Middle Of The Road (music)
   HOME

TheInfoList



OR:

Middle of the road (also known by its acronym MOR) is a commercial radio format and
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...
genre. Music associated with this term is strongly melodic and uses techniques of
vocal harmony Vocal harmony is a style of vocal music in which a consonant note or notes are simultaneously sung as a main melody in a predominantly homophonic texture. Vocal harmonies are used in many subgenres of European art music, including Classical chora ...
and light orchestral arrangements. The format was eventually rebranded as
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
.


Etymology and usage

According to music academic Norman Abjorensen, "middle of the road" has referred to a commercial radio format more often than a music genre, although "it has been used to describe a broad type of music" of numerous styles, usually characterized by
vocal harmony Vocal harmony is a style of vocal music in which a consonant note or notes are simultaneously sung as a main melody in a predominantly homophonic texture. Vocal harmonies are used in many subgenres of European art music, including Classical chora ...
techniques, prominent melodies, and subtle orchestral arrangements. MOR is somewhat often used as a derogatory term for this type of music. Radio stations that played
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
during the 1960s and 1970s were marketed as "MOR radio" in order to differentiate them from related
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
and
smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...
stations.
Soft rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
groups like
the Association The Association is an American sunshine pop band from California. During the late 1960s, the band had numerous hits at or near the top of the ''Billboard'' charts (including " Windy", " Cherish", " Never My Love" and "Along Comes Mary") and ...
,
the 5th Dimension The 5th Dimension is an American popular music vocal group, whose repertoire includes pop, R&B, soul, jazz, light opera, and Broadway. Formed as the Versatiles in late 1965, the group changed its name to "the 5th Dimension" by 1966. Betwee ...
, and
Simon & Garfunkel Simon & Garfunkel were an American folk rock duo consisting of the singer-songwriter Paul Simon and the singer Art Garfunkel. They were one of the best-selling music groups of the 1960s, and their biggest hits—including the electric remix of " ...
infiltrated the MOR market in the late 1960s. Writing in '' Christgau's Record Guide: The '80s'' (1990),
Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most well-known and influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and ...
said MOR "applied to radio formats that shun or put stringent tempo and volume restrictions on rock, although 'lite' and 'adult contemporary' are now the preferred evasions."


Traditional format

The middle of the road music category has traditionally included these genres: *
Easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
*
Traditional pop music Traditional pop (also known as classic pop and pre-rock and roll pop) is Western pop music that generally pre-dates the advent of rock and roll in the mid-1950s. The most popular and enduring songs from this era of music are known as pop standards ...
of the pre-
rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from Africa ...
era; and, later, revivalist recordings of the style * Orchestral
ballads A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
*
Show tune A show tune is a song originally written as part of the score of a work of musical theatre or musical film, especially if the piece in question has become a standard, more or less detached in most people's minds from the original context. ...
s *
Smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...
melodies *
Soft rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
songs and melodies *
Countrypolitan The Nashville Sound originated during the mid-1950s as a subgenre of American country music, replacing the chart dominance of the rough Honky tonk, honky tonk music, which was most popular in the 1940s and 1950s, with "smooth strings and choruse ...
ballads


Peak

As an AM radio format in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, MOR's heyday was the 1960s and the 1970s. The 50,000-watt AM radio stations
WLW WLW (700 AM) is a commercial news/talk radio station licensed to Cincinnati, Ohio. Owned by iHeartMedia, WLW is a clear-channel station, often identifying itself as The Big One. WLW operates with around the clock. Its daytime signal provides ...
in Cincinnati, Ohio; WJR in Detroit, Michigan; WNEW in New York City, New York; WCCO in Minneapolis, Minnesota;
KMPC KMPC (1540 AM, "Radio Korea", 라디오코리아) is a commercial radio station in Los Angeles, California. It is owned by P&Y Broadcasting Corporation. Radio Korea is a division of the Radio Korea Media Group. The station airs Korean– ...
in Los Angeles, California;
KIRO Kiro was a colonial post in what is now the Central Equatoria province of South Sudan on the west side of the Bahr al Jebel or White Nile river. It was in part of the Lado enclave. In 1900 there were said to be 1,500 troops from the Congo Free ...
and KOMO in Seattle, Washington; WTIC in Hartford, Connecticut; and Canadian stations
CFRB CFRB (1010 kHz) is a commercial AM radio station in Toronto, Ontario, Canada. It is owned by Bell Media and carries a News/Talk radio format. Its studios and offices are in the Entertainment District at 250 Richmond Street West. CFRB is a clea ...
in Toronto, Ontario and
CKNW CKNW is a news/talk formatted radio station in Vancouver, British Columbia, owned by Corus Entertainment. It broadcasts on an assigned frequency of AM 980 kHz, and is unusual in that it is a 50,000-watt, Class A station broadcasting on a region ...
in Vancouver, British Columbia, were known as " full-service MOR" stations with scheduled programming other than the MOR music. Even though it was not a 50,000-watt station, WMAL in Washington DC achieved some of the highest ratings and revenue of all radio stations in the country by programming MOR music, news, sports, and very popular announcers. In time, as the listener demographic groups aged and popular music migrated to FM radio, MOR stations found themselves competing with
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
FM stations and AM stations broadcasting the
Music of Your Life Music of Your Life is an American syndicated music radio format featuring adult standards music. First created by recording executive Al Ham in 1978, the format achieved popularity in the 1980s among AM radio stations in the United States and Ca ...
and adult standards formats. In response, most eliminated music and transmitted only news and talk programs; some continued to play MOR music until the early 1990s. MOR (or at least formats bearing a strong resemblance to MOR) were still available as late as 2013; the Memories/
Unforgettable Favorites {{Infobox Network , logo = , network_name = Unforgettable Favorites, country = United States, network_type = Radio network, available = National, owner = ABC Radio Networks(through The Walt Disney Company), key_people ...
network, a nationwide MOR satellite service, was available until 2006. Many of the styles and genres of music that had traditionally been heard on MOR formatted stations are currently heard on adult standards-formatted stations.


Contemporary format

In recent years, the term "middle of the road" has been used pejoratively by genre-specific music aficionados to describe musicians who avoid "edgy" (innovative) material, and who calibrate their musical appeal to commercial, popular musical taste. Artists such as
Westlife Westlife is an Irish pop vocal group formed in Dublin, Ireland in 1998. The group currently consists of members Shane Filan, Mark Feehily, Kian Egan, and Nicky Byrne. Brian McFadden was a member, until he left in 2004. The group temporarily di ...
(pop),
Kenny Rogers Kenneth Ray Rogers (August 21, 1938 – March 20, 2020) was an American singer, songwriter, and actor. He was inducted into the Country Music Hall of Fame in 2013. Rogers was particularly popular with country audiences but also charted mo ...
(country) and
Train In rail transport, a train (from Old French , from Latin , "to pull, to draw") is a series of connected vehicles that run along a railway track and Passenger train, transport people or Rail freight transport, freight. Trains are typically pul ...
(rock) are considered middle-of-the-road. Moreover, MOR has been used to pejoratively describe a musical band's creative and commercial progress from the innovative path to the tried-and-true-pop-catalogue path. For example,
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
's review of
Duran Duran Duran Duran () are an English Rock music, rock band formed in Birmingham in 1978 by singer and bassist Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor (bass guitarist), John Taylor. With the addition of drummer Roger ...
's ''
Rio Rio or Río is the Portuguese, Spanish, Italian, and Maltese word for "river". When spoken on its own, the word often means Rio de Janeiro, a major city in Brazil. Rio or Río may also refer to: Geography Brazil * Rio de Janeiro * Rio do Sul, a ...
'' states: "The band peppered the 80s with a number of hot singles (most of which can be found on the unstoppable side A of ''Rio'') before departing for MOR country.", while on a later review of
Coldplay Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University Col ...
's '' X&Y'', Pitchfork writes that: " U2 recorded ''
I Will Follow "I Will Follow" is a song by rock band U2. It is the opening track from their debut album, ''Boy'', and it was released as the album's second single in October 1980. Lead singer Bono wrote the lyrics to "I Will Follow" in tribute to his mother, ...
'', ''
New Year's Day New Year's Day is a festival observed in most of the world on 1 January, the first day of the year in the modern Gregorian calendar. 1 January is also New Year's Day on the Julian calendar, but this is not the same day as the Gregorian one. Wh ...
'', ''
Bad Bad or BAD may refer to: Common meanings *Evil, the opposite of moral good * Erroneous, inaccurate or incorrect * Unhealthy, or counter to well-being * Antagonist, the threat or obstacle of moral good Acronyms * BAD-2, a Soviet armored troll ...
'', and ''
The Joshua Tree ''The Joshua Tree'' is the fifth studio album by Irish rock band U2. It was produced by Daniel Lanois and Brian Eno, and was released on 9 March 1987 on Island Records. In contrast to the ambient experimentation of their 1984 release, ''T ...
'', among others, before they wandered off into the MOR wilderness.".Review of X&Y - Coldplay
Pitchfork.


See also

*
Full service radio {{Unreferenced, date=October 2008 Full service (also known as hometown radio) is a type of radio format; the format is characterized by a mix of music programming (usually drawing from formats such as adult contemporary, country, or oldies) and a l ...
*
Traditional pop music Traditional pop (also known as classic pop and pre-rock and roll pop) is Western pop music that generally pre-dates the advent of rock and roll in the mid-1950s. The most popular and enduring songs from this era of music are known as pop standards ...
* Album-oriented rock (AOR) *
Adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
*
Middlebrow The term middlebrow describes easily accessible art, usually literature, and the people who use the arts to acquire culture and "class" (Reputation, social prestige). First used in the British satire magazine ''Punch (magazine), Punch'' in 1925, t ...
*
MOR Music TV MOR Music TV was an American cable television network that ran music videos 24 hours a day. However, as it played each music video, viewers had the opportunity to buy the album by calling a toll-free number in the same manner as the Home Shopping ...
, a defunct
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
channel with a
home shopping Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as tradit ...
element that mainly carried MOR artists


References


Further reading

* {{DEFAULTSORT:Middle Of The Road (Music) Popular music Radio formats English phrases