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Nancy Baym, Ph.D. is an American scholar and Senior Principal Research Manager at
Microsoft Research Microsoft Research (MSR) is the research subsidiary of Microsoft. It was created in 1991 by Richard Rashid, Bill Gates and Nathan Myhrvold with the intent to advance state-of-the-art computing and solve difficult world problems through technologi ...
, formerly a Professor of
Communication Studies Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in differen ...
at the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States, and several satellite campuses, research and educational centers, medical centers, and classes across the state of Kansas. Tw ...
. She was a member of the founding board and former president of the
Association of Internet Researchers The Association of Internet Researchers (AoIR) is a learned society dedicated to the advancement of the transdisciplinary field of Internet studies. Founded in 1999, it is an international, member-based support network promoting critical and schola ...
, and serves on the board of several
academic journal An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and d ...
s covering new media and communication. She has published research and provided media commentary on the topics of
social communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
,
new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...
, and
fandom A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant ...
.


Education

*1994, Ph.D., Speech Communication,
University of Illinois at Urbana-Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Univ ...
. *1988, M.A., Speech Communication, University of Illinois at Urbana-Champaign. *1986, B.A., Journalism and Mass Communication,
University of Wisconsin-Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the ...
.


Career

Baym joined Microsoft Research in 2012, when Microsoft established a new group researching social media, with scholars including
danah Boyd danah boyd (stylized in lowercase, born November 24, 1977 as Danah Michele Mattas) She noted her mother added lowercase 'h' in birth name "danah" for typographical balance, reflecting the lowercase first letter 'd' and later changed her last na ...
, Mary Gray and
Kate Crawford Kate Crawford (born 1976) is a writer, composer, producer and academic. Crawford is a principal researcher at Microsoft Research (Social Media Collective), the co-founder and former director of research at the AI Now Institute at NYU, a visitin ...
in addition to Baym. Describing the new group,
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
wrote that the scholars were "trained in media studies and social sciences but had essentially become anthropologists of the digital age".


Academic appointments

*2012–present, Principal Researcher, Microsoft Research. *2002–2012, Professor, Department of Communication Studies, University of Kansas. *1999-2002, Assistant Professor, Department of Communication Studies, University of Kansas. *1994-1999, Assistant Professor, Department of Communication,
Wayne State University Wayne State University (WSU) is a public research university in Detroit, Michigan. It is Michigan's third-largest university. Founded in 1868, Wayne State consists of 13 schools and colleges offering approximately 350 programs to nearly 25,000 ...
. *1992-1994, Visiting
Teaching Associate A teaching fellow (sometimes referred to as a TF) is an individual at a higher education institution, including universities, whose role involves teaching and potentially pedagogic research. The work done by teaching fellows can vary enormously fr ...
in Speech Communication, University of Illinois at Urbana-Champaign. *1986-1992, Teaching Assistant in Speech Communication, University of Illinois at Urbana-Champaign.


Publications

Baym has published several
monograph A monograph is a specialist work of writing (in contrast to reference works) or exhibition on a single subject or an aspect of a subject, often by a single author or artist, and usually on a scholarly subject. In library cataloging, ''monograph ...
s, besides numerous articles. In ''Tune In, Log On: Soaps, Fandom, and Online Community'' (2000), Baym argues that
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
fans form "a dynamic community of people with unique voices, distinctive traditions, and enjoyable relationships." ''Personal Connections in the Digital Age'' (2010), is about thinking critically about the roles of
digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ' ...
in personal relationships, it offers data-grounded information on how to makes sense of these changes in relational life. She defines seven concepts "that can be used to differentiate digital media and which influence how people use them and with what effects." These concepts are interactivity, temporal structure,
social cue Social cues are verbal or non-verbal signals expressed through the face, body, voice, motion (and more) and guide conversations as well as other social interactions by influencing our impressions of and responses to others. These percepts are impo ...
s, storage, replicability, reach and mobility. Ultimately, "the author states at the end that the book was written for those who see communication technologies as new and different, those who take them for granted and those who will be thinking through technologies not yet invented," claimed Stuart James Fitz-Gerald in his review of the book. ''Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection'' was published in 2018, and explores how digital technology has changed the relationship between musicians and their fans. When an excerpt was published in
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
, the book was described as showing "how music lovers used fan culture to build a worldwide web". The book was reviewed by scholarly journals both in media studies and musicology. One reviewer noted that while the book could have emphasised more diverse genres, such as hip hop, it was "a valuable resource for those trying to better understand relational labor conducted by artists". Perhaps in response to this criticism, Baym co-authored an article on hip-hop in 2022 with Jahari M. Evans.


Awards

* Excellence in Teaching Award (College of Fine, Performing and Communication Arts, Wayne State University, 1997) * W. T. Kemper Fellowship Teaching Excellence (Kansas University, 2005)


Bibliography

* * * * * *


References


External links


Personal siteGoogle Scholar profile
{{DEFAULTSORT:Baym, Nancy American women writers Mass media theorists 1965 births Living people University of Kansas faculty University of Illinois Urbana-Champaign alumni University of Wisconsin–Madison School of Journalism & Mass Communication alumni American women academics 21st-century American women