Must See TV is an American advertising slogan that was used by NBC to brand its primetime blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured some of its most popular sitcoms and drama series of the period, allowing the network to dominate prime time ratings on Thursday nights in the 1980s and 1990s. Ratings for NBC's lineup fell during the mid-to-late 2000s, and today the network ranks behind

Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelv ...

, ABC, and CBS on Thursday nights. In 2015, the network canceled comedy programming on Thursdays and switched entirely to dramas. However, the branding returned for the 2017–18 television season.

Usage

In popular culture, the phrase is most strongly associated with the network's entire Thursday night lineup, including both sitcoms and dramas, which dominated the ratings from the 1980s through the late 1990s. As originally conceived, "Must See TV" originally applied to sitcoms only (dramas would normally be promoted separately), and for much of the 1990s the phrase was used several nights a week as an attempt at

brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...

. At one point in the fall of 1997, the brand was used five nights a week, with four sitcoms a night from Monday to Thursday, and two on Sunday. NBC itself would later adopt the more common interpretation; the 2002 retrospective, ''20 Years of Must See TV'', focused on NBC's overall dominance on Thursday nights from 1982 onwards, and overlooked extensions such as "Must See TV Tuesday."

Advertising

Thursday nights are coveted by advertisers due to the large proportion of young, affluent viewers that watch television on that night of the week. Of particular interest, movie advertisers promote their upcoming releases to this target demographic on Thursday night, in hopes of influencing what movies they see on the following Friday, the traditional opening night for most films outside of holiday periods and certain major film releases outside said periods. The "Must See" slogan was created by Dan Holm, an NBC promotional producer, during a network promo brainstorming session in June 1993 at NBC's West Coast headquarters in

Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, w ...

. "Must See TV" made its first appearance in NBC promotions in August 1993 and included the day of the week: "Must See TV Thursday." In late summer of 1993, NBC wanted viewers to tune in an hour prior to ''

Seinfeld ''Seinfeld'' ( ) is an American television sitcom created by Larry David and Jerry Seinfeld. It aired on NBC from July 5, 1989, to May 14, 1998, over nine seasons and List of Seinfeld episodes, 180 episodes. It stars Seinfeld as Jerry Seinfeld ( ...

'', and created the "Must See TV" slogan to brand the comedy block. The first "Must See TV" block promo aired during late summer repeats and promoted '' Mad About You'', '' Wings'', ''Seinfeld'' and newcomer '' Frasier''. The advertisement ended with the sentence "Get home early for Must See TV Thursday." The "Must See TV" slogan continued in every NBC Thursday night comedy promo throughout the 1993-94 television season to promote the 8–10 p.m. comedy block. The next season, ''Frasier'' and ''Wings'' were moved to Tuesday nights, with NBC expanding the "Must See TV" brand to include the Tuesday night comedy block: "Must See TV Tuesday." Meanwhile, the flagship Thursday block acquired two new hits, ''

Friends ''Friends'' is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa ...

'' - which became television's second biggest comedy behind only ''Seinfeld'' - and '' ER'', which became the number one drama on television. ''Seinfeld'' and ''ER'' would end up battling the following four seasons for the honor of number one show, before ''Seinfeld'' ended its run in 1998. Branding the quality Thursday night lineup began as early as the 1982 fall season, which promoted '' Fame'', ''

Cheers ''Cheers'' is an American sitcom television series that ran on NBC from September 30, 1982, to May 20, 1993, with a total of 275 half-hour episodes across 11 seasons. The show was produced by Charles/Burrows/Charles Productions in association w ...

'', '' Taxi'' and '' Hill Street Blues'' as "America's Best Night of Television on Television." On November 3, 1994, NBC's Thursday night lineup featured the "Blackout Thursday" programming stunt, in which three of the four sitcoms on that night's "Must See TV" schedule incorporated a storyline involving a power outage in New York City. The stunt started with '' Mad About You'' episode "Pandora's Box", in which Jamie Buchman (

Helen Hunt Helen Elizabeth Hunt (born June 15, 1963) is an American actress and director. She is the recipient of numerous accolades, including an Academy Award, four Primetime Emmy Awards, and four Golden Globe Awards. Hunt rose to fame portraying Jam ...

) accidentally causes the blackout while trying to steal cable; it continued with the ''

'' episode " The One with the Blackout", featuring a sub-plot in which Chandler Bing ( Matthew Perry) is trapped in an ATM vestibule with Victoria's Secret model Jill Goodacre and ended with the ''

Madman of the People ''Madman of the People'' is an American sitcom television series created by Chris Cluess and Stu Kreisman, that aired on NBC from September 22, 1994, to June 17, 1995. It was scheduled in the Thursday 9:30 timeslot, part of Must See TV. ''Madman ...

'' episode "Birthday in the Big House" (the ''

'' episode that followed ''Friends'' and preceded ''Madman'', "

The Gymnast ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

", did not have a blackout storyline though was promoted as part of the event).

Decline

By the early 2000s, the "Must See TV" slogan had fallen by the wayside in NBC's promotions; more importantly, NBC had gone from the top-rated network on Thursday nights to second behind CBS, eventually third behind ABC and ultimately a distant fourth behind Fox, but NBC itself didn't develop hit shows to replace long-running staples ''Friends'', ''Frasier'', ''Seinfeld'', and '' Will & Grace''. After airing a two-hour comedy block on Thursday for 21 straight seasons, NBC broke with tradition in 2004 by replacing the 9 p.m. hour with the hour-long reality competition program '' The Apprentice'', although its Thursday night lineup retained its top 20 position. Thursday programming has also become increasingly stronger on other networks. CBS was first to break through with its lineup of ''

Survivor Survivor(s) may refer to: Actual survivors * *Last survivors of historical events Arts, entertainment, and media Fictional entities * Survivors, characters in the 1997 ''KKnD'' video-game series * ''The Survivors'', or the ''New Survivors Found ...

'', '' CSI: Crime Scene Investigation'', and later '' Without a Trace''. For the 2010–11 season, CBS moved the highly rated comedy '' The Big Bang Theory'', which had become the highest-rated sitcom in the United States, to the Thursday 8:00 p.m. slot, and '' Two and a Half Men'' to the 8:30 p.m. slot, which earned very strong ratings. ABC had success on Thursday nights with its hit reality series, ''

Dancing with the Stars ''Dancing with the Stars'' is the name of various international television series based on the format of the British TV series '' Strictly Come Dancing'', which is distributed by BBC Studios, the commercial arm of the BBC. Currently the forma ...

'', before moving the program to Mondays in 2006 (where it has remained since). In the fall of 2006, sophomore drama '' Grey's Anatomy'' was moved to Thursdays to counter ''CSI''; ABC's lineup of '' Ugly Betty'' and ''Grey's Anatomy'' has proved successful in the 18- to 49-year-old demographic, and the 2011 transfer of

's '' American Idol'', regarded as the longest reigning #1 program on U.S. television from

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, into the Thursday timeslot adversely affected NBC's ratings for Thursday primetime programming lineup since that television season. The "Must See TV" slogan reappeared briefly in early 2006 with the addition of two critically acclaimed and ratings-successful comedies, '' My Name Is Earl'' and '' The Office'', in an attempt to re-establish a four-sitcom block after the rise and fall of ''The Apprentice'', which was moved to Monday nights. In November 2006, NBC rebranded the Thursday format with a different slogan, "Comedy Night Done Right", and added another two critically acclaimed shows, ''

Scrubs Scrub(s) may refer to: * Scrub, low shrub and grass characteristic of scrubland * Scrubs (clothing), worn by medical staff * ''Scrubs'' (TV series), an American television program * Scrubs (occupation), also called "scrub tech," "scrub nurse," o ...

'' and ''

30 Rock ''30 Rock'' is an American satirical sitcom television series created by Tina Fey that originally aired on NBC from October 11, 2006, to January 31, 2013. The series, based on Fey's experiences as head writer for ''Saturday Night Live'', takes ...

'', to the lineup, forming an entire lineup of comedy series without laugh tracks or the multiple-camera setup common with past "Must See TV" comedies. In January 2011, NBC rebranded the night once again, renaming it "Comedy Night Done Right – All Night", adding a third hour of comedies at 10 p.m. (the network had previously run a three-hour comedy lineup once annually on Thursdays during the late 1990s and early 2000s as a programming stunt). The three-hour comedy block was discontinued in the fall of 2011, when the night reverted to two hours of comedies and one drama and, in 2012, two hours of comedy and the news magazine ''

Rock Center Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

''.

Change and record ratings lows

Prior to the 2013 fall season, NBC cancelled or ended nine of its eleven comedies, including the long-running ''

'' and '' The Office'', in an effort to broaden its comedy lineup. In May 2013, NBC picked up three family comedies (''

The Michael J. Fox Show ''The Michael J. Fox Show'' is an American sitcom television series starring Michael J. Fox, that aired on NBC in the United States from September 26, 2013, to January 23, 2014, as part of the 2013–14 American television season. Fox made his r ...

'', ''

Sean Saves the World ''Sean Saves the World'' is an American sitcom television series created by Victor Fresco and starring Sean Hayes that aired on NBC from October 3, 2013, to March 24, 2014, as part of the 2013–14 American television season. It was announced on ...

'' and '' Welcome to the Family'') and rebranded its Thursday night lineup as "NBC's New Family of Comedies" for the fall season. The debut of ''The Michael J. Fox Show'' was the lowest-rated Thursday fall comedy series premiere in network history. One week later, the debut of ''Welcome to the Family'' became the new record-holder, with ''Sean Saves the World'' ranking as the second lowest ever. On October 10, 2013, NBC tied an all-time low on Thursday nights (tied with May 17, 2012), while finishing in fourth place (or combined with programming on Spanish-language network Univision, along with '' Thursday Night Football'' on NFL Network and Major League Baseball playoff coverage on TBS, seventh) for the night. On November 21, 2013, NBC averaged a 1.0 in the adults 18–49 age bracket, its lowest ever in-season average for regularly scheduled programming on the night. On the same night, The CW defeated the NBC comedy block, a first for the network. All three shows were eventually cancelled (''Welcome to the Family'' was pulled three episodes into its first season, while ''The Michael J. Fox Show'' and ''Sean Saves the World'' were dropped shortly before the

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; in the case of ''The Michael J. Fox Show'', this was despite NBC giving a 22-episode order for the series prior to its debut) and were replaced by critically acclaimed (though low-rated) Thursday night mainstays '' Community'' and ''

Parks and Recreation ''Parks and Recreation'' (also known as ''Parks and Rec'') is an American political satire mockumentary sitcom television series created by Greg Daniels and Michael Schur. The series aired on NBC from April 9, 2009, to February 24, 2015, for 125 ...

'' in January 2014, which were joined by ''

Hollywood Game Night ''Hollywood Game Night'' is an American television game show that aired on NBC from July 11, 2013, to July 5, 2020. The series, which is hosted by Jane Lynch, follows two contestants who take part in a casual game night with three celebrities ea ...

'' in late February.

2014–16: End of comedy programming

In May 2014, NBC announced their schedule for the upcoming fall schedule at upfronts, with only a single hour of Thursday comedy in fall for the first time since 2005. Veteran reality show '' The Biggest Loser'' would take the 8pm slot, followed by short-lived new comedies '' Bad Judge'' and '' A to Z'' and the final season of '' Parenthood''. They also announced that breakout drama '' The Blacklist'' would take the 9pm slot at mid-season the week following the Super Bowl, hinting at the end of NBC's Thursday comedy tradition. In December 2014, NBC announced their mid-season schedule, with three dramas scheduled on Thursday to compete with ABC. This was the first time NBC had not aired comedies on Thursday since 1981, which put the Must See TV label on hiatus for three years. The final episodes of ''

'' season seven were moved to Tuesdays, possibly in an attempt to burn off the last 13 episodes. In May 2015, it was announced that NBC's Thursday broke into the Top 50 most watched programming for the first time in five years, with ''The Blacklist'' being number 14. It was the night's best showing since ''The Office'' was in the Top 50 in the 2009–10 season. NBC Thursday repeated its success in the next season, with ''The Blacklist'' at 22 and new drama '' Shades of Blue'' at 35.

2016: Revival

In May 2016, NBC announced the return of Thursday comedy for the 2016–17 season with returning comedy '' Superstore'' and new comedy '' The Good Place'' for the first time in two years. The network also began to broadcast the second half of the '' Thursday Night Football'' season in a simulcast with NFL Network in November, effectively breaking those shows' seasons into half-seasons. In May 2017, NBC announced the return of the Must See TV branding, with '' Will & Grace'' and '' Great News'' set to air on Thursdays for the 2017–18 season in addition to ''Superstore'' and ''The Good Place''. Outside of holiday specials for ''Will & Grace'' and ''Superstore'', again all four shows had their seasons broken up by ''Thursday Night Football''. With

merging the package into theirs in the 2018 season, this will not occur for NBC again for the next five seasons, and only the traditional Thanksgiving and Christmas hiatuses will happen in future seasons.

NBC Thursday night lineup history

: Lime indicates the #1 most-watched program of the season. : Yellow indicates the top-10 most-watched programs of the season. :

Cyan Cyan () is the color between green and blue on the visible spectrum of light. It is evoked by light with a predominant wavelength between 490 and 520 nm, between the wavelengths of green and blue. In the subtractive color system, or CMYK color ...

indicates the top-20 most watched programs of the season. : Magenta indicates the top-30 most watched programs of the season. : Orange indicates the top-40 most watched programs of the season. : Silver indicates the top-50 most watched programs of the season. Because of the 2007–2008 Writers Guild of America strike, shows that would regularly air were replaced with reruns and unscripted programming. A few episodes of ''Deal or No Deal'' occupied the 8:00 p.m. time slot on Thursdays during the strike. During the second half of the 2014–15 season, ''The Slap'' initially occupied the 8:00 p.m. time slot; it was moved to the 10:00 p.m. time slot midway through its run after ''Allegiance'' was canceled.

Other series and specials

Several series aired on Thursdays to take advantage of the huge audience. These series include: * '' Night Court'' (summer 1984) * ''

Our House Our House may refer to: Film and television * ''Our House'' (2003 film) or ''Duplex'', an American film by Danny DeVito * ''Our House'' (2006 film), a television movie starring Doris Roberts * ''Our House'' (2018 film), an American-Canadian-Ge ...

'' (September 11, 1986) * '' Crime Story'' (September 18, 1986) * '' The Tortellis'' (January 22, 1987) * '' Roomies'' (March 19, 1987) * ''

The Bronx Zoo The Bronx Zoo (also historically the Bronx Zoological Park and the Bronx Zoological Gardens) is a zoo within Bronx Park in the Bronx, New York. It is one of the largest zoos in the United States by area and is the largest metropolitan zoo in ...

'' (March 19, 1987) * '' The Days and Nights of Molly Dodd'' (summer 1987) * '' Beverly Hills Buntz'' (November 5, 1987; December 24, 1987) * ''

Mama's Boy Mother's boy, also commonly and informally mummy's boy or mama's boy, is a term for a man seen as having an unhealthy dependence on his mother at an age at which he is expected to be self-reliant (e.g. live on his own, be economically independent) ...

'' (November 26, 1987) * '' Day by Day'' (March 3, 1988) * '' My Two Dads'' (April 7, 1988) * '' Dream Street'' (April 13, 1989) * '' Tattingers'' (April 20, 1989) * ''

Baby Boom A baby boom is a period marked by a significant increase of birth rate. This demographic phenomenon is usually ascribed within certain geographical bounds of defined national and cultural populations. People born during these periods are often ca ...

'' (July 13, 1989) * '' FM'' (August 17, 1989, September 14, 1989, summer 1990) * '' Sister Kate'' (September 21, 1989) * '' Hardball'' (September 21, 1989) * ''

Mancuso, F.B.I. ''Mancuso, F.B.I.'' is an American crime drama television series created by Steve Sohmer, which was aired by NBC from October 13, 1989 to April 24, 1990, as part of its 1989–90 schedule. ''Mancuso, F.B.I.'' stars Robert Loggia as Nick Mancus ...

'' (October 19, 1989) * '' Ann Jillian'' (November 30, 1989) * '' Down Home'' (April 12, 1990; February 28, 1991) * ''

'' (summer 1990) * '' Quantum Leap'' (summer 1990; June 27, 1991) * ''

Blossom In botany, blossoms are the flowers of stone fruit trees (genus ''Prunus'') and of some other plants with a similar appearance that flower profusely for a period of time in spring. Colloquially, flowers of orange are referred to as such as wel ...

'' (July 5, 1990; January 3, 1991) * '' Ferris Bueller'' (August 23, 1990) * '' Parenthood'' (September 6, 1990; repeat of pilot episode) * ''

Law & Order ''Law & Order'' is an American police procedural and legal drama television series created by Dick Wolf and produced by Wolf Entertainment, launching the '' Law & Order'' franchise. ''Law & Order'' aired its entire run on NBC, premiering on ...

'' (September 13, 1990; October 4, 1990; October 11, 1990; June 2, 1994; spring 1997) * '' American Dreamer'' (September 20, 1990) * '' Sisters'' (summer 1991) * '' The Adventures of Mark and Brian'' * '' Dear John'' (September 19, 1991) * '' Reasonable Doubts'' (September 26, 1991) * '' The Torkelsons'' (January 9, 1992) * '' Home Fires'' (June 25, 1992) * '' Dateline NBC'' (October 8, 1992; July 29, 1993; March 31, 1994; June 16, 1994; June 30 – July 14, 1994; July 28 – August 11, 1994; August 25 – September 1, 1994; September 1, 2005) * '' Mad About You'' (summer 1993, August 5, 1999) * '' The Fresh Prince of Bel-Air'' (November 5, 1992) * ''

South Beach South Beach, also nicknamed colloquially as SoBe, is a neighborhood in Miami Beach, Florida. It is located east of Miami between Biscayne Bay and the Atlantic Ocean. The area encompasses Miami Beach south of Dade Boulevard. This area was the fi ...

'' (August 12, 1993) * '' First Person with Maria Shriver'' (August 26, 1993; July 21, 1994) * ''

seaQuest DSV ''SeaQuest DSV'' (stylized as ''seaQuest DSV'' and also promoted as simply ''seaQuest'') is an American science fiction television series created by Rockne S. O'Bannon. It originally aired on NBC between 1993 and 1996. In its final season, it ...

'' (December 30, 1993) * '' Sweet Justice'' (September 15, 1994) * ''

Prince Street The Prince Street station is a local station on the BMT Broadway Line of the New York City Subway. Located in SoHo, Manhattan, it is served by the R train at all times except late nights, the W train on weekdays, the N train during late nig ...

'' (March 6, 1997) * '' NewsRadio'' (August 3, 1995, June 1997) * '' Men Behaving Badly'' (summer 1997: June 12, 1997) * '' Suddenly Susan'' (summer 1998) * ''

3rd Rock from the Sun ''3rd Rock from the Sun'' is an American television sitcom created by Bonnie and Terry Turner, which originally aired from January 9, 1996, to May 22, 2001, on NBC. The show is about four Extraterrestrial life, extraterrestrials who are on an e ...

'' (summer 1996, July 9, 1998, summer 1999, summer 2000) * ''

Working Working may refer to: * Work (human activity), intentional activity people perform to support themselves, others, or the community Arts and media * Working (musical), ''Working'' (musical), a 1978 musical * Working (TV series), ''Working'' (TV s ...

'' (August 20, 1998) * '' Frasier'' (August 27, 1998, September 3, 1998) * '' Just Shoot Me!'' (August 5, 1999, summer 2000) * '' Will & Grace'' (c. spring-summer 2000) * '' Las Vegas'' (July 8, 2004) * ''

Medical Investigation ''Medical Investigation'' is an American medical drama television series that began September 9, 2004, on NBC. It ran for 20 one-hour episodes before its cancellation on March 25, 2005. The series was co-produced by Paramount Network Television ...

'' (September 9, 2004) * '' Medium'' (January 6, 2005) Specials that the network has aired on Thursdays to take advantage of the audience on that night: *''Michael Nesmith in Television Parts'' (March 7, 1985) *''Bigshots in America'' (June 20, 1985) *''Phil Donahue Examines the Human Animal'' (August 14, 1986) *''The Tonight Show Starring Johnny Carson: 24th Anniversary'' (September 25, 1986) *''Splitting Image: The 1987 Movie Awards'' (March 26, 1987) *'' The Art of Being Nick'' (August 27, 1987) *''Act II'' (September 3, 1987) *''NBC Investigates Bob Hope'' (September 17, 1987) *''The Tonight Show Starring Johnny Carson: 25th Anniversary'' (October 1, 1987) *''Late Night with David Letterman: 6th Anniversary Show'' (February 4, 1988) *''Heart and Soul'' (July 21, 1988) *''Channel 99'' (August 4, 1988) *''Stand by for HNN: The Hope News Network'' (September 8, 1988) *''The Tonight Show Starring Johnny Carson: 26th Anniversary'' (October 6, 1988) *''Late Night with David Letterman: 7th Anniversary Show'' (February 2, 1989) *''Jackee'' (May 11, 1989) *''The Tonight Show Starring Johnny Carson: 27th Anniversary'' (October 26, 1989) *'' The Tonight Show Starring Johnny Carson: 28th Anniversary'' (September 27, 1990) *''The Tonight Show Starring Johnny Carson: 29th Anniversary'' (October 3, 1991) * '' Bob Hope's Star-Studded Comedy Special of the New Season'' (September 1991) * '' The Funny Women of Television'' (October 24, 1991) *''Late Night with David Letterman: 10th Anniversary Show'' (February 6, 1992) * '' The Comedy Store's 20th Anniversary'' (September 24, 1992) * ''A Spinal Tap Reunion'' (December 31, 1992) * ''Hillary: America's

First Lady First lady is an unofficial title usually used for the wife, and occasionally used for the daughter or other female relative, of a non-monarchical A monarchy is a form of government in which a person, the monarch, is head of state fo ...

'' (June 10, 1993) * ''The

Michael Jordan Michael Jeffrey Jordan (born February 17, 1963), also known by his initials MJ, is an American businessman and former professional basketball player. His biography on the official NBA website states: "By acclamation, Michael Jordan is the g ...

Special'' (August 5, 1993) * '' The Seinfeld Story'' (November 2004)

Summer programming

Series airing on Thursday night during and after the run of "Must See TV" during the summer months have included ''

Spy TV ''Spy TV'' is an American hidden camera reality television series hosted by Michael Ian Black and Ali Landry. The show was broadcast on NBC in which pranks A practical joke, or prank, is a mischievous trick played on someone, generally causi ...

'', ''

Come To Papa ''Come To Papa'' is a blues album by Carl Weathersby. It was released in 2000 on the Evidence Records. It was produced by John Snyder and recorded December 18–21, 1999 at Sounds Unreel in Memphis, Tennessee. Track listing *01. "Come To Papa ...

'', '' Last Comic Standing'', '' Hit Me, Baby, One More Time'', '' The Law Firm'', ''

Windfall Windfall or Windfalls may refer to: Arts and media Film and television * ''Windfall'' (1935 film), adaptation of R. C. Sherriff's 1933 play, directed by Frederick Hayward and George King * ''Windfall'' (1955 film), a British comedy film by Jo ...

'' and ''

Love Bites Love Bites may refer to: * Love-bite or hickey, a small bruise caused by kissing, sucking, or biting the skin Film and television * Love Bites (TV series), ''Love Bites'' (TV series), a 2011 drama starring Becki Newton * Love Bites (film), ''Love ...

''.

Ratings

* Highest Rated Episode in the 1990s: 84.0 million viewers (''

'':

Series Finale A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, or ...

– " One for the Road"; May 1993; 9:22 p.m.-11:00 p.m. ET) * Highest Rated Episode in the 2000s: 52.5 million viewers (''

'':

– " The Last One"; May 6, 2004; 9:00 p.m.-10:06 p.m. ET) * Highest Rated Episode of the line-up (Drama): 48.0 million viewers ('' ER'': "Hell and High Water"; November 1995; 9:00 p.m.-10:00 p.m. ET) * Highest Rated Episode of the line-up (Overall) and Peak viewership: 93.5 million viewers (''

'':

; May 1993; 9:22 p.m.-11:00 p.m. ET) Note: ''Friends''s peak viewership in its 2004 series finale reached 80 million viewers as tallied by the

Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...

(final 5 minutes).

References

{{Reflist

External links

NBC.com
* ttp://insidetv.ew.com/2014/05/11/nbc-fall-schedule-2014/ NBC reveals fall TV schedule: Thursday comedy shakeupbr>"Must See TV" creator exitsHow Must See TV Lost Its Way

A 7 episode British television series of the same name, documenting programmes that 'must be seen'.
National Broadcasting Company Advertising campaigns Television programming blocks in the United States 1993 neologisms