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''Never Say Die!'' is the eighth studio album by English rock band
Black Sabbath
Black Sabbath were an English rock music, rock band formed in Birmingham in 1968 by guitarist Tony Iommi, drummer Bill Ward (musician), Bill Ward, bassist Geezer Butler and vocalist Ozzy Osbourne. They are often cited as pioneers of heavy met ...
, released on 29 September 1978. It was the last studio album with the band's original lineup and the last studio album to feature original vocalist
Ozzy Osbourne
John Michael "Ozzy" Osbourne (born 3 December 1948) is an English singer, songwriter, and television personality. He rose to prominence during the 1970s as the lead vocalist of the heavy metal band Black Sabbath, during which period he adop ...
until the 2013 album ''
13''. It was
certified Gold
Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
in the U.S on 7 November 1997 and as of November 2011 has sold 133,000 copies in the United States since the
SoundScan
Luminate (formerly Nielsen SoundScan, Nielsen Music Products, and MRC Data) is a provider of music sales data. Established by Mike Fine and Mike Shalett in 1991, data is collected weekly and made available every Sunday (for albums sales) and eve ...
era. The album received mixed reviews, with critics calling it "unbalanced" and insisting its energy was scattered in too many directions.
Recording
At the time of the recording of ''Never Say Die!'' the members of Black Sabbath were all heavily involved in drug and alcohol abuse. Prior to recording, vocalist Osbourne briefly quit the band and was temporarily replaced by former
Savoy Brown
Savoy Brown (originally Savoy Brown Blues Band) were an English blues rock band formed in Battersea, south west London, in 1965. Part of the late 1960s blues rock movement, Savoy Brown primarily achieved success in the United States, where t ...
and
Fleetwood Mac
Fleetwood Mac are a British-American rock band, formed in London in 1967. Fleetwood Mac were founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer, before bassist John McVie joined the line-up for their epony ...
vocalist
Dave Walker
David Walker (born 25 January 1945) is a British singer and guitarist who has been front-man for a number of bands; most notably The Idle Race, Savoy Brown and Humble Pie, he also served briefly with Fleetwood Mac and Black Sabbath.
Histor ...
. In 1992, guitarist
Tony Iommi
Anthony Frank Iommi () (born 19 February 1948) is a British musician. He co-founded the pioneering heavy metal band Black Sabbath, and was the band's guitarist, leader and primary composer and sole continuous member for nearly five decades. I ...
explained to ''Guitar World'', "We never wanted him to leave, and I think he wanted to come back – but no one would tell the other how they felt. So we had to bring in another singer and write all new material." The band wrote a handful of songs with Walker, with that short-lived line-up even performing an early version of what would become "Junior's Eyes" on the
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programme ''Look Hear''.
Osbourne eventually rejoined, refusing to sing any of the songs written with Walker.
Iommi elaborated in the 1992 ''Guitar World'' piece,
Osbourne also refused to sing on "Breakout", which remained an instrumental. The songs with Walker were redone; "Junior's Eyes" was rewritten to be about the then-recent death of Osbourne's father.
"We had a few internal problems," Osbourne admitted to ''
Sounds
In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid.
In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by the ...
'' magazine. "My father was dying, so that put us out for over three months with the funeral and everything. I left the band for three months before we got back together to record it."
['']Sounds
In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid.
In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by the ...
'', 21 October 1978 However, the writing was on the wall, with Osbourne stating in his memoir ''I Am Ozzy'': "No one really talked about what had happened. I just turned up in the studio one day – I think Bill had been trying to act as peacemaker on the phone – and that was the end of it. But it was obvious things had changed, especially between me and Tony. I don't think anyone's heart was in it anymore."
The album was recorded at Sounds Interchange Studios in
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
. "We went to Toronto to record it, and that's when the problems started," Iommi recalled. "Why Toronto? Because of the tax, really. The studio was booked through brochures because people thought it might be a good one. We got there and it had a dead sound – totally wrong. We couldn't get a real live sound. So what we had to do was rip the carpet up and try to make it as live as we could. They were okay about it, but it took time to get it exactly right. There were no other studios available."
In 2001 Iommi elaborated to Dan Epstein of ''Guitar World'', "I booked a studio in Toronto, and we had to find some place to rehearse. So we had this cinema that we'd go into at 10 o'clock in the morning, and it was freezing cold; it was in the heart of winter there, really awful. We'd be there, trying to write songs during the day and go and record them at night." In the same article bassist
Geezer Butler
Terence Michael Joseph "Geezer" Butler (born 17 July 1949) is a English musician and songwriter. He is best known as the bassist and primary lyricist of the heavy metal band Black Sabbath. He has also recorded and performed with Heaven & Hell ...
added, "''Never Say Die'' was a patch-up kind of an album ... People didn't realize that it was sort of tongue-in-cheek, the ''Never Say Die!'' thing. Because we knew that was it; we just knew it was never going to happen again. We did this 10th anniversary tour with
Van Halen
Van Halen ( ) was an American rock band formed in Pasadena, California, in 1972. Credited with "restoring hard rock to the forefront of the music scene", Van Halen was known for its energetic live shows and for the virtuosity of its lead gu ...
in 1978, and everybody's going 'Here's to another 10 years!' And I'm going, (rolls eyes) 'Yeah, sure!'"
Butler was growing impatient with Osbourne's criticism of his lyrics, telling ''Guitar World'' in 1994: "I used to hate doing it towards the end of the Ozzy era. He'd say, 'I'm not singing that.' So you'd have to rethink the whole thing." In the 2004 book ''How Black Was Our Sabbath'', Iommi is quoted as saying, "We were all into silly games ... and we were getting really drugged out ... We'd go down to the sessions and have to pack up because we were too stoned. Nobody could get anything right. We were all over the place. Everybody was playing a different thing."
"With ''Never Say Die!'', we were down on our luck," Osbourne reflected to ''Spin'' magazine. "We were just a fucking bunch of guys drowning in the fucking ocean. We weren't getting along with each other and we were all fucked-up with drugs and alcohol. And I got fired. It was just a bad thing. You try to lift your head up above water, but eventually the tide sucks you under."
"They were supposed to be really wild," remarked keyboardist
Don Airey. "Tony Iommi had a reputation for hitting people. So I got quite a shock when they turned out to be the nicest people I ever worked with. The first thing Ozzy did was make me a cup of tea."
In the
liner notes
Liner notes (also sleeve notes or album notes) are the writings found on the sleeves of LP record albums and in booklets that come inserted into the compact disc jewel case or the equivalent packaging for cassettes.
Origin
Liner notes are desce ...
for 1998's live ''
Reunion
Reunion may refer to:
* Class reunion
* Family reunion
Reunion, Réunion, Re-union, Reunions or The Reunion may also refer to:
Places
* Réunion, a French overseas department and island in the Indian Ocean
* Reunion, Commerce City, Colorado, U ...
'', Ward defended the album: "In the circumstances, I thought we did the best we could. We were taking care of business ourselves, we didn't have millions from the record company and, despite the booze and Ozzy's departure, we tried to experiment with jazz and stuff the way we had in the early days. Songs like 'Johnny Blade' and 'Air Dance' I still like." Osbourne vehemently disagrees in his autobiography, at least as far as the jazz experiments went, calling the instrumental "Breakout" "a jazz band going ''da-dah-da-dah, DAH'', and I just went, Fuck this, I'm off ... The bottom line was that 'Breakout' was stretching it too far for me. With tracks like that on the album, we might as well have been called Slack Haddock, not Black Sabbath. The only impressive thing about a jazz band as far as I was concerned was how much they could drink."
While Butler received credit for the lyrics of "Swinging the Chain," they were actually composed by Ward.
The sleeve was the band's second (following ''
Technical Ecstasy'') to be designed by
Hipgnosis
Hipgnosis were an English art design group based in London, that specialised in creating album cover artwork for rock musicians and bands. Their commissions included work for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Ba ...
. The US and UK releases differed slightly in the faint images of British military pilots seen in the sky. The inner bag featured graphics in keeping with the sleeve and credits, but no lyrics. The aeroplane on the cover appears to be a
North American T-6 Texan
The North American Aviation T-6 Texan is an American single-engined advanced trainer aircraft used to train pilots of the United States Army Air Forces (USAAF), United States Navy, Royal Air Force, Royal Canadian Air Force and other air forces ...
. The band had rejected an alternate Hipgnosis design featuring masked doctors – an image eventually used for
Rainbow
A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...
's 1981 album ''
Difficult to Cure
''Difficult to Cure'' is the fifth studio album by the British hard rock band Rainbow, released in 1981. The album marked the further commercialization of the band's sound, with Ritchie Blackmore once describing at the time his appreciation of t ...
''.
Release and reception
In the UK the title track, released well ahead of the album as the band's first UK picture sleeve single, reached No. 21 in the chart and gave the band its first ''
Top of the Pops
''Top of the Pops'' (''TOTP'') is a British Record chart, music chart television programme, made by the BBC and originally broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show ...
'' appearances since 1970. In the UK the album reached No. 12, one place higher than its predecessor ''Technical Ecstasy''. In the US it peaked at number 69 on the ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Pop Album chart. In the UK, "Hard Road" was released as the second single from the album and reached the UK Top 40, 25,000 copies being pressed in a limited-edition purple-vinyl. There was no picture-sleeve release but a video for "A Hard Road" was made during the ''Never Say Die!'' Tour to promote the single. The song marks the first and last time guitarist Tony Iommi sings backing vocals. Iommi explains in his autobiography ''Iron Man: My Journey Through Heaven & Hell With Black Sabbath'', that when he sang, bassist Geezer Butler couldn't keep a straight face. The album received mostly negative reviews and is not held in high esteem today, with
AllMusic
AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
referring to the album as "unfocused", saying it "will hold little interest to the average heavy metal fan".
''Rolling Stone'' says it was "not a blaze of glory for the original foursome" but added that it may be "better than people might remember".
In 2013 Phil Alexander of ''Mojo'' referred to the album as "disastrous".
Speaking in October 1978 of the new album, Osbourne said, "It's a combination of what we've all been through in the last 10 years. It's a very varied album. Like, we started out playing in blues clubs, because British blues – like
John Mayall
John Mayall, OBE (born 29 November 1933) is an English blues singer, musician and songwriter, whose musical career spans over sixty years. In the 1960s, he was the founder of John Mayall & the Bluesbreakers, a band that has counted among it ...
and early
Fleetwood Mac
Fleetwood Mac are a British-American rock band, formed in London in 1967. Fleetwood Mac were founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer, before bassist John McVie joined the line-up for their epony ...
– was the thing at the time. We were into a
twelve-bar trip and early
Ten Years After
Ten Years After are a British rock group, most popular in the late 1960s and early 1970s. Between 1968 and 1973, the band had eight consecutive Top 40 albums on the UK Albums Chart. In addition, they had twelve albums enter the US ''Billboar ...
-style stuff. So it's part of that sort of trip. Then there's the heavy thing and the rock thing. It's not just steamhammer
headbanging
Headbanging is the action of violently shaking one's head in rhythm with music. It is common in the contemporary rock, punk and heavy metal music genres, where headbanging is often used by musicians on stage. Headbanging is also common in tradi ...
stuff all the way through ... We got rid of all our inner frustrations: what each of us individually wanted to put down over the years but couldn't because of the pressures of work. So we put a lot of painstaking hours into developing this album."
However, Osbourne quickly soured on the LP, telling ''After Hours'' in a 1981 interview "The last album I did with Sabbath was ''Never Say Die!'' and it was the worst piece of work that I've ever had anything to do with. I'm ashamed of that album. I think it's disgusting". He went on to claim that the band flew to Toronto in January during sub-zero temperature "purely because
the Rolling Stones
The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
had recorded
a live album there." In 2013, Osbourne told ''Mojo'', "I'd go down to the studio and I heard what sounded like a jazz band playing. Is this really Black Sabbath? I'd just fuck off." Osbourne was fired by the band eight months later.
Despite the negative reception,
Soundgarden
Soundgarden was an American rock band formed in Seattle, Washington, in 1984 by singer and drummer Chris Cornell, lead guitarist Kim Thayil (both of whom are the only members to appear in every incarnation of the band), and bassist Hiro Yamamo ...
guitarist
Kim Thayil
Kim Anand Thayil (born September 4, 1960) is an American musician best known as the lead guitarist of the Seattle-based rock band Soundgarden, which he co-founded with singer Chris Cornell and bassist Hiro Yamamoto in 1984. Cornell and Thayil ...
cited "Never Say Die!" as one of his favourite Black Sabbath albums. Megadeth covered the title track for the 2000 tribute album ''Nativity In Black II'', with singer
Dave Mustaine
David Scott Mustaine (born September 13, 1961) is an American musician. He is the co-founder, lead vocalist, rhythm guitarist and primary songwriter of the thrash metal band Megadeth, as well as their sole consistent member. Mustaine has relea ...
telling Nick Bowcott in 2008, "The simplicity of Iommi's style makes this rhythm progression one of my all-time favorites: fast, classic English riff-stylings with a climactic arrangement."
Andy LaRocque
Andy LaRocque (born Anders Allhage, 29 November 1962) is a Swedish guitarist, songwriter, and producer, best known as a member of the Heavy metal music, heavy metal band King Diamond (band), King Diamond since 1985.
Biography
LaRocque started in ...
, guitarist for
King Diamond
Kim Bendix Petersen (born 14 June 1956), better known by his stage name King Diamond, is a Danish rock musician. As a vocalist, he is known for his powerful and wide-ranging countertenor singing voice, in particular his far-reaching falsetto s ...
, was influenced by the album in the making of the melodic guitar part of "Sleepless Nights", from the ''
Conspiracy
A conspiracy, also known as a plot, is a secret plan or agreement between persons (called conspirers or conspirators) for an unlawful or harmful purpose, such as murder or treason, especially with political motivation, while keeping their agree ...
'' album.
![Tony Iommi at the New Haven Coliseum](https://upload.wikimedia.org/wikipedia/commons/7/77/Tony_Iommi_at_the_New_Haven_Coliseum.jpg)
In March 2017, Jon Hadusek of ''
Consequence of Sound
''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outlook ...
'' ranked ''Never Say Die!'' 10th out of 19 Black Sabbath studio albums.
Never Say Die! Tour with Van Halen
Black Sabbath's
Never Say Die! Tour opened on 16 May 1978 in
Sheffield
Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...
with Van Halen as their opening act, who'd just scored a hit in the United States with a cover of
The Kinks
The Kinks were an English rock band formed in Muswell Hill, north London, in 1963 by brothers Ray and Dave Davies. They are regarded as one of the most influential rock bands of the 1960s. The band emerged during the height of British rhythm ...
' "
You Really Got Me
"You Really Got Me" is a song written by Ray Davies for English rock band the Kinks. The song, originally performed in a more blues-oriented style, was inspired by artists such as Lead Belly and Big Bill Broonzy. Two versions of the song wer ...
." Ward's drum tech Graham Wright and Osbourne's personal assistant David Tangye, who write extensively about the tour in their 2004 book ''How Black Was Our Sabbath'', reveal that relations between the bands got off to a shaky start at the 22 May show at the Apollo Theatre in
Manchester
Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...
. After Sabbath finished their soundcheck, Van Halen "hit the stage and started to play Sabbath tunes. It was their way of paying tribute to the Sabs, but Tony Iommi was annoyed by it. He may have misinterpreted the gesture as a piss-take, which it certainly was not. Van Halen were in awe of Sabbath, and their lead guitarist, Eddie Van Halen, was a big fan of Tony. The unwitting faux pas was soon forgotten. The two bands came to get along very well together, and Alex Van Halen would often sit ... behind Bill's drum kit, watching and listening to him play onstage." On the US leg of the tour, Van Halen's presence had a major influence on ticket sales since they were a much bigger draw at home than they were in the UK. Wright and Graham also recount two riots that occurred on the ''Never Say Die!'' tour, the first happening in
Neunkirchen am Brand, Germany, in front of a hall crammed with "thousands of extremely stoned, drunk and rowdy GIs" when, three songs into a show, Iommi stalked off the stage because of a buzzing from his guitar stack. When the audience realized the band had quit the gig they wrecked the hall. Another riot ensued at the Municipal Auditorium in
Nashville
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...
when Osbourne didn't show up and the band had to cancel; it later came to light that Osbourne had "slept right round the clock, woken up, seen that it was six o'clock, and thinking that it was still the evening before, had got ready for the show. Even more incredibly, he'd been sleeping in the wrong room." A video from this period, professionally recorded on the UK tour at the
Hammersmith Odeon
The Hammersmith Apollo, currently called the Eventim Apollo for sponsorship reasons, and formerly known as the Hammersmith Odeon, is a live entertainment performance venue, originally built as a cinema called the Gaumont Palace. Located in Ha ...
in June 1978, can be seen on the
Sanctuary
A sanctuary, in its original meaning, is a sacred place, such as a shrine. By the use of such places as a haven, by extension the term has come to be used for any place of safety. This secondary use can be categorized into human sanctuary, a saf ...
Visual Entertainment DVD, also entitled ''Never Say Die''.
''Top of the Pops'' appearance
With the success of the "Never Say Die!" single, Black Sabbath was invited to perform on ''
Top of the Pops
''Top of the Pops'' (''TOTP'') is a British Record chart, music chart television programme, made by the BBC and originally broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show ...
''. The band twice appeared live in the studio, miming to a pre-recorded version of the song. One of these appearances was included on the official ''
The Black Sabbath Story, Vol. 1''
video release. In his autobiography, Osbourne remembers the appearance fondly "'cos we got to meet
Bob Marley
Robert Nesta Marley (6 February 1945 – 11 May 1981; baptised in 1980 as Berhane Selassie) was a Jamaican singer, musician, and songwriter. Considered one of the pioneers of reggae, his musical career was marked by fusing elements o ...
. I'll always remember the moment he came out of his dressing room – it was next to ours – and you literally couldn't see his head through the cloud of dope smoke. He was smoking the biggest, fattest joint I'd ever seen – and believe me, I'd seen a few. I kept thinking, He's gonna have to lip-synch, ''no one'' can do a live show when they're that high. But no – he did it live. Flawlessly, too." In his autobiography, Iommi reveals that because drummer Bill Ward had his hair in braids at the time, "everybody thought he was taking the mickey out of Bob (Marley). It wasn't like that at all; it was just the way he happened to have his hair in those days."
Track listing
Note: track four is titled "Hard Road" on the releases by Vertigo (the UK and Europe) and "A Hard Road" on the ones released by Warner (the US and Canada).
Personnel
Black Sabbath
*
Tony Iommi
Anthony Frank Iommi () (born 19 February 1948) is a British musician. He co-founded the pioneering heavy metal band Black Sabbath, and was the band's guitarist, leader and primary composer and sole continuous member for nearly five decades. I ...
– guitar, backing vocals on "A Hard Road"
*
Ozzy Osbourne
John Michael "Ozzy" Osbourne (born 3 December 1948) is an English singer, songwriter, and television personality. He rose to prominence during the 1970s as the lead vocalist of the heavy metal band Black Sabbath, during which period he adop ...
– lead and backing vocals
*
Geezer Butler
Terence Michael Joseph "Geezer" Butler (born 17 July 1949) is a English musician and songwriter. He is best known as the bassist and primary lyricist of the heavy metal band Black Sabbath. He has also recorded and performed with Heaven & Hell ...
– bass guitar, backing vocals on "A Hard Road"
*
Bill Ward – drums, lead vocals on "Swinging the Chain", backing vocals on "A Hard Road"
Additional musicians
*
Don Airey – keyboards
*Jon Elstar – harmonica on "Swinging the Chain"
*
Wil Malone
Wil Malone (born 1952, in Hornsey, North London) is a British music producer and arranger, who has worked with artists including Black Sabbath, Iron Maiden, Todd Rundgren, The Verve, Massive Attack, Depeche Mode and Italian rocker Gianna Nannini ...
– brass arrangements
Charts
Certifications
References
External links
*
{{Authority control
1978 albums
Albums with cover art by Hipgnosis
Black Sabbath albums
Vertigo Records albums
Warner Records albums