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''Nescafé Basement'' is a Pakistani music television series which features studio-recorded performances by
underground Underground most commonly refers to: * Subterranea (geography), the regions beneath the surface of the Earth Underground may also refer to: Places * The Underground (Boston), a music club in the Allston neighborhood of Boston * The Underground ...
and emerging artists. The show is produced by
Nescafé Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestlà ...
. The artists are recruited and mentored by
Xulfi Zulfiqar "Xulfi" Jabbar Khan (born 28 October 1980) is a Pakistani composer, singer-songwriter, music producer and a guitarist. Starting his career in 1994, Khan is the recipient of multiple awards in Pakistan. He is currently working on the te ...
, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of
Sajjad Ali Sajjad Ali (born 1962) is a Pakistani semi-classical, pop and rock singer, poet, actor, film director as well as a film producer from Karachi, Pakistan.

Season 1

In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by
Xulfi Zulfiqar "Xulfi" Jabbar Khan (born 28 October 1980) is a Pakistani composer, singer-songwriter, music producer and a guitarist. Starting his career in 1994, Khan is the recipient of multiple awards in Pakistan. He is currently working on the te ...
from the band
Call Call or Calls may refer to: Arts, entertainment, and media Games * Call, a type of betting in poker * Call, in the game of contract bridge, a bid, pass, double, or redouble in the bidding stage Music and dance * Call (band), from Lahore, Paki ...
.


Season 2

Out of 1,253 young artists who auditioned (compared to only 98 for the first season), Xulfi selected 19 (whereas 14 were selected last season) from major cities across the country. Nescafe Basement 2 had eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.


Notable Performers

* Abdullah Qureshi (Singer) * Leo Twins


Awards

* Winner in Hot Beverages - PAS Awards 2013 * Most Magnetic Branded Content - Maxus Magnets Award 2013


See also

*
Music of Pakistan The Music of Pakistan ( ur, , lit=pákistáni mosíqi) includes diverse elements ranging from music from various parts of South Asia as well as Central Asian, Middle Eastern, and modern-day Western popular music influences. With these multiple ...
*
Coke Studio Coke Studio may refer to: * ''Coke Studio'' (Pakistan), a Pakistani television series featuring live music performances. * ''Coke Studio'' (India), an Indian television series featuring live music performances. * ''Coke Studio Bangla'', a Banglade ...
* Uth Records * Acoustic Station


References

* * * * * *


External links

* * * * * Pakistani music television series {{Pakistan-tv-stub