NBC Kids was an American Saturday morning
children's television
Children's television series (or children's television shows) are television show, television programs designed for children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run during ...
programming block
Block programming is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.
Overview
Block programming involves scheduling a series of related shows which are likely to attra ...
that aired on
NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
from July 7, 2012 to September 25, 2016.
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...
also aired a version of the block under the "MiTelemundo" title, which featured a separate lineup of
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Can ...
-dubbed programs until December 31, 2017. NBC Kids, which replaced the
Qubo
Qubo ( ; stylized as qubo) was an American television network for children between the ages of 5 and 14. Owned by Ion Media, it consisted of a 24-hour free-to-air television network often mentioned as the "Qubo channel" (available as a digital ...
block (as a result of
NBCUniversal
NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States.
NBCUniversal is primari ...
dropping out of the joint venture, which also included
Ion Media Networks
Ion Media (formerly known as Paxson Communications Corporation and Ion Media Networks) was an American broadcasting company that owned and operated over 71 television stations in most major American markets (through its television stations group ...
), was programmed by the other
Sprout preschool cable network, as they were both targeted at children ages 2 to 6.
The three-hour block featured
educational entertainment series for younger children, which met programming requirements defined by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
's
Children's Television Act
The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (C ...
.
The block was replaced by
Litton Entertainment
The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, with ...
's
The More You Know
''The More You Know'' is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's networ ...
, which features live-action educational programming on October 8, 2016 on NBC, and January 6, 2018 on Telemundo (retaining the MiTelemundo title).
History
On March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be taken over by
Sprout (which had become a sister television property to NBC following parent company NBCUniversal's 2010 majority purchase by
Comcast
Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
; NBC later took full ownership of the network, whose owners previously included
Sesame Workshop
Sesame Workshop (SW), originally known as the Children's Television Workshop (CTW), is an American nonprofit organization that has been responsible for the production of several educational children's programs—including its first and best-know ...
and
HIT Entertainment
HIT Entertainment Limited (commonly written as HiT) was a British-American entertainment company founded in 1982 as Henson International Television, the international distribution arm of The Jim Henson Company, by Jim Henson, Peter Orton, and Soph ...
) and launch a new Saturday morning block called NBC Kids, which was aimed at preschoolers and grade school-aged children ages 2 to 6.
Sprout also produced a Spanish-language sister block for
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...
known as MiTelemundo.
NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on both NBC and Telemundo on June 30 (leaving Ion Television as the only network to retain a Qubo-branded children's block, as Ion Media Networks was now sole owner of the Qubo properties including the flagship Qubo Channel television service).
On October 8, 2016, NBC Kids was replaced by
The More You Know
''The More You Know'' is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's networ ...
, a live action educational block produced by
Litton Entertainment
The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, with ...
.
MiTelemundo continued with its prior format until January 6, 2018, when Telemundo relaunched MiTelemundo with Spanish-language dubs of The More You Know's programming.
Programming
Final programming
NBC
=Original programming
=
=Acquired programming
=
See also
*
Universal Kids
Universal Kids is an American children's television Specialty channel, channel owned by the NBCUniversal Television and Streaming unit of Comcast's NBCUniversal.
The channel launched on September 26, 2005, as PBS Kids Sprout, a preschool-oriented ...
*
TeleXitos
TeleXitos is an American Spanish language digital subchannel, digital multicast television network owned by Telemundo, NBCUniversal Telemundo Enterprises, a subsidiary of the Universal Pictures, NBCUniversal Filmed and Entertainment division of N ...
References
{{KidsTVBlocksUS
Brokered programming
Children's television networks in the United States
Television programming blocks in the United States
National Broadcasting Company
Preschool education television networks