The Never Miss a Super Bowl Club (or the NMASB Club) is a group of football fans (outside of owners and staff) who have gone to every

Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

since 1967.

Visa Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...

popularized the original group of four in a commercial that aired in 2010. Since then, two members have died and one has been retroactively added, bringing the total to three surviving fans—Don Crisam, Tom Henschel, and Gregory Eaten—who most recently attended

Super Bowl LVII Super Bowl LVII is the upcoming championship game of the National Football League (NFL) for the 2022 NFL season. The game is scheduled to be played on February 12, 2023, at State Farm Stadium in Glendale, Arizona. It will be the fourth Super B ...

in 2023.

History

The club was first popularized by

as part of an advertising campaign called ''Go Fans''. The commercial was narrated by

Morgan Freeman Morgan Freeman (born June 1, 1937) is an American actor, director, and narrator. He is known for his distinctive deep voice and various roles in a wide variety of film genres. Throughout his career spanning over five decades, he has received ...

. Surveys have shown that most respondents would be willing to miss or postpone major events in their life, including the birth of their child or a wedding date, to see the

. As a result, Visa came up with an advertising campaign to feature four men who have attended every Super Bowl since the first one in 1967. The four men were

New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...

fan Don Crisman,

San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...

fan Larry Jacobson,

Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. Founded in , the Steel ...

fan Thomas Henschel, and

Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) NFC North, North division. It ...

fan Robert Cook. The commercial itself featured the four men holding up tickets for 44 years of Super Bowls. In early February 2011, it was announced that 79-year-old Cook would be unable to attend

Super Bowl XLV Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champi ...

after being hospitalized in

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

. His daughters were expected to attend the game in his place. He died a few days after the game. At

Super Bowl LI Super Bowl LI was an American football game played at NRG Stadium in Houston, Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 NFL season, 2016 season. The American Football Confer ...

, in February 2017, another person who had gone to every Super Bowl game, Gregory Eaton, met the three remaining members and officially joined the club. In October 2017, Jacobson died, reducing the club to three members.

Lifetime tickets promotion

A promotion was also run during the 2010 commercial. ''The Super Bowl Trip for Life Sweepstakes'' stated that anyone who used their Visa card between September 9 and December 31, 2010, would be entered to win a chance to see the Super Bowl for life. Winners would receive round-trip airfare, accommodations, and tickets to the Super Bowl. In 2011, it was announced that Tyler Weber, then 24 years old, won the contest.

Owner and staff attendees

Aside from the group of fans, groundskeeper

George Toma George Toma (born February 2, 1929, in Edwardsville, Pennsylvania) is an American groundskeeper who specializes in working on sports facilities. Works Toma has maintained the fields at numerous stadiums used by Major League Baseball and National ...

has assisted in preparing the field for every Super Bowl.

Norma Hunt Norma Lynn Hunt (, March 28, 1938 – June 4, 2023) was an American football executive who was a minority owner of the Kansas City Chiefs of the National Football League (NFL) from 2006 to 2023. Hunt was married to Lamar Hunt who founded the Chi ...

, the wife and widow of

Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The tea ...

founding owner

Lamar Hunt Lamar Hunt (August 2, 1932 – December 13, 2006) was an American businessman most notable for his promotion of American football, soccer, and tennis in the United States. He was the principal founder of the American Football League (AFL) and ...

, was the only woman to attend every Super Bowl game. She attended every Super Bowl until her death in June 2023. Her final Super Bowl she attended,

, was won by the Chiefs. She was also on the podium for the

Lombardi Trophy The Vince Lombardi Trophy is the trophy awarded each year to the winning team of the National Football League's championship game, the Super Bowl. The trophy is named in honor of NFL coach Vince Lombardi, who led the Green Bay Packers to victor ...

presentation for the Chiefs

Super Bowl LIV Super Bowl LIV was an American football game played to determine the champion of the National Football League (NFL) for the 2019 season. The American Football Conference (AFC) champion Kansas City Chiefs defeated the National Football Conferenc ...

victory. Her husband Lamar Hunt helped establish the championship game and coined the term "super bowl". Photojournalist John Biever has attended every Super Bowl. Sports journalist Jerry Green attended every Super Bowl until choosing to not go to Super Bowl LVII due to declining health. Green died the month following the game, on March 24, 2023.

References

{{Super Bowl commercials Super Bowl commercials Sports organizations established in 1967 Sports fandom Visa Inc.