Bear Brand is a drink and powdered milk brand introduced in 1892 in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

by the "Bernese Alps Milk Company","Brand Stories: BEAR BRAND MILK in the Philippines" on Isamunang Patalastas blogsite, 19 Aug 2017 and currently owned by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

. The brand is available in most areas of Southeast Asia, East Asia, and Eastern Africa, as well as in Asian stores in the United States and Canada. It was marketed under the brand name "Marca Oso", which is Spanish for "Bear Brand". The brand's Indonesian name is "Susu Cap Beruang". In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

Variants

Sterilized milk

Philippines

* Bear Brand Sterilized

tin can A steel can, tin can, tin (especially in British English, Australian English, Canadian English and South African English), steel packaging, or can is a container for the distribution or storage of goods, made of thin metal. Many cans re ...

– 140 ml * Bear Brand Sterilized tin can – 155 ml (1906–2016) * Bear Brand Sterilized

Tetra Pak Tetra Pak is a Swedish–Swiss multinational food packaging and processing company with head offices in Lund, Sweden, and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream ...

– 200 ml * Bear Brand Sterilized Tetra Pak – 1 L

Indonesia

* Bear Brand Susu Steril slim tube – 189 ml

Thailand, Vietnam, Myanmar, Laos and Cambodia

* Bear Brand Sterilized tin can – 140 ml * Bear Brand Sterilized Low-Fat tin can – 140 ml * Bear Brand Sterilized 0% Fat tin can – 140 ml

Milestones

International branding

In Thailand, the Bear Brand Sterilized is branded by other variants. In

Cambodia Cambodia (; also Kampuchea ; km, កម្ពុជា, UNGEGN: ), officially the Kingdom of Cambodia, is a country located in the southern portion of the Indochinese Peninsula in Southeast Asia, spanning an area of , bordered by Thailand t ...

, Bear Brand was introduced in July 2015, while in

Myanmar Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John C. Wells, Joh ...

, Bear Brand was introduced in October 2016. Bear Brand's Indonesian package is in slim tube 189 mL content. In

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, the brand is instead named ''Bärenmarke'' in German origin of name.

Logos

On its introduction in 1906, the Bear Brand logo depicted a bear

bottle-feeding A baby bottle, nursing bottle, or feeding bottle is a bottle with an attached ''teat'' (also called a ''nipple'' in the US) on the top opening, on which can be suckled, and from thereby drunk directly. It is typically used by infants and young ...

a baby bear. The bottle was removed on its logo in 1967. In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark. In 1992, the bears refreshed with a cartoony look, and in 1996, the shield appeared one its logo, but in 2002 the shape was changed with the current shield logo form. In 2004, the logo in most of the countries of Southeast Asia, used the circle logo variant. In 2013, the Bear Brand logo wordmark typeface was changed from

Franklin Gothic Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head desig ...

Arial Arial (also called Arial MT) is a sans-serif typeface and set of computer fonts in the neo-grotesque style. Fonts from the Arial family are included with all versions of Microsoft Windows from Windows 3.1 on, some other Microsoft software appli ...

for the shield logo. While in their circle logo, since 2016 (for Cambodia, Laos, and Myanmar), uses Helvetica typeface.

Commercials, advertisements and slogans

In the

, they use the slogan "Tibay Araw-Araw" starting from 2012. Their present "Laki Sa Gatas" nutrition education advocacy program was first launched in 2006. In 2015, Bear Brand's Alamat ng Matibay book was launched, which introduced the character Mina, and her friend Sonson.

References

External links

* {{DEFAULTSORT:Nestle Bear Brand

Bear Bears are carnivoran mammals of the family Ursidae. They are classified as caniforms, or doglike carnivorans. Although only eight species of bears are extant, they are widespread, appearing in a wide variety of habitats throughout the Nor ...

Milk-based drinks Food and drink in the Philippines Products introduced in 1892 1892 establishments in the Philippines