Natrel is a Canadian dairy co-operative based in

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple ...

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

. The brand specializes in milk without antibiotics and artificial growth hormones and distributes the product throughout Canada.

History

Natrel was formed in 1990 as the dairy subsidiary of the

Agropur The Agropur Dairy Cooperative, usually shortened to Agropur, is headquartered in Saint-Hubert, Longueuil, Quebec, Canada. Agropur Cooperative is a North American dairy cooperative founded in 1938. It is a supplier of products for the industri ...

agricultural cooperative, headquartered in

Longueuil Longueuil () is a city in the province of Quebec, Canada. It is the seat of the Montérégie administrative region and the central city of the urban agglomeration of Longueuil. It sits on the south shore of the Saint Lawrence River directly ac ...

. In 2012 the company began producing shelf-stable milk in collaboration with

Tetra Pak Tetra Pak is a Swedish–Swiss multinational food packaging and processing company with head offices in Lund, Sweden, and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice crea ...

. The first product released in the line was Baboo, a shelf-stable drink aimed towards

toddlers A toddler is a child approximately 12 to 36 months old, though definitions vary. The toddler years are a time of great cognitive, emotional and social development. The word is derived from "to toddle", which means to walk unsteadily, like a child ...

. Baboo received criticism for what some people perceived to be an unnecessary product while the company argued that its formulation of milk protein made the drink easily digestible for young children. In 2015 the company opened a "Milk Bar"

cafe A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-caf ...

in Montreal in collaboration with

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of ...

company Java U. The company opened a second Milk Bar in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

in 2016.

Operations

As with other Canadian dairy companies, Natrel's

butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread, melted as a condimen ...

production peaks in the spring.

Locations

Markham, Ontario Markham () is a city in the Regional Municipality of York, Ontario, Canada. It is approximately northeast of Downtown Toronto. In the 2021 Census, Markham had a population of 338,503, which ranked it the largest in York Region, fourth largest ...

Quebec City Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the metropolitan area had a population of 839,311. It is t ...

* Amqui,

Saint-Bruno-de-Montarville Saint-Bruno-de-Montarville is an off-island suburb of Montreal, in southwestern Quebec, Canada, on the south bank of the Saint Lawrence River just east of Montreal. It lies on the west flank of Mont Saint-Bruno, one of the Monteregian Hills. Th ...

* Sudbury,

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

* Ottawa,

Chilliwack, British Columbia Chilliwack ( )( hur, Ts'elxwéyeqw) is a city in the province of British Columbia, Canada. Chilliwack is surrounded by mountains and home to recreational areas such as Cultus Lake and Chilliwack Lake Provincial Parks. There are numerous outdoor ...

Victoria, British Columbia Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of 91,867, and the Greater Victoria area has a population of 397,237. The ...

- Island Dairy *

Delta, British Columbia Delta is a city in the Lower Mainland region of British Columbia, Canada, as part of Greater Vancouver. Located on the Fraser Lowland south of Fraser River's south arm, it is bordered by the city of Richmond on the Lulu Island to the north, N ...

- Island Dairy

References

External links

Natrel Official Website

Agropur Official Website
{{Agropur Dairy products companies of Canada Food and drink companies established in 1990 Companies based in Longueuil 1990 establishments in Quebec Canadian companies established in 1990