''Nescafé Basement'' is a Pakistani music television series which features studio-recorded performances by
underground and emerging artists. The show is produced by
Nescafé
Nescafé is a brand of instant coffee sold by the multinational food and drink corporation Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee br ...
. The artists are recruited and mentored by
Xulfi, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of
Sajjad Ali's "Larri Adda".
Season 1
In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Xulfi from the band
Call
Call or Calls may refer to:
Arts, entertainment, and media Games
* Call (poker), a bet matching an opponent's
* Call, in the game of contract bridge, a bid, pass, double, or redouble in the bidding stage
Music and dance
* Call (band), from L ...
.
Season 2
Out of 1,253 young artists who auditioned (compared to only 98 for the first season), Xulfi selected 19 (whereas 14 were selected last season) from major cities across the country.
Nescafe Basement 2 had eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.
Season 5
The season 5 of the show featured a total number of 73 artists' under Xulfi's mentorship and was one of the most praised seasons of a music show in the subcontinent and worldwide featuring hit tracks like Bol Hu, Mehbooba and Piya Re.
Season 6
Performers
*
Abdullah Qureshi (Singer)
Abdullah Qureshi is a Pakistani singer, songwriter, and music composer. Born in Islamabad, Abdullah gained recognition from his covers on YouTube. Qureshi also featured in popular music TV program '' Nescafé Basement'' Season 4 and performed an ...
*
Leo Twins
*
Soch the Band
*
Goher Mumtaz
Goher Mumtaz () is a Pakistani musician, singer-songwriter, music composer, guitarist and actor. He is famous for being the founding member of the rock band, Jal (band), Jal.
Personal life
Since 2016, he's married to Anum Ahmed, who made her a ...
*
Tahseen Sakina
*
Hadiya Hashmi
*
Jahangir Niazi
*
Zain Ali and Zohaib Ali
*
Bhanwaray
*
Baluch Twins
*
Abdullah Siddiqui
*
Wooly and the Uke
Awards
* Winner in Hot Beverages - PAS Awards 2013
* Most Magnetic Branded Content - Maxus Magnets Award 2013
See also
*
Coke Studio
*
Music of Pakistan
The Music of Pakistan () is a fusion of Turco-Persian tradition, Turko-Persian, Arab world, Arab, North India, North Indian, and contemporary Western influences, creating a distinct musical tradition often referred to as "Pakistani Music." The ge ...
*
Uth Records
References
*
*
*
*
*
*
External links
*
{{DEFAULTSORT:Nescafe Basement
Pakistani music television series