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The ''NFL on Nickelodeon'' is the branding used for broadcasts of
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL) games that are produced by
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
, and broadcast on the American
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel Channel, channels, channeling, etc., may refer to: Geography * Channel (geography), in physical geography, a landform consisting of the outline (banks) of the path of a narrow body of water. Australia * Channel Country, region of outback Austral ...
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
. In
2021 File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the 2021 Myanmar coup d'état, coup d'état; A civil demonstration against the October–November 2021 ...
, Nickelodeon hosted a one-time
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
in coordination with
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
of the
Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North division. The Bears have won nine NF ...
–
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...
Wild Card game The Wild Card Series (formerly known as Wild Card Game from 2012 to 2019 and in 2021) are games that serve as the opening round of the Major League Baseball (MLB) Major League Baseball postseason, postseason. A single wild card game was first ...
. This marked the first time that a major live sporting event would be broadcast on the channel. Following positive reception from media and fans, Nickelodeon announced that the simulcast would return for a Wild Card game during the
2021–22 NFL playoffs The National Football League playoffs for the 2021 season. This was the first time that the league featured a 17-game regular season schedule, and consequently the start of the playoffs was pushed a week later to January 15, 2022. The postseason ...
between the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
and
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisi ...
. In May 2022, Nickelodeon announced that the simulcast would return for a Christmas game during the
2022 NFL season The 2022 NFL season is the 103rd season of the National Football League (NFL). The season began on September 8, 2022, with the defending Super Bowl LVI champion Los Angeles Rams falling to Buffalo in the NFL Kickoff Game, and will end on Ja ...
between the
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquart ...
and
Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...
.


Background

In December 2019,
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
re-merged with
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and t ...
to form
ViacomCBS Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
. As part of the merger, CBS announced plans to add content from Nickelodeon to its
CBS All Access Paramount+ is an American Video on demand#Subscription models, subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Me ...
streaming service. Additionally, the National Football League announced that Nickelodeon would air a youth-specific broadcast of an early 2021 Wild Card playoff game that CBS Sports acquired the rights to, marking the first major live sporting event on the channel. The broadcast had the inclusion of Nickelodeon cartoon branding as well as commentary from Nick stars Gabrielle Green and Lex Lumpkin. CBS Sports' ad sales team handled the ad sales for both telecasts. While a majority of the
advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
for the Bears-Saints game would be the same across both the CBS and Nickelodeon broadcasts, Nickelodeon aired some different ads more that were tailored to its younger audience, excluding ads for alcohol and sports betting apps.


First live telecast (January 10, 2021)

Nickelodeon's first live NFL game aired on January 10, 2021, as a special youth-specific presentation of the 2021 Wild Card playoff game between the
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...
and Chicago Bears.


Tie-ins

During the week leading up to the game, ''
Madden NFL 21 ''Madden NFL 21'' is an American football video game based on the National Football League (NFL), developed by EA Tiburon and published by Electronic Arts. It is an installment of the long-running ''Madden NFL'' series. It was released for Micros ...
'''s "The Yard" mode was updated with ''SpongeBob SquarePants'' themed content, including a Bikini Bottom-themed "reef-top" stadium, and ''SpongeBob''-themed modifiers. Immediately prior to the game, Nickelodeon aired a sports-themed ''SpongeBob''
clip show A clip show is an episode of a television series that consists primarily of excerpts from previous episodes. Most clip shows feature the format of a frame story in which cast members recall past events from past installments of the show, depicte ...
, ''The SpongeBob SportsPants Countdown Special,'' which was hosted by Burleson. Nickelodeon in correlation with the National Football League, also launched a website with
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basket ...
-like elements such as free-to-play games and risk-free gambling. More specifically, users of the site would get the chance to pick who would win the game, which would in return, compare to the public pick. The user could receive points that could be exchanged for prizes and rewards. The NFL Nick Play website also featured the ability to collect ''SpongeBob SquarePants'' and ''
The Loud House ''The Loud House'' is an American animated television series created by Chris Savino that premiered on Nickelodeon on May 2, 2016. The series revolves around the chaotic everyday life of a boy named Lincoln Loud, who is the middle child and only so ...
''-themed content via
QR code A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...
s.
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquart ...
linebacker Linebacker (LB) is a playing position in gridiron football. Linebackers are members of the defensive team, and line up three to five yards behind the line of scrimmage and the defensive linemen. They are the "middle ground" of defenders, p ...
Von Miller Vonnie B'VSean Miller (born March 26, 1989) is an American football outside linebacker for the Buffalo Bills of the National Football League (NFL). Miller played college football at Texas A&M, where he earned consensus All-American honors and ...
was originally supposed to host ''The SpongeBob SportsPants Countdown Special'' instead of Nate Burleson, but was not present. It was later revealed on January 15, that Miller was under an unknown criminal investigation in Colorado. A preview of the then-new ''SpongeBob SquarePants'' spin-off series, '' Kamp Koral: SpongeBob's Under Years'', was also aired at halftime.


Broadcast incidents

Referee Alex Kemp's open microphone caught Chicago Bears wide receiver
Cordarrelle Patterson Cordarrelle Patterson ( ; born March 17, 1991), nicknamed "Flash", is an American football player for the Atlanta Falcons of the National Football League (NFL). A versatile utility player, he plays running back, wide receiver, return speciali ...
saying "What the
fuck ''Fuck'' is an English-language expletive. It often refers to the act of sexual intercourse, but is also commonly used as an intensifier or to convey disdain. While its origin is obscure, it is usually considered to be first attested to aro ...
?" in reaction to a
penalty Penalty or The Penalty may refer to: Sports * Penalty (golf) * Penalty (gridiron football) * Penalty (ice hockey) * Penalty (rugby) * Penalty (rugby union) * Penalty kick (association football) * Penalty shoot-out (association football) * Penalty ...
for
unsportsmanlike conduct Unsportsmanlike conduct (also called untrustworthy behaviour or ungentlemanly fraudulent or bad sportsmanship or poor sportsmanship or anti fair-play) is a foul or offense in many sports that violates the sport's generally accepted rules of sport ...
after he voluntarily ran out of bounds during a punt. Patterson later claimed he did not utter the expletive. At the time, Kemp mistakenly called the penalty on #85, tight end
Cole Kmet Cole Kmet (born March 10, 1999) is an American football tight end for the Chicago Bears of the National Football League (NFL). He played college football at Notre Dame, and was drafted by the Bears in the second round of the 2020 NFL Draft. Ea ...
, instead of Patterson who was #84. Despite his team's loss and completing only 19 passes for 199 yards, Bears
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Mitchell Trubisky Mitchell David Trubisky (born August 20, 1994) is an American football quarterback for the Pittsburgh Steelers of the National Football League (NFL). He played college football at North Carolina and was drafted second overall by the Chicago ...
won the online voting for the NVP, or Nickelodeon Valuable Player, award with 49% of the votes after podcast host Dan Katz had led an online campaign with the Twitter
hashtag A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
#Mitch4NVP, encouraging viewers to submit multiple votes for Trubisky. He received a trophy, adorned with the Nickelodeon blimp. Chicago
defensive end Defensive end (DE) is a defensive position in the sport of gridiron football. This position has designated the players at each end of the defensive line, but changes in formation (American football), formations over the years have substantially ...
Akiem Hicks Akiem Jamar Hicks (born November 16, 1989) is an American football defensive end for the Tampa Bay Buccaneers of the National Football League (NFL). He was drafted by the New Orleans Saints in the third round of the 2012 NFL Draft and has also ...
and New Orleans defensive end
Cameron Jordan Cameron Tyler Jordan (born July 10, 1989) is an American football defensive end for the New Orleans Saints of the National Football League (NFL). He played college football at California, and was drafted by the Saints in the first round of the ...
finished second and third in voting, respectively. After volunteering to do so, Saints head coach
Sean Payton Sean, also spelled Seán or Séan in Irish English, is a male given name of Irish origin. It comes from the Irish versions of the Biblical Hebrew name ''Yohanan'' (), Seán (anglicized as ''Shaun/ Shawn/ Shon'') and Séan (Ulster variant; anglici ...
was slimed after his team's 21–9 victory. A communication disconnect prevented Cameron Jordan from joining Payton in the sliming like sideline reporter Lex Lumpkin tried to do.


Second live telecast (January 16, 2022)


Background

On March 18, 2021,
Richard Deitsch Richard Deitsch is an American sportswriter. He wrote for ''Sports Illustrated'' from 1997 until 2018. Currently, he writes for the online publication ''The Athletic'' and is a radio host in Toronto. Deitsch graduated with a B.A. in communication ...
of ''
The Athletic ''The Athletic'' is a subscription-based sports website that provides national and local coverage in 47 North American cities as well as the United Kingdom. ''The Athletic'' also covers national stories from top professional and college sports ...
'' asked Sean McManus about the future of Nickelodeon-style NFL games. McManus said that there's a section in the new CBS deal regarding alternate telecasts such as the Nick game, but not weekly. On September 1, 2021, it was announced that the Wild Card simulcast would return for the
2021 NFL season The 2021 NFL season was the 102nd season of the National Football League (NFL). The season was the first to feature a 17-game regular season schedule as the league expanded the season from 16 games. The regular season started on September 9, ...
. On December 16, 2021, Nickelodeon announced that Noah Eagle, Nate Burleson, and Gabrielle Nevaeh Green would once again call the channel's NFL Wild Card playoff game telecast, which featured the eighth postseason meeting between the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
and
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisi ...
. It was also announced that Dylan Gilmer would replace Lex Lumpkin as the sideline reporter.


Tie-ins

During the week leading up to the game, ''
Rugrats ''Rugrats'' is an American animated television series created by Arlene Klasky, Gábor Csupó, and Paul Germain for Nickelodeon. The show focuses on a group of toddlers; most prominently— Tommy, Chuckie, Angelica, and twins Phil and Lil, ...
'' and ''
Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo (Teenage Mutant Ninja Turtles), Leonardo, Michelangelo (Teenage Mutant Ninja Turtles), Miche ...
'' themed content was added alongside the ''SpongeBob'' content in ''
Madden NFL 22 ''Madden NFL 22'' is an American football video game based on the National Football League (NFL), developed by EA Tiburon and published by Electronic Arts. It is an installment of the long-running ''Madden NFL'' series, and was released for Micr ...
'''s "The Yard" mode. Two days prior to the game, Nickelodeon aired a sports-themed ''The Loud House'' clip show, ''The Loud House Super Sports Special''. A new episode of ''The Loud House'' served as the game's lead-in, while a sneak peek of the then-new Nickelodeon series, ''
Warped! ''Warped!'' is an American buddy comedy television series created by Kevin Kopelow and Heath Seifert that aired on Nickelodeon from January 16 to March 31, 2022. The series stars Kate Godfrey, Anton Starkman, Ariana Molkara, and Christopher Mar ...
'', served as the lead-out. A preview of the then-new
Paramount+ Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
series, ''
Big Nate ''Big Nate'' (stylized as ''big NATE'' in the comic collections and ''BiG NATE'' in the books) is an American comic strip written and illustrated by Lincoln Peirce, syndicated since January 7, 1991. The strip follows sixth-grader Nate Wright, ...
'', was also aired at halftime.


Broadcast incidents

San Francisco tight end
George Kittle George Krieger Kittle (born October 9, 1993) is an American football tight end for the San Francisco 49ers of the National Football League (NFL). He played college football at Iowa, and was drafted by the 49ers in the fifth round of the 2017 NFL ...
was heard over an open microphone saying "fuck" late in the second quarter, repeating
Cordarrelle Patterson Cordarrelle Patterson ( ; born March 17, 1991), nicknamed "Flash", is an American football player for the Atlanta Falcons of the National Football League (NFL). A versatile utility player, he plays running back, wide receiver, return speciali ...
's incident in the previous year's broadcast. Dallas quarterback
Dak Prescott Rayne Dakota Prescott (born July 29, 1993) is an American football quarterback for the Dallas Cowboys of the National Football League (NFL). He played college football at Mississippi State, where he twice received first-team All- SEC honors, a ...
won the online fan voting for NVP, marking the second straight year that the losing team's quarterback received the game's most valuable player award after Chicago's Mitch Trubisky won the inaugural award in 2021. Coincidentally, referee Alex Kemp, who officiated the Bears-Saints Wild Card Game a year ago, was also the referee for this game.


Third live telecast (December 25, 2022)


Background

On May 10, 2022, as part of the NFL's schedule release, CBS announced that a special Christmas Day game between the
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquart ...
and
Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...
would take place at 4:30 PM ET on CBS and Nickelodeon. This was the first regular season game to air on Nickelodeon. On December 6, 2022, Nickelodeon announced that Burleson, Eagle, and Green would return to call the telecast. It was also announced that Gilmer would return as sideline reporter and
Patrick Star Patrick Star is a fictional character in the American animated television series ''SpongeBob SquarePants''. He is voiced by actor Bill Fagerbakke and was created and designed by marine biologist and animator Stephen Hillenburg. He first appea ...
(voiced by
Bill Fagerbakke William Fagerbakke ( ; born October 4, 1957) is an American actor. He voices Patrick Star in the animated series ''SpongeBob SquarePants'' and played Michael "Dauber" Dybinski on the sitcom ''Coach''. He also appeared in 12 episodes of the sitco ...
) would offer live commentary during the game.


Tie-ins

During the week leading up to the game, alongside the ''SpongeBob'' content in ''
Madden NFL 23 ''Madden NFL 23'' is a 2022 American football video game developed by EA Tiburon and published by Electronic Arts. Based on the National Football League (NFL), it is the thirty-fourth installment in the ''Madden NFL'' series of video games, follow ...
'''s "The Yard" mode, players can take on ten challenges based on moments featuring Nickelodeon NVP winners in the 2021 Wild Card game and the 2021 season and earn two exclusive Nickelodeon NVP cards (both the 2021 Wild Card game and the 2022 Christmas game (token usable on January 3, 2023)) and ''SpongeBob'' gear in the "Ultimate Team" mode. A new episode of ''The Loud House'' served as the game's lead-in, while a new episode of ''
That Girl Lay Lay ''That Girl Lay Lay'' is an American comedy television series created by David A. Arnold that premiered on Nickelodeon on September 23, 2021. The series stars That Girl Lay Lay, Gabrielle Nevaeh Green, Tiffany Daniels, Thomas Hobson, Peyton ...
'' served as the lead-out. A preview of the new ''
PAW Patrol ''PAW Patrol'' is a Canadian computer-animated children's television series, children's television series created by Keith Chapman. It is produced by Spin Master, Spin Master Entertainment, with animation provided by Guru Studio. In Canada, the ...
'' spin-off series, ''Rubble & Crew'', also aired at halftime.


List of televised games


On-air staff

The January 10, 2021 broadcast, between the
Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North division. The Bears have won nine NF ...
and
New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...
, featured ''
All That ''All That'' is an American sketch comedy television series created by Brian Robbins and Mike Tollin. The series originally aired on Nickelodeon from April 16, 1994, to October 22, 2005, lasting ten seasons, and was produced by Tollin/Robbins P ...
'' cast members Gabrielle Nevaeh Green and Lex Lumpkin joining
Noah Eagle Noah Eagle (born December 11, 1997) is an American sportscaster. The son of sportscaster Ian Eagle, he is a play-by-play broadcaster for Fox Sports and the Tennis Channel. At Fox, Eagle calls various sports including the NFL and college football. ...
(son of CBS announcer
Ian Eagle Ian Eagle ( ; born February 9, 1969) is an American sports announcer. He calls NBA, NFL, and college basketball games on CBS, TNT, and TBS, as well as Brooklyn Nets games on the YES Network and French Open tennis for Tennis Channel. Other anno ...
and a
Los Angeles Clippers The Los Angeles Clippers are an American professional basketball team based in Los Angeles. The Clippers compete in the National Basketball Association (NBA) as a member of the Pacific Division in the league's Western Conference. The Clipper ...
broadcaster) and
Nate Burleson Nathaniel Eugene Burleson (born August 19, 1981) is a Canadian-born television host, American football commentator, and former wide receiver. He played college football for the University of Nevada, Reno and was drafted into the National Footb ...
from ''
The NFL Today ''The NFL Today'' is an American football television program on CBS that serves as the pre-game show for the network's National Football League (NFL) game telecasts under the ''NFL on CBS'' brand. The program features commentary on the latest new ...
'' on the announcing team. Eagle said "The idea was to captivate and cultivate a new fan base, younger people who might not otherwise watch the game. We wanted to explain enough so that those people, those kids watching their first football game, could have at least a general understanding of what was happening." Eagle added that he planned on "getting the basics in there" but always keeping in mind that he's speaking to "an 11-year-old who maybe hasn't tried football before." When recalling the moment that Nickelodeon asked him to take part in the broadcast, Eagle said that it was something that really catered to his interests. Eagle added that when he
calls Call or Calls may refer to: Arts, entertainment, and media Games * Call, a type of betting in poker * Call, in the game of contract bridge, a bid, pass, double, or redouble in the bidding stage Music and dance * Call (band), from Lahore, Paki ...
Los Angeles Clippers
basketball games Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
, he like to blend and blur the lines between sports, entertainment,
pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...
, TV, movies, music, etc. That is something according to Eagle, that Nickelodeon is literally built for. Accordingly, Cara Cooper of the '' Martinsville Bulletin'' wrote that most young adults' first experiences with sports came through Nickelodeon with
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
s such as '' Double Dare'', ''
GUTS The gastrointestinal tract (GI tract, digestive tract, alimentary canal) is the tract or passageway of the digestive system that leads from the mouth to the anus. The GI tract contains all the major organs of the digestive system, in humans and ...
'', and ''
Legends of the Hidden Temple ''Legends of the Hidden Temple'' is an American action-adventure TV game show that broadcast from 1993 to 1995 on Nickelodeon. Created by David G. Stanley, Scott A. Stone, and Stephen Brown, the program features a fictitious temple, "filled w ...
''. Incidentally, on the first flag of the Saints-Bears game, Nate Burleson noted that it wasn't "like a flag in ''Double Dare''" that was pulled and passed along when the competitor got to the end of the slime-filled tract. Meanwhile, Burleson said in reaction to Nickelodeon asking him to serve as an analyst "I knew old shows on Nickelodeon, but I didn't want to be Mr.
Retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 ...
. I asked them, 'What are the newest ones? What are they coming out with in 2021? What are the characters that really stand out to you guys?'" And when explaining the rules of the game on a base level to novice football viewers, Burleson said "Gaining the 10 yards is like little
homework Homework is a set of tasks assigned to students by their teachers to be completed outside the classroom. Common homework assignments may include required reading, a writing or typing project, Exercise (mathematics), mathematical exercises to b ...
assignments, and then you get into the red zone, and that's like the test." Burleson also described being tackled as feeling like "falling down wooden stairs." While Noah Eagle was tasked with describing the play-by-play action, and Nate Burleson was there to break down the more complicated aspects of football into understandable terms, 15 year old Gabrielle Nevaeh Green was there to offer insights and asks questions as a stand-in for young viewers unfamiliar with the sport. During the January 10 telecast, the crew tried to explain to viewers the
play clock A play clock, also called a delay-of-game timer, is a countdown clock intended to speed up the pace of the game in gridiron football. The offensive team must put the ball in play by either snapping the ball during a scrimmage down or kicking the b ...
's importance, why third down plays are crucial, and the meaning of what a catch actually is. According to Green, who became the first female to commentate in a CBS booth during the NFL playoffs, she was going to up there with Eagle and Burleson to provide some fun for the kids at home. She added that she was very new to football and felt like a lot of kids and families at home who were going to be watching the broadcast would be new as well, and that's what was so special about this. Green said that Nickelodeon would be bringing football to a brand-new audience and that it would be a lot of fun. Green also believed that it would inspire girls like her and this would let them know they could do anything they put their minds to. Green in the process, was accidentally given CBS analyst
Tony Romo Antonio Ramiro Romo (born April 21, 1980) is an American sportscaster and former American football quarterback who played in the National Football League (NFL) for 14 seasons with the Dallas Cowboys. He played college football at Eastern Illino ...
's 800-page game notes package. Green's ''All That'' co-star Lex Lumpkin, who would serve as a sideline reporter for the game, said that Nickelodeon was going to be up close and personal with the players. Lumpkin also stressed that bringing both the NFL and Nickelodeon together for the first time, as well as a new look and new feel would be amazing. Lumpkin claimed that while he didn't specifically reach out to other sideline reporters, he did do research in watching them and seeing how they did it. Lumpkin more specifically, watched how they reacted to certain things and what they might have said when they were up. For the January 16, 2022 broadcast, the booth stayed largely the same, however, Dylan Gilmer (of the Nickelodeon series ''
Tyler Perry's Young Dylan ''Tyler Perry's Young Dylan'' is an American comedy television series created by Tyler Perry that premiered on Nickelodeon on February 29, 2020. The series stars Dylan Gilmer, Celina Smith, Hero Hunter, Jet Miller, Mieko Hillman, Aloma Lesley ...
'') would replace Lumpkin as the sideline reporter. For the December 25, 2022 broadcast between the
Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...
and
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquart ...
from
SoFi Stadium SoFi Stadium () is a 70,240-seat sports and entertainment indoor stadium in the Los Angeles suburb of Inglewood, California, United States. SoFi occupies the former site of the Hollywood Park Racetrack, from Los Angeles International Airport an ...
in
Inglewood, California Inglewood is a city in southwestern Los Angeles County, California, in the Los Angeles metropolitan area. As of the 2020 U.S. Census, the city had a population of 107,762. It was incorporated on February 14, 1908. The city is in the South Bay ...
, Dylan Schefter (the daughter of
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
reporter,
Adam Schefter Adam Schefter (born December 21, 1966) is an American sports writer and television analyst. After graduating from University of Michigan and Northwestern University with degrees in journalism, Schefter wrote for several newspapers, including ''T ...
and contributor to Nickelodeon's ''
NFL Slimetime ''NFL Slimetime'' is an American weekly television sports show that premiered on Nickelodeon on September 15, 2021. The show focuses on the National Football League (NFL), and airs throughout the NFL season. Production On September 10, 2021, Via ...
'') served as the sideline reporter. Following the game, Schefter interviewed the game's Nickelodeon Valuable Player Award winner, Rams quarterback
Baker Mayfield Baker Reagan Mayfield (born April 14, 1995) is an American football quarterback for the Los Angeles Rams of the National Football League (NFL). Following a stint with Texas Tech, Mayfield played college football at Oklahoma, where he won the Hei ...
. The
Christmas Day Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, ...
2022 telecast also featured live commentary by actor
Bill Fagerbakke William Fagerbakke ( ; born October 4, 1957) is an American actor. He voices Patrick Star in the animated series ''SpongeBob SquarePants'' and played Michael "Dauber" Dybinski on the sitcom ''Coach''. He also appeared in 12 episodes of the sitco ...
in character as
Patrick Star Patrick Star is a fictional character in the American animated television series ''SpongeBob SquarePants''. He is voiced by actor Bill Fagerbakke and was created and designed by marine biologist and animator Stephen Hillenburg. He first appea ...
from ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
''.


Digital on-screen graphics

Although
Disney XD Disney XD is an American pay television channel owned by the Disney Branded Television and Disney Media and Entertainment Distribution units of The Walt Disney Company. The channel is aimed primarily at older children ages six to eleven years ...
had
aired Air is the name given to the atmosphere of Earth. Air or AIR may also refer to: Arts, entertainment, and media Art *Air (Maillol), ''Air'' (Maillol), a sculpture by Aristide Maillol *Air (painting), ''Air'' (painting), a painting by Jan van Kess ...
the
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (starting in 2023) is an annual event held by the National Football League (NFL) featuring the league's star players. The format has changed thro ...
in the past few years, the game
broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
was just a simulcast feed from
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
and
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
. The
Wild Card Game The Wild Card Series (formerly known as Wild Card Game from 2012 to 2019 and in 2021) are games that serve as the opening round of the Major League Baseball (MLB) Major League Baseball postseason, postseason. A single wild card game was first ...
on Nickelodeon in contrast, would feature an exclusive broadcast targeting a kids audience. On that end, the graphics would feature the
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
template with a modified design that would tie more into the Nickelodeon brand. Therefore, Nickelodeon labeled their approach to broadcasting the NFL as being "Nick-ified" in order to create a buzz with its fresh approach. Nickelodeon used pulsing green-and-orange Nickelodeon worked with the agency Elevation to develop the branding and on-air look for the January 10, 2021 broadcast. Elevation noted that Nickelodeon's classic orange and slime-green colors were the starting point for the look. They intended on bringing in football-themed visuals along with characters from key Nickelodeon shows. Elevation then developed animation tests for the in-game graphics and the promo toolkit. Nickelodeon's in-house team further developed the in-game graphics along with
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
and the sports technology and data company, SMT. Ultimately, over 125 clips were used throughout with 22 minutes of animation appearing with the game. The first-down lines were created by the aforementioned SMT. A trial run was conducted during the
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays ...
-
Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) NFC North, North division. It ...
game on December 6, 2020, to test the graphics, animation and filters.
Iain Armitage Iain Armitage (; born July 15, 2008) is an American child actor. He is known for starring as Sheldon Cooper in ''Young Sheldon'', a prequel to ''The Big Bang Theory'', and Ziggy Chapman in '' Big Little Lies''. In 2018, Armitage received the You ...
, in character as
Sheldon Cooper Sheldon Lee Cooper, Doctor of Philosophy, Ph.D., Doctor of Science, Sc.D., is a Character (arts), fictional character in the CBS television series ''The Big Bang Theory'' and its spinoff series ''Young Sheldon'', portrayed by actors Jim Parsons ...
from CBS' TV comedy series ''
Young Sheldon ''Young Sheldon'' is an American List of coming-of-age stories, coming-of-age sitcom television series created by Chuck Lorre and Steven Molaro for CBS. The series, set in the late 1980s and early 1990s, is a Spin-off (media), spin-off prequel ...
'' appeared over the scoring bug to explain to viewers the
rules Rule or ruling may refer to: Education * Royal University of Law and Economics (RULE), a university in Cambodia Human activity * The exercise of political or personal control by someone with authority or power * Business rule, a rule perta ...
such as a
false start In sports, a false start is a disallowed start, usually due to a movement by a participant before (or in some cases after) being signaled or otherwise permitted by the rules to start. Depending on the sport and the event, a false start can result ...
. A giant version of
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
appeared between the crossbars during
field goal A field goal (FG) is a means of scoring in gridiron football. To score a field goal, the team in possession of the ball must place kick, or drop kick, the ball through the goal, i.e., between the uprights and over the crossbar. The entire ba ...
attempts. SpongeBob SquarePants also appeared in player stat graphics to include their "Favorite snack" and "Favorite classic Nick show". Meanwhile, analyst Nate Burleson called the red zone "the money zone", as he drew a dollar bill sign on the cartoon-like graphic. Nickelodeon's broadcast as a whole, aimed to focus less on stats and more on fun facts about the players—such as a player's favorite flavor of ice cream or even a "tale of the tape" between New Orleans Saints
running back A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive American football plays#Offensive terminology, handoffs from the quarterback to Rush (American football)#Offen ...
Alvin Kamara Alvin Mentian Kamara (born July 25, 1995) is an American football running back for the New Orleans Saints of the National Football League (NFL). He played college football at Tennessee after transferring from Hutchinson Community College and wa ...
and Alvin the Chipmunk. Not only that, but Nickelodeon also put important team relationships in terms they feel their audience can understand such as
Drew Brees Drew Christopher Brees (; born January 15, 1979) is an American former football quarterback who played in the National Football League (NFL) for 20 seasons. A member of the New Orleans Saints for most of his career, Brees is the NFL leader in ...
and
Taysom Hill Taysom Shawn Hill (born August 23, 1990) is an American football utility player officially designated as a tight end for the New Orleans Saints of the National Football League (NFL). He played college football at BYU and joined the Saints in 201 ...
of the New Orleans Saints and SpongeBob SquarePants and
Patrick Star Patrick Star is a fictional character in the American animated television series ''SpongeBob SquarePants''. He is voiced by actor Bill Fagerbakke and was created and designed by marine biologist and animator Stephen Hillenburg. He first appea ...
. Nickelodeon even put up a graphic depicting Patrick Star "trolling" Bears wide receiver
Javon Wims Javon Lamar Wims (born September 11, 1994) is an American football wide receiver for the Arizona Cardinals of the National Football League (NFL). He played college football at Georgia. Early years Wims attended and played high school footbal ...
after he dropped the ball that would've resulted in a wide-open touchdown. Speaking of Drew Brees, Nate Burleson on the January 10 broadcast compared him to being like the kid at recess who never misses at
dodgeball Dodgeball is a team sport in which players on two teams try to throw balls and hit opponents, while avoiding being hit themselves. The objective of each team is to eliminate all members of the opposing team by hitting them with thrown balls, cat ...
. For highlight reels, Nickelodeon implemented digital,
comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...
-like animation such as white smoke, green slime, blue lightening, players were given
superimposed Superimposition is the placement of one thing over another, typically so that both are still evident. Graphics In graphics, superimposition is the placement of an image or video on top of an already-existing image or video, usually to add to ...
googly eyes Googly eyes, or wiggle eyes, are small plastic crafting items used to imitate eyeballs. Googly eyes traditionally are composed of a white plastic or card backing covered by a clear, hard-plastic shell, encapsulating a black plastic disk. The comb ...
and
hamburger A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...
hats, as well as a dancing
Lincoln Loud ''The Loud House'' is an American sitcomedy multimedia franchise based on creator Chris Savino's own experiences with his large family, primarily based on the television series ''The Loud House'' (2016–present), its Spin-off (media), spin-off se ...
from ''
The Loud House ''The Loud House'' is an American animated television series created by Chris Savino that premiered on Nickelodeon on May 2, 2016. The series revolves around the chaotic everyday life of a boy named Lincoln Loud, who is the middle child and only so ...
''. And whenever a player scored a
touchdown A touchdown (abbreviated as TD) is a scoring play in gridiron football. Whether running, passing, returning a kickoff or punt, or recovering a turnover, a team scores a touchdown by advancing the ball into the opponent's end zone. In Ameri ...
, two augumented reality green slime-cannons set off on both sides of the endzone or the "slime zone" as Nickelodeon dubbed it. Nickelodeon's broadcast also featured
pixelated Pixelization (British English, pixelisation) or mosaic processing is any technique used in editing images or video, whereby an image is blurred by displaying part or all of it at a markedly lower resolution. It is primarily used for censorship ...
halftime highlights that were presented in an all block graphic style similar to the
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
''
Minecraft ''Minecraft'' is a sandbox game developed by Mojang Studios. The game was created by Markus "Notch" Persson in the Java programming language. Following several early private testing versions, it was first made public in May 2009 before being ...
''. According to Shawn Robbins, coordinating producer at CBS Sports, Cameras 1 and 3 are usually pushed in after a touchdown during a standard ''NFL on CBS'' broadcast. But for Nickelodeon's production, they would lose the augmented reality
effect Effect may refer to: * A result or change of something ** List of effects ** Cause and effect, an idiom describing causality Pharmacy and pharmacology * Drug effect, a change resulting from the administration of a drug ** Therapeutic effect, a ...
of the slime cannons if the shot isn't
wide WIDE or Wide may refer to: *Wide (cricket) *Wide and narrow data, terms used to describe two different presentations for tabular data *WIDE Project, Widely Integrated Distributed Environment *Wide-angle Infinity Display Equipment *WIDE-LP, a radio ...
. In total, Nickelodeon had eight of its own cameras and five EVS replay servers as well as access to the 18 camera signals for the standard CBS broadcast. Nickelodeon also had three replay editors working remotely using Hawkeye. Two would work on the CBS broadcast and the third on the Nickelodeon broadcast. Jason Cohen, VP, remote technical operations at CBS Sports added that there are hard and field-level cameras that would frame shots in certain ways. The Nickelodeon editors would from there, be allowed to take that footage and uniquely repurpose it.


Second live telecast (January 16, 2022)

For Nickelodeon's second live NFL telecast on January 16, 2022, the network introduced a real-time, augmented reality graphic of a giant slime monster, which would periodically pop up behind the defense. This particular graphic was created with the help from The Famous Group, who also helped provide the graphic depicting SpongeBob SquarePants' face in the
crossbar Crossbar may refer to: Structures * Latch (hardware), a post barring a door * Top tube of a bicycle frame * Crossbar, the horizontal member of various sports goals * Crossbar, a horizontal member of an electricity pylon Other * In electronic ...
, and a graphic showing the orange Nickelodeon blimp sliming the field right before the
kickoff Kickoff or kick-off may refer to * Kick-off (association football) * Kickoff (gridiron football) * ''Kick Off'' (series), a series of computer association football games * ''Kick Off'' (album), a 1985 album by Onyanko Club * ''Kick Off'' (magaz ...
. While there was a blimp graphic that briefly appeared during the 2021 playoff broadcast, this particular rendition not only cast lifelike shadows on the field, but also adjust to the time of day, and allow cameras to zoom in and out while it's in the camera's frame. The graphics were based on
Epic Games Epic Games, Inc. is an American video game and software developer and publisher based in Cary, North Carolina. The company was founded by Tim Sweeney as Potomac Computer Systems in 1991, originally located in his parents' house in Potomac, M ...
'
Unreal Engine Unreal Engine (UE) is a 3D computer graphics game engine developed by Epic Games, first showcased in the 1998 first-person shooter game ''Unreal''. Initially developed for PC first-person shooters, it has since been used in a variety of genres ...
. This was in contrast to the usage of
Adobe After Effects Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Inc., and used in the post-production process of film making, video games and television production. Among other things, After Eff ...
during the previous year's NFL playoff game on Nickelodeon. Another subtle change is the SpongeBob SquarePants graphic between the crossbar now being able to more instantly react to the kick's result in real-time. And instead of the ''Minecraft''-like "Blockie" characters used to simulate actual formations and routes, three-dimensional models based on the
Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo (Teenage Mutant Ninja Turtles), Leonardo, Michelangelo (Teenage Mutant Ninja Turtles), Miche ...
was used during highlights. Nickelodeon enlisted the services of Beyond Sports to create the animation for said highlights. The "Slime Zone" graphics were also modified to allow for one of Nickelodeon's six dedicated cameras to zoom on one of the slime cannons following a touchdown. This time around,
Sonic the Hedgehog is a Japanese video game series and media franchise created by Sega. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. The main ''Sonic the Hedgehog'' games are platformers mo ...
and Tails from ''
Sonic the Hedgehog 2 is a 1992 platform game developed by Sega Technical Institute (STI) for the Sega Genesis. It follows Sonic the Hedgehog (character), Sonic as he attempts to stop Doctor Eggman from stealing the Chaos Emeralds to power his space stationnamed T ...
'' were also showcased on the broadcast alongside SpongeBob and the titular Teenage Mutant Ninja Turtles from the 2012 TV series. When explaining to Nickelodeon's young viewers the significance of the
rivalry A rivalry is the state of two people or groups engaging in a lasting competitive relationship. Rivalry is the "against each other" spirit between two competing sides. The relationship itself may also be called "a rivalry", and each participant o ...
between the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisi ...
and
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
, the broadcast used the rivalry between
Mr. Krabs Eugene Harold Krabs, better known as simply Mr. Krabs, is a fictional character in the American animated television series ''SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy tel ...
and
Plankton Plankton are the diverse collection of organisms found in Hydrosphere, water (or atmosphere, air) that are unable to propel themselves against a Ocean current, current (or wind). The individual organisms constituting plankton are called plankt ...
from ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
'' as an analogy. The January 16, 2022 broadcast also featured a brief parody of
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
's
alternate Alternative or alternate may refer to: Arts, entertainment and media * Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki'' * ''The Alternative'' (film), a 1978 Australian television film * ''The Alternative ...
''
Monday Night Football ''ESPN Monday Night Football'' (abbreviated as ''MNF'' and also known as ''ESPN Monday Night Football on ABC'' for simulcasts) is an American live television broadcast of weekly National Football League (NFL) games currently airing on ESPN, AB ...
''
broadcasts Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wi ...
featuring Peyton and
Eli Manning Elisha Nelson Manning (born January 3, 1981) is a former American football quarterback who played in the National Football League (NFL) for 16 seasons with the New York Giants. A member of the Manning football dynasty, he is the youngest son o ...
. Nickelodeon's version of the "Manningcast" featured
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coach ...
r
Deion Sanders Deion Luwynn Sanders Sr. (born August 9, 1967) is an American football coach and former player who is the head coach at the University of Colorado Boulder. Nicknamed "Prime Time", he played in the National Football League (NFL) for 14 seasons ...
talking to
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
and
Patrick Star Patrick Star is a fictional character in the American animated television series ''SpongeBob SquarePants''. He is voiced by actor Bill Fagerbakke and was created and designed by marine biologist and animator Stephen Hillenburg. He first appea ...
.


Third live telecast (December 25, 2022)

For Nickelodeon's third live NFL telecast on December 25, 2022, the network partnered with Silver Spoon for on-screen Christmas graphics, which included slime, snow, and presents being shot out of cannons, a
Yeti The Yeti ()"Yeti"
''Random House Webster's Unabridged Dictionary''.
is an ape-like creature purported t ...
, and
Santa Claus Santa Claus, also known as Father Christmas, Saint Nicholas, Saint Nick, Kris Kringle, or simply Santa, is a Legend, legendary figure originating in Western Christianity, Western Christian culture who is said to Christmas gift-bringer, bring ...
running routes. The on-screen graphics have been updated to match those from the main broadcast on its sister channel, CBS. The "TOUCHDOWN" graphic was entirely modified to include an illustration of the player's headshot, in the style of ''
The Loud House ''The Loud House'' is an American animated television series created by Chris Savino that premiered on Nickelodeon on May 2, 2016. The series revolves around the chaotic everyday life of a boy named Lincoln Loud, who is the middle child and only so ...
'', as well as the player's name and jersey number. The customary Nickelodeon graphics also returned, including cartoon characters being beamed on the field, and the Nick blimp flying over
SoFi Stadium SoFi Stadium () is a 70,240-seat sports and entertainment indoor stadium in the Los Angeles suburb of Inglewood, California, United States. SoFi occupies the former site of the Hollywood Park Racetrack, from Los Angeles International Airport an ...
. Former
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
and
Tampa Bay Buccaneers The Tampa Bay Buccaneers are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South divisio ...
tight end
Rob Gronkowski Robert James Gronkowski (born May 14, 1989) is an American former football tight end who played in the National Football League (NFL) for 11 seasons. Nicknamed "Gronk", Gronkowski played nine seasons for the New England Patriots, then played h ...
(dressing as an elf, who is also known as Robbie the Elf) appeared in an on-screen graphic to explain to viewers the rules, such as what a holding penalty is.


Ratings

The January 10, 2021 broadcast on Nickelodeon drew approximately 2 million viewers. This was a 245% increase from the previous year's time slot. According to Nickelodeon, it was the most-watched program among total viewers in nearly four years. Combined with the roughly 30 million viewers who watched the Saints-Bears game on CBS, then approximately 30.653 million viewers watched in total. This was the biggest audience that CBS received for a Sunday wild card playoff game since
2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wat ...
. That figure was still 13% down from the same window from the previous year though, when the
Seattle Seahawks The Seattle Seahawks are a professional American football team based in Seattle. The Seahawks compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) West, which they rejoined in 2002 as ...
and
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays ...
playoff game pulled in 35.12 million viewers on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
. According to a poll conducted by
Morning Consult Morning Consult is a global decision intelligence company established in 2014. It was named one of the fastest growing technology companies in North America by Deloitte in both 2018 and 2019 and was valued at more than one billion dollars in Jun ...
, more than 70% of parents said they would watch a game like that with kids after showing them a one-minute clip of highlights to give them a sense of Nickelodeon's broadcast. Two-thirds said that
Alphas ''Alphas'' is an American superhero drama television series created by Zak Penn and Michael Karnow. It follows a group of people with superhuman abilities, known as "Alphas", as they work to prevent crimes committed by other Alphas. The series ...
would enjoy the Nickelodeon broadcast more than the traditional version on CBS. Shortly there afterward,
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
chairman Sean McManus said CBS Sports was open for more sports experiments with ViacomCBS properties. McManus added that he put specific emphasis on how are they going to broadcast the game itself and still make it attractive to audiences of all ages. The Nickelodeon-NFL broadcast of the NFL Wild Card playoff game itself, took nine months to put together. McManus previously said that a major factor in CBS wanting to get one of the two extra playoff games in 2020-21 was in order for them to place a dual, kids-focused broadcast on Nickelodeon. McManus also said that the NFL understood that the broadcast on Nickelodeon than was going to look different from a normal CBS NFL broadcast. He added that the NFL really saw the value and are intent on reaching a younger audience since that's where the fans of the future are. The January 16, 2022 broadcast on Nickelodeon drew approximately 1.3 million viewers. Combined with the 40 million viewers who watched the 49ers-Cowboys game on CBS, then approximately 41.496 million viewers watched in total. This was the biggest audience that any television network received for a Sunday wild card playoff game since
2015 File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
. That figure was 35% up from the same window from the previous year. According to CBS Sports, it was the most-streamed non-Super Bowl NFL game ever on
Paramount+ Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
. The December 25, 2022 broadcast on Nickelodeon drew approximately 900,000 viewers. This was a 400% increase over the previous year's Christmas Day time slot, as well as the highest-rated Christmas Day telecast since 2016, with approximately 2.6 million viewers watching in full or in part. Combined with the roughly 22 million who watched the Broncos-Rams game on CBS, then approximately 22.574 million viewers watched in total. Despite that figure being down from both the Christmas and equivalent Sunday windows the previous year, it was the largest Christmas audience for CBS.


Reception

Reaction on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
to Nickelodeon's telecast of the Chicago Bears-New Orleans Saints playoff game on January 11 was mostly positive, with the non-targeted adult audience applauding the fun the network was having. Tim Keown of ''
ESPN.com ESPN.com is the official website of ESPN. It is owned by ESPN Internet Ventures, a division of ESPN Inc. History Since launching in April 1995 as ESPNET.SportsZone.com (ESPNET SportsZone), the website has developed numerous sections including: ...
'', even though he thought the game was "terrible", said in a review, "the Nick broadcast was a hell of a lot of fun, maybe the best experience I've had watching a game this season." The poor offensive play didn't hurt his enjoyment of the broadcast, calling it, "nice to hang out in a place where nobody seemed to care." Meanwhile, Conor Orr of ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...
'' praised the looser feel and nature compared to most NFL broadcasts, saying, "I left Sunday's game with no doubt that football would be completely fine if we yanked the business pants off the current operation like Nickelodeon did over the weekend and allowed the things we like about the sport to speak for themselves. If we embraced the goofiness of the entire thing."
Phil Rosenthal Philip Rosenthal (born January 27, 1960) is an American television writer and producer who is the creator, writer, and executive producer of the CBS sitcom ''Everybody Loves Raymond'' (1996–2005). In recent years, he has presented food and t ...
of the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'' wrote that as an alternative to CBS' standard coverage with
Jim Nantz James William Nantz III (born May 17, 1959) is an American sportscaster who has worked on telecasts of the National Football League (NFL), NCAA Division I men's basketball, the NBA and the PGA Tour for CBS Sports since the 1980s. He has anchor ...
and
Tony Romo Antonio Ramiro Romo (born April 21, 1980) is an American sportscaster and former American football quarterback who played in the National Football League (NFL) for 14 seasons with the Dallas Cowboys. He played college football at Eastern Illino ...
on the call, Nickelodeon did a nice job helping educate youngsters about pro football and brighten a not-so-exciting playoff game between the Saints and Bears. As for the commentating crew, Rosenthal said that Nickelodeon stars Lex Lumpkin and Gabrielle Nevaeh Green were good company and sweetly genuine despite their scripted material being hit or miss. Meanwhile, Rosenthal praised the work of play-by-play announcer Noah Eagle and analyst Nate Burleson, who according to Rosenthal, managed to keep things light all the while, explaining what was happening in the game and what it meant. Rosenthal also summarized that while the sheer novelty of Nickelodeon's animation and special effects faded, it never vanished and that it was overall, wonderfully goofy. Former
St. Louis Rams The St. Louis Rams were a professional American football team of the National Football League (NFL). They played in St. Louis from 1995 to the 2015 season, before moving back to Los Angeles, where the team had played from 1946 to 1994. The arri ...
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Kurt Warner Kurtis Eugene Warner (born June 22, 1971) is an American former football quarterback who played in the National Football League (NFL) for 12 seasons, primarily with the St. Louis Rams and Arizona Cardinals. His career, which saw him ascend fr ...
wrote on Twitter that his 31-year-old son Zach, who suffered a traumatic brain injury at four months old and is
legally blind Visual impairment, also known as vision impairment, is a medical definition primarily measured based on an individual's better eye visual acuity; in the absence of treatment such as correctable eyewear, assistive devices, and medical treatment†...
, had never sat and watched a football game with him until Nickelodeon's broadcast of the Saints-Bears game on January 10. Additionally, Doug Farrar of
Yahoo Sports Yahoo! Sports is a sports news website launched by Yahoo! on December 8, 1997. It receives a majority of its information from STATS, Inc. It employs numerous writers, and has team pages for teams in almost every North American major sport. Bef ...
said that Nickelodeon's broadcast was an absolutely delightful experience from start to finish. Farrar in particular noted that one of the best things about the broadcast is that the younger broadcasters like Gabrielle Nevaeh Green asked intelligent questions, and the more experienced football people like Nate Burleson actually managed to give the answers back without a hint of
condescension Condescension is a form of incivility wherein the speaker displays an attitude of patronizing superiority or contempt. Condescension "is associated with a patronizing attitude, and with other negative words such as divisive, heartless, arrogant, ...
. Wes McElroy of the ''
Richmond Times-Dispatch The ''Richmond Times-Dispatch'' (''RTD'' or ''TD'' for short) is the primary daily newspaper in Richmond, Virginia, Richmond, the capital of Virginia, and the primary newspaper of record for the state of Virginia. Circulation The ''Times-Dispatc ...
'' also praised Burleson and Noah Eagle for explaining the game to a younger audience without being condescending. This included how the
first down A down is a period in which a play transpires in gridiron football. The down is a distinguishing characteristic of the game compared to other codes of football, but is synonymous with a "tackle" in rugby league. The team in possession of the f ...
markers work, why the challenge flag is red and
penalty flag The penalty flag (or just "flag") is a yellow cloth used in several field sports including American football and lacrosse by game officials to identify and sometimes mark the location of penalties or infractions that occur during regular play. It ...
is yellow, and taking a moment when Chicago Bears
tight end The tight end (TE) is a position in American football, arena football, and Canadian football, on the offense. The tight end is often a hybrid position with the characteristics and roles of both an offensive lineman and a wide receiver. Like ...
Cole Kmet Cole Kmet (born March 10, 1999) is an American football tight end for the Chicago Bears of the National Football League (NFL). He played college football at Notre Dame, and was drafted by the Bears in the second round of the 2020 NFL Draft. Ea ...
threw the ball and using it as an example on how to use your words not your actions. Emily Ohman of ''
The Daily Californian ''The Daily Californian'' (''Daily Cal'') is an independent, student-run newspaper that serves the University of California, Berkeley, campus and its surrounding community. It formerly published a print edition four days a week on Monday, Tuesd ...
'' said that the broadcast maintained a healthy balance of kid-friendly and playoff-football-surly while Nickelodeon's animations were creative, educational and endlessly entertaining, and the broad. According to Ohman, the biggest success from Nickelodeon's broadcast was that it addressed head-on the
gatekeeping A gatekeeper is a person who controls access to something, for example via a city gate or bouncer, or more abstractly, controls who is granted access to a category or status. Gatekeepers assess who is "in or out", in the classic words of manage ...
that bars people from enjoying football. Ohman noted that such gatekeepers have prevented a large portion of the population from enjoying football, whether from a lack of prior knowledge or the exclusive nature of the game. Instead, Ohman believed that Nickelodeon's broadcast was influential because it made a space for every type of audience member, whether it would be the novice, the casual follower, the superfan, the kid, the adult, the boy, or the girl. Ohman in particular, Nickelodeon, in their approach to creating an educational type of NFL broadcast, still kept the lighthearted and profoundly pleasing outlook that they are known for.


Criticism

The announcement of Nickelodeon broadcasting its first-ever NFL game was not without skepticism and concern, especially in regards to how or if the network would confront the
realities Reality is the sum or aggregate of all that is real or existent within a system, as opposed to that which is only imaginary. The term is also used to refer to the ontological status of things, indicating their existence. In physical terms, rea ...
of playing such a brutal sport and the
risks In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environme ...
of sustaining
brain trauma A traumatic brain injury (TBI), also known as an intracranial injury, is an injury to the brain caused by an external force. TBI can be classified based on severity (ranging from mild traumatic brain injury TBI/concussionto severe traumatic br ...
for its young audience. During the January 12 broadcast,
Christopher Nowinski Christopher John Nowinski (born September 24, 1978) is an American neuroscientist and author. After extensively researching concussions in American football, Nowinski co-founded the Concussion Legacy Foundation, where he is currently the CEO, ...
, co-founder and CEO of the
Concussion Legacy Foundation Christopher John Nowinski (born September 24, 1978) is an American neuroscientist and author. After extensively researching concussions in American football, Nowinski co-founded the Concussion Legacy Foundation, where he is currently the CEO, ...
, co-founder of the
Boston University Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original campu ...
CTE Center said on
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"That'll get kids killed." in reaction to analyst Nate Burleson comparing New Orleans Saints quarterback
Taysom Hill Taysom Shawn Hill (born August 23, 1990) is an American football utility player officially designated as a tight end for the New Orleans Saints of the National Football League (NFL). He played college football at BYU and joined the Saints in 201 ...
hitting his head to scraping your knee at recess. Another concern was raised regarding whether or not Nickelodeon's website, NFL Nick Play, which created and targeted printable "pick'em sheets" for children to select winners of that week's NFL games, was appropriate. Critics have argued that something like this is ingraining betting habits at a young age. NFL Nick Play also includes little quizzes on the different positions in football, information on how those positions work, and how the game plays out. Praveen Nair of the ''
UCSD Guardian The ''UCSD'' ''Guardian'' is a student-operated newspaper at the University of California, San Diego. Originally named the ''Triton Times'', it is published once a week during the regular academic year, usually Mondays. Although ''The Guardian'' ...
'' said that it was frustrating that the Nickelodeon broadcast cut to the commentators for the couple minutes after Bears wide receiver Anthony Miller was
ejected Ejection or Eject may refer to: * Ejection (sports), the act of officially removing someone from a game * Eject (''Transformers''), a fictional character from ''The Transformers'' television series * "Eject" (song), 1993 rap rock single by Sense ...
for punching Saints
safety Safety is the state of being "safe", the condition of being protected from harm or other danger. Safety can also refer to risk management, the control of recognized hazards in order to achieve an acceptable level of risk. Meanings There are ...
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in the face without explaining what was happening on the field.


Shoulder programming


''Nickelodeon Takes Over the Super Bowl'' (2004)

Nickelodeon's first involvement with the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
was in 2004. In conjunction with CBS' then upcoming coverage of
Super Bowl XXXVIII Super Bowl XXXVIII was an American football game between the National Football Conference (NFC) champion Carolina Panthers and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) c ...
from
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
on February 1, 2004, CBS aired the hour long special ''Nickelodeon Takes Over the Super Bowl''.


''Nickelodeon Super Duper Super Bowl Pregame Spectacular'' (2021)

Nickelodeon also participated in tie-ins for
Super Bowl LV Super Bowl LV was an American football game played to determine the champion of the National Football League (NFL) for the 2020 season. The National Football Conference (NFC) champion Tampa Bay Buccaneers defeated the American Football Conferen ...
, also televised by CBS. Nickelodeon aired a half-hour special, ''The Nickelodeon Super Duper Super Bowl Pregame Spectacular'', which was hosted by Gabrielle Nevaeh Green and Lex Lumpkin.


''NFL Slimetime''

On September 10, 2021, ViacomCBS announced that it would air a weekly NFL series on Nickelodeon and
Paramount+ Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
, ''NFL Slimetime'', hosted by Nate Burleson and Dylan Gilmer. It began airing on September 15, and would air Wednesdays at 7 p.m. throughout the NFL season.


References


External links

*
Production website
*
Nickelodeon NFL playoff broadcast: What to expect for the unique slime and cartoon-filled Wild-Card gameNFL on Nickelodeon: Saints top Bears in Super Wild-Card matchup geared at kid audienceThe Nickelodeon Broadcast Was a Reminder That Football Doesn't Have to Be So SeriousThe Bears-Saints Nickelodeon game was goofy -- and the most fun NFL broadcast of the yearCBS Sports, Nickelodeon team up to air 'NFL Wild Card Game on Nickelodeon' on Jan. 10

Nickelodeon's first NFL playoff game is slime-filled funNickelodeon, CBS Sports to "Nick-ify" NFL playoff game to reach younger audienceWhy the Bears vs. Saints NFL playoff game is on NickelodeonHow Nickelodeon, CBS Sports Plan to 'Nick-ify' an NFL Playoff Game
{{NFL on Nickelodeon National Football League television series 2020s Nickelodeon original programming 2021 American television series debuts English-language television shows Simulcasts CBS Sports