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Mobil is a petroleum brand owned and operated by American oil and gas corporation
ExxonMobil ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30 ...
. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999. A direct descendant of
Standard Oil Standard Oil Company, Inc., was an American oil production, transportation, refining, and marketing company that operated from 1870 to 1911. At its height, Standard Oil was the largest petroleum company in the world, and its success made its co-f ...
, Mobil was originally known as the Standard Oil Company of New York (shortened to Socony) after Standard Oil was split into 34 different entities in a 1911 Supreme Court decision. Socony merged with Vacuum Oil Company, from which the Mobil name first originated, in 1931 and subsequently renamed itself to Socony-Vacuum Oil Company. Over time, Mobil became the company's primary identity, which incited another renaming in 1963, this time to Mobil Corporation. Mobil credits itself with being the first company to introduce paying at the pump at its gas stations, the first company to produce jet aviation fuel, as well as the first company to introduce a mobile payment device, today known as Speedpass. In 1998, Mobil announced it was merging with Exxon to form ExxonMobil, reuniting the two largest descendants of Standard Oil. The technicalities of the merger, which was completed on November 30, 1999, showed that Exxon bought Mobil, and Mobil shareholders received a payment of stock in Exxon. Mobil continues as a
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
name within the combined company, as well as still being a gas station sometimes paired with its own store or On the Run. Mobil's brand name is primarily used to market motor oils, such as
Mobil 1 Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products. Originally developed by the Mobil oil company, it is now globally marketed and sold by ExxonMobil. Mobil 1 engine oil was introduced in 1974. The brand range n ...
. The former Mobil headquarters in Fairfax County, Virginia, was used as ExxonMobil's downstream headquarters until 2015 when ExxonMobil consolidated employees into a new corporate campus in
Spring, Texas Spring is a census-designated place (CDP) within the extraterritorial jurisdiction of Houston in Harris County, Texas, United States, part of the metropolitan area. The population was 62,559 at the 2020 census. While the name "Spring" is po ...
.


History


Brands

Mobil continues to operate as a major brandname of ExxonMobil within the ExxonMobil Fuels, Lubricants & Specialties division. Many of its products feature the Mobil symbol of a winged red horse,
Pegasus Pegasus ( grc-gre, Πήγασος, Pḗgasos; la, Pegasus, Pegasos) is one of the best known creatures in Greek mythology. He is a winged divine stallion usually depicted as pure white in color. He was sired by Poseidon, in his role as hor ...
, which has been a company trademark since its affiliation with Magnolia Petroleum Company in the 1930s. The Mobil brand now mainly covers a wide range of automotive, industrial, aviation and marine lubricants. For historic reasons, the Mobil brand is still used by Mobil service stations and for fuel (gasoline, diesel, heating oil, kerosene, aviation fuels and marine fuel) products. There are four main Mobil sub-brands:


Mobil Gasoline

Mobil is ExxonMobil's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes and the Midwest. The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand, Nigeria and Puerto Rico (since 2022) The Mobil brand has a significant market presence in the following metropolitan areas: *New York metropolitan area (including New Jersey since 2014) *Detroit *Chicago *Los Angeles *Minneapolis-St. Paul *Boston *Buffalo *St. Louis *Tampa-St. Petersburg *Miami-Fort Lauderdale *Rochester-Syracuse *Orlando *Milwaukee *Providence *Albany *Hartford Mobil stores have made an increased presence in Arizona. Growing in size in the Phoenix area from fewer than 5 stations to over 20. Mobil stores have also made an increased presence in areas of Northwest Oregon and Southwest Washington. Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey (both Exxon and Mobil brands are used from 2014), Pennsylvania, Texas (Mobil has a sizeable number of stations in Dallas and Houston), Louisiana (mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states. Esso is ExxonMobil's primary gasoline brand worldwide. Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately. In Esso stations in Hong Kong and Singapore, the Mobil brand is used on fuel tanks, along with Esso.


Mobil 1

Mobil 1 Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products. Originally developed by the Mobil oil company, it is now globally marketed and sold by ExxonMobil. Mobil 1 engine oil was introduced in 1974. The brand range n ...
, the successor to the Mobiloil brand, is a brand name of
ExxonMobil ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30 ...
. It was introduced in 1974 as a Multi-grade 5W20
viscosity The viscosity of a fluid is a measure of its resistance to deformation at a given rate. For liquids, it corresponds to the informal concept of "thickness": for example, syrup has a higher viscosity than water. Viscosity quantifies the inte ...
synthetic motor oil. The brand now includes multi-grade
motor oil Motor oil, engine oil, or engine lubricant is any one of various substances used for the lubrication of internal combustion engines. They typically consist of base oils enhanced with various additives, particularly antiwear additives, deterg ...
s,
oil filter An oil filter is a filter designed to remove contaminants from engine oil, transmission oil, lubricating oil, or hydraulic oil. Their chief use is in internal-combustion engines for motor vehicles (both on- and off-road ), powered aircraf ...
s, synthetic grease, transmission fluids, and gear lubricants. The Esso and Exxon motor oil brands have largely been discontinued.


Mobil Delvac

Mobil Delvac is a range of heavy-duty lubricants designed for commercial vehicles. The range includes engine oils, transmission fluids, drivetrain lubricants and various greases.


Mobil Industrial

Mobil Industrial is a sub-brand of ExxonMobil for marketing oils and greases used in industrial applications. The main product lines are Mobil SHC synthetic oils and Mobil Grease greases.


Former brands


Discount gasoline stations

Mobil rebranded numerous stations to the Hi-Val, Reelo and Sello discount gasoline brands after major price increases following the 1970s oil crisis made a significant number of consumers extremely price conscious. The stations were converted Mobil stations selling convenience store items in the station lobby, while the service bays were rented to customers for do-it-yourself auto repairs. These brands were discontinued in the 1980s, after the gasoline market had recovered.


Convenience Stores

Mobil expanded the sale of convenience store items first pioneered at its discount gasoline stations under the Mobil Mart brand. Mobil continued to refine and enhance its convenience store offerings with the On-the-Run C-store brand, which proved to be much more popular. On-the-Run was sold to
Alimentation Couche-Tard Alimentation Couche-Tard Inc., or simply Couche-Tard, is a Canadian multinational operator of convenience stores. The company has 15,000 stores across Canada, the United States, Mexico, Ireland, Norway, Sweden, Denmark, Estonia, Latvia, Lithuani ...
, operator of the Circle K convenience store chain. Some On the Run locations were sold to 7-Eleven.


Mobil Travel Guide

The Mobil Guide was an annual book of hotel and restaurant recommendations based on a system developed by Mobil in 1958. It rated businesses from one to five stars according to their assessed quality. In October 2009, ExxonMobil licensed the brand to ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also rep ...
'' magazine, which retitled the guide's various designations, e.g., Forbes Travel Guide, Forbes Five Stars, and so on. Forbes launched revised versions of various guides in late 2009.


Mobil outside of the United States


Mobil UK

Vacuum Oil Company started selling lubricating oils in Europe in the late 19th century. By the 1930s its Mobiloil had become one of the main brands. Mobil gradually expanded its operation into fuels retailing as well, and opened its first UK service stations in the early 1950s, after the wartime POOL monopoly was disbanded. Mobil grew to become the seventh largest brand of petrol in Britain, supplying 1,990 outlets in 1965, and claimed in the mid-1960s to be the first company to operate 100 self-service stations. As well as its downstream interests, Mobil was active in the
North Sea The North Sea lies between Great Britain, Norway, Denmark, Germany, the Netherlands and Belgium. An epeiric sea on the European continental shelf, it connects to the Atlantic Ocean through the English Channel in the south and the Norwegian S ...
and operated an oil refinery in Coryton (opened in 1953), on the
Thames estuary The Thames Estuary is where the River Thames meets the waters of the North Sea, in the south-east of Great Britain. Limits An estuary can be defined according to different criteria (e.g. tidal, geographical, navigational or in terms of salin ...
. In 1996, Mobil's fuels operations in Europe were placed into a joint venture 70% owned by BP, and the Mobil brand disappeared from service stations. Mobil continued to sell lubricants through BP and independent service stations. Following Mobil's merger with Exxon, at the start of 2000 BP acquired all the petrol retailing assets as well as the Coryton refinery (but sold it to Petroplus in 2007). Mobil returned to being purely a lubricant brand in Europe, and became the premium quality oil on sale at
Esso Esso () is a trade name, trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Exxon, Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Ess ...
service stations.


Mobil Australia

The Vacuum Oil Company began operating in Australia in 1895, introducing its Plume brand of petrol in 1916. The Flying Red Horse (
Pegasus Pegasus ( grc-gre, Πήγασος, Pḗgasos; la, Pegasus, Pegasos) is one of the best known creatures in Greek mythology. He is a winged divine stallion usually depicted as pure white in color. He was sired by Poseidon, in his role as hor ...
) logo was introduced in 1939, and in 1954, the Plume brand was replaced by Mobilgas. Mobil Australia's corporate office is in
Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a m ...
. In 1946, Mobil began construction of its refinery at Altona, in Melbourne's western suburbs, which originally produced lubricating oils and
bitumen Asphalt, also known as bitumen (, ), is a sticky, black, highly viscous liquid or semi-solid form of petroleum. It may be found in natural deposits or may be a refined product, and is classed as a pitch. Before the 20th century, the term ...
, before commencing the production of motor vehicle fuels in 1956. A second refinery at Port Stanvac, south of
Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The de ...
, came on-stream in 1963, but was closed in 2003. Mobil commenced removal of the refinery in July 2009, together with site remediation works. In 1985, Mobil swapped its Western Australian retail market with a large portion of BP's South Australian, Victorian and New South Wales retail market in a major asset swap. In 1990, Mobil acquired the service station and refining network of Esso Australia. This also resulted in Mobil's full ownership of Petroleum Refineries (Australia) Pty Ltd, which also operated the Altona and Adelaide Refineries. In December 1995, Mobil re-entered the West Australian retail fuel market when it purchased the Amgas service station network and related business. On 27 May 2009, Caltex Australia announced it would be acquiring 302 Mobil service stations in Melbourne,
Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...
,
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountains ...
and Adelaide, subject to approval of the
Australian Competition & Consumer Commission The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Tra ...
(ACCC). The ACCC subsequently announced its opposition to the takeover, citing the likelihood of increased fuel prices due to diminished competition. On 27 May 2010,
7-Eleven 7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. ...
announced that it had acquired Mobil's Australian network of 295 service stations, with fuel still to be supplied by Mobil. At the same time, it was announced that 7-Eleven had sold 29 South Australian service stations to Peregrine Corporation. Peregrine's acquisition saw Mobil's sites in
South Australia South Australia (commonly abbreviated as SA) is a state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of , it is the fourth-largest of Australia's states and territori ...
rebranded to On the Run convenience stores, but they continued to be supplied by Mobil. From January 2012, all fuel in 7-Eleven stores are supplied by Mobil. 7-Eleven store renovations and openings since 2014 have included prominent placement of the Mobil logo (as the advertised fuel supplier), usually underneath the 7-Eleven logo, on main signage as well as on petrol pumps. Mobil-branded service stations still exist after the 7-Eleven sale, and has since grown. , Mobil operates 229 own-branded service stations across the country, majority in the Australian east coast (except Tasmania) and South Australia, with a few in Western Australia.


Mobil New Zealand

Mobil is the oldest oil company in New Zealand. Its kerosene first appeared in the country under the Standard Oil brand in the 1870s. Early in 1896, Vacuum Oil of New York established a marketing office on Featherston Street in Wellington selling lamp oil and harness grease. It brought with it extensive collective production, marketing and management skills that presented a major advancement in business organisation. The company's unrivaled mineral lubricant products and associated services quickly dominated the market. When New Zealanders began taking to the motorcar in the early twentieth century, Vacuum Oil expanded into the oil refining business. Its marketing network and transportation fleet grew as it extended its range of operation. The company continued to meet New Zealand's fuel needs throughout World War One, holding roughly 85 percent of the market. After the war, Vacuum Oil began facing very strong competition, with a number of multinational oil companies which establishing operations in New Zealand. Among these competitors was the Atlantic Union Oil Company, another of the companies from which
ExxonMobil ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30 ...
is descended. Atlantic Union was bought by the New Jersey-based Standard Oil Company, which would later become Exxon, and its eastern hemisphere interests were merged with those of Socony-Vacuum Oil Company to create the Standard-Vacuum Oil Company. The new company continued operations in New Zealand under both the Vacuum and Atlantic Union brand names. On November 30, 1999, Exxon Corporation and Mobil Oil Corporation merged with Mobil Oil New Zealand Limited now owned by new entity
ExxonMobil ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30 ...
. The company currently owns a 17.2 percent share in The New Zealand Refining Company Limited which operates an oil refinery at Marsden Point. It supplies roughly 20 percent of the total fuels market in New Zealand, for which most of its products are sourced from the Marsden Point refinery. Mobil Oil New Zealand Limited has more than 150 locations across the country, some of which are franchisee-owned. It also operates six storage locations across the country and maintains a reputation as a dominant petroleum company in New Zealand. Mobil New Zealand has 167 stations as of 2022, including 68 in Auckland. Its stations included 121 company-owned and 46 franchisee-owned outlets.


Mobil Greece

The first Mobil petrol station in Greece opened on March 4, 1955, and by 1970 there were about 100. On 1 March 1999, Mobil closed its remaining petrol stations in Greece.


Mobil in Japan

Since the 1960s, Esso and Mobil stations in Japan had been run by Tōnen General Sekiyu, which had a controlling stake owned by ExxonMobil. In 2012, the company bought out much of ExxonMobil's stake, reducing it to a 22% minority. In 2016, ExxonMobil sold the remainder of its stake. In 2017, the company announced that it would merge with JX Group to form JXTG Holdings, with its petroleum business operating as JXTG Nippon Oil & Energy. Following the merger, it was announced that both the Esso and Mobil brands would be phased out by 2020, and replaced by the Eneos EneJet banner.


Mobil in Canada

In April 2017,
Loblaw Companies Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a private ...
sold its network of 213 gas stations (all of which are attached to its various grocery store locations) to Brookfield Business Partners. Brookfield (operating as BG Fuels) announced that it would license the Mobil brand from ExxonMobil for use on these locations, making them a sister to
Imperial Oil Imperial Oil Limited (French: ''Compagnie Pétrolière Impériale Ltée'') is a Canadian petroleum company. It is Canada's second-biggest integrated oil company. It is majority owned by American oil company ExxonMobil with around 69.6 percent o ...
's network of Esso-branded gas stations in Canada. As part of the sale agreement, the Mobil stations continue to offer Loblaw's PC Optimum rewards program (which Esso also joined the following year). BG Fuels stated that it would open further Mobil stations beyond the Loblaw properties. BG Fuels later merged with Greenergy, and adopted the new brand Waypoint for convenience stores associated with its fuel properties.


Mobil Egypt

In Egypt, ExxonMobil's operations started in 1902, it is known for providing quality lubricants and fuels as well as convenience products. It offers more than 350 service stations, more than 40 Mobil 1 centers and a variety of industrial products, lubrication programs and services. Some stations in
Cairo Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the capital of Egypt and its largest city, home to 10 million people. It is also part of the largest urban agglomeration in Africa, the Arab world and the Middle East: The Greater Cairo metr ...
,
Alexandria Alexandria ( or ; ar, ٱلْإِسْكَنْدَرِيَّةُ ; grc-gre, Αλεξάνδρεια, Alexándria) is the second largest city in Egypt, and the largest city on the Mediterranean coast. Founded in by Alexander the Great, Alexandria ...
and
Giza Giza (; sometimes spelled ''Gizah'' arz, الجيزة ' ) is the second-largest city in Egypt after Cairo and fourth-largest city in Africa after Kinshasa, Lagos and Cairo. It is the capital of Giza Governorate with a total population of 9.2 ...
feature On the Run convenience stores.


Mobil Portugal

Vacuum Oil Company started its operations in
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of t ...
in 1896. In 1941, it became the Socony-Vaccum Oil Company and in 1952, it was renamed Socony Vaccum Portuguesa. In 1955, it became the Mobil Oil Portuguesa. Vacuum Oil was involved in the support of the first auto sports events in Portugal, as well as being responsible for the edition of first road maps and auto drivers guides in the country. Between 1920 and 1928, Vacuum Oil had an important role in the traffic signage of the roads of Portugal, installing thousands of road signs which included the identification of their sponsor, making the company known throughout the country. Along its history, Mobil was pioneer in a number of aspect of the oil business in the country, including the introduction of the first metering pumps, the first network of self-service filling stations and the first motorway service area. The Mobil brand disappeared from the Portuguese service stations in 1996, in the scope of the European joint-venture with BP. In 2000, at the time being the oldest oil company operating in Portugal, Mobil Oil Portuguesa was acquired by BP and disbanded.


See also

* Mobil Showcase Network *Previous headquarters buildings ** Socony–Mobil Building **
26 Broadway 26 Broadway, also known as the Standard Oil Building or Socony–Vacuum Building, is an office building adjacent to Bowling Green in the Financial District of Lower Manhattan in New York City. The 31-story, structure was designed in the Renais ...


References


External links

* {{Authority control * ExxonMobil brands ExxonMobil subsidiaries Oil companies of the United States Gas stations in the United States Automotive companies of the United States Automotive fuel retailers Chemical companies of the United States Companies based in Irving, Texas Retail companies established in 1911 Energy companies established in 1911 1911 establishments in New York (state) Non-renewable resource companies established in 1911 Multinational companies 1920s American radio programs American brands