Negrita (rum) on:
[Wikipedia]
[Google]
[Amazon]
Negrita (sometimes referred to as Negrita Rum or Rhum Negrita) is a French rum brand. It has origins back to the mid-1800s and is currently owned by French spirit company La Martiniquaise.
Negrita is a blended rum which is distilled on the French islands of
History
Negrita was first blended and labeled by the Bardinet Company of France in the mid-1800s. It was founded by Paul Bardinet who was a young producer of liqueurs in the French commune ofLimoges
Limoges (, , ; oc, Lemòtges, locally ) is a city and Communes of France, commune, and the prefecture of the Haute-Vienne Departments of France, department in west-central France. It was the administrative capital of the former Limousin region ...
. He experimented with different blends of tafia to create the new rum. The brand was advertised through billboards with the slogan "el ron de la Negrita" (en. "the rum of the little black girl") with a picture of a Caribbean girl wearing Madras ribbons in her hair. The image became the symbol of the brand and the name was trademarked in 1886.
Bardinet's son, Edouard Bardinet, moved the operations to Bordeaux
Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefectur ...
in 1895. He added whiskey and brandies to the company portfolio, with Negrita staying as the symbol of the Bardinet Company.
In 1993, the company became part of La Martiniquaise.
By 1994, Negrita was the flagship brand of dark rum, accounting for 41% of grocery sales in Europe.
Production
Negrita is a blended rum which is distilled on the French islands of Réunion
Réunion (; french: La Réunion, ; previously ''Île Bourbon''; rcf, label= Reunionese Creole, La Rényon) is an island in the Indian Ocean that is an overseas department and region of France. It is located approximately east of the island ...
, Guadeloupe
Guadeloupe (; ; gcf, label=Antillean Creole, Gwadloup, ) is an archipelago and overseas department and region of France in the Caribbean. It consists of six inhabited islands—Basse-Terre, Grande-Terre, Marie-Galante, La Désirade, and the ...
, and Martinique
Martinique ( , ; gcf, label=Martinican Creole, Matinik or ; Kalinago: or ) is an island and an overseas department/region and single territorial collectivity of France. An integral part of the French Republic, Martinique is located in th ...
. It is made from sugar cane juice (i.e. rhum agricole), not molasses.
See also
*List of French rums
France produces many different kind of rums in several different locations. Most of the rums are cane juice rums or ''rhum agricoles''. The different distilleries are located in the French oversea departments and territories of La Réunion, Guade ...
* List of rum producers
Rum is distilled in a wide variety of locations by a number of different producers. Below is a list of rum distillers and brands organized by location of the distiller.
Africa
Democratic Republic of Congo
* Kwilu Rum
Eswatini / Swaziland
...
References
{{Reflist Rums Distilled drinks