MOMO Srl is a design company headquartered in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

, Italy that makes accessories and parts for

automobiles A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as ...

, such as

alloy wheel In the automotive industry, alloy wheels are wheels that are made from an alloy of aluminium or magnesium. Alloys are mixtures of a metal and other elements. They generally provide greater strength over pure metals, which are usually much soft ...

tires A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineering), t ...

steering wheel A steering wheel (also called a driving wheel (UK), a hand wheel, or simply wheel) is a type of steering control in vehicles. Steering wheels are used in most modern land vehicles, including all mass-production automobiles, buses, light and ...

seats A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but also headquarters in a wider sense. Types of seat The following are examples of different kinds of seat: * Armchair, a chair equ ...

gear stick A gear stick (rarely spelled ''gearstick''), gear lever (both UK English), gearshift or shifter (both U.S. English), more formally known as a transmission lever, is a metal lever attached to the transmission of an automobile. The term ''gear sti ...

s. The company also has a

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

line of products that include

racing suit A racing suit or racing overalls, often referred to as a fire suit due to its fire retardant properties, is clothing such as overalls worn in various forms of auto racing by racing drivers, crew members who work on the vehicles during races, t ...

s, gloves, and

shoes A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture t ...

Company history

MOMO was founded by

gentleman A gentleman (Old French: ''gentilz hom'', gentle + man) is any man of good and courteous conduct. Originally, ''gentleman'' was the lowest rank of the landed gentry of England, ranking below an esquire and above a yeoman; by definition, the ra ...

racer

Gianpiero Moretti Gianpiero Moretti (20 March 1940 – 14 January 2012) was an Italian racing driver and the founder of the MOMO in the 1960s. He was born in Milan. Moretti won the 24 Hours of Daytona, in 1998, driving a Ferrari 333SP with co-drivers Mauro ...

in 1964. 'MOMO' are the initials for ''Moretti-Monza''.

Monza Monza (, ; lmo, label=Lombard language, Lombard, Monça, locally ; lat, Modoetia) is a city and ''comune'' on the River Lambro, a tributary of the Po River, Po in the Lombardy region of Italy, about north-northeast of Milan. It is the capit ...

is a town in the

Province of Milan The Province of Milan ( it, Provincia di Milano) was a province in the Lombardy region, Italy. Its capital was the city of Milan. The area of the former province is highly urbanized, with more than 2,000 inhabitants/km2, the third highest populati ...

. That year, Moretti produced a racing steering wheel for his own race car. This was the first steering wheel produced by the brand. Compared to the other racing steering wheels available on the market at that time, Momo featured thicker grip, the other racers noticed the convenience of that steering wheel and wanted to obtain the same for their vehicles. So, steering wheels by this brand gained fame throughout the racing community and among the Formula One drivers. So, John Surtees, one of Formula One’s drivers, requested the same steering wheel for his single-seater Ferrari. That same year, he won a Formula One race - the first significant victory of the Momo brand. In 1969 MOMO opened production plant in Tregnago,

Province of Verona The Province of Verona ( it, Provincia di Verona) is a province in the Veneto administrative region of Italy. On its northwestern border, Lake GardaItaly's largestis divided between Verona and the provinces of Brescia (Lombardy region) and Trenti ...

. Due to increasing

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

federal government safety regulations and the wide adoption of

airbag An airbag is a vehicle occupant-restraint system using a bag designed to inflate extremely quickly, then quickly deflate during a collision. It consists of the airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. Th ...

s in passenger vehicles internationally, MOMO was sold in 1996 to Breed Technologies, a

airbag manufacturer. Breed Technologies was acquired by

private equity firm A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including leve ...

Carlyle Group The Carlyle Group is a multinational private equity, alternative asset management and financial services corporation based in the United States with $376 billion of assets under management. It specializes in private equity, real assets, and pri ...

and merged with other

OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...

automotive businesses they owned to form Key Safety Systems in 2003. Key Safety Systems sold the MOMO brand name to an Italian private equity group in 2006, but most of the manufacturing plants and technologies previously owned by MOMO were retained by Key Safety Systems. In 2011, MOMO was sold to Henrique Cisneros, a Venezuelan-American businessman part of the

Grupo Cisneros Grupo Cisneros is a privately held, family owned business headquartered in Coral Gables, Florida, historically based in Venezuela, with a focus on Latin American and Spanish-speaking people worldwide. It is a conglomerate of media entertainment, ...

and amateur racecar driver. In 2012, MOMO launched a line of summer, all-season, and winter tires in Europe. The tires have been available in North America since 2017.

Products

MOMO's product range includes consumer accessories such as steering wheels, shift knobs,

alloy wheels In the automotive industry, alloy wheels are wheels that are made from an alloy of aluminium or magnesium. Alloys are mixtures of a metal and other elements. They generally provide greater strength over pure metals, which are usually much softe ...

, and

through to race equipment such as racing suits and

helmets A helmet is a form of protective gear worn to protect the head. More specifically, a helmet complements the skull in protecting the human brain. Ceremonial or symbolic helmets (e.g., a policeman's helmet in the United Kingdom) without protect ...

. MOMO airbagged steering wheels have become standard accessories on some regional

Subaru ( or ; ) is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first ...

and

Mitsubishi The is a group of autonomous Japanese multinational companies in a variety of industries. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 ...

performance cars. MOMO steering wheels were standard features in the

UMM Alter II The UMM Alter II is a Portuguese automobile produced by UMM from 1986–1994. UMM Alter II Phase I In 1986 the Alter II was released by the Portuguese automobile manufacturer União Metalo-Mecânica (UMM). It featured a new 4-speed manual ge ...

from 1987 to 1991. MOMO has also designed a steering wheel for

computer peripheral A peripheral or peripheral device is an auxiliary device used to put information into and get information out of a computer. The term ''peripheral device'' refers to all hardware components that are attached to a computer and are controlled by th ...

company

Logitech Logitech International S.A. ( ; often shortened to Logi) is a Swiss multinational manufacturer of computer peripherals and software, with headquarters in Lausanne, Switzerland, and Newark, California. The company has offices throughout Europe, ...

(called the Logitech MOMO), to be used as a video game controller. Thomas Superwheel controllers (a brand of high-quality, premium priced controllers) also feature the MOMO name. Also watches, eyewear, fragrances, clothing, accessories, etc. are made by brand MOMO DESIGN.website Momo Design
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Motorsport involvement

The company sponsored many prototype cars in the

IMSA The International Motor Sports Association (IMSA) is a North American sports car racing sanctioning body based in Daytona Beach, Florida under the jurisdiction of the ACCUS arm of the FIA. It was started by John Bishop, a former executive direc ...

WSC series including the

Ferrari 333 SP The Ferrari 333 SP is a sports prototype race car that was built by Italian race car manufacturer Dallara and later Michelotto to compete in the World Sports Car championship for Ferrari. Unveiled at the end of 1993, at the behest of amateur rac ...

sports prototype car, after

Scuderia Ferrari Scuderia Ferrari Società per Azioni, S.p.A. () is the racing division of luxury Italian auto manufacturer Ferrari and the racing team that competes in Formula One racing. The team is also known by the nickname "The Prancing Horse", in refere ...

had retired from that racing category 20 years earlier. MOMO was the official steering wheel of the

Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., or Champ Car, a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams ( ...

series from 2004 to 2007, before Champ Car merged to

Indy Racing League The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices of ...

. MOMO are also suppliers of the official steering wheel, racing seats, clothing and racing accessories of the Speedcar Series. MOMO also sponsors

Lira Motorsports Lira Motorsports is an American professional stock car racing team that competes in the ARCA Menards Series and ARCA Menards Series East. Owned by Carlos and Amanda Lira, the team made its debut in the ARCA Menards Series in 2015, fielding multip ...

in the

ARCA Racing Series The ARCA Menards Series is an American stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into the three national ...

and the

Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...

Notes

External links

* {{Sports equipment brands Auto parts suppliers of Italy Milan motor companies Automotive motorsports and performance companies Manufacturing companies based in Milan Automotive companies established in 1964 Motorcycle helmet manufacturers Sporting goods manufacturers of Italy Watch manufacturing companies of Italy 1964 establishments in Italy Italian brands

Company history

Products

Motorsport involvement

See also

Notes

External links