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Lifestyle Brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon. A lifestyle brand is an ideology created by a brand. An organisation achieves a lifestyle brand by evoking an emotional connection with its customers,Kim & Brandon, 2010 creating a consumer desire to be affiliated with a particular group or brand.Austin & Matos, 2013 The consumer will believe that their identity will be reinforced if they publicly associate themselves with a particular lifest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CrossFit
CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 12,000 affiliated gyms in over 150 countries as of 2022, under half of which are located in the United States. CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, kettlebell lifting, calisthenics, strongman, and other exercises. It is practiced by members in CrossFit-affiliated gyms, and by individuals who complete daily workouts (otherwise known as "WODs" or "Workouts of the Day"). CrossFit has been criticized for causing more injuries than other sporting activities such a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Abercrombie & Fitch
Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. As of February 2020, the company operated 854 stores across all brands. Once known for its ad campaigns mostly featuring nearly-nude teen models behaving in sexually suggestive ways with each other, the company has toned down sexually charged imagery and no longer features scantily dressed models in its advertisements. According to then-Chairman Arthur Martinez (in 2016), these changes were implemented to show that the company is evolving with its consumers. History The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Ezra Fitch—a wealthy lawyer, real estate developer, and devoted Abercrombie customer—bought a significant stake in the business in 1900. In 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burberry
Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, and footwear. Its name and branding are licensed to Coty for fragrances and cosmetics and to Luxottica for eyewear. History Early years, 19th century Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire. In 1879, Burberry introduced gabardine to his brand, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. In 1891, Burberry opened a shop in the Haymarket, London. 20th century In 1901, the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum", meaning "forwards", and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate leadership's business practices. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Leslie Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States. From 1995 through 2018, the Victoria's Secret Fashion Show was an essential part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's furth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Identity
National identity is a person's identity or sense of belonging to one or more states or to one or more nations. It is the sense of "a nation as a cohesive whole, as represented by distinctive traditions, culture, and language". National identity may refer to the subjective feeling one shares with a group of people about a nation, regardless of one's legal citizenship status. National identity is viewed in psychological terms as "an awareness of difference", a "feeling and recognition of 'we' and 'they'". National identity also includes the general population and diaspora of multi-ethnic states and societies that have a shared sense of common identity identical to that of a nation while being made up of several component ethnic groups. Hyphenated ethnicities are an example of the confluence of multiple ethnic and national identities within a single person or entity. As a collective phenomenon, national identity can arise as a direct result of the presence of elements from the "c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volcom
Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark ''stone'' logo, its slogan ''True to This'', and the ''Let the Kids Ride Free'' campaign. Todd Hymel is the CEO of Volcom. History 1991–1995: Origins Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports. In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company for women. Chet Thomas was the first professional skateboarder to be sponsored by the brand. In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment. 1995–2011: IPO, Kering and ABG acquisitions In April 2005, the company adopted its current name, "Volcom, Inc." Volcom became a publicly traded entity on June 29, 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Patagonia (clothing)
Patagonia, Inc. is an American retailer of outdoor clothing. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in 10+ countries globally, as well as factories in 16 countries. History Yvon Chouinard, an accomplished rock climber, began selling hand-forged mountain climbing gear in 1957 through his company Chouinard Equipment. He worked alone selling his gear until 1965, when he partnered with Tom Frost in order to improve his products and address the growing supply and demand issue he faced. In 1970, Chouinard obtained rugby shirts from Scotland that he wore while climbing because the collar kept the climbing sling from hurting his neck. Great Pacific Iron Works, Patagonia's first store, opened in 1973 in the former Hobson meat-packing plant at Santa Clara St. in Ventura, near Chouinard's blacksmith shop. In 1981, Patagonia and Chouinard Equipment were incorporated within Great Pacific Iron Works. In 1984, Chouinard chan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Surfing
Surfing is a surface water sport in which an individual, a surfer (or two in tandem surfing), uses a board to ride on the forward section, or face, of a moving wave of water, which usually carries the surfer towards the shore. Waves suitable for surfing are primarily found on ocean shores, but can also be found in standing waves in the open ocean, in lakes, in rivers in the form of a tidal bore, or in wave pools. The term ''surfing'' refers to a person riding a wave using a board, regardless of the stance. There are several types of boards. The Moche of Peru would often surf on reed craft, while the native peoples of the Pacific surfed waves on alaia, paipo, and other such water craft. Ancient cultures often surfed on their belly and knees, while the modern-day definition of surfing most often refers to a surfer riding a wave standing on a surfboard; this is also referred to as stand-up surfing. Another prominent form of surfing is body boarding, where a surfer rides ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quiksilver
Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Australia, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands. Quiksilver manufactures and sells a wide range of products that include sportswear (swimsuits), clothing (T-shirts, polo shirts, flannels, jackets, hoodies, pants, shorts), footwear (sneakers, sandals), and accessories (hats, backpacks, and wallets). The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women. In 2013, Quiksilver initiated a turnaround plan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subculture
A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, political, and sexual matters. Subcultures are part of society while keeping their specific characteristics intact. Examples of subcultures include BDSM, hippies, goths, bikers, punks, skinheads, hip-hoppers, metalheads, and cosplayers. The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures. Definitions The ''Oxford English Dictionary'' defines subculture, in regards to sociological and cultural anthropology, as "an identifiable subgroup within a society or group of people, esp. one characterized by beliefs or interests at variance with those of the larger group; the distinctive ideas, practices, or way of life of such a subgroup." As early as 1950, David Riesman distinguished b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burton Snowboards
Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. The company specializes in products aimed at snowboarders, such as snowboards, bindings, boots, outerwear, and accessories. The company, whose flagship store is in Burlington, Vermont, was privately owned by Jake Burton Carpenter (also known as Jake Burton), until his death in 2019, and by his wife, Donna Carpenter, who has been active in the business since 1983. History Burton Snowboards was founded by Jake Burton in 1977. His co-founder, Dimitrije Milovich, was an East Coast surfer and the founder of snowboard company Winterstick. Their snowboards were inspired by the Snurfer, which was created in 1965 by Sherman Poppen. In 1977, Burton moved to Londonderry, Vermont, where he made the first Burton snowboard in his garage, by hand. Since Burton could not afford proper equipment, he applied polyurethane to the prototype. In 1978, the company moved to Ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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