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NK.pl, formerly Nasza-klasa.pl (English: ''Our-class.pl''), was a Polish school-based
social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
used by alumni and students. NK.pl was owned and administered by Ringier Axel Springer Polska.


History

NK.pl was launched on 11 November 2006 by Maciej Popowicz, Paweł Olchawa, Michał Bartoszkiewicz, and Łukasz Adziński, four college students studying computer science at the
University of Wrocław , ''Schlesische Friedrich-Wilhelms-Universität zu Breslau'' (before 1945) , free_label = Specialty programs , free = , colors = Blue , website uni.wroc.pl The University of Wrocław ( pl, Uniwersytet Wrocławski, U ...
. The company was headquartered in
Wrocław Wrocław (; german: Breslau, or . ; Silesian German: ''Brassel'') is a city in southwestern Poland and the largest city in the historical region of Silesia. It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, rou ...
, Poland, and its name came from the song "''Nasza Klasa''" by
Jacek Kaczmarski Jacek Marcin Kaczmarski (22 March 1957 – 10 April 2004) was a Polish singer, songwriter, poet and author. Life He was the son of painter Anna Trojanowska-Kaczmarska, a Pole of Jewish background, and the artist Janusz Kaczmarski. Kaczmarski ...
. The website enjoyed success, and one 2009 study called it a "model example of the ‘
rags to riches Rags to riches refers to any situation in which a person rises from poverty to wealth, and in some cases from absolute obscurity to heights of fame, fortune and celebrity—sometimes instantly. This is a common archetype in literature and popula ...
’ ideal of an enterprise construed with no financial funding and no institutional support (neither from ASP/ ISP corporations nor from central/local administration)". In 2009, the service had 13.5 million active users. NK.pl then ranked among the top five websites used in Poland, behind Google.pl,
Onet.pl Onet.pl is one of the largest Polish web portals. It is owned by the Kraków-based Grupa Onet.pl S.A. It was founded in 1996 by Optimus company. According to Alexa rankings, as of October 2017, it was the 45th most popular website worldwide an ...
, and Wirtualna Polska, and it was visited by more than 50% of Polish Internet users each month (with 10% of the traffic coming from abroad). As of July 2009 86% of its users lived in Poland, according to
Alexa Alexa may refer to: Technology *Amazon Alexa, a virtual assistant developed by Amazon * Alexa Internet, a defunct website ranking and traffic analysis service * Arri Alexa, a digital motion picture camera People *Alexa (name), a given name and ...
. The site was also popular in Norway, where it was the fifth most popular social networking website in 2009. In June 2010, a rebranding and changes to terms of use demanding that users allow the portal to use their profile photo commercially along with select private information, triggered mass exodus. As of August 2014 the number of registered users had plummeted to less than 7 million, with many users having switched to
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
. In November 2014 Ringier Axel Springer Polska signed agreement to buy NK.pl from Excolimp Investemnts. On May 26, 2021, NK.pl announced its closure effective July 27 of the same year.


Services

Registered users could pick their school and graduation year. Users were also able to create personal pages with details about their life and past education. NK.pl offered a wide variety of
privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...
settings, additionally offering up-to-date advice and instructions about privacy on NK.pl as well as the portal. It had a trust and safety team that worked with law enforcement to resolve matters related to threatening and dangerous posts and other illegal activity. NK.pl also cooperated with childcare services, such as the Nobody's Children Foundation, which takes care of psychological needs and healthy mental development of children.


See also

*
Grono.net Grono.net was a social networking service based in Poland. It was referred to as "the Polish equivalent of Facebook" and had over 2 million members. It featured Internet forums, photo sharing, links to cultural events, an employment website, an ...
*
Odnoklassniki Odnoklassniki ( rus, Одноклассники, t=Classmates) is a social network service used mainly in Russia and former Soviet Republics. The site was developed by Albert Popkov and launched on March 4, 2006. The website currently has more ...
*
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...


References


External links


The official site of nk.pl

Site for NK Developers
{{Social network Online companies of Poland Polish social networking websites Internet properties established in 2006 Internet properties disestablished in 2021