NickRewind (formerly The '90s Are All That, The Splat, and NickSplat) was an American late night
programming block
Block programming is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.
Overview
Block programming involves scheduling a series of related shows which are likely to attra ...
that broadcast nightly over the channel space of
TeenNick
TeenNick is an American Pay television, pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from si ...
. The block showed
rerun
A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated.
Variations
In the United Kingdom, the word ...
s of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
during their original runs. Collectively under all of its various brands, TeenNick's overnight classic programming block ran from July 25, 2011 to January 31, 2022.
The block was preceded in the format by The ''90s Are All That'', which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
outlets such as
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
. From October 7, 2011, through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight.
Response to the debut was very positive;
hashtag
A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
s pertaining to the block became trending topics on
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
and the
Nielsen Ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile
basic cable
Cable television first became available in the United States in 1948. By 1989, 53 million U.S. households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. with Data by SNL Kagan shows that about 58 ...
programs in the same time slot.
Beginning October 5, 2015, the block expanded to eight hours (10 p.m. to 6 a.m.) and began airing a broader variety of series.
As The Splat, the block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others). To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017.
The block would adopt its final name on March 15, 2019, discontinuing on January 31, 2022. The NickRewind social media pages remain active.
History
2011–15: As The '90s Are All That
The final week of 2011, dubbed "Party Like It's the '90s", featured shows originally featured in the 1995 through 1999 incarnation of
SNICK
SNICK (short for Saturday Night Nickelodeon) was a two-hour programming block on the American cable television network Nickelodeon, geared toward older (preteen to teen) audiences, that ran from August 15, 1992 until January 29, 2005. It was air ...
. ''
KaBlam!
''KaBlam!'' (stylized as ''KaBLaM!'') is an American animated sketch comedy television series that ran on Nickelodeon from 1996 to 2000. The series was created by Robert Mittenthal, Will McRobb, and Chris Viscardi. The show was developed as a fu ...
'' and ''
Animorphs
''Animorphs'' is a science fantasy series of children's books written by Katherine Applegate and her husband Michael Grant, writing together under the name K. A. Applegate, and published by Scholastic. It is told in first person, with all ...
'' were excluded and replaced with other SNICK programs of the era. This also included '90s Nick IDs. The December 31 edition, called "Stick Clark's New Year's Sticking Eve", featured the revival of "U-Dip," another ''Nick in the Afternoon'' feature, as an homage of the large
list of objects dropped on New Year's Eve
On New Year's Eve, many localities in the United States and elsewhere mark the beginning of a new year through the raising or lowering of an object. Many of these events are patterned off festivities that have been held at New York City's Times Sq ...
across the United States. Nickelodeon's trademark slime won the vote. The block started at 10 pm and ended at 2 am, with a re-air from 2 am–6 am, to accommodate the occasion.
[NICKELODEON DECKS THE HALLS WITH NEW HOLIDAY-THEMED PREMIERES OF BUBBLE GUPPIES, T.U.F.F. PUPPY, FANBOY AND CHUM CHUM AND YO GABBA GABBA!, BEGINNING FRIDAY, DECEMBER 9. ''Nickelodeon'' press release. Retrieved December 13, 2011.]
2015–19: As The Splat/NickSplat
On September 11, 2015, the block's
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
page announced a new program block called "The Splat". It was later confirmed that The Splat would launch on October 5, 2015, and run for eight hours. The same general format and program library were being used, with less repetition of series; whereas The '90s Are All That aired most of its shows five days a week, The Splat added a few shows into the rotation that had either not yet been seen on the previous block or had only aired as special presentations, no longer airing them on a set weekly schedule. These programs also included programs that originally aired in the 1980s and the 2000s.
On November 23, The Splat and
Nick at Nite
Nick at Nite (stylized as nick@nite) is an American nighttime basic cable television channel that broadcasts over the channel space of Nickelodeon. It typically broadcasts Mondays to Thursday nights from 9 p.m. - 6:30 a.m. Eastern Time Zone, ET/Pac ...
simulcast a ''
Double Dare'' reunion show upon the series' 30th anniversary. The special featured the cast of ''All That'' participating in a new first-run episode of the game; to accommodate the simulcast, ''The Splat'' began airing an hour earlier than usual.
To align itself with Nickelodeon's cross-platform branding, The Splat was renamed NickSplat on May 1, 2017.
2019–22: As NickRewind
On March 18, 2019, the block, along with its social media presences, was officially renamed "NickRewind".
On January 31, 2022, the branding ended, though traditional TeenNick content had begun to air overnights in mid-December 2021. The end of the block was confirmed by NickRewind's Twitter account on February 2, 2022, with viewers directed to watch the block's programming on
Pluto TV
Pluto TV is a free, ad-supported video streaming service owned and operated by the Paramount Streaming division of Paramount Global. Co-founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California, in the United Sta ...
(which had been carrying much of the same content as NickRewind since May 2019) and
Paramount+
Paramount (from the word ''paramount'' meaning "above all others") may refer to:
Entertainment and music companies
* Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
.
Programming
Media and merchandise
As part of the launch of "The '90s Are All That" in 2011, the block had its own dedicated website, which featured clips, the schedule, and voting sections.
In September 2015, along with the announcement of the block's relaunch as "The Splat", a new keyboard app was announced to be released to the Apple App Store and Google Play. Titled "The Splat Emoji Keyboard" and developed by Snaps Media, the app features pictures and GIFs of 90s Nicktoons characters and various objects. The app was released in October 2015, coinciding with the launch of The Splat.
International versions
United Kingdom
In 2016,
Nickelodeon UK
Nickelodeon (commonly shortened to Nick) is a British pay television network aimed at children aged under 13.
On 1 September 1993, a localised version of the US channel launched in the United Kingdom and launched at a later date in Ireland. I ...
launched a UK version of "NickSplat". Instead of it being a block, it's an online-only service on Nick.co.uk. For a limited time in 2017,
Nicktoons UK
Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their ...
broadcast some of the shows from the block.
Netherlands & Flanders
On December 12, 2016,
Nickelodeon Netherlands & Flanders
The Dutch version of Nickelodeon, broadcasting free-to-cable in the Netherlands and through satellite in Belgium, and launched on 14 July 2003. In addition to the general Nickelodeon programmes, original productions such as ''ZOOP'', ''Het Huis ...
launched a Dutch version of "NickSplat" simply called "Splat". The block airs on weeknights at midnight since the channel was extended to 24/7 programming.
Russia
In 2019, a YouTube channel of the same name was created, where shows are posted there.
Latin America
In August 2020,
Nickelodeon (Latin America)
Nickelodeon is a Latin American pay television channel, counterpart of the American network of the same name. It is owned by Paramount Networks Americas and was launched on 20 November 1995. Aside from airing Nick and Nick Jr. content, it has p ...
launched a localized version of "NickRewind" airing older Nickelodeon shows from the 90s to the 2010s, it only aired for a month.
Germany
A NickRewind branded channel has been available on
Pluto TV
Pluto TV is a free, ad-supported video streaming service owned and operated by the Paramount Streaming division of Paramount Global. Co-founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California, in the United Sta ...
since August 3, 2020.
See also
*
TeenNick
TeenNick is an American Pay television, pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from si ...
References
{{All That
All That
Nickelodeon programming blocks
2011 establishments in the United States
2022 disestablishments in the United States
Nostalgia television in the United States