tour with

Lamb of God Lamb of God ( el, Ἀμνὸς τοῦ Θεοῦ, Amnòs toû Theoû; la, Agnus Dei, ) is a title for Jesus that appears in the Gospel of John. It appears at John 1:29, where John the Baptist sees Jesus and exclaims, "Behold the Lamb of God wh ...

. On February 12, 2008,

announced that the No Fear Energy Drink brand had entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day. No Fear has a sponsor for the

NASCAR Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...

with NASCAR driver

. It has also sponsored Team Pacquiao on many occasions.

References

External links

* {{Authority control 1990s fashion Clothing companies established in 1989 Companies based in Carlsbad, California Privately held companies based in California Sportswear brands Clothing brands of the United States Sports Direct

Clothing

No Fear Energy Drink

Promotion

See also

References

External links