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New Media Distribution/Irjax Enterprises was a
comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
distributor A distributor is an electric and mechanical device used in the ignition system of older spark-ignition engines. The distributor's main function is to route electricity from the ignition coil to each spark plug at the correct time. Design ...
and
publisher Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...
active from the mid-1970s to the mid-1980s. In 1978, the company's legal actions against the dominant distributor of the era,
Sea Gate Distributors Philip Nicholas Seuling (; January 20, 1934 – August 21, 1984) was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, orig ...
, widened the field for the
direct market The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * three major comic distributors: ** Luna ...
to expand. In 1982, when Irjax's distribution arm went out of business, its processing centers and warehouses formed the basis for
Diamond Comics Distributors Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distribution (business), distributor serving retailers in North America and worldwide. It transports comic books and graphic nove ...
, the now-dominant comics distributor. The company's publishing arm, New Media, continued in the business until 1995. New Media mainly published periodicals for comics/fantasy/science fiction enthusiasts, including the long-running critical journal ''
Comics Feature ''Comics Feature'' was an American magazine of news, criticism, and commentary pertaining to comic books, comic strips, and animation. Published by New Media Publishing, it produced 57 issues (and a number of specials) between 1980 and 1987. St ...
.'' Editors and writers with New Media included
Carol Kalish Carol Kalish (February 14, 1955Kraft, David Anthony. 1984, "Sales Director Carol Kalish: Marvel's Direct Sales Manager Tells Her Side," ''Comics Interview'', vol. 1, no. 18, pp. 57-71. – September 5, 1991) was an American writer, editor, comic b ...
,
Richard Howell Richard Howell (October 25, 1754April 28, 1802) was the third governor of New Jersey from 1793 to 1801. Early life and military career Howell was born in Newark, in the Colony of Delaware, and was a descendant of a Virginian old colonist fa ...
, Peter B. Gillis,
Kurt Busiek Kurt Busiek ( ; born September 16, 1960) is an American comic book writer. His work includes the '' Marvels'' limited series, his own series titled '' Astro City'', a four-year run on '' The Avengers, Thunderbolts,'' and ''Superman.'' Early lif ...
, Don and Maggie Thompson,
James Van Hise James Van Hise (born 1949) is an American popular culture historian and comic book author. He had a long connection with the popular fanzine ''Rocket's Blast Comicollector'' (''RBCC''), and was its editor/publisher from 1974 to 1983. He also had ...
,
Peter Sanderson Peter Sanderson Jr. (born April 25, 1952) In print issue #1650 (February 2009), p. 107 is an American comic book critic and Comics historian, historian. He is best known for his work as a researcher at the two main American comics companies, DC ...
,
Max Allan Collins Max Allan Collins (born March 3, 1948) is an American mystery writer, noted for his graphic literature. His work has been published in several formats, such as his '' Ms. Tree'' series and his '' Road to Perdition'' series was the basis for a fi ...
,
Ron Goulart Ronald Joseph Goulart (; January 13, 1933 – January 14, 2022) was an American popular culture historian and mystery, fantasy and science fiction author. He worked on novels and novelizations (and other works) being published under various ps ...
,
Will Jacobs Will Jacobs (born 1955) is an American comics and humor writer. He was co-author with Gerard Jones on ''The Beaver Papers'', ''The Comic Book Heroes'', and the comic book '' The Trouble with Girls'' (1987–1993). He was a contributor to ''National ...
and
Gerard Jones Gerard Jones (born July 10, 1957) is an American writer, known primarily for his non-fiction work about American entertainment media, and his comic book scripting, which includes co-creating the superhero Prime for Malibu Comics, and writing for ...
,
Steve Perrin Stephen Herbert Perrin (January 22, 1946 – August 13, 2021) was an American game designer and technical writer/editor, best known for creating the tabletop role-playing game ''RuneQuest'' for Chaosium. Early life and education Perrin earned a ...
, and
Roy Thomas Roy William Thomas Jr."Roy Thomas Checklist" ''Alter Ego'' vol. 3, #50 (July 2005) p. 16 (born November 22, 1940) is an American comic book writer and editor. He was Stan Lee's first successor as editor-in-chief of Marvel Comics and possibly bes ...
.


Distributor


Origins

Hal Schuster, his father, Irwin, and his brother, Jack, formed the distribution company Irjax Enterprises (a play on the names "Irwin" and "Jack"), based in
Rockville, Maryland Rockville is a city in and the county seat of Montgomery County, Maryland, United States, and is part of the Washington metropolitan area. The 2020 United States census, 2020 census tabulated Rockville's population at 67,117, making it the fourth ...
, in 1973.Gearino, Dan. ''Comic Shop: The Retail Mavericks Who Gave Us a New Geek Culture'' (Ohio University Press, 2017).


Entering the direct market

By 1978, in addition to Irjax Enterprises, Hal Schuster had a
comic book store The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * three major comic distributors: ** Luna ...
in Rockville. After
Phil Seuling Philip Nicholas Seuling (; January 20, 1934 – August 21, 1984) was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, orig ...
established the
direct market The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * three major comic distributors: ** Luna ...
in 1972, his company
Sea Gate Distributors Philip Nicholas Seuling (; January 20, 1934 – August 21, 1984) was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, orig ...
maintained a virtual monopoly on comic book distribution, until a lawsuit brought by Irjax in 1978."Direct Distribution," in Duin, Steve and Richardson, Mike (ed.s). ''Comics Between the Panels'' ( Dark Horse Publishing, 1998), pp. 126-130. Irjax sued the comic book publishers DC,
Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics ...
, Archie, and
Warren Warren most commonly refers to: * Warren (burrow), a network dug by rabbits * Warren (name), a given name and a surname, including lists of persons so named Warren may also refer to: Places Australia * Warren (biogeographic region) * War ...
for their anti-competitive arrangement with Seagate. As a result of the lawsuit Irjax gained "a sizeable chunk of the direct-distribution market," with distribution centers in Boston and Tampa."Diamond Timeline Chronicles 30 Years of Service & Success,"
Diamond Comic Distributors, Inc. Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. It transports comic books and graphic novels, as well as other popu ...
official website. Accessed Feb. 10, 2015.
The Boston-area division was known as Solar Spice and LiquorsDavid, Peter
"Carol,"
PeterDavid.net (December 11, 2002).
(named after a fictional corporation created by science fiction writer
Poul Anderson Poul William Anderson ( ; November 25, 1926 – July 31, 2001) was an American fantasy and science fiction author who was active from the 1940s until his death in 2001. Anderson also wrote historical novels. He won the Hugo Award seven times an ...
); and was staffed by
Carol Kalish Carol Kalish (February 14, 1955Kraft, David Anthony. 1984, "Sales Director Carol Kalish: Marvel's Direct Sales Manager Tells Her Side," ''Comics Interview'', vol. 1, no. 18, pp. 57-71. – September 5, 1991) was an American writer, editor, comic b ...
and her partner
Richard Howell Richard Howell (October 25, 1754April 28, 1802) was the third governor of New Jersey from 1793 to 1801. Early life and military career Howell was born in Newark, in the Colony of Delaware, and was a descendant of a Virginian old colonist fa ...
.


Exit New Media/Irjax, enter Diamond Comics Distributors

Meanwhile, Baltimore retailer
Steve Geppi Stephen A. Geppi (born January 24, 1950) is an American comic book distributor, publisher and former comic store owner. Having established an early chain of comic shops in Baltimore in the mid-late 1970s, he is best known for his distributing busi ...
had four comic book storesResume for "Stephen A. Geppi" at BusinessWeek, September 8, 1998
Accessed March 5, 2009.
Warshaw, Michael. "From Mailman to Tycoon," in DeGarmo, Scott (ed.), ''
Success Success is the state or condition of meeting a defined range of expectations. It may be viewed as the opposite of failure. The criteria for success depend on context, and may be relative to a particular observer or belief system. One person mi ...
'' (June, 1994), pp. 28–32.
and was acting as a sub-distributor, "doing a little informal distributing . . . for smaller retailers." By 1981, Geppi was one of New Media/Irjax's biggest accounts. In late 1981, the company, now known as New Media Distribution, or New Media/Irjax, filed for Chapter 11. One of the "last loyal customers" when New Media began having fiscal difficulties, Geppi made a deal with Schuster: " e owner was going into retail," so Geppi agreed to provide Schuster with "free books for a period of time in return for his account list." Hal Schuster relocated to Florida early in 1982, and he asked "Geppi to service more accounts for a bigger discount," thereby effectively selling Geppi the distribution end of the business."Newswatch: New Media Distribution out of Business," ''The Comics Journal'' #72 (May 1982), p. 16. Geppi took over New Media/Irjax's office and warehouse space and had to "sort out the good customers from the bad overnight," negotiating with creditors to continue Schuster's distribution business as
Diamond Comic Distributors Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. It transports comic books and graphic novels, as well as other popu ...
."Diamond Comic Distributors," in Duin, Steve and Richardson, Mike (ed.s). ''Comics Between the Panels'' ( Dark Horse Publishing, 1998), pp. 125-126


Publisher

In addition to their comics distribution business, in 1975 Hal and Jack Schuster set up a publishing operation, originally producing periodicals for comics/fantasy/science fiction enthusiasts. In a practice similar to the
pulp magazine Pulp magazines (also referred to as "the pulps") were inexpensive fiction magazines that were published from 1896 until around 1955. The term "pulp" derives from the Pulp (paper), wood pulp paper on which the magazines were printed, due to their ...
era, the brothers set up a number of publishing entities, especially during the period 1985–1987. Overall, the Schusters published material from 1975 to 1995. Befitting the overall fly-by-night feeling, over the years the Schusters operated publishers out of
Rockville, Maryland Rockville is a city in and the county seat of Montgomery County, Maryland, United States, and is part of the Washington metropolitan area. The 2020 United States census, 2020 census tabulated Rockville's population at 67,117, making it the fourth ...
;
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
; the
Tampa Bay Tampa Bay is a large natural harbor and shallow estuary connected to the Gulf of Mexico on the west-central coast of Florida, comprising Hillsborough Bay, McKay Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay. The largest freshwater i ...
area ( Largo and
Tampa Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
); various
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
locations (
Studio City Studio City is a neighborhood in Los Angeles, California, United States, in the southeast San Fernando Valley, just west of the Cahuenga Pass. It is named after the studio lot that was established in the area by film producer Mack Sennett in 19 ...
,
Topanga Topanga (Tongva: ''Topaa'nga'') is an unincorporated community in western Los Angeles County, California, United States. Located in the Santa Monica Mountains, the community exists in Topanga Canyon and the surrounding hills. The narrow southern ...
,
Canoga Park Canoga Park is a neighborhood in the San Fernando Valley region of the City of Los Angeles, California. Before the Mexican–American War, the district was part of a rancho, and after the American victory it was converted into wheat farms and ...
, and Granada Hills); and finally
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
.


Irjax Enterprises

The brothers' first publishing venture, Irjax Enterprises, lasted from 1975 to 1977, releasing one publication each summer, on such subjects as ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
'' and
Howard the Duck Howard the Duck is a character appearing in American comic books published by Marvel Comics. The character was created by writer Steve Gerber, based very loosely on his college friend Howard Tockman, and artist Val Mayerik. Howard the Duck firs ...
. Each issue of the various titles was labeled #1 but was never continued.


New Media Publishing

In 1980 the Schuster brothers established New Media Publishing (NMP), which ultimately produced the bulk of the company's output overall. Hal had the title of Publisher, while Jack had the title of President. They hired
Carol Kalish Carol Kalish (February 14, 1955Kraft, David Anthony. 1984, "Sales Director Carol Kalish: Marvel's Direct Sales Manager Tells Her Side," ''Comics Interview'', vol. 1, no. 18, pp. 57-71. – September 5, 1991) was an American writer, editor, comic b ...
,
Richard Howell Richard Howell (October 25, 1754April 28, 1802) was the third governor of New Jersey from 1793 to 1801. Early life and military career Howell was born in Newark, in the Colony of Delaware, and was a descendant of a Virginian old colonist fa ...
(doing double duty since they were still helping operate Solar Spice distribution), and Peter B. Gillis (as editorial director), and announced a slate of new titles, most of them professionally produced
fanzines A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
. Right off the bat, however, NMP began to promise more than it could deliver, such as announcing the critical journals ''Artform'' and ''Brush Strokes'' — which never appeared. Gillis left NMP by mid-1981,"Headlines: NMP Editorial Shake-Up," ''Comics Feature'' #12/13 (Sept./Oct. 1981), p. 18: Peter Gillis leaves New Media Publishing. replaced as editorial director by Howell. He and Kalish, however, left in 1982 — the same year New Media's distribution business failed. By then, NMP had developed a reputation for announcing titles that never appeared and/or releasing titles late and otherwise behind schedule.Thompson, Kim. "NMI in Trouble, to File for Chapter 11," ''The Comics Journal'' #70 (Winter 1981–1982), p. 16. For instance, in 1981 NMP took over publication of the long-running fanzine ''
Rocket's Blast Comicollector ''Rocket's Blast Comicollector'' (''RBCC'') was a comics advertising fanzine published from 1964 to 1983. The result of a merger with a similar publication, ''RBCCs purpose was to bring fans together for the purpose of adding to their comic book ...
'' (previously edited and published by NMP writer/editor
James Van Hise James Van Hise (born 1949) is an American popular culture historian and comic book author. He had a long connection with the popular fanzine ''Rocket's Blast Comicollector'' (''RBCC''), and was its editor/publisher from 1974 to 1983. He also had ...
), but only put out three issues in the period 1981 to 1983 before ''RBCC'' was canceled. Similarly, New Media acquired the British fanzine '' BEM'' in 1981, ostensibly to distribute ''BEM'' in the U.S. and widen its readership."Newswatch: New Media Distribution out of Business," ''The Comics Journal'' #72 (May 1982), p. 16. But, after many delays, NMP only produced two U.S. issues, #35 and #36, and ''BEM'' faded away.Willis, Russell
"AN INTERVIEW WITH MARTIN LOCK (PART 1 , THE BEM YEARS),"
''Under the Stairs'' (2013). Retrieved Jan. 8, 2020.
NMP's most notable publications included: * ''
Comics Feature ''Comics Feature'' was an American magazine of news, criticism, and commentary pertaining to comic books, comic strips, and animation. Published by New Media Publishing, it produced 57 issues (and a number of specials) between 1980 and 1987. St ...
'' — magazine of comics criticism and commentary which published 57 issues (and a number of specials) between 1980 and 1987; original editors included
Dean Mullaney Dean Mullaney (born June 18, 1954) is an American editor, publisher, and designer whose Eclipse Enterprises, founded in 1977, was one of the earliest independent comic-book companies. Eclipse published some of the first graphic novels and was o ...
,
Carol Kalish Carol Kalish (February 14, 1955Kraft, David Anthony. 1984, "Sales Director Carol Kalish: Marvel's Direct Sales Manager Tells Her Side," ''Comics Interview'', vol. 1, no. 18, pp. 57-71. – September 5, 1991) was an American writer, editor, comic b ...
, and
Richard Howell Richard Howell (October 25, 1754April 28, 1802) was the third governor of New Jersey from 1793 to 1801. Early life and military career Howell was born in Newark, in the Colony of Delaware, and was a descendant of a Virginian old colonist fa ...
*''LoC'' — subtitled "On Comics Opinion and Comics Review," it published 10 issues between 1980 and 1983, changing its name to ''Comic Fandom's Forum'' with issue #8. * ''
Enterprise Incidents Enterprise (or the archaic spelling Enterprize) may refer to: Business and economics Brands and enterprises * Enterprise GP Holdings, an energy holding company * Enterprise plc, a UK civil engineering and maintenance company * Enterprise ...
'' — an influential early ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
''
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
originally published by James Van Hise through the SFCA (Science Fiction and Comics Association, publishers of ''
Rocket's Blast Comicollector ''Rocket's Blast Comicollector'' (''RBCC'') was a comics advertising fanzine published from 1964 to 1983. The result of a merger with a similar publication, ''RBCCs purpose was to bring fans together for the purpose of adding to their comic book ...
'') which published 4 issues in 1976–1977. NMP picked up the title in 1981 and published 32 more issues (and numerous specials) between 1981 and late 1985; its title became ''SF Movieland'' with issue #28. Edited by James Van Hise. * ''Fantasy Empire'' — about comics, fantasy fiction, and
Doctor Who ''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...
; it published 18 issues in the period 1981 to 1985. Spinoffs included 6 issues of ''Fantasy Empire Collectors Edition'' in 1983–1984, and 3 issues of ''Fantasy Empire Limited'' in 1984. * ''Golden Age of Comics'' — reprints of classic comic books and comic strips alongside articles about comics history originally edited by Don and Maggie Thompson, it published 8 issues (plus one special) from 1982 to 1984; continued in different form as ''Comics, the Golden Age'' (a.k.a. ''
Ron Goulart Ronald Joseph Goulart (; January 13, 1933 – January 14, 2022) was an American popular culture historian and mystery, fantasy and science fiction author. He worked on novels and novelizations (and other works) being published under various ps ...
's Comics the Golden Age''), which published five issues in the period 1984–1985. * ''Daredevils'' — devoted to adventure films and TV, it published 14 issues in 1983–1985. * ''Monsterland'' — originally edited by
Forrest J Ackerman Forrest James Ackerman (November 24, 1916 – December 4, 2008) was an American magazine editor; science fiction writer, and literary agent; a founder of science fiction fandom; a leading expert on science fiction, horror, and fantasy films; a ...
as his follow-up to ''
Famous Monsters of Filmland ''Famous Monsters of Filmland'' is an American film genre, genre-specific List of film periodicals, film magazine, started in 1958 by publisher James Warren (publisher), James Warren and editor Forrest J Ackerman. ''Famous Monsters of Filmland ...
'', it published 17 issues between late 1984 and June 1987 (with the last eight issues being published by one of Schuster's follow-up publishing entities, Movieland Publishing). Other notable names who worked for New Media as editors and/or writers included Don and Maggie Thompson,
Kurt Busiek Kurt Busiek ( ; born September 16, 1960) is an American comic book writer. His work includes the '' Marvels'' limited series, his own series titled '' Astro City'', a four-year run on '' The Avengers, Thunderbolts,'' and ''Superman.'' Early lif ...
, and
Peter Sanderson Peter Sanderson Jr. (born April 25, 1952) In print issue #1650 (February 2009), p. 107 is an American comic book critic and Comics historian, historian. He is best known for his work as a researcher at the two main American comics companies, DC ...
. NMP also published a few actual
comic books A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
— three in total — featuring such creators as
Doug Moench Douglas Moench (; born February 23, 1948, in Chicago, Illinois) is an American writer of comics, novels, short stories, newspaper feature articles, weekly newspaper comic strips, film screenplays and teleplays. He is notable for his ''Batman'' wo ...
,
Bill Sienkiewicz Boleslav William Felix Robert Sienkiewicz ( ; ; born May 3, 1958) is an American artist known for his work in comic books—particularly for Marvel Comics' ''The New Mutants (comic book), The New Mutants'', ''Moon Knight,'' and ''Elektra: Assassi ...
,
Pat Boyette Aaron P. "Pat" Boyette (July 27, 1923 – January 14, 2000) was an American broadcasting personality and news producer, and later a comic book artist best known for two decades of work for Charlton Comics, where he co-created the character the Pe ...
,
Owen Wister Owen Wister (July 14, 1860 – July 21, 1938) was an American writer. His novel ''The Virginian (novel), The Virginian'', published in 1902, helped create the cowboy as a folk hero in the United States and built Wister's reputation as the " ...
,
Don Heck Donald L. HeckDonald L. Heck
at the Social Security Death Index. Retrieved on Septem ...
,
John Warner John William Warner III (February 18, 1927 – May 25, 2021) was an American lawyer and politician who served as the United States Secretary of the Navy from 1972 to 1974 and as a five-term United States Republican Party, Republican United Stat ...
,
Tom Sutton Thomas F. Sutton (April 15, 1937 – May 1, 2002) He enlisted in the U.S. Air Force after graduating from high school in 1955, and worked on art projects while stationed at Fort Francis E. Warren, near Laramie, Wyoming. Later, stationed at Itam ...
, P. Craig Russell,
Steve Ditko Stephen John Ditko. Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular ac ...
,
Steve Englehart Steve Englehart (; born April 22, 1947) is an American writer of comic books and novels. He is best known for his work at Marvel Comics and DC Comics in the 1970s and 1980s. His pseudonyms have included John Harkness and Cliff Garnett. Early li ...
,
Don McGregor Donald Francis McGregor (born June 15, 1945) is an American comic book writer best known for his work for Marvel Comics; he is the author of one of the first graphic novels. Early life Don McGregor was born in Providence, Rhode Island, where he ...
,
Mark Evanier Mark Stephen Evanier (; born March 2, 1952) is an American comic book and television writer, known for his work on the animated TV series '' Garfield and Friends'' and on the comic book '' Groo the Wanderer''. He is also known for his columns and ...
,
Steve Leialoha Steve Leialoha (born January 27, 1952) is an American comics artist whose work first came to prominence in the 1970s. He has worked primarily as an inker, though occasionally as a penciller, for several publishers, including Marvel Comics and lat ...
,
Grass Green Richard Edward "Grass" Green (May 7, 1939Social Security Death Index. – August 5, 2002) was an African American cartoonist notable for being the first black participant in both the 1960s fan art movement and the 1970s underground comics movement. ...
, and
Mike Sekowsky Michael Sekowsky (; November 19, 1923 – March 30, 1989) was an American comics artist known as the penciler for DC Comics' '' Justice League of America'' during most of the 1960s, and as the regular writer and artist on ''Wonder Woman'' durin ...
. In October 1982, Marilyn Bethke of ''
The Comics Journal ''The Comics Journal'', often abbreviated ''TCJ'', is an American magazine of news and criticism pertaining to comic books, comic strips and graphic novels. Known for its lengthy interviews with comic creators, pointed editorials and scathing r ...
'' published a takedown of the Hal Schuster and his various publications.Bethke, Marilyn. "New Media's Publishing Empire," ''The Comics Journal'' #76 (Oct. 1982), pp. 154-157, 159, 161. Branching into book publishing in 1985, the brothers established New Media Books (NMB), which published a few softcover books in the same vein as the company's periodicals.


Post-NMP magazine publishing companies

With the demise of New Media Publications in 1987, things became much more complicated. By then, the brothers were running four publishing corporations — New Media Books, Movie Publisher Services/Movieland Publishing, Psi Fi Movie Press, and Heroes Publishing — all sharing the same office space in
Topanga, California Topanga (Tongva language, Tongva: ''Topaa'nga'') is an Unincorporated area#United States, unincorporated community in western Los Angeles County, California, United States. Located in the Santa Monica Mountains, the community exists in Topanga C ...
. Jack was the president of New Media Books, Movie Publisher Services, and Heroes Publishing; while Hal was president of Psi Fi Movie Press.KF. "Marvel Takes Legal Action: Marvel Files Suit Against Hal and Jack Schuster," ''The Comics Journal'' #116 (July 1987), pp. 16–17. Psi Fi published ''Files'' magazine, as described in ''The Comics Journal'': ''Files Magazine'' also covered Marvel and DC heroes; article authors included Martin Cannon, Edward Gross, Glenn A. Magee, Doug Murray, John Peel, and
James Van Hise James Van Hise (born 1949) is an American popular culture historian and comic book author. He had a long connection with the popular fanzine ''Rocket's Blast Comicollector'' (''RBCC''), and was its editor/publisher from 1974 to 1983. He also had ...
; with Schuster serving as editor and publisher. In 1986, Schuster announced that Movie Publisher Services would release a 60-page paperback collection of articles and interviews with the comics superstar
Frank Miller Frank Miller (born January 27, 1957) is an American comic book artist, comic book writer, and screenwriter known for his comic book stories and graphic novels such as his run on ''Daredevil'', for which he created the character Elektra, and ...
— unauthorized by Miller, who threatened legal action. Ultimately the book was released by Heroes Publishing as ''Frank Miller, A Work In Progress: Great Comic Artist File'' (part of the ''Files Magazine'' series). In 1987
Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...
sued the Schuster brothers for copyright and trademark infringement, claiming they had improperly used Marvel artwork in various issues of ''Files''. The Marvel lawsuit appears to have put the various Schuster Brother operations out of business, as they stopped publishing after that point.


Pioneer Books

In 1989 Hal Schuster got back into book publishing by starting a new company, Pioneer Books. Pioneer published softcover books in a pop culture vein similar to New Media; many volumes were written by James Van Hise. Schuster designed and edited most of the books. Based in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, Pioneer operated from 1989 to 1995.


Schuster Brothers publishing entities

This is a breakdown of the various Schuster Brothers publishing entities from 1975 to 1995: * 1975–1977 Irjax Enterprises, Inc. (Rockville, Maryland) * 1980–1987 New Media Publishing (Boston; Florida; Los Angeles) * 1985–1988 New Media Books, Inc. (Canoga Park, California) ** 1985–1987 Psi Fi Movie Press *** 1985–1988 Pop Cult, Inc. * 1986 Heroes Publishing, Inc. (Mexico) * 1986–1991 Movie Publisher Services, Inc./Movieland Publishing (Canoga Park, California) * 1989–1995 Pioneer Books (Las Vegas)


Titles published


Irjax Enterprises

* ''Media Spotlight'' #1: ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
Lives Again!'' (Summer 1975) — tabloid newspaper * ''The Wonderful World of Marvel'' #1: ''
Howard the Duck Howard the Duck is a character appearing in American comic books published by Marvel Comics. The character was created by writer Steve Gerber, based very loosely on his college friend Howard Tockman, and artist Val Mayerik. Howard the Duck firs ...
'' (Summer 1976) — tabloid * ''The Wonderful World of Comics'' (August 1977) — magazine format


New Media Publishing (NMP)


Hobbyist publications

* ''Comic News'' (2 issues, 1983) * ''
Comics Feature ''Comics Feature'' was an American magazine of news, criticism, and commentary pertaining to comic books, comic strips, and animation. Published by New Media Publishing, it produced 57 issues (and a number of specials) between 1980 and 1987. St ...
'' (57 issues, Mar. 1980–July 1987) ** ''Comics Feature Collectors Edition'' (2 issues, 1984) ** ''Comics Feature Interviews'' (1 issue, 1984) ** ''Comics Feature Summer Special'' (1 issue, 1983) ** ''Comics Feature — The Fandom Zone'' (1 issue, 1980) — edited by Don and Maggie Thompson * ''Comics, the Golden Age'', aka ''
Ron Goulart Ronald Joseph Goulart (; January 13, 1933 – January 14, 2022) was an American popular culture historian and mystery, fantasy and science fiction author. He worked on novels and novelizations (and other works) being published under various ps ...
's Comics the Golden Age'' (5 issues, 1984–1985) * ''Daredevils'' (14 issues, Nov. 1983–Jan. 1985) — edited by Hal Schuster and Cynthia Broadwater * ''Enterprise Incidents''/''SF Movieland'' (32 issues, 1981–Dec. 1985) ** ''Enterprise Incidents Presents Stephen King'' (1984) ** ''Enterprise Incidents Presents The Alien Cook'' (1984) ** ''Enterprise Incidents: Special Edition Spotlight on Interviews'' (1984) ** ''Enterprise Incidents: Special Edition Spotlight on the Technical Side'' (1984) ** ''Enterprise Incidents: Special Collector's Edition'' (6 issues, Nov. 1983–Jan. 1985) ** ''Enterprise Incidents: Spotlight on Leonard Nimoy'' (June 1984) ** ''Enterprise Incidents: Spotlight on William Shatner'' (June 1984) ** ''Enterprise Incidents: Summer Special'' (1983) ** ''Enterprise Incidents Technical Book'' (Oct. 1984) * ''Fantasy Empire'' (18 issues, July 1981–July 1985) ** ''Fantasy Empire Collectors Edition'' (6 issues, 1983–1984) ** ''Fantasy Empire Limited'' (3 issues, 1984) ** ''Fantasy Empire Presents H. P. Lovecraft'' (1984) ** ''Fantasy Empire Special Summer Issue'' (Summer 1983) * ''Future Gold'' / ''Golden Age of Comics'' (10 issues, c. 1980–Feb. 1984) — as ''Future Gold'' was the "Magazine of Comic Nostalgia and Investment" by Geoffrey Schutt; final 8 issues published as ''Golden Age of Comics'' ** ''Golden Age of Comics Summer Special'' (Summer 1982) — edited by Don and Maggie Thompson *''LoC'' / ''Comic Fandom's Forum'' (10 issues, Jan. 1980–Jan. 1983) * ''Monsterland'' (17 issues, Dec. 1984–June 1987)


Original titles

* '' Xal-Kor, the Human Cat'' (1 issue, Aug. 1980) —
Grass Green Richard Edward "Grass" Green (May 7, 1939Social Security Death Index. – August 5, 2002) was an African American cartoonist notable for being the first black participant in both the 1960s fan art movement and the 1970s underground comics movement. ...
's popular character, originally from the fanzine ''
Star-Studded Comics ''Star Studded Comics'' is the name of three comics-related publications, including a comic from the Golden Age of Comics, a comics fanzine, and a modern comic homage to the previous. Cambridge House Publishers title The first publication to ...
''. * ''Adventure Illustrated'' (1 issue, Winter 1981) — adventure comics by
Jim Starlin James P. Starlin (born October 9, 1949) is an American comics artist and writer. Beginning his career in the early 1970s, he is best known for space opera stories, for revamping the Marvel Comics characters Captain Marvel and Adam Warlock, an ...
(cover),
Doug Moench Douglas Moench (; born February 23, 1948, in Chicago, Illinois) is an American writer of comics, novels, short stories, newspaper feature articles, weekly newspaper comic strips, film screenplays and teleplays. He is notable for his ''Batman'' wo ...
,
Bill Sienkiewicz Boleslav William Felix Robert Sienkiewicz ( ; ; born May 3, 1958) is an American artist known for his work in comic books—particularly for Marvel Comics' ''The New Mutants (comic book), The New Mutants'', ''Moon Knight,'' and ''Elektra: Assassi ...
,
Pat Boyette Aaron P. "Pat" Boyette (July 27, 1923 – January 14, 2000) was an American broadcasting personality and news producer, and later a comic book artist best known for two decades of work for Charlton Comics, where he co-created the character the Pe ...
,
Mark Evanier Mark Stephen Evanier (; born March 2, 1952) is an American comic book and television writer, known for his work on the animated TV series '' Garfield and Friends'' and on the comic book '' Groo the Wanderer''. He is also known for his columns and ...
,
Mike Sekowsky Michael Sekowsky (; November 19, 1923 – March 30, 1989) was an American comics artist known as the penciler for DC Comics' '' Justice League of America'' during most of the 1960s, and as the regular writer and artist on ''Wonder Woman'' durin ...
, Alan Gordon,
Owen Wister Owen Wister (July 14, 1860 – July 21, 1938) was an American writer. His novel ''The Virginian (novel), The Virginian'', published in 1902, helped create the cowboy as a folk hero in the United States and built Wister's reputation as the " ...
,
Don Heck Donald L. HeckDonald L. Heck
at the Social Security Death Index. Retrieved on Septem ...
,
John Warner John William Warner III (February 18, 1927 – May 25, 2021) was an American lawyer and politician who served as the United States Secretary of the Navy from 1972 to 1974 and as a five-term United States Republican Party, Republican United Stat ...
, and
Tom Sutton Thomas F. Sutton (April 15, 1937 – May 1, 2002) He enlisted in the U.S. Air Force after graduating from high school in 1955, and worked on art projects while stationed at Fort Francis E. Warren, near Laramie, Wyoming. Later, stationed at Itam ...
Scholz, Carter. "INDIGO BALL-BEARINGS AND PUSTULENT RUNNING SORES," ''The Comics Journal'' #72 (May 1982), pp. 34–26. * ''Doctor and the Enterprise'' (2 issues, 1986) — ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
''/''
Doctor Who ''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...
''
fan fiction Fan fiction or fanfiction, also known as fan fic, fanfic, fic or FF, is fiction typically written in an amateur capacity by fans as a form of fan labor, unauthorized by, but based on, an existing work of fiction. The author uses copyrighted ...
by Jean Airey (not comics — text story with illustrations) * ''Fantasy Illustrated'' (1 issue, Apr. 1982) — fantasy anthology (not to be confused with 1960s
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
) edited by
Richard Howell Richard Howell (October 25, 1754April 28, 1802) was the third governor of New Jersey from 1793 to 1801. Early life and military career Howell was born in Newark, in the Colony of Delaware, and was a descendant of a Virginian old colonist fa ...
; contributors include P. Craig Russell,
Steve Ditko Stephen John Ditko. Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular ac ...
,
Steve Englehart Steve Englehart (; born April 22, 1947) is an American writer of comic books and novels. He is best known for his work at Marvel Comics and DC Comics in the 1970s and 1980s. His pseudonyms have included John Harkness and Cliff Garnett. Early li ...
,
Don McGregor Donald Francis McGregor (born June 15, 1945) is an American comic book writer best known for his work for Marvel Comics; he is the author of one of the first graphic novels. Early life Don McGregor was born in Providence, Rhode Island, where he ...
,
Mark Evanier Mark Stephen Evanier (; born March 2, 1952) is an American comic book and television writer, known for his work on the animated TV series '' Garfield and Friends'' and on the comic book '' Groo the Wanderer''. He is also known for his columns and ...
,
Tom Sutton Thomas F. Sutton (April 15, 1937 – May 1, 2002) He enlisted in the U.S. Air Force after graduating from high school in 1955, and worked on art projects while stationed at Fort Francis E. Warren, near Laramie, Wyoming. Later, stationed at Itam ...
,
Steve Leialoha Steve Leialoha (born January 27, 1952) is an American comics artist whose work first came to prominence in the 1970s. He has worked primarily as an inker, though occasionally as a penciller, for several publishers, including Marvel Comics and lat ...
, Alan Gordon, and
Mike Sekowsky Michael Sekowsky (; November 19, 1923 – March 30, 1989) was an American comics artist known as the penciler for DC Comics' '' Justice League of America'' during most of the 1960s, and as the regular writer and artist on ''Wonder Woman'' durin ...


Books

* Goulart, Ron (1985). ''Comics, the Golden Age: The History of DC Comics'' * Gross, Edward (May 1987). ''Star Trek: The Movies: The First Complete Book''. — behind-the-scenes details and interviews related to '' Star Trek: The Motion Picture'', '' Star Trek II: The Wrath of Khan'', '' Star Trek III: The Search for Spock'', and '' Star Trek IV: The Voyage Home'' * Van Hise, James (May 1985). ''Classic Files Magazine'' — The V Files (2 volumes) — about the '' V'' television show


Psi Fi Movie Press

* ''Files Magazine'' (1985–1987)


Pioneer Books

* Airey, Jean. (November 1989) ''
The Doctor The Doctor, sometimes known as Doctor Who, is the protagonist of the long-running BBC science fiction television series ''Doctor Who''. An extraterrestrial Time Lord, the Doctor travels the universe in a time travelling spaceship called th ...
and the Enterprise''. * Altman, Mark A. (1991). ''
Twin Peaks ''Twin Peaks'' is an American Surrealist cinema, surrealist Mystery film, mystery-Horror film, horror Drama (film and television), drama television series created by Mark Frost and David Lynch. It Pilot (Twin Peaks), premiered on American Broad ...
Behind-the-Scenes: An Unofficial Visitors Guide to Twin Peaks''. . * Anderson, Robert (1994). ''The
Kung Fu Chinese martial arts, commonly referred to with umbrella terms Kung fu (term), kung fu (; ), kuoshu () or wushu (sport), wushu (), are Styles of Chinese martial arts, multiple fighting styles that have developed over the centuries in Greater Ch ...
Book: The Exclusive, Unauthorized, Uncensored Story of America's Favorite Martial Arts Show''. * Cawley, John; Korkis, Jim (November 1990). ''The Encyclopedia of Cartoon Superstars: From A to (Almost Z)''. * Gross, Edward (1989). ''The Making of the
Next Generation Next Generation or Next-Generation may refer to: Publications and literature * ''Next Generation'' (magazine), video game magazine that was made by the now defunct Imagine Media publishing company * Next Generation poets (2004), list of young ...
''. * Gross, Edward (1990). ''
The Wonder Years ''The Wonder Years'' is an American coming-of-age comedy television series created by Neal Marlens and Carol Black. It ran on ABC from January 31, 1988, until May 12, 1993. The series premiered immediately after ABC's coverage of Super Bowl X ...
: Growing up in the Sixties''. * Scott; Fherenbach, Kurt (1992). ''SNL!: The World of
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
''. * Van Hise, James (1989). ''
Batmania ''Batmania'' is a term coined by Billy Joe (Biljo) White in the early 1960s and the title of his influential fanzine dedicated to the DC Comics, DC comic book character Batman. The name is "almost certainly" a nod to the then-prominent term "Bea ...
''. * Van Hise, James (1989). ''The
Green Hornet The Green Hornet is a superhero created in 1936 by George W. Trendle and Fran Striker, with input from radio director James Jewell. Since his 1930s radio debut, the character has appeared in numerous serialized dramas in a wide variety of me ...
Book''. * Van Hise, James (1989). ''How to Draw Art for Comic Books: Lessons from the Masters''. * Van Hise, James (1989). ''The Serial Adventures of
the Shadow The Shadow is a fictional character created by American magazine publishers Street & Smith and writer Walter B. Gibson. Originally created to be a mysterious radio show narrator and developed into a distinct literary character in 1931 by Gibs ...
''. * Van Hise, James (1990). ''Who Was That Masked Man? The Story of the
Lone Ranger The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture. He first appeared in 1933 in a ...
''. * Van Hise, James (1992). ''Batmania II''. * Van Hise, James (1993). ''Hot Blooded Dinosaur Movies''. * Van Hise, James (1993). ''Sci-Fi TV from Twilight Zone to
Deep Space Nine ''Star Trek: Deep Space Nine'' (''DS9'') is an American science fiction on television, science-fiction television series created by Rick Berman and Michael Piller. The fourth series in the ''Star Trek'' media franchise, it originally aired Broad ...
''. * Van Hise, James (1995). ''Batmania III''. * Van Hise, James with Hal Schuster (1995). ''The Unauthorized Trek: The Complete
Next Generation Next Generation or Next-Generation may refer to: Publications and literature * ''Next Generation'' (magazine), video game magazine that was made by the now defunct Imagine Media publishing company * Next Generation poets (2004), list of young ...
''.


See also

*
Capital City Distribution Capital City Distribution was a Madison, Wisconsin–based comic book distributor which operated from 1980 to 1996 when they were acquired by rival Diamond Comic Distributors. Under the name Capital Comics, they also published comics from 1981 ...
*
Pacific Comics Pacific Comics was a comic book Distribution (marketing), distributor and Comic book publisher, publisher active from 1971 to 1984. The company began as a San Diego, California, comic book shop owned by brothers Bill Schanes, Bill and Steve Schan ...
*
Sunrise Distribution Sunrise Distribution (a.k.a. Sunrise Comics and Games) was a Commerce, California-based comic book direct market, distributor which operated in the early-to-mid 1980s. Owned by Scott Mitchell Rosenberg, the company was intimately connected to a n ...
*
List of book distributors A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, bu ...
* ''
Amazing Heroes ''Amazing Heroes'' was a magazine about the comic book medium published by American company Fantagraphics Books from 1981 to 1992. Unlike its companion title, '' The Comics Journal'', ''Amazing Heroes'' was a hobbyist magazine rather than an anal ...
'' * ''
Comics Buyer's Guide ''Comics Buyer's Guide'' (''CBG''; ), established in 1971, was the longest-running English-language periodical reporting on the American comic book industry. It awarded its annual Comics Buyer's Guide Fan Awards from 1983 to circa 2010. The publ ...
'' * ''
The Comics Journal ''The Comics Journal'', often abbreviated ''TCJ'', is an American magazine of news and criticism pertaining to comic books, comic strips and graphic novels. Known for its lengthy interviews with comic creators, pointed editorials and scathing r ...
''


Notes


References

*
NMP (New Media)
at MyComicShop.com
New Media Publishing
at MyComicShop.com
''Comics Feature''
at Atomic Avenue {{DEFAULTSORT:New Media Irjax 1973 establishments in Maryland 1995 disestablishments in Nevada American companies established in 1973 Publishing companies established in 1975 Comics industry Defunct comics and manga publishing companies Companies based in Rockville, Maryland Companies based in Los Angeles Book distributors